Dragon Toys

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months

157K

Growth, 90 days vs prior 90

-11.2%

Conversion, latest week

2.3%

Market size, estimated

£41Ka year

Peak month

December2.6× the quietest month

Top search term

dragon toy69K searches a year

Listings sell for £11.51 on average, from £5.61 to £20.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.51 that is £0 to £1K a year per listing.

Average price

£11.51under the $15 to $100 sweet spot

Price range

£5.61–£20.49

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

61% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #522 within Decorative Accessories. It carries 763 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

98%

Out of stock, average day

11.9%

Average rank

#522in Decorative Accessories

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

763per listing

Listings tracked

51

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

27 months