Dragon Ornament
a small market ($27K/yr) — Dragon Ornament doesn't clear our bar today.
Flapen Score
Is Dragon Ornament profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dragon Ornament is a £27K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Dragon Ornament: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.3% over the last 90 days and 1.3% of searches end in a purchase.
£27K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 50 products
Top Dragon Ornament products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nemesis Now Guardian of the Geode Dragon Figurine 11.5cm Purple Crystal Dragon Resin Ornament
- Price
- £12.74
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 2y ago
Nemesis Now Oath of the Dragon 19cm Black
- Price
- £14.87
- Rating
- 4.6/5
- Reviews
- 456
- Age
- 11y ago
Nemesis Now Hatchling Protection Dragon and Dragonling Parental Figurine Purple 15.2cm
- Price
- £10.38
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 5y ago
Nemesis Now Ealdwoode Figurine 27.5cm Resin Dragon Sculpture Gothic Fantasy Merchandise Cast in the Finest Resin Hand-Painted
- Price
- £24.36
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 3y ago
Nemesis Now U3518J7 Realm Protectors (Set of Two) Figurine 15cm Purple
- Price
- £16.93
- Rating
- 4.7/5
- Reviews
- 1,857
- Age
- 8y ago
Trending
90-day click momentum
KINBENNOBLE Gothic Metal Dragon Hourglass Sand Timer 15 minutes Home and office decorative dragon statue Gunmetal Finish.
- Price
- £34.19
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 1y ago
Nemesis Now Dragons Grasp Figurine 18.5cm White
- Price
- £13.65
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 7y ago
Goodeco Dragon Tree Hugger Solar Lantern Garden Statue - 9.3Inch
- Price
- £24.16
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 2y ago
Nemesis Now Dragon Fable 24cm Resin Purple Dragon Figure Purple Dragon Ornament Collectable Dragon Giftware Cast in the Finest Resin Expertly Hand-Painted U6702A24
- Price
- £24.89
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 2y ago
Nemesis Now Guardian of the Geode Dragon Figurine 11.5cm Purple Crystal Dragon Resin Ornament
- Price
- £12.74
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 2y ago
Newest
by launch dateKINBENNOBLE Gothic Metal Dragon Hourglass Sand Timer 15 minutes Home and office decorative dragon statue Gunmetal Finish.
- Price
- £34.19
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 1y ago
POSSHE Dragon Night Light 80mm Crystal Ball 3D Lamp with Remote 16 Color for Birthday Xmas Cool Figurines Dragon Gifts for Room Decor Boys Girls
- Price
- £14.83
- Rating
- 4.6/5
- Reviews
- 515
- Age
- 1y ago
Nemesis Now Guardian of the Geode Dragon Figurine 11.5cm Purple Crystal Dragon Resin Ornament
- Price
- £12.74
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 2y ago
Nemesis Now Dragon Fable 24cm Resin Purple Dragon Figure Purple Dragon Ornament Collectable Dragon Giftware Cast in the Finest Resin Expertly Hand-Painted U6702A24
- Price
- £24.89
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 2y ago
Nemesis Now Draconic Sigil Blue Dragon Figure - 17.5cm Resin Ornament Collectable Giftware Cast in Finest Resin Expertly Hand-Painted U6699A24
- Price
- £16.34
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
13 falling
Sellers
37
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
32%
Top 20: 76%
Open market
4%
- Nemesis Now86%
- Design Toscano4%
- POSSHE3%
- Goodeco1%
- KINBENNOBLE1%
- Movdyka1%
- Open — no brand owns it (7 brands, 4%)
Dragon Ornament demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Top Dragon Ornament search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dragon ornament33K/yr
- dragon ornaments for adults25K/yr
- dragon statue21K/yr
- dragon ornaments13K/yr
- nemesis now dragon10K/yr
- dragon figurine10K/yr
- dragon statues6K/yr
What reviews say buyers love and hate about Dragon Ornament
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“This was a gift”
“Lovely present quality and detail”
“Looks gorgeous nice size”
“It looks stunning with all the different colours”
“my daughter collects dragons and loves it”
What buyers complain about
81% of reviews“Very small”
“Totally misleading”
“Thought it was color changing”
“Not worth the money”
“unfortunately the light doesnt stay on”
Dragon Ornament return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
26%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dragon Ornament questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
