Dragon Ornament
FailShoppers spend only $27K a year here, so Dragon Ornament is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £27K/yr117K searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 32%top-5 click share · 13 brands · 37 sellers
Flapen Score
Dragon Ornament against its category
The dotted line is the Home & Garden average. Past it, Dragon Ornament is stronger. Inside it, weaker.
Market
The Dragon Ornament market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dragon Ornament 117K times last year and spent an estimated £27K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £27Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- dragon ornament33K searches a year
02 · Price
A sale here is worth £17.76.
Listings sell for £17.76 on average, from £5.07 to £83.12. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £17.76 that is £0 to £2K a year per listing.
- Average price
- £17.76inside the $15 to $100 sweet spot
- Price range
- £5.07–£83.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #1,431 within Garden Décor. It carries 250 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 98%
- Out of stock, average day
- 5.0%
- Average rank
- #1,431in Garden Décor
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 250per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Dragon Ornament products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nemesis Now Guardian of the Geode Dragon Figurine 11.5cm Purple Crystal Dragon Resin Ornament
- Price
- £12.74
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 2y ago

Nemesis Now Oath of the Dragon 19cm Black
- Price
- £14.87
- Rating
- 4.6/5
- Reviews
- 456
- Age
- 11y ago

Nemesis Now Hatchling Protection Dragon and Dragonling Parental Figurine Purple 15.2cm
- Price
- £10.38
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 5y ago

Nemesis Now Ealdwoode Figurine 27.5cm Resin Dragon Sculpture Gothic Fantasy Merchandise Cast in the Finest Resin Hand-Painted
- Price
- £24.36
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 3y ago

Nemesis Now U3518J7 Realm Protectors (Set of Two) Figurine 15cm Purple
- Price
- £16.93
- Rating
- 4.7/5
- Reviews
- 1,857
- Age
- 8y ago
Trending
90-day click momentum
KINBENNOBLE Gothic Metal Dragon Hourglass Sand Timer 15 minutes Home and office decorative dragon statue Gunmetal Finish.
- Price
- £34.19
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 1y ago

Nemesis Now Dragons Grasp Figurine 18.5cm White
- Price
- £13.65
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 7y ago

Goodeco Dragon Tree Hugger Solar Lantern Garden Statue - 9.3Inch
- Price
- £24.16
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 2y ago

Nemesis Now Dragon Fable 24cm Resin Purple Dragon Figure Purple Dragon Ornament Collectable Dragon Giftware Cast in the Finest Resin Expertly Hand-Painted U6702A24
- Price
- £24.89
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 2y ago

Nemesis Now Guardian of the Geode Dragon Figurine 11.5cm Purple Crystal Dragon Resin Ornament
- Price
- £12.74
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 2y ago
Newest
by launch date
KINBENNOBLE Gothic Metal Dragon Hourglass Sand Timer 15 minutes Home and office decorative dragon statue Gunmetal Finish.
- Price
- £34.19
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 1y ago

POSSHE Dragon Night Light 80mm Crystal Ball 3D Lamp with Remote 16 Color for Birthday Xmas Cool Figurines Dragon Gifts for Room Decor Boys Girls
- Price
- £14.83
- Rating
- 4.6/5
- Reviews
- 515
- Age
- 1y ago

Nemesis Now Guardian of the Geode Dragon Figurine 11.5cm Purple Crystal Dragon Resin Ornament
- Price
- £12.74
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 2y ago

Nemesis Now Dragon Fable 24cm Resin Purple Dragon Figure Purple Dragon Ornament Collectable Dragon Giftware Cast in the Finest Resin Expertly Hand-Painted U6702A24
- Price
- £24.89
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 2y ago

Nemesis Now Draconic Sigil Blue Dragon Figure - 17.5cm Resin Ornament Collectable Giftware Cast in Finest Resin Expertly Hand-Painted U6699A24
- Price
- £16.34
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
13 falling
Sellers
37
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
32%
Top 20: 76%
Open market
4%
- Nemesis Now86%
- Design Toscano4%
- POSSHE3%
- Goodeco1%
- KINBENNOBLE1%
- Movdyka1%
- Open — no brand owns it (7 brands, 4%)
Demand
Dragon Ornament search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Dragon Ornament search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dragon ornament33K/yr
- dragon ornaments for adults25K/yr
- dragon statue21K/yr
- dragon ornaments13K/yr
- nemesis now dragon10K/yr
- dragon figurine10K/yr
- dragon statues6K/yr
Reviews and returns
What reviews say buyers love and hate about Dragon Ornament
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
Very small bulb
Smaller than expected
Totally misleading
Wrong description
the description are very misleading
Thought it was color changing
Colour very deceptive
Some of the colour seems to be rubbing off
Not worth the money
Flat plastic 2D rubbish not value for money
unfortunately the light doesnt stay on
Love
This was a gift
Fantastic gift
Lovely present for grandson
Lovely present quality and detail
Brilliant quality
Great product
Looks gorgeous nice size
Fantastic dragon very pleased with this size
it's the perfect size for me I wanted something big to send out next to a large flower pot
It looks stunning with all the different colours
Lovely little coloured dragons
Lovely little ornament nice colours
my daughter collects dragons and loves it
Love it goes well with my collection
loved it added to my collection
Return
1.0% Return rate 26% Fixable by listing
Very small
Very small bulb
Smaller than expected
Totally misleading
Wrong description
the description are very misleading
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dragon Ornament questions
Answered from the same tracked data.









