dragon ornament
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great249.96avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.07–£83.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Avg price
Great£17.76avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£27K£27K/yr · 117K searches
According to Flapen's Amazon United Kingdom niche tracking, dragon ornament is a £27K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
dragon ornament market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £36K–£44K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #1,431
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 50%
- Out of stock
- 5.0%
- Avg brand age
- 36 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
37
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
32%
Top 20: 76%
Open market
4%
- Nemesis Now86%
- Design Toscano4%
- POSSHE3%
- Goodeco1%
- KINBENNOBLE1%
- Movdyka1%
- Open — no brand owns it (7 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Top dragon ornament search terms
- dragon ornament33K/yr
- dragon ornaments for adults25K/yr
- dragon statue21K/yr
- dragon ornaments13K/yr
- nemesis now dragon10K/yr
- dragon figurine10K/yr
- dragon statues6K/yr
Top dragon ornament products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nemesis Now Guardian of the Geode Dragon Figurine 11.5cm Purple Crystal Dragon Resin Ornament
Nemesis Now£12.744.7★101 rev
Nemesis Now Oath of the Dragon 19cm Black
Nemesis Now£14.874.6★456 rev
Nemesis Now Hatchling Protection Dragon and Dragonling Parental Figurine Purple 15.2cm
Nemesis Now£10.384.6★121 rev
Nemesis Now Ealdwoode Figurine 27.5cm Resin Dragon Sculpture Gothic Fantasy Merchandise Cast in the Finest Resin Hand-Painted
Nemesis Now£24.364.6★24 rev
Nemesis Now U3518J7 Realm Protectors (Set of Two) Figurine 15cm Purple
Nemesis Now£16.934.7★1,857 rev
Newest
by launch date
KINBENNOBLE Gothic Metal Dragon Hourglass Sand Timer 15 minutes Home and office decorative dragon statue Gunmetal Finish.
KINBENNOBLE£34.1910 rev
POSSHE Dragon Night Light 80mm Crystal Ball 3D Lamp with Remote 16 Color for Birthday Xmas Cool Figurines Dragon Gifts for Room Decor Boys Girls
POSSHE£14.83515 rev
Nemesis Now Guardian of the Geode Dragon Figurine 11.5cm Purple Crystal Dragon Resin Ornament
Nemesis Now£12.74101 rev
Nemesis Now Dragon Fable 24cm Resin Purple Dragon Figure Purple Dragon Ornament Collectable Dragon Giftware Cast in the Finest Resin Expertly Hand-Painted U6702A24
Nemesis Now£24.89101 rev
Nemesis Now Draconic Sigil Blue Dragon Figure - 17.5cm Resin Ornament Collectable Giftware Cast in Finest Resin Expertly Hand-Painted U6699A24
Nemesis Now£16.3430 rev
Trending
90-day click momentumKINBENNOBLE Gothic Metal Dragon Hourglass Sand Timer 15 minutes Home and office decorative dragon statue Gunmetal Finish.
KINBENNOBLE£34.194.9★
Nemesis Now Dragons Grasp Figurine 18.5cm White
Nemesis Now£13.654.6★
Goodeco Dragon Tree Hugger Solar Lantern Garden Statue - 9.3Inch
Goodeco£24.164.4★
Nemesis Now Dragon Fable 24cm Resin Purple Dragon Figure Purple Dragon Ornament Collectable Dragon Giftware Cast in the Finest Resin Expertly Hand-Painted U6702A24
Nemesis Now£24.894.7★
Nemesis Now Guardian of the Geode Dragon Figurine 11.5cm Purple Crystal Dragon Resin Ornament
Nemesis Now£12.744.7★
What buyers say about dragon ornament
What buyers praise and complain about, mined from review topics.What buyers love
“This was a gift”
“Lovely present quality and detail”
“Looks gorgeous nice size”
“It looks stunning with all the different colours”
“my daughter collects dragons and loves it”
“A great little light”
“As described”
“good value”
“Good model”
“Lovely ornaments”
What buyers complain about
“Very small”
“Totally misleading”
“Thought it was color changing”
“Not worth the money”
“unfortunately the light doesnt stay on”
“Not an ornament its a 2d piece of plastic”
“some paint has flaked off of one inner wing”
“Only lasted a week”
“very poorly put together”
Top return reasons
Common questions
- Is dragon ornament profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 50 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the dragon ornament niche?
- 13 brands and 37 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in dragon ornament?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 1.0%.
- When does demand for dragon ornament peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the dragon ornament niche?
- Listings span £5.07–£83.12; the average listing price is £17.76 (sweet spot $15–$100). The average incumbent carries 250 reviews — the moat a new listing must climb.