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Down Jacket Repair Patch

Fail

Demand is soft, at -64.8% this quarter, so Down Jacket Repair Patch is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£24K/yr98K searches / yr
90-day growth
-64.8%search demand this quarter
Competition
65%top-5 click share · 13 brands · 49 sellers

Flapen Score

Down Jacket Repair Patch against its category

The dotted line is the Home & Garden average. Past it, Down Jacket Repair Patch is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Down Jacket Repair Patch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Down Jacket Repair Patch 98K times last year and spent an estimated £24K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -64.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-64.8%
Conversion, latest week
4.2%
Market size, estimated
£24Ka year
Peak month
January8.0× the quietest month
Top search term
down jacket repair patch23K searches a year

02 · Price

A sale here is worth £5.86.

Listings sell for £5.86 on average, from £2.20 to £10.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £5.86 that is £3K to £4K a year per listing.

Average price
£5.86under the $15 to $100 sweet spot
Price range
£2.20–£10.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Sewing & Fabric. It carries 5,669 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Sewing & Fabric
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,669per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Down Jacket Repair Patch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

49

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

19%

  • Skystuff46%
  • aZengear12%
  • LABUYI9%
  • GORILLA5%
  • TreeTribe5%
  • OAZ4%

Demand

Down Jacket Repair Patch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.0×

Search terms

Top Down Jacket Repair Patch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • down jacket repair patch23K/yr
  • jacket patches11K/yr
  • waterproof patches5K/yr
  • patches for jackets6K/yr
  • puffer jacket repair patch13K/yr
  • waterproof repair patch3K/yr
  • repair patches3K/yr
  • jacket repair patches6K/yr
  • north face patch4K/yr
  • repair patches for jackets6K/yr

Reviews and returns

What reviews say buyers love and hate about Down Jacket Repair Patch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness39%−0.22

Not sticky enough

Sticky

Doesn't stick

Size-Overall6%−0.01

Not fit for purpose

Massive

Small

Functionality-Overall6%−0.07

Didn't work for me

Didnt work in my situation

Didnt work

Leak-Proof6%

air leaked out

Didnt stop leak

was leaking feathers

Value For Money5%−0.05

Feel hugely expensive for what they are

Poor value

Vastly overpriced for what you actually get

Love

Adhesion/Stickiness19%−0.22

Good adhesion

Stick really well

Very strong adhesion

Ease Of Use15%+1.32

Easy to apply

Easy to use

Easy to cut and apply

Quality-Overall14%+1.00

Improvement made

Excellent product

Good quality

Advertised Vs Actual Product11%+0.69

Exactly like the photo

Did the job perfectly

As described

Size-Overall5%−0.01

Great selection of sizes

Plenty of choice of size

Great variety of sizes

Return

0.9% Return rate 49% Fixable by listing

Color28%▅▆█▆▅▃

It did the trick although they look a little odd on a deep pink red colour

color is little bit light black

Adhesion/Stickiness23%█▇▅▇█▆

Not sticky enough

Sticky

Doesn't stick

Size-Overall11%▅▇▃▆▂█

Not fit for purpose

Massive

Small

Functionality-Overall7%▆▃▃▃█▅

Didn't work for me

Didnt work in my situation

Didnt work

Leak-Proof5%▂▁▂▃██

air leaked out

Didnt stop leak

was leaking feathers

FAQ

Common Down Jacket Repair Patch questions

Answered from the same tracked data.