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Dough Whisk

Fail

Demand is soft, at -41.0% this quarter, so Dough Whisk is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£49K/yr72K searches / yr
90-day growth
-41.0%search demand this quarter
Competition
70%top-5 click share · 16 brands · 21 sellers

Flapen Score

Dough Whisk against its category

The dotted line is the Home & Garden average. Past it, Dough Whisk is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dough Whisk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dough Whisk 72K times last year and spent an estimated £49K. The top 5 brands take 76% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-41.0%
Conversion, latest week
9.1%
Market size, estimated
£49Ka year
Top search term
dough whisk23K searches a year

02 · Price

A sale here is worth £7.40.

Listings sell for £7.40 on average, from £2.93 to £19.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.40 that is £2K to £4K a year per listing.

Average price
£7.40under the $15 to $100 sweet spot
Price range
£2.93–£19.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #103 within Bakeware. It carries 898 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
13.6%
Average rank
#103in Bakeware
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
898per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Dough Whisk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

21

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

20%

  • WOLMIK28%
  • ThriveMart21%
  • Orblue14%
  • Gosknor7%
  • Axpdefi6%
  • YAANI4%

Demand

Dough Whisk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.4× · 6 of 12 months tracked

Search terms

Top Dough Whisk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dough whisk23K/yr
  • danish dough whisk17K/yr
  • bread whisk9K/yr
  • dough hook7K/yr
  • sourdough whisk6K/yr
  • danish whisk6K/yr
  • dutch whisk3K/yr
  • hand dough mixer2K/yr

Reviews and returns

What reviews say buyers love and hate about Dough Whisk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength13%

The little oil brush looks flimsy

Head of whisk seems abit flimsy

Its not very sturdy

Durability12%−0.11

Not worth it, breaks instantly

Not durable

Fell apart after first wash

Ease Of Use8%+1.46

takes a bit getting used to

Value For Money8%+1.04

Overpriced

But over priced

Adhesion/Stickiness7%−0.02

these glue holding it together was clearly not good enough

even high hydration dough doesnt tend to stick much to this

The only slight downside is that really sticky dough can take a bit more effort to clean off the loops

Love

Quality-Overall17%+0.89

Arrived on time and looks good, quality of the manufacture also looks good

Decent dough wisk

Good quality

Mixing/Blending16%+0.28

honestly its worth it for how well it mixes

pancake mix all the likes

Great for mixing dough

Strength15%

Very sturdy

Sturdy tool

Very sturdy dough whisk

Value For Money13%+1.04

Excellent value for money

Well worth it

good price

Ease Of Use9%+1.46

Ease of use

easy device to handle

easy to hold

Return

0.6% Return rate 33% Fixable by listing

Size-Overall31%█▇▅▇▄█
Handle Quality18%█▅▆▅▅▁

The metal cap fell off the handle as it came out the packet

Quality-Overall11%▁▁▆█▄▁

Terrible quality, only thing its good for is the bin

Rusts/Corrodes8%▁▁▁▄█▆
Durability7%▃▂█▁▁▁

Not worth it, breaks instantly

Not durable

Fell apart after first wash

FAQ

Common Dough Whisk questions

Answered from the same tracked data.