Is double quilt 13.5 tog profitable to sell on Amazon United Kingdom?

The niche generates £315K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -52.7%. Flapen's verdict: Skip it (44/100).

How competitive is the double quilt 13.5 tog niche?

10 brands and 19 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in double quilt 13.5 tog?

Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 0.2%.

When does demand for double quilt 13.5 tog peak?

Demand peaks in Jan–Sep–Oct–Nov; the busiest month runs 3.6× the quietest.

What does it cost to enter the double quilt 13.5 tog niche?

Listings span £9.42–£23.74; the average listing price is £16.57 (sweet spot $15–$100). The average incumbent carries 10,414 reviews — the moat a new listing must climb.

double quilt 13.5 tog

Skip it

Soft demand (-52.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great£16.57

avg listing price — sweet spot $15–$100

Price range

Good£9.42–£23.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£315K

£315K/yr · 218K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad10,414

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-52.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, double quilt 13.5 tog is a £315K/yr Amazon United Kingdom market (218K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Skip it — 44/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

double quilt 13.5 tog market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: £249K–£331K; units × avg price
Conversion rate: 8.8%
Avg BSR: #28
Page quality: 0%
Prime: 38%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 199 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Slumberdown34%
Comfort Valley24%
Silentnight14%
Casabella9%
Quality Beddings6%
SleepyNights5%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -52.7% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 3.6×

Open Trend

Top double quilt 13.5 tog search terms

13.5 tog double duvet61K/yr -44.6%6.4% conv.
double quilt 13.5 tog43K/yr -50.7%9.5% conv.
double duvet 13.5 tog103K/yr -63.2%7.5% conv.
13 tog duvet double7K/yr -38.5%6.7% conv.
double duvet 13.54K/yr -32.2%7.6% conv.

All search terms

Top double quilt 13.5 tog products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Comfort Valley Anti-Allergy Duvet Corvin 13.5 Tog Winter Quilt Double Duvet

Comfort Valley£9.774.5★1,352 rev

Slumberdown Warm Winter Nights Double Duvet 13.5 Tog - Thick & Cosy Quilt for Cold Weather | Soft Touch Cover Non-Allergenic Machine Washable UK-Made Bedding (200 x 200cm)

Slumberdown£15.814.6★6,277 rev

Silentnight Deep Sleep 13.5 Tog Double Duvet - Autumn Winter Comfy Bed Quilt Sink Into Deeper Warm Cosy Sleep Ideal for Cold Nights Luxury Filled Soft Comfort - Hypoallergenic Machine Washable Double

Silentnight£22.264.7★21,571 rev

Slumberdown Feels Like Down Double Duvet 13.5 Tog - Ultra Soft Extra Warm & Snuggly Double Quilt for Cold Winter Nights | UK Made Non-Allergenic & Washable (200 x 200cm)

Slumberdown£16.524.6★3,253 rev

Casabella Double Duvet 13.5 Tog- Premium Duvet Double Bed - Super Quality Quilt for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable (200cm x 200cm)

Casabella£14.274.5★558 rev

Newest

by launch date

Extra Thick Anti Allergy Double Duvet 13.5 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable

NightNest£14.09247 rev

9mo ago

Casabella Double Duvet 13.5 Tog- Premium Duvet Double Bed - Super Quality Quilt for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable (200cm x 200cm)

Casabella£14.27558 rev

2y ago

RUIKASI Double Duvet 10.5 Tog - Bed Quilt All Year Round Luxury Hotel Comforter with Corner Tabs Soft Touch Machine Washable 300GSM 200x200cm White

RUIKASI£23.56362 rev

3y ago

Quality Beddings Double Duvet 13.5 Tog | Breathable Duvets for Cosy Winter Nights | Anti-allergy Duvet Doublewith Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Double 200x200cm)

Quality Beddings£13.4262 rev

3y ago

Comfort Valley Anti-Allergy Duvet Corvin 13.5 Tog Winter Quilt Double Duvet

Comfort Valley£9.771,352 rev

4y ago

What buyers say about double quilt 13.5 tog

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth26%

“Keep warm”

Quality-Overall20%

“Great quality of duvet and good price”

Value For Money17%

“Excellent price”

Comfort-Overall7%

“Quality and comfort”

Soft Feel6%

“Lovely fluffy soft well made 10.5 tog quilt very warm on these cold winter nights keeps warm all night”

Upholstery/Fabric Quality4%

“Good quality fabric”

Thickness4%

“Perfect balance between thick and not thick, Keeps me warm”

Weight Light4%

“Lightweight, arrived in good condition thankfully”

Advertised Vs Actual Product3%

“Just as advertised”

Size-Overall2%

“Fits great”

What buyers complain about

Thickness27%

“Not as thick”

Quality-Overall19%

“Bad quality”

Size-Overall8%

“not big enough either”

Advertised Vs Actual Product7%

“Inaccurate description”

Stain Resistance5%

“Even though the duvet is lovely it came with stains on”

Stitch/Finish/Polish4%

“Some Missed stitching needed sewing”

Material Quality4%

“Cheap materials”

Value For Money2%

“Not worth it”

Defective Material/Parts2%

“Product came with dirt on the duvet”

Strength2%

“Doesn't feel like a 13.5 tog very flimsy”

Top return reasons

Size-Overall44%

Quality-Overall10%

Material Quality8%

Thin6%

Stitch/Finish/Polish4%

Advertised Vs Actual Product4%

Thickness3%

Stain Resistance2%

Warmth2%

Weight Heavy2%

Common questions

Is double quilt 13.5 tog profitable to sell on Amazon United Kingdom?: The niche generates £315K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -52.7%. Flapen's verdict: Skip it (44/100).
How competitive is the double quilt 13.5 tog niche?: 10 brands and 19 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in double quilt 13.5 tog?: Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 0.2%.
When does demand for double quilt 13.5 tog peak?: Demand peaks in Jan–Sep–Oct–Nov; the busiest month runs 3.6× the quietest.
What does it cost to enter the double quilt 13.5 tog niche?: Listings span £9.42–£23.74; the average listing price is £16.57 (sweet spot $15–$100). The average incumbent carries 10,414 reviews — the moat a new listing must climb.