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Double Quilt 13.5 Tog

Fail

Demand is soft, at -52.7% this quarter, so Double Quilt 13.5 Tog is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£315K/yr218K searches / yr
90-day growth
-52.7%search demand this quarter
Competition
72%top-5 click share · 10 brands · 19 sellers

Flapen Score

Double Quilt 13.5 Tog against its category

The dotted line is the Home & Garden average. Past it, Double Quilt 13.5 Tog is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Quilt 13.5 Tog market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Double Quilt 13.5 Tog 218K times last year and spent an estimated £315K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £315K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-52.7%
Conversion, latest week
8.8%
Market size, estimated
£315Ka year
Peak month
October3.6× the quietest month
Top search term
13.5 tog double duvet61K searches a year

02 · Price

A sale here is worth £16.57.

Listings sell for £16.57 on average, from £9.42 to £23.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £16.57 that is £17K to £21K a year per listing.

Average price
£16.57inside the $15 to $100 sweet spot
Price range
£9.42–£23.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£17K–£21K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Home Textiles. It carries 10,414 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
38%
Out of stock, average day
0.0%
Average rank
#28in Home Textiles
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,414per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Double Quilt 13.5 Tog products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£32K£63K£95K£126K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

19

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

8%

  • Slumberdown34%
  • Comfort Valley24%
  • Silentnight14%
  • Casabella9%
  • Quality Beddings6%
  • SleepyNights5%
  • Open — no brand owns it (4 brands, 8%)

Demand

Double Quilt 13.5 Tog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 3.6×

Search terms

Top Double Quilt 13.5 Tog search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 13.5 tog double duvet61K/yr
  • double quilt 13.5 tog43K/yr
  • double duvet 13.5 tog103K/yr
  • 13 tog duvet double7K/yr
  • double duvet 13.54K/yr

Reviews and returns

What reviews say buyers love and hate about Double Quilt 13.5 Tog

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Warmth”
27%of negative reviews mention “Thickness”
0.2%of orders come back
“Not as thick”
A buyer, on “Thickness”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Double Quilt 13.5 Tog questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data