Double Quilt 13.5 Tog
FailDemand is soft, at -52.7% this quarter, so Double Quilt 13.5 Tog is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £315K/yr218K searches / yr
- 90-day growth
- -52.7%search demand this quarter
- Competition
- 72%top-5 click share · 10 brands · 19 sellers
Flapen Score
Double Quilt 13.5 Tog against its category
The dotted line is the Home & Garden average. Past it, Double Quilt 13.5 Tog is stronger. Inside it, weaker.
Market
The Double Quilt 13.5 Tog market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Double Quilt 13.5 Tog 218K times last year and spent an estimated £315K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
8.8% of searches ended in a purchase last week.
Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £315K a year.
- Searches, last 12 months
- 218K
- Growth, 90 days vs prior 90
- -52.7%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £315Ka year
- Peak month
- October3.6× the quietest month
- Top search term
- 13.5 tog double duvet61K searches a year
02 · Price
A sale here is worth £16.57.
Listings sell for £16.57 on average, from £9.42 to £23.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £16.57 that is £17K to £21K a year per listing.
- Average price
- £16.57inside the $15 to $100 sweet spot
- Price range
- £9.42–£23.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £17K–£21K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Home Textiles. It carries 10,414 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 38%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Home Textiles
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,414per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Double Quilt 13.5 Tog products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Comfort Valley Anti-Allergy Duvet Corvin 13.5 Tog Winter Quilt Double Duvet
- Price
- £9.77
- Rating
- 4.5/5
- Reviews
- 1,352
- Age
- 4y ago
Slumberdown Warm Winter Nights Double Duvet 13.5 Tog - Thick & Cosy Quilt for Cold Weather | Soft Touch Cover Non-Allergenic Machine Washable UK-Made Bedding (200 x 200cm)
- Price
- £15.81
- Rating
- 4.6/5
- Reviews
- 6,277
- Age
- 6y ago
Silentnight Deep Sleep 13.5 Tog Double Duvet - Autumn Winter Comfy Bed Quilt Sink Into Deeper Warm Cosy Sleep Ideal for Cold Nights Luxury Filled Soft Comfort - Hypoallergenic Machine Washable Double
- Price
- £22.26
- Rating
- 4.7/5
- Reviews
- 21,571
- Age
- 9y ago
Slumberdown Feels Like Down Double Duvet 13.5 Tog - Ultra Soft Extra Warm & Snuggly Double Quilt for Cold Winter Nights | UK Made Non-Allergenic & Washable (200 x 200cm)
- Price
- £16.52
- Rating
- 4.6/5
- Reviews
- 3,253
- Age
- 6y ago
Casabella Double Duvet 13.5 Tog- Premium Duvet Double Bed - Super Quality Quilt for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable (200cm x 200cm)
- Price
- £14.27
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago
Trending
90-day click momentum
Quality Beddings Double Duvet 13.5 Tog | Breathable Duvets for Cosy Winter Nights | Anti-allergy Duvet Doublewith Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Double 200x200cm)
- Price
- £13.42
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 3y ago
Extra Thick Anti Allergy Double Duvet 13.5 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
- Price
- £14.09
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago
Slumberdown Cosy Nights Double Duvet 10.5 Tog - Breathable & Soft All Year-Round Double Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (200 x 200cm)
- Price
- £15.31
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 8y ago
Silentnight Deep Sleep 13.5 Tog Double Duvet - Autumn Winter Comfy Bed Quilt Sink Into Deeper Warm Cosy Sleep Ideal for Cold Nights Luxury Filled Soft Comfort - Hypoallergenic Machine Washable Double
- Price
- £22.26
- Rating
- 4.7/5
- Reviews
- 21,571
- Age
- 9y ago
RUIKASI Double Duvet 10.5 Tog - Bed Quilt All Year Round Luxury Hotel Comforter with Corner Tabs Soft Touch Machine Washable 300GSM 200x200cm White
- Price
- £23.56
- Rating
- 4.4/5
- Reviews
- 362
- Age
- 3y ago
Newest
by launch dateExtra Thick Anti Allergy Double Duvet 13.5 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
- Price
- £14.09
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago
Casabella Double Duvet 13.5 Tog- Premium Duvet Double Bed - Super Quality Quilt for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable (200cm x 200cm)
- Price
- £14.27
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago
RUIKASI Double Duvet 10.5 Tog - Bed Quilt All Year Round Luxury Hotel Comforter with Corner Tabs Soft Touch Machine Washable 300GSM 200x200cm White
- Price
- £23.56
- Rating
- 4.4/5
- Reviews
- 362
- Age
- 3y ago
Quality Beddings Double Duvet 13.5 Tog | Breathable Duvets for Cosy Winter Nights | Anti-allergy Duvet Doublewith Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Double 200x200cm)
- Price
- £13.42
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 3y ago
Comfort Valley Anti-Allergy Duvet Corvin 13.5 Tog Winter Quilt Double Duvet
- Price
- £9.77
- Rating
- 4.5/5
- Reviews
- 1,352
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
19
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
8%
- Slumberdown34%
- Comfort Valley24%
- Silentnight14%
- Casabella9%
- Quality Beddings6%
- SleepyNights5%
- Open — no brand owns it (4 brands, 8%)
Demand
Double Quilt 13.5 Tog search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 3.6×
Search terms
Top Double Quilt 13.5 Tog search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 13.5 tog double duvet61K/yr
- double quilt 13.5 tog43K/yr
- double duvet 13.5 tog103K/yr
- 13 tog duvet double7K/yr
- double duvet 13.54K/yr
Reviews and returns
What reviews say buyers love and hate about Double Quilt 13.5 Tog
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not as thick
Was very thin in places
Not as thick as expected
Bad quality
cheaply made
Absolute shabby quality
not big enough either
Nowhere near a double size
it is way shorter
Inaccurate description
Not as advertised
it was nothing like the picture
Even though the duvet is lovely it came with stains on
Stained
Got it opened slightly got a muddy stain on it not happy at all picture to show you I havent opened it right out so it could be even worse
Love
Keep warm
Lovely and warm
toasty warm
Great quality of duvet and good price
For the price, it offers solid performance and good value
Excellent product
Excellent price
Great value
Excellent value
Quality and comfort
Very luxurious
this is super comfy spreads nicely over the bed
Lovely fluffy soft well made 10.5 tog quilt very warm on these cold winter nights keeps warm all night
Lovely soft duvet
Super soft
Return
0.2% Return rate 56% Fixable by listing
not big enough either
Nowhere near a double size
it is way shorter
Bad quality
cheaply made
Absolute shabby quality
Cheap materials
Not the same material as the picture at all
Some Missed stitching needed sewing
I'd say 1/4 of the stitches are now coming off
It was clearly a manufacturing error where approx 12 of stitching was missing just before
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Double Quilt 13.5 Tog questions
Answered from the same tracked data.