How competitive is the Double Photo Frame niche on Amazon United Kingdom?

22 brands and 43 sellers compete in Double Photo Frame on Amazon United Kingdom. The top 5 Double Photo Frame products take 42% of clicks and its top 5 brands hold 74% of demand.

What do buyers complain about in Double Photo Frame?

Double Photo Frame buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Frame Quality, the themes mined from the niche's reviews. Its return rate is 1.4%.

What does it cost to enter the Double Photo Frame niche?

Double Photo Frame sells for £7.90 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.79–£16.05. The average incumbent carries 433 reviews — the moat a new listing must climb.

Double Photo Frame

prices mostly outside the sweet spot ($4.79–$16.05) — Double Photo Frame doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Double Photo Frame profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Double Photo Frame is a £46K/yr Amazon United Kingdom market (154K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Double Photo Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.7% over the last 90 days and 3.8% of searches end in a purchase.

£46K

revenue / yr

Units sold / yr10K

Search volume / yr-0.7%154K

Conversion rate3.8%

Avg price£7.90

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers22 · 43

Top-5 product click share42%

Open market26%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 37 products

Top Double Photo Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

8x10 (20x25 cm) Photo Frame Display Double 4x6 Frames Multiple Photos Black

Price: £7.41
Rating: 4.3/5
Reviews: 178
Age: 2y ago

Ashley Farmhouse Double Wooden Love Standing Photo Frame Rustic Couple Boho

Price: £8.59
Rating: 4.6/5
Reviews: 2,190
Age: 5y ago

Tinkeps Double Photo Frame 6x4 Hinged Folding Picture Frames 4x6 for Tabletop Display Grey

Price: £4.79
Rating: 4.6/5
Reviews: 169
Age: 2y ago

AVEAX Double Photo Frame 4x6 Hinged Wood Picture Frame Real Glass Black

Price: £6.90
Rating: 4.7/5
Reviews: 868
Age: 4y ago

Tinkeps Double Photo Frame 6x4 Hinged Folding Picture Frames 4x6 for Tabletop Display Black.

Price: £4.95
Rating: 4.6/5
Reviews: 169
Age: 2y ago

Newest

by launch date

1PCS Double 6x4 in Family Photo Frame Wood Colour 10.2cm×15.2cm

Price: £6.74
Rating: 4.0/5
Reviews: 1
Age: 3mo ago

Double Photo Frame 6x4 Hinged Folding Picture Frames

Price: £6.93
Rating: 1.5/5
Reviews: 2
Age: 7mo ago

Double Photo Frame 6x4 Photo Frames with Folding Hinges

Price: £6.68
Rating: 4.0/5
Reviews: 7
Age: 9mo ago

Double Photo Frame 6x4 Wooden Picture Frame for Family Photos Foldable Design with High Transparency Glass Perfect for Displaying Two 6x4 Photos on Tabletops or Desks

Price: £8.69
Rating: 3.4/5
Reviews: 2
Age: 9mo ago

Double Photo Frame 6x4 Wood Photo Frames with Folding Hinges and High Transparency Panel Foldable Family Picture Frame 6x4 Picture Frames for Wedding Family Baby

Price: £7.10
Rating: 4.6/5
Reviews: 12
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

42%

Top 20: 84%

Open market

21%

AVEAX23%
Tinkeps19%
Clay Roberts15%
RJB Stone10%
Fabian Clarke London7%
SiHuiTu5%

Double Photo Frame demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume154KCVR3.8%Products37Brands22Top 5 Brands74%OOS Rate5.2%Rating4.4★Reviews433Avg BSR#789

Peak months: Dec · busiest ÷ quietest = 5.1×

Top Double Photo Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

double photo frame45K/yr +3.6%3.2% conv.
double photo frame 6x432K/yr -6.3%5.2% conv.
double frame16K/yr +12.4%3.4% conv.
double picture frame15K/yr -5.6%3.2% conv.
double photo frame 8x67K/yr +14.5%0.9% conv.
double 6x4 photo frame7K/yr -0.1%5.1% conv.
double picture frame 6x46K/yr -23.3%5.8% conv.
double photo frames6K/yr -11.9%2.1% conv.
6x4 double photo frame5K/yr -19.0%7.0% conv.
2 photo frame4K/yr +41.0%3.2% conv.

What reviews say buyers love and hate about Double Photo Frame

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Frame Quality40%

“Good solid frame”

Quality-Overall17%

“Excellent quality arrived on time highly recommend will buy again”

Value For Money16%

“Good price”

Gifting Purpose5%

“Gift”

Size-Overall4%

“Perfect size”

What buyers complain about

76% of reviews

Size-Overall16%

“Gave the wrong size”

Quality-Overall14%

“it was very cheap Perspex”

Frame Quality11%

“It does the job in the most basic sense; however, frame is of a poor quality and both that I had ordered arrived with scratches on the acrylic window”

Advertised Vs Actual Product7%

“Misleading listing, not what they purport to be”

Thickness7%

“The backs are quite thin”

Double Photo Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

41%

2Frame Quality

31%

3Quality-Overall

4Color

5Advertised Vs Actual Product

Common Double Photo Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Double Photo Frame 47/100 on Amazon United Kingdom — Skip it. The niche generates £46K/yr across 37 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -0.7% over the last 90 days.