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Double Photo Frame

Fail

Prices span $4.79–$16.05, mostly outside the sweet spot, so Double Photo Frame is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£46K/yr154K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
42%top-5 click share · 22 brands · 43 sellers

Flapen Score

Double Photo Frame against its category

The dotted line is the Home & Garden average. Past it, Double Photo Frame is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Photo Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Double Photo Frame 154K times last year and spent an estimated £46K. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
3.8%
Market size, estimated
£46Ka year
Peak month
December5.1× the quietest month
Top search term
double photo frame45K searches a year

02 · Price

A sale here is worth £7.90.

Listings sell for £7.90 on average, from £4.79 to £16.05. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.90 that is £790 to £2K a year per listing.

Average price
£7.90under the $15 to $100 sweet spot
Price range
£4.79–£16.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£790–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #789 within Photo Albums, Frames & Accessories. It carries 433 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
95%
Out of stock, average day
5.2%
Average rank
#789in Photo Albums, Frames & Accessories
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
433per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Double Photo Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

43

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

42%

Top 20: 84%

Open market

21%

  • AVEAX23%
  • Tinkeps19%
  • Clay Roberts15%
  • RJB Stone10%
  • Fabian Clarke London7%
  • SiHuiTu5%

Demand

Double Photo Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.1×

Search terms

Top Double Photo Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • double photo frame45K/yr
  • double photo frame 6x432K/yr
  • double frame16K/yr
  • double picture frame15K/yr
  • double photo frame 8x67K/yr
  • double 6x4 photo frame7K/yr
  • double picture frame 6x46K/yr
  • double photo frames6K/yr
  • 6x4 double photo frame5K/yr
  • 2 photo frame4K/yr

Reviews and returns

What reviews say buyers love and hate about Double Photo Frame

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.02

Gave the wrong size

Bigger than expected

Just need more sizes

Quality-Overall14%+0.57

it was very cheap Perspex

Not good quality

Poor quality

Frame Quality11%+2.24

It does the job in the most basic sense; however, frame is of a poor quality and both that I had ordered arrived with scratches on the acrylic window

this is a cheap horrible picture frame, really disappointed, is ill aligned, I know I havent paid a lot for it

So disappointed with this frame

Advertised Vs Actual Product7%−0.16

Misleading listing, not what they purport to be

This has only got 2 stars due to the misleading photograph. attach

Not as described in listing

Thickness7%−0.09

The backs are quite thin

Love

Frame Quality40%+2.24

Good solid frame

Great frames for the price

Lovely frame

Quality-Overall17%+0.57

Excellent quality arrived on time highly recommend will buy again

Excellent quality, perfect gift

Good quality

Value For Money16%+1.57

Good price

Good value for money

Great value

Gifting Purpose5%−0.01

Gift

Lovely gift

This made a lovely bday gift

Size-Overall4%−0.02

Perfect size

The fit for Instax Mini prints is good

Great size

Return

1.4% Return rate 53% Fixable by listing

Size-Overall41%▅██▇▆▇

Gave the wrong size

Bigger than expected

Just need more sizes

Frame Quality31%█▆▆▅▇▆

It does the job in the most basic sense; however, frame is of a poor quality and both that I had ordered arrived with scratches on the acrylic window

this is a cheap horrible picture frame, really disappointed, is ill aligned, I know I havent paid a lot for it

So disappointed with this frame

Quality-Overall5%▁▃▄█▄▃

it was very cheap Perspex

Not good quality

Poor quality

Color5%▁▁▅█▁▇
Advertised Vs Actual Product4%█▂▁▂▃▂

Misleading listing, not what they purport to be

This has only got 2 stars due to the misleading photograph. attach

Not as described in listing

FAQ

Common Double Photo Frame questions

Answered from the same tracked data.