double photo frame
Skip itPrices mostly outside the sweet spot ($4.79–$16.05) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great433.11avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Avg price
Bad£7.90avg listing price — sweet spot $15–$100
Market size
Bad£46K£46K/yr · 154K searches
Price range
Bad£4.79–£16.05cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, double photo frame is a £46K/yr Amazon United Kingdom market (154K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
double photo frame market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £63K–£79K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #789
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 81%
- Out of stock
- 5.2%
- Avg brand age
- 38 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
43
Top-5 brand share
74%
Top 20: 99%
Top-5 click share
42%
Top 20: 84%
Open market
21%
- AVEAX23%
- Tinkeps19%
- Clay Roberts15%
- RJB Stone10%
- Fabian Clarke London7%
- SiHuiTu5%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -0.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 5.1×
Top double photo frame search terms
- double photo frame45K/yr
- double photo frame 6x432K/yr
- double frame16K/yr
- double picture frame15K/yr
- double photo frame 8x67K/yr
- double 6x4 photo frame7K/yr
- double picture frame 6x46K/yr
- double photo frames6K/yr
- 6x4 double photo frame5K/yr
- 2 photo frame4K/yr
Top double photo frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
8x10 (20x25 cm) Photo Frame Display Double 4x6 Frames Multiple Photos Black
AVEAX£7.414.3★178 rev
Ashley Farmhouse Double Wooden Love Standing Photo Frame Rustic Couple Boho
RJB Stone£8.594.6★2,190 rev
Tinkeps Double Photo Frame 6x4 Hinged Folding Picture Frames 4x6 for Tabletop Display Grey
Tinkeps£4.794.6★169 rev
AVEAX Double Photo Frame 4x6 Hinged Wood Picture Frame Real Glass Black
AVEAX£6.904.7★868 rev
Tinkeps Double Photo Frame 6x4 Hinged Folding Picture Frames 4x6 for Tabletop Display Black.
Tinkeps£4.954.6★169 rev
Newest
by launch date
1PCS Double 6x4 in Family Photo Frame Wood Colour 10.2cm×15.2cm
Sotbnna£6.741 rev
Double Photo Frame 6x4 Hinged Folding Picture Frames
HAOQIAGA£6.932 rev
Double Photo Frame 6x4 Photo Frames with Folding Hinges
Generic£6.687 rev
Double Photo Frame 6x4 Wooden Picture Frame for Family Photos Foldable Design with High Transparency Glass Perfect for Displaying Two 6x4 Photos on Tabletops or Desks
WaaRiuQ£8.692 rev
Double Photo Frame 6x4 Wood Photo Frames with Folding Hinges and High Transparency Panel Foldable Family Picture Frame 6x4 Picture Frames for Wedding Family Baby
FAMCUCHE£7.1012 rev
Trending
90-day click momentum1PCS Double 6x4 in Family Photo Frame Wood Colour 10.2cm×15.2cm
Sotbnna£6.744.0★
Tinkeps Double Photo Frame 6x4 Hinged Folding Picture Frames 4x6 for Tabletop Display Black.
Tinkeps£4.954.6★
Double Photo Frame 6x4 Photo Frames with Folding Hinges
Generic£6.684.0★
Double Photo Frame 6x4 Wooden Picture Frame for Family Photos Foldable Design with High Transparency Glass Perfect for Displaying Two 6x4 Photos on Tabletops or Desks
WaaRiuQ£8.693.4★
Tinkeps Double Photo Frame 6x4 Hinged Folding Picture Frames 4x6 for Tabletop Display Grey
Tinkeps£4.794.6★
What buyers say about double photo frame
What buyers praise and complain about, mined from review topics.What buyers love
“Good solid frame”
“Excellent quality arrived on time highly recommend will buy again”
“Good price”
“Gift”
“Perfect size”
“As advertised”
“Good solid frame”
“The black colour of the frame makes it suitable for any decor”
“Easy to use, versatile”
“plus quiet sturdy”
What buyers complain about
“Gave the wrong size”
“it was very cheap Perspex”
“It does the job in the most basic sense; however, frame is of a poor quality and both that I had ordered arrived with scratches on the acrylic window”
“Misleading listing, not what they purport to be”
“The backs are quite thin”
“feels more expensive than it was”
“no way could I give this to someone”
“it has very cheap very thin acrylic front panes”
“Was expecting wood”
“which can be a little fiddly to do”
Top return reasons
Common questions
- Is double photo frame profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 37 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the double photo frame niche?
- 22 brands and 43 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in double photo frame?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Frame Quality. The return rate is 1.4%.
- When does demand for double photo frame peak?
- Demand peaks in Dec; the busiest month runs 5.1× the quietest.
- What does it cost to enter the double photo frame niche?
- Listings span £4.79–£16.05; the average listing price is £7.90 (sweet spot $15–$100). The average incumbent carries 433 reviews — the moat a new listing must climb.