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Double Parasol

Double Parasol shows demand growing +875.3% this quarter, but a small market ($15K/yr) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 4Growth 100Conversion 13Competition 66Returns 99Price range 66Avg price 81Brand share 14Review moat 82Quality gap 60
This niche Category average

Is Double Parasol profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Double Parasol is a £15K/yr Amazon United Kingdom market (17K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 55/100.

Double Parasol: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +875.3% over the last 90 days and 1.0% of searches end in a purchase.

£15K

revenue / yr

Units sold / yr250
Search volume / yr+875.3%17K
Conversion rate1.0%
Avg price£83.92

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers9 · 14
Top-5 product click share45%
Open market5%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement100%
New entrants (1y)15· 7 succeeded
Avg rating4.4★
Avg reviews364

Top Double Parasol products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

£0£582£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

14

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

3%

  • PHI VILLA29%
  • VOUNOT26%
  • KEPLIN23%
  • COSTWAY9%
  • Outsunny8%
  • Kingsleeve2%
  • Open — no brand owns it (3 brands, 3%)

Top Double Parasol search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • double parasol9K/yr
  • double parasol with base6K/yr
  • bramblecrest parasol2K/yr

What reviews say buyers love and hate about Double Parasol

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall24%

The build quality is really good

Strength12%

I have a very sturdy rose-shaped one

Value For Money11%

Worth the money

Size-Overall8%

Great size

Advertised Vs Actual Product7%

better than I expected

What buyers complain about

71% of reviews
Quality-Overall17%

for lack of quality control at the manufacturing end

Assembly/Installation11%

We couldn't even put it together

Size-Overall9%

The box it comes in is quite large

Weight Heavy8%

Very heavy to get out of the box initially

Advertised Vs Actual Product6%

You should know that no where in the description does it say you need 50kg of sand for the base for the 4.5 metre by 2.7 metre parasol

Double Parasol return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
41%
2Color
15%
3Defective Material/Parts
7%
4Weight Heavy
5%
5Advertised Vs Actual Product
5%

Common Double Parasol questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Double Parasol 55/100 on Amazon United Kingdom — Worth a look. The niche generates £15K/yr across 36 tracked products. 7 of 15 products launched in the last 360 days are still selling. Search demand moved +875.3% over the last 90 days.
Double Parasol buyers on Amazon United Kingdom complain most about Quality-Overall, Assembly/Installation, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.3%.