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Double Parasol

Maybe

Search demand grew +875.3% this quarter. But shoppers spend only $15K a year here, so Double Parasol is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£15K/yr17K searches / yr
90-day growth
+875.3%search demand this quarter
Competition
45%top-5 click share · 9 brands · 14 sellers

Flapen Score

Double Parasol against its category

The dotted line is the Home & Garden average. Past it, Double Parasol is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Parasol market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Double Parasol 17K times last year and spent an estimated £15K. The top 5 brands take 95% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +875.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+875.3%
Conversion, latest week
1.0%
Market size, estimated
£15Ka year
Top search term
double parasol9K searches a year

02 · Price

A sale here is worth £83.92.

Listings sell for £83.92 on average, from £44.77 to £129.01. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £83.92 that is £0 to £8K a year per listing.

Average price
£83.92inside the $15 to $100 sweet spot
Price range
£44.77–£129.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #196 within Garden Furniture & Accessories. It carries 364 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
25%
Out of stock, average day
25.5%
Average rank
#196in Garden Furniture & Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
364per listing
Listings tracked
36

04 · Newcomers

Amazon counts 7 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
7Amazon's first-year sales bar
Average brand age
36 months

Products

Top Double Parasol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£582£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

14

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

3%

  • PHI VILLA29%
  • VOUNOT26%
  • KEPLIN23%
  • COSTWAY9%
  • Outsunny8%
  • Kingsleeve2%
  • Open — no brand owns it (3 brands, 3%)

Search terms

Top Double Parasol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • double parasol9K/yr
  • double parasol with base6K/yr
  • bramblecrest parasol2K/yr

Reviews and returns

What reviews say buyers love and hate about Double Parasol

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.12

for lack of quality control at the manufacturing end

Quality is low

Not the best

Assembly/Installation11%+0.57

We couldn't even put it together

Very gd for price needs 2 people to assemble due to size

I was expecting assembly to be a bit difficult because of the size

Size-Overall9%+0.35

The box it comes in is quite large

This parasol is huge

this thing is huge

Weight Heavy8%+0.13

Very heavy to get out of the box initially

Its heavier than a normal parasol due to size

Very heavy

Advertised Vs Actual Product6%−0.03

You should know that no where in the description does it say you need 50kg of sand for the base for the 4.5 metre by 2.7 metre parasol

The product listing should be clarified

Love

Quality-Overall24%−0.12

The build quality is really good

Excellent Quality

Good quality, fairly easy to put together too

Strength12%+0.21

I have a very sturdy rose-shaped one

It is sturdy

is a very sturdy unit

Value For Money11%+0.67

Worth the money

Good value

Excellent value

Size-Overall8%+0.35

Great size

its very impressive how large it is when fully opened

The size is perfect for a large garden

Advertised Vs Actual Product7%−0.03

better than I expected

just what i wanted

As described

Return

0.3% Return rate 72% Fixable by listing

Size-Overall41%▁█▆▂▄▄

The box it comes in is quite large

This parasol is huge

this thing is huge

Color15%█▁▂▁▁▂
Defective Material/Parts7%▁▁▁█▄▄
Weight Heavy5%▁▁▁█▂▂

Very heavy to get out of the box initially

Its heavier than a normal parasol due to size

Very heavy

Advertised Vs Actual Product5%▁▁▁▁█▇

You should know that no where in the description does it say you need 50kg of sand for the base for the 4.5 metre by 2.7 metre parasol

The product listing should be clarified

FAQ

Common Double Parasol questions

Answered from the same tracked data.