Double Knitting Wool 100g Balls
FailDemand is soft, at -33.2% this quarter, so Double Knitting Wool 100g Balls is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £40K/yr237K searches / yr
- 90-day growth
- -33.2%search demand this quarter
- Competition
- 39%top-5 click share · 20 brands · 52 sellers
Flapen Score
Double Knitting Wool 100g Balls against its category
The dotted line is the Home & Garden average. Past it, Double Knitting Wool 100g Balls is stronger. Inside it, weaker.
Market
The Double Knitting Wool 100g Balls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Double Knitting Wool 100g Balls 237K times last year and spent an estimated £40K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 237K
- Growth, 90 days vs prior 90
- -33.2%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £40Ka year
- Peak month
- October2.6× the quietest month
- Top search term
- baby wool63K searches a year
02 · Price
A sale here is worth £5.60.
Listings sell for £5.60 on average, from £1.35 to £16.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £5.60 that is £560 to £1K a year per listing.
- Average price
- £5.60under the $15 to $100 sweet spot
- Price range
- £1.35–£16.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £560–£1K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #173 within Art & Craft Supplies. It carries 2,778 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 64%
- Out of stock, average day
- 7.6%
- Average rank
- #173in Art & Craft Supplies
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,778per listing
- Listings tracked
- 50
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Double Knitting Wool 100g Balls products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sirdar Wool Hayfield Bonus DK Double Knitting Baby White (856) 100g
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 2,767
- Age
- 15y ago

Sirdar Hayfield Bonus DK Double Knitting White (961) 100g
- Price
- £1.73
- Rating
- 4.6/5
- Reviews
- 22,717
- Age
- 15y ago

Hayfield Bonus DK Baby Lemon (852) 100g by Sirdar
- Price
- £2.09
- Rating
- 4.6/5
- Reviews
- 2,767
- Age
- 14y ago

Sirdar Wool Hayfield Bonus DK Double Knitting Baby Blue (854) 100g
- Price
- £2.09
- Rating
- 4.6/5
- Reviews
- 2,767
- Age
- 15y ago

Hayfield Bonus DK Double Knitting Baby Pink (851) 100g by Sirdar
- Price
- £2.22
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 15y ago
Trending
estimated 90-day click momentum
Emu Treasure Little Dots DK Super Soft Baby Yarn 50g Ball 165m Little Teapot - 004
- Price
- £2.10
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 8mo ago

Emu Butterfly Batik DK Acrylic Yarn 100g Ball 360m Marigold Glider - 005
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 8mo ago

Sirdar Hayfield Baby Blossom DK Perfectly Peachy (359) 100g F253-0359
- Price
- £3.23
- Rating
- 4.7/5
- Reviews
- 486
- Age
- 9y ago

Hayfield Bonus DK Double Knitting Baby Pink (851) 100g by Sirdar
- Price
- £2.22
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 15y ago

Emu Treasure Little Dots DK Super Soft Baby Yarn 50g Ball 165m Little Bo Peep - 005
- Price
- £2.09
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 8mo ago
Newest
by launch date
Emu Butterfly Batik DK Acrylic Yarn 100g Ball 360m Marigold Glider - 005
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 8mo ago

Emu Treasure Little Dots DK Super Soft Baby Yarn 50g Ball 165m Little Bo Peep - 005
- Price
- £2.09
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 8mo ago

Emu Treasure Little Dots DK Super Soft Baby Yarn 50g Ball 165m Little Teapot - 004
- Price
- £2.10
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 8mo ago

Korbond Baby Pink Yarn -2 x 100g Acrylic Baby Yarn - Soft Lightweight Hypoallergenic & Durable (200g/580m Total)
- Price
- £5.42
- Rating
- 4.6/5
- Reviews
- 9,667
- Age
- 2y ago

Wendy Wools Giggles Rainbow Double Knitting 100g Ball Multicoloured (WG08)
- Price
- £3.79
- Rating
- 4.4/5
- Reviews
- 363
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
20 falling
Sellers
52
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 77%
Open market
17%
- Sirdar51%
- Utopia Crafts11%
- Emu6%
- BabyDream6%
- Woolcraft5%
- James C. Brett5%
- Open — no brand owns it (14 brands, 17%)
Demand
Double Knitting Wool 100g Balls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×
Search terms
Top Double Knitting Wool 100g Balls search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby wool63K/yr
- baby wool double knitting soft 100g63K/yr
- double knitting wool 100g balls sale12K/yr
- baby double knitting wool 100g balls14K/yr
- baby knitting wool12K/yr
- double knit baby wool11K/yr
- dk baby wool12K/yr
- dk baby wool for knitting 100g balls12K/yr
- double knitting baby wool11K/yr
- wool warehouse7K/yr
Reviews and returns
What reviews say buyers love and hate about Double Knitting Wool 100g Balls
We read the reviews and the return reasons for every product selling here.
“These are so tiny”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Double Knitting Wool 100g Balls questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









