double knitting wool 100g balls
Skip itSoft demand (-33.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,778.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.60avg listing price — sweet spot $15–$100
Price range
Bad£1.35–£16.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£40K£40K/yr · 237K searches
Growth
Bad-33.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, double knitting wool 100g balls is a £40K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
double knitting wool 100g balls market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £70K–£84K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #173
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 74%
- Out of stock
- 7.6%
- Avg brand age
- 54 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
52
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
39%
Top 20: 77%
Open market
17%
- Sirdar51%
- Utopia Crafts11%
- Emu6%
- BabyDream6%
- Woolcraft5%
- James C. Brett5%
- Open — no brand owns it (14 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×
Top double knitting wool 100g balls search terms
- baby wool63K/yr
- baby wool double knitting soft 100g63K/yr
- double knitting wool 100g balls sale12K/yr
- baby double knitting wool 100g balls14K/yr
- baby knitting wool12K/yr
- double knit baby wool11K/yr
- dk baby wool12K/yr
- dk baby wool for knitting 100g balls12K/yr
- double knitting baby wool11K/yr
- wool warehouse7K/yr
Top double knitting wool 100g balls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sirdar Wool Hayfield Bonus DK Double Knitting Baby White (856) 100g
Sirdar£2.154.6★2,767 rev
Sirdar Hayfield Bonus DK Double Knitting White (961) 100g
Sirdar£1.734.6★22,717 rev
Hayfield Bonus DK Baby Lemon (852) 100g by Sirdar
Sirdar£2.094.6★2,767 rev
Sirdar Wool Hayfield Bonus DK Double Knitting Baby Blue (854) 100g
Sirdar£2.094.6★2,767 rev
Hayfield Bonus DK Double Knitting Baby Pink (851) 100g by Sirdar
Sirdar£2.224.7★407 rev
Newest
by launch date
Emu Butterfly Batik DK Acrylic Yarn 100g Ball 360m Marigold Glider - 005
Emu£2.5144 rev
Emu Treasure Little Dots DK Super Soft Baby Yarn 50g Ball 165m Little Bo Peep - 005
Emu£2.0934 rev
Emu Treasure Little Dots DK Super Soft Baby Yarn 50g Ball 165m Little Teapot - 004
Emu£2.1034 rev
Korbond Baby Pink Yarn -2 x 100g Acrylic Baby Yarn - Soft Lightweight Hypoallergenic & Durable (200g/580m Total)
KORBOND£5.429,667 rev
Wendy Wools Giggles Rainbow Double Knitting 100g Ball Multicoloured (WG08)
James C. Brett£3.79363 rev
Trending
90-day click momentumEmu Treasure Little Dots DK Super Soft Baby Yarn 50g Ball 165m Little Teapot - 004
Emu£2.104.8★
Emu Butterfly Batik DK Acrylic Yarn 100g Ball 360m Marigold Glider - 005
Emu£2.514.6★
Sirdar Hayfield Baby Blossom DK Perfectly Peachy (359) 100g F253-0359
Sirdar£3.234.7★
Hayfield Bonus DK Double Knitting Baby Pink (851) 100g by Sirdar
Sirdar£2.224.7★
Emu Treasure Little Dots DK Super Soft Baby Yarn 50g Ball 165m Little Bo Peep - 005
Emu£2.094.8★
What buyers say about double knitting wool 100g balls
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colour”
“Very good wool easy to use and nice color”
“Excellent quality, soft to touch, great price”
“its soft enough for babies”
“Excellent value for money”
“knits up nice, feels nice”
“Perfect wool”
“Super easy to use”
“It did the job”
“Thick and warm”
What buyers complain about
“These are so tiny”
“.be careful on colour this is more of a neon pink than a soft baby pink”
“it may be cheap”
“Tangles”
“Misleading image”
“thin in places”
“A little rough”
“Cheap isnt the word as in quality I returned these balls of wool”
“omg it had the most disgusting smell to it”
“irritated my teeth on touching it”
Top return reasons
Common questions
- Is double knitting wool 100g balls profitable to sell on Amazon United Kingdom?
- The niche generates £40K/yr across 50 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -33.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the double knitting wool 100g balls niche?
- 20 brands and 52 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in double knitting wool 100g balls?
- Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 0.4%.
- When does demand for double knitting wool 100g balls peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.6× the quietest.
- What does it cost to enter the double knitting wool 100g balls niche?
- Listings span £1.35–£16.65; the average listing price is £5.60 (sweet spot $15–$100). The average incumbent carries 2,778 reviews — the moat a new listing must climb.