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Double Knitting Wool 100g Balls

Fail

Demand is soft, at -33.2% this quarter, so Double Knitting Wool 100g Balls is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£40K/yr237K searches / yr
90-day growth
-33.2%search demand this quarter
Competition
39%top-5 click share · 20 brands · 52 sellers

Flapen Score

Double Knitting Wool 100g Balls against its category

The dotted line is the Home & Garden average. Past it, Double Knitting Wool 100g Balls is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Knitting Wool 100g Balls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Double Knitting Wool 100g Balls 237K times last year and spent an estimated £40K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-33.2%
Conversion, latest week
3.0%
Market size, estimated
£40Ka year
Peak month
October2.6× the quietest month
Top search term
baby wool63K searches a year

02 · Price

A sale here is worth £5.60.

Listings sell for £5.60 on average, from £1.35 to £16.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £5.60 that is £560 to £1K a year per listing.

Average price
£5.60under the $15 to $100 sweet spot
Price range
£1.35–£16.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£560–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #173 within Art & Craft Supplies. It carries 2,778 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
64%
Out of stock, average day
7.6%
Average rank
#173in Art & Craft Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,778per listing
Listings tracked
50

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Double Knitting Wool 100g Balls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

52

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

39%

Top 20: 77%

Open market

17%

  • Sirdar51%
  • Utopia Crafts11%
  • Emu6%
  • BabyDream6%
  • Woolcraft5%
  • James C. Brett5%
  • Open — no brand owns it (14 brands, 17%)

Demand

Double Knitting Wool 100g Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Double Knitting Wool 100g Balls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby wool63K/yr
  • baby wool double knitting soft 100g63K/yr
  • double knitting wool 100g balls sale12K/yr
  • baby double knitting wool 100g balls14K/yr
  • baby knitting wool12K/yr
  • double knit baby wool11K/yr
  • dk baby wool12K/yr
  • dk baby wool for knitting 100g balls12K/yr
  • double knitting baby wool11K/yr
  • wool warehouse7K/yr

Reviews and returns

What reviews say buyers love and hate about Double Knitting Wool 100g Balls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.10

These are so tiny

Really not great very small balls

Very small skeins

Color15%+0.14

.be careful on colour this is more of a neon pink than a soft baby pink

I just wish there were more colours

the lemon colour was not very yellow more like a cream

Value For Money15%−0.02

it may be cheap

Not worth the money

I expected better for the price paid

Rope/Wire Tangling8%−0.05

Tangles

tangles - took hours out of my knitting time to untangle

However, the balls are so messy - knotted - twisted - tangled

Advertised Vs Actual Product7%−0.05

Misleading image

Not as described

not like in the picture

Love

Color19%+0.14

Beautiful colour

The colour is so lovely

Lovely Pink Colour

Upholstery/Fabric Quality18%+1.62

Very good wool easy to use and nice color

Great quality wool

The yarn is good quality

Quality-Overall16%+1.19

Excellent quality, soft to touch, great price

Excellent product

Reasonable quality for price

Soft Feel15%

its soft enough for babies

soft to touch

Lovely and soft

Value For Money11%−0.02

Excellent value for money

Great value

Good price

Return

0.4% Return rate 62% Fixable by listing

Color38%█▄▇▄▆▆

.be careful on colour this is more of a neon pink than a soft baby pink

I just wish there were more colours

the lemon colour was not very yellow more like a cream

Size-Overall13%▂▅▆█▃▁

These are so tiny

Really not great very small balls

Very small skeins

Quality-Overall13%▄▄▃▆▆█

Cheap isnt the word as in quality I returned these balls of wool

It was not that cheap for this poor quality

Very poor quality

Thin9%██▄▇▄▅

thin in places

Material Quality7%▂█▃▃▅▅

FAQ

Common Double Knitting Wool 100g Balls questions

Answered from the same tracked data.