How competitive is the Double Knitting Wool 100g Balls niche on Amazon United Kingdom?

20 brands and 52 sellers compete in Double Knitting Wool 100g Balls on Amazon United Kingdom. The top 5 Double Knitting Wool 100g Balls products take 39% of clicks and its top 5 brands hold 79% of demand.

What do buyers complain about in Double Knitting Wool 100g Balls?

Double Knitting Wool 100g Balls buyers on Amazon United Kingdom complain most about Size-Overall, Color, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Double Knitting Wool 100g Balls niche?

Double Knitting Wool 100g Balls sells for £5.60 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.35–£16.65. The average incumbent carries 2,778 reviews — the moat a new listing must climb.

Double Knitting Wool 100g Balls

soft demand (-33.2% this quarter) — Double Knitting Wool 100g Balls doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Double Knitting Wool 100g Balls profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Double Knitting Wool 100g Balls is a £40K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 38/100.

Double Knitting Wool 100g Balls: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.2% over the last 90 days and 3.0% of searches end in a purchase.

£40K

revenue / yr

Units sold / yr15K

Search volume / yr-33.2%237K

Conversion rate3.0%

Avg price£5.60

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers20 · 52

Top-5 product click share39%

Open market21%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 50 products

Top Double Knitting Wool 100g Balls products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Sirdar Wool Hayfield Bonus DK Double Knitting Baby White (856) 100g

Price: £2.15
Rating: 4.6/5
Reviews: 2,767
Age: 15y ago

Sirdar Hayfield Bonus DK Double Knitting White (961) 100g

Price: £1.73
Rating: 4.6/5
Reviews: 22,717
Age: 15y ago

Hayfield Bonus DK Baby Lemon (852) 100g by Sirdar

Price: £2.09
Rating: 4.6/5
Reviews: 2,767
Age: 14y ago

Sirdar Wool Hayfield Bonus DK Double Knitting Baby Blue (854) 100g

Price: £2.09
Rating: 4.6/5
Reviews: 2,767
Age: 15y ago

Hayfield Bonus DK Double Knitting Baby Pink (851) 100g by Sirdar

Price: £2.22
Rating: 4.7/5
Reviews: 407
Age: 15y ago

Newest

by launch date

Emu Butterfly Batik DK Acrylic Yarn 100g Ball 360m Marigold Glider - 005

Price: £2.51
Rating: 4.6/5
Reviews: 44
Age: 8mo ago

Emu Treasure Little Dots DK Super Soft Baby Yarn 50g Ball 165m Little Bo Peep - 005

Price: £2.09
Rating: 4.8/5
Reviews: 34
Age: 8mo ago

Emu Treasure Little Dots DK Super Soft Baby Yarn 50g Ball 165m Little Teapot - 004

Price: £2.10
Rating: 4.8/5
Reviews: 34
Age: 8mo ago

Korbond Baby Pink Yarn -2 x 100g Acrylic Baby Yarn - Soft Lightweight Hypoallergenic & Durable (200g/580m Total)

Price: £5.42
Rating: 4.6/5
Reviews: 9,667
Age: 2y ago

Wendy Wools Giggles Rainbow Double Knitting 100g Ball Multicoloured (WG08)

Price: £3.79
Rating: 4.4/5
Reviews: 363
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

39%

Top 20: 77%

Open market

17%

Sirdar51%
Utopia Crafts11%
Emu6%
BabyDream6%
Woolcraft5%
James C. Brett5%
Open — no brand owns it (14 brands, 17%)

Double Knitting Wool 100g Balls demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume237KCVR3.0%Products50Brands20Top 5 Brands79%OOS Rate7.6%Rating4.6★Reviews2,778Avg BSR#173

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×

Top Double Knitting Wool 100g Balls search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

baby wool63K/yr -32.1%2.3% conv.
baby wool double knitting soft 100g63K/yr -34.2%3.5% conv.
double knitting wool 100g balls sale12K/yr -39.4%1.5% conv.
baby double knitting wool 100g balls14K/yr -15.7%3.5% conv.
baby knitting wool12K/yr -33.7%2.9% conv.
double knit baby wool11K/yr -12.9%3.2% conv.
dk baby wool12K/yr -34.0%2.1% conv.
dk baby wool for knitting 100g balls12K/yr -49.6%2.2% conv.
double knitting baby wool11K/yr -46.5%3.7% conv.
wool warehouse7K/yr -15.9%0.2% conv.

What reviews say buyers love and hate about Double Knitting Wool 100g Balls

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Color19%

“Beautiful colour”

Upholstery/Fabric Quality18%

“Very good wool easy to use and nice color”

Quality-Overall16%

“Excellent quality, soft to touch, great price”

Soft Feel15%

“its soft enough for babies”

Value For Money11%

“Excellent value for money”

What buyers complain about

77% of reviews

Size-Overall15%

“These are so tiny”

Color15%

“.be careful on colour this is more of a neon pink than a soft baby pink”

Value For Money15%

“it may be cheap”

Rope/Wire Tangling8%

“Tangles”

Advertised Vs Actual Product7%

“Misleading image”

Double Knitting Wool 100g Balls return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

62%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

38%

2Size-Overall

13%

3Quality-Overall

13%

4Thin

5Material Quality

Common Double Knitting Wool 100g Balls questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Double Knitting Wool 100g Balls 38/100 on Amazon United Kingdom — Skip it. The niche generates £40K/yr across 50 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -33.2% over the last 90 days.