Skip to content

Double Induction Hob

Fail

Demand is soft, at -7.7% this quarter, so Double Induction Hob is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£100K/yr51K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
52%top-5 click share · 24 brands · 43 sellers

Flapen Score

Double Induction Hob against its category

The dotted line is the Home & Garden average. Past it, Double Induction Hob is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Induction Hob market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Double Induction Hob 51K times last year and spent an estimated £100K. The top 5 brands take 70% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
3.0%
Market size, estimated
£100Ka year
Peak month
November1.4× the quietest month
Top search term
double induction hob20K searches a year

02 · Price

A sale here is worth £64.63.

Listings sell for £64.63 on average, from £29.24 to £87.08. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £64.63 that is £0 to £6K a year per listing.

Average price
£64.63inside the $15 to $100 sweet spot
Price range
£29.24–£87.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #67 within Small Kitchen Appliances. It carries 780 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
88%
Out of stock, average day
3.9%
Average rank
#67in Small Kitchen Appliances
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
780per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Double Induction Hob products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 flat

Sellers

43

Top-5 brand share

70%

Top 20: 98%

Top-5 click share

52%

Top 20: 89%

Open market

25%

  • KICHPOWER21%
  • AAOBOSI20%
  • AMZCHEF12%
  • VBGK9%
  • andrew james7%
  • VonShef5%

Demand

Double Induction Hob search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Double Induction Hob search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • double induction hob20K/yr
  • portable induction hob double13K/yr
  • double induction hob portable8K/yr
  • 2 ring induction hob7K/yr
  • 30 cm induction hob3K/yr

Reviews and returns

What reviews say buyers love and hate about Double Induction Hob

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall15%−0.17

it doesnt do anything

Did not work

didnt function properly

Durability13%−0.16

Broke after three uses

Fails after a few months

didn't even last a month

Heating9%+0.46

fine tuning of heat could be better

Does not heat

uneven heating and confusing controls

Instructions/User Manual/Troubleshooting6%−0.02

the instructions aren't great

Worked perfectly, it was a little bit difficult to find the instructions in the booklet

Went through the instruction manual and didnt work

Quality-Overall5%+1.02

Its poor quality - the buttons dont seem to work consistently - sometimes you press them and they respond, other times they dont

It is absolute garbage

Poor quality

Love

Quality-Overall17%+1.02

Excellent Product

Good quality and safe to use

Product looks well made

Ease Of Use15%+0.96

Easy to use

Easy to operate

easy to follow

Heating14%+0.46

Heats up quickly

Great Value and Fast Heating

Good heat distribution

Value For Money12%+0.88

Good for the price

Well worth the money

Excellent value for money

Ease Of Cleaning7%+0.27

It wipes clean with a damp cloth

works well, very easy to keep clean, in fact even now it looks as if it has not been used whereas I use it every day the sun shines, I have solar panels so I can cook for free on sunny days rather than use the gas

Easy to clean

Return

4.0% Return rate 24% Fixable by listing

Functionality-Overall24%▇█▇█▇▇

it doesnt do anything

Did not work

didnt function properly

Size-Overall17%▆▆▅▇██
Heating12%█▆█▅█▅

fine tuning of heat could be better

Does not heat

uneven heating and confusing controls

Compatibility-Overall11%▄▆▃▄▅█
Touch/Button Controls6%▄█▆▆▆▃

Its poor quality - the buttons dont seem to work consistently - sometimes you press them and they respond, other times they dont

No response to my touch

doesnt responded to my touch

FAQ

Common Double Induction Hob questions

Answered from the same tracked data.