Is double induction hob profitable to sell on Amazon United Kingdom?

The niche generates £100K/yr across 33 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (49/100).

How competitive is the double induction hob niche?

24 brands and 43 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in double induction hob?

Top complaints mined from reviews: Functionality-Overall, Durability, Heating. The return rate is 4.0%.

When does demand for double induction hob peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the double induction hob niche?

Listings span £29.24–£87.08; the average listing price is £64.63 (sweet spot $15–$100). The average incumbent carries 780 reviews — the moat a new listing must climb.

double induction hob

Skip it

Soft demand (-7.7% this quarter) — this niche doesn't clear our bar today.

Price range

Incredible£29.24–£87.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£64.63

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good779.85

avg incumbent reviews — the moat a new listing must climb

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Market size

Okay£100K

£100K/yr · 51K searches

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier High Price

According to Flapen's Amazon United Kingdom niche tracking, double induction hob is a £100K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

double induction hob market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £65K–£81K; units × avg price
Conversion rate: 3.0%
Avg BSR: #67
Page quality: 0%
Prime: 88%
Sponsored: 91%
Out of stock: 3.9%
Avg brand age: 46 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 flat

Sellers

Top-5 brand share

70%

Top 20: 98%

Top-5 click share

52%

Top 20: 89%

Open market

25%

KICHPOWER21%
AAOBOSI20%
AMZCHEF12%
VBGK9%
andrew james7%
VonShef5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top double induction hob search terms

double induction hob20K/yr -1.9%1.7% conv.
portable induction hob double13K/yr -0.9%2.3% conv.
double induction hob portable8K/yr -6.8%2.3% conv.
2 ring induction hob7K/yr -14.1%1.1% conv.
30 cm induction hob3K/yr -40.9%1.5% conv.

All search terms

Top double induction hob products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aobosi Double Induction Hob Induction Hobs with Black Glass Panel Body Independent Control Induction Cooker with 20 Temperature Setting&18 Power Levels[Upgrade] 4-Hour Timer 2800W Safety Lock

AAOBOSI£84.214.5★3,200 rev

KICHPOWER Double Induction Hob Portable Induction Cooker Black Glass Plate 2800W Independent Touch Control 8 to10 Power Levels 10 Temperature Setting 3 Hour Timer Child Safety Lock with Plug

KICHPOWER£66.854.6★104 rev

AMZCHEF Double Induction Hob Portable Induction Cooker with Ultra-Thin Body Independent Control 10 Temperature Levels Multiple Power Levels 2800W 3-Hour Timer Safety Lock

AMZCHEF£87.084.4★6,485 rev

KICHPOWER Double Induction Hob Electric Plug in Hob 30cm Built-in Induction Cooker Touch Control 2800W 9 Power Levels Boost Function 1-99 Min Timer Child Safety Lock Residual Heat Indicator

KICHPOWER£60.064.6★269 rev

Aobosi Double Induction hob Induction Cooker with Portable Black Glass Plate Independent Control One-click Max and Min Power Control 2800W 20 Temperature Setting[Upgrade] Safety Lock 4-Hour Timer

AAOBOSI£83.524.4★333 rev

Newest

by launch date

VBGK Induction Hob 220V 3000W double burner hot plate with LED touch control 9 Power Levels Kids Lock & Timer Overheat Protection Induction Hob 2 Burner

VBGK£69.4017 rev

7mo ago

Traenvir 2 Ring Induction Hob 30CM 2 Burner Electric Hob 3500W Built in Induction Hob with 9 Power Heating Level Boost Child Lock Timer No Plug Black

Traenvir£53.421 rev

8mo ago

VBGK Induction Hob 220V 3000W twin induction hob with LED Touch Screen 10 Power Levels Kids Lock & Timer Overheat Protection knob and touch control Double Induction Hob

VBGK£62.9610 rev

8mo ago

Double Induction Hob Electric Induction Hob 30 cm Built-in Electric hob 3500W with Timer Child Safety Lock 9 Power Levels Touch Control No Plug

Disaenvir£48.73111 rev

10mo ago

VBGK Double Induction Hob 220V 3000W 2 Ring Electric Hob with LCD Touch Screen 10 Levels Settings Child Safety Lock & Timer

VBGK£67.0421 rev

10mo ago

What buyers say about double induction hob

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Excellent Product”

Ease Of Use15%

“Easy to use”

Heating14%

“Heats up quickly”

Value For Money12%

“Good for the price”

Ease Of Cleaning7%

“It wipes clean with a damp cloth”

Advertised Vs Actual Product4%

“As expected”

Portability3%

“Portable cooker”

Cooking Experience3%

“Excellent unit for actual cooking”

Touch/Button Controls3%

“Simple controls to master”

Design-Overall2%

“well-designed”

What buyers complain about

Functionality-Overall15%

“it doesnt do anything”

Durability13%

“Broke after three uses”

Heating9%

“fine tuning of heat could be better”

Instructions/User Manual/Troubleshooting6%

“the instructions aren't great”

Quality-Overall5%

“Its poor quality - the buttons dont seem to work consistently - sometimes you press them and they respond, other times they dont”

Ease Of Use5%

“At first, I found it a bit hard to use”

Touch/Button Controls5%

“Its poor quality - the buttons dont seem to work consistently - sometimes you press them and they respond, other times they dont”

Cooking Experience4%

“You cant actually cook with it”

Noise Level3%

“My only concern is the odd sounds it makes whilst cooking”

Ease Of Cleaning3%

“will make this difficult to clean after a spillage”

Top return reasons

Functionality-Overall24%

Size-Overall17%

Heating12%

Compatibility-Overall11%

Touch/Button Controls6%

Quality-Overall3%

Ease Of Use3%

Durability2%

Advertised Vs Actual Product2%

Temperature Control2%

Common questions

Is double induction hob profitable to sell on Amazon United Kingdom?: The niche generates £100K/yr across 33 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (49/100).
How competitive is the double induction hob niche?: 24 brands and 43 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in double induction hob?: Top complaints mined from reviews: Functionality-Overall, Durability, Heating. The return rate is 4.0%.
When does demand for double induction hob peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the double induction hob niche?: Listings span £29.24–£87.08; the average listing price is £64.63 (sweet spot $15–$100). The average incumbent carries 780 reviews — the moat a new listing must climb.