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Double Fryer

Maybe

The top 5 brands take only 49% of clicks. But shoppers spend only $83K a year here, so Double Fryer is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£83K/yr26K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
34%top-5 click share · 26 brands · 35 sellers

Flapen Score

Double Fryer against its category

The dotted line is the Home & Garden average. Past it, Double Fryer is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Fryer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Double Fryer 26K times last year and spent an estimated £83K. The top 5 brands take 49% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
3.8%
Market size, estimated
£83Ka year
Peak month
December1.2× the quietest month
Top search term
double deep fat fryer9K searches a year

02 · Price

A sale here is worth £82.78.

Listings sell for £82.78 on average, from £38.46 to £228.79. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £82.78 that is £0 to £8K a year per listing.

Average price
£82.78inside the $15 to $100 sweet spot
Price range
£38.46–£228.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #65 within Small Kitchen Appliances. It carries 517 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
69%
Out of stock, average day
5.9%
Average rank
#65in Small Kitchen Appliances
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
517per listing
Listings tracked
36

04 · Newcomers

Amazon counts 3 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Double Fryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

35

Top-5 brand share

49%

Top 20: 95%

Top-5 click share

34%

Top 20: 83%

Open market

46%

  • TANGME19%
  • Kokey-xy9%
  • DBL MAX7%
  • Aigostar7%
  • AuFox7%
  • Fitsupport5%

Demand

Double Fryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Double Fryer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • double deep fat fryer9K/yr
  • commercial fryer6K/yr
  • double fryer7K/yr
  • commercial deep fat fryer4K/yr

Reviews and returns

What reviews say buyers love and hate about Double Fryer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall14%−0.18

Not working

Doesn't work to well

Not working properly

Size-Overall11%+1.30

The basket handle does not fit properly

Its big

Too small

Strength9%−0.08

its very flimsy

The sturdiness of the fryer is quite flimsy

Metalwork very flimsy

Durability8%−0.02

The basket inside broke off within 2 weeks

However, it has a cheap look and the turning hob broke just a few months of purchasing

Item stopped working after 2 uses

Heating7%−0.05

The thermostart has broken

the wires melted

Love

Frying Quality20%+1.50

Great fryer

Good Fryer

The fryer itself is great

Quality-Overall15%+0.65

Excellent product

Very nice piece of kit well made works prefactly

no complaints here

Size-Overall15%+1.30

basket size is good

Good size

has a very good sized basket for family sized portions

Ease Of Use9%+0.86

Its easy to use

Easy to use and looks good

ease to use

Value For Money8%+0.19

Value for money

Great Value for Money

worth the money

Return

1.6% Return rate 46% Fixable by listing

Size-Overall40%█▆▄▄▇▆

The basket handle does not fit properly

Its big

Too small

Functionality-Overall16%▇▆▆█▄▆

Not working

Doesn't work to well

Not working properly

Heating9%▄▄█▅▄▄

The thermostart has broken

the wires melted

Quality-Overall8%▁█▃▇▃▆

Very poor quality

I wouldnt have paid for this product if I knew it would be this bad not worth the money

Overall, I wasnt satisfied with the condition or performance of the product

Strength4%▁▃█▃▅▃

its very flimsy

The sturdiness of the fryer is quite flimsy

Metalwork very flimsy

FAQ

Common Double Fryer questions

Answered from the same tracked data.