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58

double fryer

Worth a look

Shows no brand lock-in (top 5 brands take 49% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 25Conversion 48Competition 81Returns 82Price range 32Avg price 81Brand share 86Review moat 75Quality gap 83

Brand share

Great49%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Avg price

Great£82.78

avg listing price — sweet spot $15–$100

Review moat

Good517.28

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Price range

Okay£38.46–£228.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Market size

Bad£83K

£83K/yr · 26K searches

According to Flapen's Amazon United Kingdom niche tracking, double fryer is a £83K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

double fryer market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
£41K–£62K
units × avg price
Conversion rate
3.8%
Avg BSR
#65
Page quality
0%
Prime
69%
Sponsored
92%
Out of stock
5.9%
Avg brand age
45 months
Avg seller age
175 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

35

Top-5 brand share

49%

Top 20: 95%

Top-5 click share

34%

Top 20: 83%

Open market

46%

  • TANGME19%
  • Kokey-xy9%
  • DBL MAX7%
  • Aigostar7%
  • AuFox7%
  • Fitsupport5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.
700500Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top double fryer search terms

  • double deep fat fryer9K/yr
  • commercial fryer6K/yr
  • double fryer7K/yr
  • commercial deep fat fryer4K/yr
All search terms

Top double fryer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£2K6%£5K9%£7K12%£10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about double fryer

What buyers praise and complain about, mined from review topics.

What buyers love

Frying Quality20%

“Great fryer”

Quality-Overall15%

“Excellent product”

Size-Overall15%

“basket size is good”

Ease Of Use9%

“Its easy to use”

Value For Money8%

“Value for money”

Ease Of Cleaning6%

“Easy Clean”

Durability5%

“Great Value for Money, Super durable”

Advertised Vs Actual Product4%

“As described”

Heating3%

“Heats well and kwik”

Cooking Experience2%

“Great for cooking bigger items”

What buyers complain about

Functionality-Overall14%

“Not working”

Size-Overall11%

“The basket handle does not fit properly”

Strength9%

“its very flimsy”

Durability8%

“The basket inside broke off within 2 weeks”

Heating7%

“The thermostart has broken”

Quality-Overall6%

“Very poor quality”

Thickness5%

“Not very good very thin basket”

Value For Money4%

“Not worth the price”

Sharpness4%

“sharp edges all over”

Assembly/Installation4%

“Totally disappointed and angry that I didn't see it before I put everything together”

Top return reasons

Size-Overall40%
Functionality-Overall16%
Heating9%
Quality-Overall8%
Strength4%
Defective Material/Parts3%
Mechanism Issues2%
Sharpness2%
Durability2%
Material Quality1%

Common questions

Is double fryer profitable to sell on Amazon United Kingdom?
The niche generates £83K/yr across 36 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Worth a look (58/100).
How competitive is the double fryer niche?
26 brands and 35 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in double fryer?
Top complaints mined from reviews: Functionality-Overall, Size-Overall, Strength. The return rate is 1.6%.
When does demand for double fryer peak?
Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the double fryer niche?
Listings span £38.46–£228.79; the average listing price is £82.78 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.