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Double Fryer

Double Fryer shows no brand lock-in (top 5 brands take 49% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look
Market size 21Growth 25Conversion 48Competition 81Returns 82Price range 32Avg price 81Brand share 86Review moat 75Quality gap 83
This niche Category average

Is Double Fryer profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Double Fryer is a £83K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 58/100.

Double Fryer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +0.3% over the last 90 days and 3.8% of searches end in a purchase.

£83K

revenue / yr

Units sold / yr750
Search volume / yr+0.3%26K
Conversion rate3.8%
Avg price£82.78

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers26 · 35
Top-5 product click share34%
Open market51%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement92%
New entrants (1y)9· 3 succeeded
Avg rating4.2★
Avg reviews517

Top Double Fryer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

35

Top-5 brand share

49%

Top 20: 95%

Top-5 click share

34%

Top 20: 83%

Open market

46%

  • TANGME19%
  • Kokey-xy9%
  • DBL MAX7%
  • Aigostar7%
  • AuFox7%
  • Fitsupport5%

Double Fryer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume26KCVR3.8%Products36Brands26Top 5 Brands49%OOS Rate5.9%Rating4.2★Reviews517Avg BSR#65
700500Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Double Fryer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • double deep fat fryer9K/yr
  • commercial fryer6K/yr
  • double fryer7K/yr
  • commercial deep fat fryer4K/yr

What reviews say buyers love and hate about Double Fryer

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Frying Quality20%

Great fryer

Quality-Overall15%

Excellent product

Size-Overall15%

basket size is good

Ease Of Use9%

Its easy to use

Value For Money8%

Value for money

What buyers complain about

73% of reviews
Functionality-Overall14%

Not working

Size-Overall11%

The basket handle does not fit properly

Strength9%

its very flimsy

Durability8%

The basket inside broke off within 2 weeks

Heating7%

The thermostart has broken

Double Fryer return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

46%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Functionality-Overall
16%
3Heating
9%
4Quality-Overall
8%
5Strength
4%

Common Double Fryer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Double Fryer 58/100 on Amazon United Kingdom — Worth a look. The niche generates £83K/yr across 36 tracked products. 3 of 9 products launched in the last 360 days are still selling. Search demand moved +0.3% over the last 90 days.
Search demand for Double Fryer on Amazon United Kingdom is steady year-round — the busiest month runs 1.2× the quietest.