Double Fitted Sheet Cotton
MaybeReturns run at only 0.4% of orders. But the average product has 19,946 reviews to catch up to, so Double Fitted Sheet Cotton is a Maybe.
- Flapen Score
- 51 / 100Ranks 2,729 of 5,777 Home & Garden niches · on the category median51
- Market size
- £114K/yr167K searches / yr
- 90-day growth
- +12.1%search demand this quarter
- Competition
- 55%top-5 click share · 16 brands · 22 sellers
Flapen Score
Double Fitted Sheet Cotton against its category
The dotted line is the Home & Garden average. Past it, Double Fitted Sheet Cotton is stronger. Inside it, weaker.
Market
The Double Fitted Sheet Cotton market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Double Fitted Sheet Cotton 167K times last year and spent an estimated £114K. The top 5 brands take 69% of clicks. Demand peaks in Jul. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.
- Searches, last 12 months
- 167K
- Growth, 90 days vs prior 90
- +12.1%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £114Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- double fitted sheet cotton75K searches a year
02 · Price
A sale here is worth £8.99.
Listings sell for £8.99 on average, from £6.04 to £21.87. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £8.99 that is £2K to £4K a year per listing.
- Average price
- £8.99under the $15 to $100 sweet spot
- Price range
- £6.04–£21.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #32 within Home Textiles. It carries 19,946 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 88%
- Out of stock, average day
- 4.1%
- Average rank
- #32in Home Textiles
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 19,946per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Double Fitted Sheet Cotton products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
My Home Store Double Fitted Sheet 100% Egyptian Cotton 300TC Hotel Quality 30 cm White Fitted Bedsheets
- Price
- £10.98
- Rating
- 4.2/5
- Reviews
- 2,259
- Age
- 5y ago

AR Ware Double Fitted Sheet 100% Egyptian Cotton 300 TC Breathable Extra Deep Fitted Sheets Double Bed Hotel Quality 30 Cm Fitted Bed Sheets (White)
- Price
- £9.97
- Rating
- 4.3/5
- Reviews
- 1,133
- Age
- 3y ago

Amazon Basics Bedding Soft Microfibre Double Fitted Sheet with 12 inch (30 cm) Deep Pocket 135 x 190 cm White
- Price
- £6.04
- Rating
- 4.5/5
- Reviews
- 147,147
- Age
- 10y ago

Aspire Homeware Double Fitted Sheet - 25 cm Deep Hotel Quality (White) Bed Sheets - Soft & Breathable Fitted Bed Sheets Double - Anti-Wrinkle Easy Care Fitted Sheets
- Price
- £7.00
- Rating
- 4.4/5
- Reviews
- 2,107
- Age
- 2y ago

Aspire Homeware Double Fitted Sheet - 25 cm Deep Hotel Quality (Black) Bed Sheets - Soft & Breathable Fitted Bed Sheets Double - Anti-Wrinkle Easy Care Fitted Sheets
- Price
- £7.17
- Rating
- 4.4/5
- Reviews
- 2,107
- Age
- 2y ago
Trending
90-day click momentum
Acrali Home White Egyptian Cotton Double Fitted Sheet 137x190 cm - 200 Thread Count Deep Pocket - Ultra Soft Hotel Quality Breathable & Hypoallergenic Bottom Bed Sheet
- Price
- £9.59
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 10mo ago

BEDIO Double Fitted Sheet Extra Deep Pocket 40cm (16 Inch) Charcoal Grey Bed Sheet Double Brushed Microfiber All Around Elastic Breathable Wrinkle & Fade Resistant
- Price
- £6.35
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 9mo ago

Comfy Nights 100% Egyptian Cotton Fitted Bed Sheet (Double Grey)
- Price
- £8.46
- Rating
- 4.3/5
- Reviews
- 1,078
- Age
- 9y ago

Amazon Basics Bedding Soft Microfibre Double Fitted Sheet with 12 inch (30 cm) Deep Pocket 135 x 190 cm White
- Price
- £6.04
- Rating
- 4.5/5
- Reviews
- 147,147
- Age
- 10y ago

Linens World Egyptian Cotton Double Fitted Sheet 200 Thread Count 30cm Deep Pocket Breathable Hypoallergenic Soft Hotel Quality Bed Sheet Anti-Wrinkle & Fade Resistant (137x190cm Grey)
- Price
- £8.29
- Rating
- 4.3/5
- Reviews
- 7,257
- Age
- 4y ago
Newest
by launch date
BEDIO Double Fitted Sheet Extra Deep Pocket 40cm (16 Inch) Charcoal Grey Bed Sheet Double Brushed Microfiber All Around Elastic Breathable Wrinkle & Fade Resistant
- Price
- £6.35
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 9mo ago

Acrali Home White Egyptian Cotton Double Fitted Sheet 137x190 cm - 200 Thread Count Deep Pocket - Ultra Soft Hotel Quality Breathable & Hypoallergenic Bottom Bed Sheet
- Price
- £9.59
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 10mo ago

Sylvanora 100% Egyptian Cotton Fitted Sheet 4 Corner Straps White Double
- Price
- £12.18
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 10mo ago

Rehan & Co 100% Egyptian Cotton Fitted Sheets 300 Thread Count Breathable Hotel Qulaity Bedding 12 / 30cm Deep Fitted Bed Sheet. (White Fitted Sheet Double)
- Price
- £10.51
- Rating
- 4.4/5
- Reviews
- 209
- Age
- 1y ago

Fitted Sheet Double White - Pre-Washed Deep Pocket 14 inch (35 cm) - Easy Care - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet
- Price
- £8.14
- Rating
- 4.5/5
- Reviews
- 1,005
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
22
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
24%
- My home store19%
- Aspire Homeware14%
- Generic13%
- Utopia Bedding12%
- Amazon Basics11%
- Sapphire Collection7%
Demand
Double Fitted Sheet Cotton search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top Double Fitted Sheet Cotton search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- double fitted sheet cotton75K/yr
- fitted bed sheets double cotton18K/yr
- double cotton fitted sheet11K/yr
- double bed fitted sheet cotton12K/yr
- cotton fitted sheets double19K/yr
- bottom sheet7K/yr
- double sheet fitted cotton6K/yr
- double mattress sheet5K/yr
- double bed sheet fitted4K/yr
- double bottom sheet3K/yr
Reviews and returns
What reviews say buyers love and hate about Double Fitted Sheet Cotton
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too big
Too small
Does not fit
Really poor quality, scratchy material and totally see through
Awful quality
I thought the quality might feel cheap
Very thin material
Thinner than expected
quite thick
Cannot believe it after 4 uses the material as ripped
scratchy material
Horrible material and bad fit
Poor fit due to elastic
the elastic is over strong
Elastic rubbish
Love
quality beddings
Very good quality an delivered on time
Beautiful quality
Easy fit
Fits bed well
Good fit to mattress
Good price
Worth money
Excellent value
Nice and smooth
Soft sheet
Feels very soft
Very comfortable
comfortable to sleep on
comfortable for everyday use
Return
0.4% Return rate 62% Fixable by listing
Too big
Too small
Does not fit
Cannot believe it after 4 uses the material as ripped
scratchy material
Horrible material and bad fit
Really poor quality, scratchy material and totally see through
Awful quality
I thought the quality might feel cheap
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Double Fitted Sheet Cotton questions
Answered from the same tracked data.









