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Double Duvet Set

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -16.1% this quarter, so Double Duvet Set is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£1.6M/yr5.9M searches / yr
90-day growth
-16.1%search demand this quarter
Competition
26%top-5 click share · 26 brands · 42 sellers

Flapen Score

Double Duvet Set against its category

The dotted line is the Home & Garden average. Past it, Double Duvet Set is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Duvet Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Double Duvet Set 5.9M times last year and spent an estimated £1.6M. The top 5 brands take 65% of clicks. Demand peaks in Jan. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 5.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months
5.9M
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
2.5%
Market size, estimated
£1.6Ma year
Peak month
January1.7× the quietest month
Top search term
double duvet set1.2M searches a year

02 · Price

A sale here is worth £10.68.

Listings sell for £10.68 on average, from £6.04 to £21.41. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,500 to 2,000 of them. At £10.68 that is £16K to £21K a year per listing.

Average price
£10.68under the $15 to $100 sweet spot
Price range
£6.04–£21.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£21K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #34 within Home Textiles. It carries 17,934 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
64%
Out of stock, average day
1.9%
Average rank
#34in Home Textiles
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,934per listing
Listings tracked
70

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Double Duvet Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£47K£95K£142K£189K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

42

Est. top-5 brand share

65%

Top 20: 96%

Est. top-5 click share

26%

Top 20: 58%

Open market

32%

  • Utopia Bedding44%
  • MOONLIGHT200157%
  • Pamposh6%
  • Catherine Lansfield5%
  • GC GAVENO CAVAILIA4%
  • SSW HOMES3%

Demand

Double Duvet Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Double Duvet Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • double duvet set1.2M/yr
  • single duvet cover set844K/yr
  • double bedding set606K/yr
  • bedding double bed set515K/yr
  • bed sheets366K/yr
  • double duvet cover314K/yr
  • single duvet cover239K/yr
  • double bedding203K/yr
  • double duvet cover set197K/yr
  • duvet cover double196K/yr

Reviews and returns

What reviews say buyers love and hate about Double Duvet Set

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Double Duvet Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data