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Double Duvet Set

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -16.1% this quarter, so Double Duvet Set is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£1.6M/yr5.9M searches / yr
90-day growth
-16.1%search demand this quarter
Competition
26%top-5 click share · 26 brands · 42 sellers

Flapen Score

Double Duvet Set against its category

The dotted line is the Home & Garden average. Past it, Double Duvet Set is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Duvet Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Double Duvet Set 5.9M times last year and spent an estimated £1.6M. The top 5 brands take 65% of clicks. Demand peaks in Jan. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 5.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months
5.9M
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
2.5%
Market size, estimated
£1.6Ma year
Peak month
January1.7× the quietest month
Top search term
double duvet set1.2M searches a year

02 · Price

A sale here is worth £10.68.

Listings sell for £10.68 on average, from £6.04 to £21.41. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,500 to 2,000 of them. At £10.68 that is £16K to £21K a year per listing.

Average price
£10.68under the $15 to $100 sweet spot
Price range
£6.04–£21.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£21K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #34 within Home Textiles. It carries 17,934 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
64%
Out of stock, average day
1.9%
Average rank
#34in Home Textiles
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,934per listing
Listings tracked
70

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Double Duvet Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£47K£95K£142K£189K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

42

Top-5 brand share

65%

Top 20: 96%

Top-5 click share

26%

Top 20: 58%

Open market

32%

  • Utopia Bedding44%
  • MOONLIGHT200157%
  • Pamposh6%
  • Catherine Lansfield5%
  • GC GAVENO CAVAILIA4%
  • SSW HOMES3%

Demand

Double Duvet Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Double Duvet Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • double duvet set1.2M/yr
  • single duvet cover set844K/yr
  • double bedding set606K/yr
  • bedding double bed set515K/yr
  • bed sheets366K/yr
  • double duvet cover314K/yr
  • single duvet cover239K/yr
  • double bedding203K/yr
  • double duvet cover set197K/yr
  • duvet cover double196K/yr

Reviews and returns

What reviews say buyers love and hate about Double Duvet Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%+1.22

Poor quality

not the quality I was expecting

Rubbish quality

Material Quality11%−0.09

Not quite the material I was expecting

Horrible material

Very thin material

Size-Overall11%

Too small

Too big

Does not fit

Color7%−0.03

only a very slight difference in colour

Colour is awful

Not same color

Hard Feel5%−0.04

Really rough on the skin

Not the softest

Not as soft as I thought it would be

Love

Quality-Overall25%+1.22

Good quality product and complete set

Great value and quality set

Amazing quality

Value For Money16%+1.12

Good Value

Excellent value

Excellent value

Soft Feel12%

soft cotton

Lovely and soft

Very soft material

Size-Overall10%

Brilliant fit

Lovely and smooth good fit

fits as expected

Comfort-Overall7%+0.54

And comfortable

Comfortable bed

A* Lovely bed set soft comfortable

Return

0.4% Return rate 64% Fixable by listing

Size-Overall34%▇▆▇▇██

Too small

Too big

Does not fit

Color21%▅██▆▇▅

only a very slight difference in colour

Colour is awful

Not same color

Material Quality15%▇█▅█▇█

Not quite the material I was expecting

Horrible material

Very thin material

Quality-Overall10%█▇▆▆▅▆

Poor quality

not the quality I was expecting

Rubbish quality

Advertised Vs Actual Product4%▆▆██▄▆

FAQ

Common Double Duvet Set questions

Answered from the same tracked data.