double duvet set
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Market size
Great£1.6M£1.6M/yr · 5.9M searches
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£6.04–£21.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.68avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Review moat
Bad17,934.23avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, double duvet set is a £1.6M/yr Amazon United Kingdom market (5.9M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
double duvet set market data
- Units sold / yr
- 150K–200K
- avg 1,500–2,000/product
- Revenue / yr
- £1.6M–£2.1M
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 99%
- Out of stock
- 1.9%
- Avg brand age
- 52 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
42
Top-5 brand share
65%
Top 20: 96%
Top-5 click share
26%
Top 20: 58%
Open market
32%
- Utopia Bedding44%
- MOONLIGHT200157%
- Pamposh6%
- Catherine Lansfield5%
- GC GAVENO CAVAILIA4%
- SSW HOMES3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top double duvet set search terms
- double duvet set1.2M/yr
- single duvet cover set844K/yr
- double bedding set606K/yr
- bedding double bed set515K/yr
- bed sheets366K/yr
- double duvet cover314K/yr
- single duvet cover239K/yr
- double bedding203K/yr
- double duvet cover set197K/yr
- duvet cover double196K/yr
Top double duvet set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Utopia Bedding Double Duvet Cover Grey
Utopia Bedding£8.714.5★21,561 rev
Utopia Bedding Single Duvet Cover Set Grey
Utopia Bedding£7.274.5★6,510 rev
MOONLIGHT20015 Double Bedding Set 4 Piece Duvet Cover Fitted Sheet with Pillow cases Soft Brushed Microfiber Duvet Cover sets Grey
MOONLIGHT20015£14.064.5★1,510 rev
Utopia Bedding 3 Piece Single Bedding Set (Grey)
Utopia Bedding£10.314.6★9,578 rev
Pamposh Double Duvet Set Premium Brushed Microfiber Duvet Cover Double Ultrasoft Hypoallergenic Duvet Double Cover Set Non Iron Luxury Bedding Sets With Zipper Closure
Pamposh£13.564.5★4,389 rev
Newest
by launch date
OHS Double Bedding Set Bow Printed Birthday Gifts for Women Super Soft Microfibre Reversible Double Duvet Set Warm Cosy Stylish Duvet Cover with Pillowcases Monochrome
OHS£10.21238 rev
Tifschlaf Double Duvet Set - Double Bedding Set with Pillowcases Ultrasoft Microfiber Luxury Non Iron Quilt Cover with Zipper Closure Floral Sage Green 200x200cm
Tifschlaf£12.17429 rev
Aisbo Double Bedding Duvet Cover Sets - 3 Pieces Floral Bedding Set White and Sage Green Soft Brushed Microfiber Double Bed Quilt Cover with 2 Pillowcase 200x200 cm
Aisbo£12.59264 rev
Oxford Homeware Double Duvet Set Charcoal Brushed Microfiber 4 Piece Double Bedding Set with Fitted Sheet and Pillowcases Soft Breathable Duvet Cover Sets
Oxford Homeware£13.73828 rev
Catherine Lansfield Enchanted Twilight Reversible Double Duvet Cover Set with Pillowcases Forest Green
Catherine Lansfield£16.262,005 rev
Trending
90-day click momentum
Utopia Bedding 4 Piece Double Bedding Set - Duvet Cover Fitted Sheet with Pillow cases - Soft Brushed Microfiber (Beige)
Utopia Bedding£10.044.6★
Utopia Bedding Fitted Sheet Double White - Deep Pocket 14 inch (35 cm) - Easy Care - Soft Brushed Polyster - Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet
Utopia Bedding£6.194.6★
Tifschlaf Double Duvet Set - Double Bedding Set with Pillowcases Ultrasoft Microfiber Luxury Non Iron Quilt Cover with Zipper Closure Floral Sage Green 200x200cm
Tifschlaf£12.174.4★
OHS Double Bedding Set Bow Printed Birthday Gifts for Women Super Soft Microfibre Reversible Double Duvet Set Warm Cosy Stylish Duvet Cover with Pillowcases Monochrome
OHS£10.214.5★
Utopia Bedding Double Duvet Cover Set White
Utopia Bedding£9.314.5★
What buyers say about double duvet set
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality product and complete set”
“Good Value”
“soft cotton”
“Brilliant fit”
“And comfortable”
“very comfortable good material”
“Beautiful colors”
“Soft fabric”
“As advertised”
“Really good - easy to wash”
What buyers complain about
“Poor quality”
“Not quite the material I was expecting”
“Too small”
“only a very slight difference in colour”
“Really rough on the skin”
“The material is neither thick nor thin”
“after the first wash seemed to have pulls on it”
“Didn't last”
“feels more expensive”
“the stitching is coming apart”
Top return reasons
Common questions
- Is double duvet set profitable to sell on Amazon United Kingdom?
- The niche generates £1.6M/yr across 70 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Worth a look (58/100).
- How competitive is the double duvet set niche?
- 26 brands and 42 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in double duvet set?
- Top complaints mined from reviews: Quality-Overall, Material Quality, Size-Overall. The return rate is 0.4%.
- When does demand for double duvet set peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the double duvet set niche?
- Listings span £6.04–£21.41; the average listing price is £10.68 (sweet spot $15–$100). The average incumbent carries 17,934 reviews — the moat a new listing must climb.