Double Duvet

Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.0M a year.

Searches, last 12 months

5.2M

Growth, 90 days vs prior 90

-17.6%

Conversion, latest week

5.8%

Market size, estimated

£5.0Ma year

Peak month

October2.3× the quietest month

Top search term

double duvet1.1M searches a year

Listings sell for £16.70 on average, from £8.72 to £74.08. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 5,000 to 6,000 of them. At £16.70 that is £84K to £100K a year per listing.

Average price

£16.70inside the $15 to $100 sweet spot

Price range

£8.72–£74.08

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

5,000–6,000

Revenue per listing a year

£84K–£100K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #41 within Home Textiles. It carries 16,049 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

30%

Out of stock, average day

0.8%

Average rank

#41in Home Textiles

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

16,049per listing

Listings tracked

47

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months