Double Duvet
Double Duvet shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Double Duvet profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Double Duvet is a £5.0M/yr Amazon United Kingdom market (5.2M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 65/100.
Double Duvet: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -17.6% over the last 90 days and 5.8% of searches end in a purchase.
£5.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 47 products
Top Double Duvet products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Slumberdown Cosy Nights Double Duvet 10.5 Tog - Breathable & Soft All Year-Round Double Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (200 x 200cm)
- Price
- £15.31
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 8y ago
Utopia Bedding Coverless Double Duvet 10.5 Tog Box Stitched Design White
- Price
- £11.28
- Rating
- 4.5/5
- Reviews
- 81,539
- Age
- 8y ago
Slumberdown Cosy Nights King Size Duvet 10.5 Tog - Breathable & Soft All Year-Round King Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (225 x 220cm)
- Price
- £17.14
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 8y ago
Silentnight Deep Sleep Double Duvet 10.5 Tog Microfibre All Year Round Soft and Comfortable Quilt Duvet Ideal for Spring Summer Autumn and Winter Hypoallergenic and Machine Washable 200x200cm
- Price
- £20.85
- Rating
- 4.7/5
- Reviews
- 21,571
- Age
- 8y ago
Rohi Anti Allergy 10.5 Tog Double Duvet All Season Duvets Soft & Breathable Luxurious Hollowfibre Quilt with Corvin Cover Midweight Comforter Double Bed Duvet (All Season)
- Price
- £11.42
- Rating
- 4.4/5
- Reviews
- 2,816
- Age
- 10y ago
Trending
90-day click momentum
Siebenschläfer Light Summer Duvet (4.5 Tog King Size)
- Price
- £19.33
- Rating
- 4.7/5
- Reviews
- 25,334
- Age
- 3y ago
Slumberdown Cool Summer Nights 4.5 Tog King Size Duvet - Lightweight & Breathable UK Made King Size Quilt Non-Allergenic & Washable | Perfect Summer Duvet for Hot Nights (225 x 220cm)
- Price
- £15.42
- Rating
- 4.5/5
- Reviews
- 2,990
- Age
- 6y ago
Oxford Homeware Double Duvet 7.5 Tog Lightweight Hollowfibre Filling Summer Duvet Double | Anti-Allergic Breathable & UK Made Quilt (200cm x 200cm)
- Price
- £11.18
- Rating
- 4.2/5
- Reviews
- 6,404
- Age
- 3y ago
Silentnight Deep Sleep King Size Duvet 10.5 Tog All Year Round Soft and Comfortable Quilt Duvet Ideal for Spring Summer Autumn and Winter Hypoallergenic and Machine Washable 225x220cm - King
- Price
- £23.16
- Rating
- 4.7/5
- Reviews
- 21,571
- Age
- 8y ago
Slumberdown Cool Summer Nights 4.5 Tog Double Duvet - Lightweight & Breathable UK Made Double Quilt Non-Allergenic & Washable | Perfect Summer Duvet for Hot Nights (200 x 200cm)
- Price
- £14.38
- Rating
- 4.5/5
- Reviews
- 2,990
- Age
- 6y ago
Newest
by launch date
Indus Textiles Double Duvet 10.5 Tog UK Made All Year Round Double Quilt for Cozy Nights- All Season Quilts Anti Allergy and Machine Washable Duvet (200 x 200cm)
- Price
- £13.26
- Rating
- 4.4/5
- Reviews
- 1,929
- Age
- 11mo ago
Casabella King Size Duvet 13.5 Tog - Premium Quality King Duvet for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable - (230cm x 220cm)
- Price
- £15.95
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago
Siebenschläfer Medium All Year Round Duvet (10.5 Tog Double Size)
- Price
- £22.51
- Rating
- 4.7/5
- Reviews
- 25,335
- Age
- 2y ago
Utopia Bedding Coverless Double Duvet 7.5 Tog All Season Comforter White
- Price
- £11.14
- Rating
- 4.6/5
- Reviews
- 1,058
- Age
- 3y ago
RUIKASI Double Duvet 10.5 Tog - Bed Quilt All Year Round Luxury Hotel Comforter with Corner Tabs Soft Touch Machine Washable 300GSM 200x200cm White
- Price
- £23.56
- Rating
- 4.4/5
- Reviews
- 362
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
21 rising
Sellers
31
Top-5 brand share
71%
Top 20: 99%
Top-5 click share
36%
Top 20: 74%
Open market
25%
- Slumberdown35%
- Utopia Bedding15%
- Silentnight10%
- Rohi5%
- Hafaa5%
- Siebenschläfer4%
Double Duvet demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.3×
Top Double Duvet search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- double duvet1.1M/yr
- duvet1.1M/yr
- king size duvet852K/yr
- duvet double431K/yr
- duvet king size309K/yr
- super king duvet286K/yr
- quilt209K/yr
- double quilt111K/yr
- duvets104K/yr
- king duvet94K/yr
What reviews say buyers love and hate about Double Duvet
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“the quality is definitely solid”
“Very affordable”
“keeps you warm”
“Very comfortable”
“Lightweight and keeps me cool when it gets warmer”
What buyers complain about
73% of reviews“Low quality”
“Doesnt seem half as thick as the others. same tog”
“Not as described”
“if somewhat pricey”
“Material is scratchy”
Double Duvet return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
41%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Double Duvet questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
