double duvet
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£5.0M£5.0M/yr · 5.2M searches
Price range
Great£8.72–£74.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Avg price
Great£16.70avg listing price — sweet spot $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad16,049.28avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, double duvet is a £5.0M/yr Amazon United Kingdom market (5.2M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 65/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
double duvet market data
- Units sold / yr
- 250K–300K
- avg 5,000–6,000/product
- Revenue / yr
- £4.2M–£5.0M
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 30%
- Sponsored
- 81%
- Out of stock
- 0.8%
- Avg brand age
- 57 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
31
Top-5 brand share
71%
Top 20: 99%
Top-5 click share
36%
Top 20: 74%
Open market
25%
- Slumberdown35%
- Utopia Bedding15%
- Silentnight10%
- Rohi5%
- Hafaa5%
- Siebenschläfer4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.3×
Top double duvet search terms
- double duvet1.1M/yr
- duvet1.1M/yr
- king size duvet852K/yr
- duvet double431K/yr
- duvet king size309K/yr
- super king duvet286K/yr
- quilt209K/yr
- double quilt111K/yr
- duvets104K/yr
- king duvet94K/yr
Top double duvet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Slumberdown Cosy Nights Double Duvet 10.5 Tog - Breathable & Soft All Year-Round Double Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (200 x 200cm)
Slumberdown£15.314.6★9,619 rev
Utopia Bedding Coverless Double Duvet 10.5 Tog Box Stitched Design White
Utopia Bedding£11.284.5★81,539 rev
Slumberdown Cosy Nights King Size Duvet 10.5 Tog - Breathable & Soft All Year-Round King Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (225 x 220cm)
Slumberdown£17.144.6★9,619 rev
Silentnight Deep Sleep Double Duvet 10.5 Tog Microfibre All Year Round Soft and Comfortable Quilt Duvet Ideal for Spring Summer Autumn and Winter Hypoallergenic and Machine Washable 200x200cm
Silentnight£20.854.7★21,571 rev
Rohi Anti Allergy 10.5 Tog Double Duvet All Season Duvets Soft & Breathable Luxurious Hollowfibre Quilt with Corvin Cover Midweight Comforter Double Bed Duvet (All Season)
Rohi£11.424.4★2,816 rev
Newest
by launch date
Indus Textiles Double Duvet 10.5 Tog UK Made All Year Round Double Quilt for Cozy Nights- All Season Quilts Anti Allergy and Machine Washable Duvet (200 x 200cm)
Indus Textiles£13.261,929 rev
Casabella King Size Duvet 13.5 Tog - Premium Quality King Duvet for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable - (230cm x 220cm)
Casabella£15.95558 rev
Siebenschläfer Medium All Year Round Duvet (10.5 Tog Double Size)
Siebenschläfer£22.5125,335 rev
Utopia Bedding Coverless Double Duvet 7.5 Tog All Season Comforter White
Utopia Bedding£11.141,058 rev
RUIKASI Double Duvet 10.5 Tog - Bed Quilt All Year Round Luxury Hotel Comforter with Corner Tabs Soft Touch Machine Washable 300GSM 200x200cm White
RUIKASI£23.56362 rev
Trending
90-day click momentumSiebenschläfer Light Summer Duvet (4.5 Tog King Size)
Siebenschläfer£19.334.7★
Slumberdown Cool Summer Nights 4.5 Tog King Size Duvet - Lightweight & Breathable UK Made King Size Quilt Non-Allergenic & Washable | Perfect Summer Duvet for Hot Nights (225 x 220cm)
Slumberdown£15.424.5★
Oxford Homeware Double Duvet 7.5 Tog Lightweight Hollowfibre Filling Summer Duvet Double | Anti-Allergic Breathable & UK Made Quilt (200cm x 200cm)
Oxford Homeware£11.184.2★
Silentnight Deep Sleep King Size Duvet 10.5 Tog All Year Round Soft and Comfortable Quilt Duvet Ideal for Spring Summer Autumn and Winter Hypoallergenic and Machine Washable 225x220cm - King
Silentnight£23.164.7★
Slumberdown Cool Summer Nights 4.5 Tog Double Duvet - Lightweight & Breathable UK Made Double Quilt Non-Allergenic & Washable | Perfect Summer Duvet for Hot Nights (200 x 200cm)
Slumberdown£14.384.5★
What buyers say about double duvet
What buyers praise and complain about, mined from review topics.What buyers love
“the quality is definitely solid”
“Very affordable”
“keeps you warm”
“Very comfortable”
“Lightweight and keeps me cool when it gets warmer”
“material is soft”
“As described”
“Fits well”
“the seams are finished neatly”
“thick”
What buyers complain about
“Low quality”
“Doesnt seem half as thick as the others. same tog”
“Not as described”
“if somewhat pricey”
“Material is scratchy”
“Bit bigger”
“Low quality stitching”
“is uncomfortable”
“not warm”
“stained with large black dots when I opened the packaging”
Top return reasons
Common questions
- Is double duvet profitable to sell on Amazon United Kingdom?
- The niche generates £5.0M/yr across 47 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Worth a look (65/100).
- How competitive is the double duvet niche?
- 21 brands and 31 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in double duvet?
- Top complaints mined from reviews: Quality-Overall, Thickness, Advertised Vs Actual Product. The return rate is 0.1%.
- When does demand for double duvet peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.3× the quietest.
- What does it cost to enter the double duvet niche?
- Listings span £8.72–£74.08; the average listing price is £16.70 (sweet spot $15–$100). The average incumbent carries 16,049 reviews — the moat a new listing must climb.