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Double Curtain Pole

Fail

Shoppers spend an estimated $31K a year here, so Double Curtain Pole is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£31K/yr182K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
43%top-5 click share · 11 brands · 15 sellers

Flapen Score

Double Curtain Pole against its category

The dotted line is the Home & Garden average. Past it, Double Curtain Pole is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Curtain Pole market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Double Curtain Pole 182K times last year and spent an estimated £31K. The top 5 brands take 78% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
0.9%
Market size, estimated
£31Ka year
Peak month
November1.5× the quietest month
Top search term
double curtain pole109K searches a year

02 · Price

A sale here is worth £19.57.

Listings sell for £19.57 on average, from £8.90 to £33.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £19.57 that is £0 to £2K a year per listing.

Average price
£19.57inside the $15 to $100 sweet spot
Price range
£8.90–£33.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 24.5% of listings are out of stock. The average listing ranks #9 within Curtain & Blind Accessories. It carries 6,455 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
97%
Out of stock, average day
24.5%
Average rank
#9in Curtain & Blind Accessories
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,455per listing
Listings tracked
32

04 · Newcomers

3 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Double Curtain Pole products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 86%

Open market

15%

  • Abiglifty23%
  • TRAROD21%
  • KAMANINA13%
  • Harrms12%
  • HOTOZON10%
  • OLLIDOT7%
  • Open — no brand owns it (5 brands, 15%)

Demand

Double Curtain Pole search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Double Curtain Pole search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • double curtain pole109K/yr
  • double curtain rod16K/yr
  • double curtain poles9K/yr
  • double curtain rail19K/yr
  • double curtain pole brass6K/yr
  • double pole curtain rail6K/yr
  • curtain poles double5K/yr
  • double curtain pole gold5K/yr
  • double layer curtain pole4K/yr
  • double rod curtain pole5K/yr

Reviews and returns

What reviews say buyers love and hate about Double Curtain Pole

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Assembly/Installation”
26%of negative reviews mention “Quality-Overall”
2.9%of orders come back
“Very cheaply made, big mistake”
A buyer, on “Quality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Double Curtain Pole questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data