Skip to content

Double Curtain Pole

Fail

Shoppers spend only $31K a year here, so Double Curtain Pole is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£31K/yr182K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
43%top-5 click share · 11 brands · 15 sellers

Flapen Score

Double Curtain Pole against its category

The dotted line is the Home & Garden average. Past it, Double Curtain Pole is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Curtain Pole market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Double Curtain Pole 182K times last year and spent an estimated £31K. The top 5 brands take 78% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
0.9%
Market size, estimated
£31Ka year
Peak month
November1.5× the quietest month
Top search term
double curtain pole109K searches a year

02 · Price

A sale here is worth £19.57.

Listings sell for £19.57 on average, from £8.90 to £33.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £19.57 that is £0 to £2K a year per listing.

Average price
£19.57inside the $15 to $100 sweet spot
Price range
£8.90–£33.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 24.5% of listings are out of stock. The average listing ranks #9 within Curtain & Blind Accessories. It carries 6,455 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
97%
Out of stock, average day
24.5%
Average rank
#9in Curtain & Blind Accessories
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,455per listing
Listings tracked
32

04 · Newcomers

Amazon counts 3 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Double Curtain Pole products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

15%

  • Abiglifty23%
  • TRAROD21%
  • KAMANINA13%
  • Harrms12%
  • HOTOZON10%
  • OLLIDOT7%
  • Open — no brand owns it (5 brands, 15%)

Demand

Double Curtain Pole search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Double Curtain Pole search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • double curtain pole109K/yr
  • double curtain rod16K/yr
  • double curtain poles9K/yr
  • double curtain rail19K/yr
  • double curtain pole brass6K/yr
  • double pole curtain rail6K/yr
  • curtain poles double5K/yr
  • double curtain pole gold5K/yr
  • double layer curtain pole4K/yr
  • double rod curtain pole5K/yr

Reviews and returns

What reviews say buyers love and hate about Double Curtain Pole

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%−0.06

Very cheaply made, big mistake

Junk

Poor quality

Strength15%−0.06

didn't feel sturdy

not very solid i like the design

Not sturdy

Advertised Vs Actual Product8%

Not what you expect

Stretchability/Expandability/Elasticity8%−0.04

Dont buy extendable

Paint Quality8%−0.05

Cheap quality of paint

Love

Assembly/Installation21%+1.70

Easy to install

Easy assembly

Easy to assemble

Quality-Overall15%−0.06

Good quality

Good quality and easy to assemble

The quality feels solid

Value For Money14%+0.98

A very affordable

Good for the price

Good value for the money

Design-Overall12%+1.07

The extendable design is very convenient

It keeps everything looking neat

appearance looks do gorgeous

Strength12%−0.06

Its very sturdy

The brackets are very sturdy

Strong hold

Return

2.9% Return rate 61% Fixable by listing

Size-Overall40%█▄██▆▆

Not fit for purpose

Quality-Overall14%▃█▄▆▅▅

Very cheaply made, big mistake

Junk

Poor quality

Strength6%▁▃█▁▅▃

didn't feel sturdy

not very solid i like the design

Not sturdy

Defective Material/Parts6%▁██▇▄▇
Color5%▁▅▇▄▆█

FAQ

Common Double Curtain Pole questions

Answered from the same tracked data.