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Double Bed Waterproof Mattress Protector

a small market ($46K/yr) — Double Bed Waterproof Mattress Protector doesn't clear our bar today.

Flapen Score

43
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Market size 12Growth 25Conversion 93Competition 35Returns 96Price range 33Avg price 32Brand share 53Review moat 19Quality gap 35
This niche Category average

Is Double Bed Waterproof Mattress Protector profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Double Bed Waterproof Mattress Protector is a £46K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 43/100.

Double Bed Waterproof Mattress Protector: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.1% over the last 90 days and 11.6% of searches end in a purchase.

£46K

revenue / yr

Units sold / yr8K
Search volume / yr+0.1%41K
Conversion rate11.6%
Avg price£9.85

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers15 · 21
Top-5 product click share64%
Open market27%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement95%
New entrants (1y)3· 2 succeeded
Avg rating4.5★
Avg reviews15,054

Top Double Bed Waterproof Mattress Protector products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£9K£14K£18K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

21

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

18%

  • CAROLINE SHATUIK21%
  • Yorkshire Bedding21%
  • ACRALI HOME12%
  • Utopia Bedding10%
  • IMFAA10%
  • ECOBIZ8%

Double Bed Waterproof Mattress Protector demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR11.6%Products19Brands15Top 5 Brands73%OOS Rate7.3%Rating4.5★Reviews15,054Avg BSR#28
1K600Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top Double Bed Waterproof Mattress Protector search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • double bed waterproof mattress protector11K/yr
  • double waterproof sheet5K/yr
  • terry towelling mattress protector6K/yr
  • waterproof sheet double5K/yr
  • waterproof bed sheet double4K/yr
  • waterproof double sheet3K/yr
  • double bed waterproof fitted sheet3K/yr
  • waterproof fitted sheet double3K/yr

What reviews say buyers love and hate about Double Bed Waterproof Mattress Protector

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Quality-Overall18%

Top quality mattress cover

Size-Overall15%

Fits great

Value For Money10%

Good value for money

Advertised Vs Actual Product10%

As advertised

Water Resistance7%

completely waterproof

What buyers complain about

65% of reviews
Water Resistance30%

NOT WATERPROOF

Thickness6%

its really flimsy really thin

Noise Level5%

The protector itself is also quite noisy

Size-Overall5%

They are big

Advertised Vs Actual Product4%

Not as it looks in photo

Double Bed Waterproof Mattress Protector return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
53%
2Material Quality
9%
3Quality-Overall
9%
4Water Resistance
4%
5Noise Level
4%

Common Double Bed Waterproof Mattress Protector questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Double Bed Waterproof Mattress Protector 43/100 on Amazon United Kingdom — Skip it. The niche generates £46K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +0.1% over the last 90 days.
Double Bed Waterproof Mattress Protector buyers on Amazon United Kingdom complain most about Water Resistance, Thickness, Noise Level, the themes mined from the niche's reviews. Its return rate is 0.7%.