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Double Bed Waterproof Mattress Protector

Fail

Shoppers spend an estimated $46K a year here, so Double Bed Waterproof Mattress Protector is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£46K/yr41K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
64%top-5 click share · 15 brands · 21 sellers

Flapen Score

Double Bed Waterproof Mattress Protector against its category

The dotted line is the Home & Garden average. Past it, Double Bed Waterproof Mattress Protector is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Bed Waterproof Mattress Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Double Bed Waterproof Mattress Protector 41K times last year and spent an estimated £46K. The top 5 brands take 73% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
11.6%
Market size, estimated
£46Ka year
Top search term
double bed waterproof mattress protector11K searches a year

02 · Price

A sale here is worth £9.85.

Listings sell for £9.85 on average, from £6.69 to £19.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.85 that is £2K to £5K a year per listing.

Average price
£9.85under the $15 to $100 sweet spot
Price range
£6.69–£19.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #28 within Home Textiles. It carries 15,054 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
74%
Out of stock, average day
7.3%
Average rank
#28in Home Textiles
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,054per listing
Listings tracked
19

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Double Bed Waterproof Mattress Protector products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

21

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

18%

  • CAROLINE SHATUIK21%
  • Yorkshire Bedding21%
  • ACRALI HOME12%
  • Utopia Bedding10%
  • IMFAA10%
  • ECOBIZ8%

Demand

Double Bed Waterproof Mattress Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 10 of 12 months tracked

Search terms

Top Double Bed Waterproof Mattress Protector search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • double bed waterproof mattress protector11K/yr
  • double waterproof sheet5K/yr
  • terry towelling mattress protector6K/yr
  • waterproof sheet double5K/yr
  • waterproof bed sheet double4K/yr
  • waterproof double sheet3K/yr
  • double bed waterproof fitted sheet3K/yr
  • waterproof fitted sheet double3K/yr

Reviews and returns

What reviews say buyers love and hate about Double Bed Waterproof Mattress Protector

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Water Resistance”
0.7%of orders come back
“NOT WATERPROOF”
A buyer, on “Water Resistance”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Double Bed Waterproof Mattress Protector questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data