Is double air fryer profitable to sell on Amazon United Kingdom?

The niche generates £980K/yr across 29 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -21.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the double air fryer niche?

21 brands and 189 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in double air fryer?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.0%.

When does demand for double air fryer peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the double air fryer niche?

Listings span £34.28–£154.27; the average listing price is £70.66 (sweet spot $15–$100). The average incumbent carries 3,538 reviews — the moat a new listing must climb.

double air fryer

Worth a look

Shows a sweet-spot price point ($70.66 avg), but soft demand (-21.8% this quarter) keeps it on the watch list.

Avg price

Great£70.66

avg listing price — sweet spot $15–$100

Market size

Great£980K

£980K/yr · 997K searches

Returns

Good2.0%

return rate — above 5% kills the launch gate

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Good£34.28–£154.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,538.03

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Price

According to Flapen's Amazon United Kingdom niche tracking, double air fryer is a £980K/yr Amazon United Kingdom market (997K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

double air fryer market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £1.1M–£1.4M; units × avg price
Conversion rate: 1.4%
Avg BSR: #45
Page quality: 0%
Prime: 72%
Sponsored: 90%
Out of stock: 8.4%
Avg brand age: 30 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

189

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

49%

Top 20: 89%

Open market

32%

KEPLIN19%
EMtronics16%
Tower11%
Tefal8%
Ninja8%
PHILIPS5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.8% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top double air fryer search terms

dual air fryer313K/yr -11.4%1.3% conv.
double air fryer231K/yr -18.1%1.4% conv.
air fryer dual98K/yr -25.2%1.4% conv.
2 drawer air fryer43K/yr -24.1%1.6% conv.
air fryer double29K/yr -26.0%1.8% conv.
air fryer 2 drawers28K/yr -28.5%1.5% conv.
dual airfryer26K/yr -27.4%1.1% conv.
double airfryer23K/yr -26.5%1.3% conv.
9l air fryer20K/yr -27.6%1.6% conv.
double drawer air fryer21K/yr -39.2%1.4% conv.

All search terms

Top double air fryer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Keplin 9L Dual Zone Air Fryer - 8 in1 Cooking Functions - 2700W Energy-Saving Cooker - Extra-Large Capacity for Healthy Meals - Roast Bake Dehydrate Reheat - Family Size (9L)- 2 Years Warranty

KEPLIN£42.194.4★2,658 rev

EMtronics EMAFDD9LSL Dual Air Fryer Extra Large Family Size Double XL 9 Litre with 8 Pre-Set Menus for Oil Free & Low Fat Healthy Cooking Easy Clean Metal Interior 99-Minute Timer - Stainless Steel

EMtronics£44.374.5★3,207 rev

Ninja Foodi Dual Zone Digital Air Fryer 2 Drawers 6-in-1 Black AF300UK

Ninja£109.164.8★18,262 rev

Russell Hobbs Dual Air Fryer 9L Rapid Airfryer [Dual Basket/Zone Low-Noise 9 Programs] satisfry (Dishwasher safe drawers Max 200 Oil Free Cooking Roast Bake Grill Keep warm) 27680

Russell Hobbs£79.954.6★593 rev

Tower T17100 Vortx Vizion 9L Dual Basket Air Fryer with Digital control panel & 10 One-touch Pre-sets Black

Tower£58.984.5★13,160 rev

Newest

by launch date

Rich Taste 9L Dual Basket Air Fryer 10 in 1 Cooking Functions 2800W Energy Saver Digital Touch Display Independent Controls Adjustable Temperature and Timer Large Capacity Oil-Free Cooking

Rich Taste£42.1811 rev

2mo ago

Tower Vortx Vizion 9L Dual Basket Air Fryer with Digital Control Panel 8 Cooking Pre-sets Sync Function & Match Cook Function Shake Reminder 2400W Black T17177

Tower£61.04157 rev

7mo ago

Alivio 9L Dual Basket Air Fryer Large Double Drawer Air Fryer with LED Touch Screen 14 Cooking Programs Independent Temperature Control & Dishwasher Safe Baskets (Black)

Alivio£34.2862 rev

9mo ago

Hisense 11L Dual Zone Air Fryer - 2700W Energy-Saving Colour Touch Display Cooker with 8 Cooking Functions - Fries Steak Chicken Grill Fish Shrimps Pizza Dehydrate Black

Hisense£69.3481 rev

11mo ago

Olsen & Smith 11L Dual Stack Air Fryer 2 x 5.5L Baskets Vertical

Olsen & Smith£57.92134 rev

1y ago

What buyers say about double air fryer

What buyers praise and complain about, mined from review topics.

What buyers love

Frying Quality24%

“best fryer I've ever had”

Value For Money16%

“Good value for money”

Ease Of Use14%

“Very handy”

Quality-Overall10%

“Build quality is excellent”

Cooking Experience6%

“Cooks everything beautifully”

Ease Of Cleaning5%

“Easily cleaned”

Size-Overall3%

“Great size”

Advertised Vs Actual Product3%

“As expected”

Efficiency2%

“Works well once instructions mastered”

Crispiness1%

“perfect crispiness”

What buyers complain about

Durability21%

“it clearly does not last”

Quality-Overall8%

“Disappointing quality - not recommended”

Size-Overall6%

“slightly shorter”

Functionality-Overall6%

“Does not work as it should”

Instructions/User Manual/Troubleshooting5%

“Instructions were pretty rubbish”

Cooking Experience4%

“Not cooking food properly”

Touch/Button Controls4%

“Buttons have stopped working on the display”

Value For Money4%

“Not worth the money feels cheap”

Heating3%

“At maximum heat it takes ages”

Ease Of Use3%

“is virtually impossible to remove”

Top return reasons

Size-Overall40%

Functionality-Overall18%

Heating5%

Touch/Button Controls3%

Durability3%

Ease Of Use3%

Color2%

Smell2%

Quality-Overall2%

Product Condition2%

Common questions

Is double air fryer profitable to sell on Amazon United Kingdom?: The niche generates £980K/yr across 29 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -21.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the double air fryer niche?: 21 brands and 189 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in double air fryer?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.0%.
When does demand for double air fryer peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the double air fryer niche?: Listings span £34.28–£154.27; the average listing price is £70.66 (sweet spot $15–$100). The average incumbent carries 3,538 reviews — the moat a new listing must climb.