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Double Air Fryer

Maybe

Products sell for $70.66 on average, inside the sweet spot. But demand is soft, at -21.8% this quarter, so Double Air Fryer is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£980K/yr997K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
49%top-5 click share · 21 brands · 189 sellers

Flapen Score

Double Air Fryer against its category

The dotted line is the Home & Garden average. Past it, Double Air Fryer is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Air Fryer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Double Air Fryer 997K times last year and spent an estimated £980K. The top 5 brands take 63% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 997K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £980K a year.

Searches, last 12 months
997K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
1.4%
Market size, estimated
£980Ka year
Peak month
November2.9× the quietest month
Top search term
dual air fryer313K searches a year

02 · Price

A sale here is worth £70.66.

Listings sell for £70.66 on average, from £34.28 to £154.27. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £70.66 that is £18K to £35K a year per listing.

Average price
£70.66inside the $15 to $100 sweet spot
Price range
£34.28–£154.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£18K–£35K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #45 within Small Kitchen Appliances. It carries 3,538 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
72%
Out of stock, average day
8.4%
Average rank
#45in Small Kitchen Appliances
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,538per listing
Listings tracked
29

04 · Newcomers

Amazon counts 6 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
30 months

Products

Top Double Air Fryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£49K£98K£147K£196K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

189

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

49%

Top 20: 89%

Open market

32%

  • KEPLIN19%
  • EMtronics16%
  • Tower11%
  • Tefal8%
  • Ninja8%
  • PHILIPS5%

Demand

Double Air Fryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Double Air Fryer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dual air fryer313K/yr
  • double air fryer231K/yr
  • air fryer dual98K/yr
  • 2 drawer air fryer43K/yr
  • air fryer double29K/yr
  • air fryer 2 drawers28K/yr
  • dual airfryer26K/yr
  • double airfryer23K/yr
  • 9l air fryer20K/yr
  • double drawer air fryer21K/yr

Reviews and returns

What reviews say buyers love and hate about Double Air Fryer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.22

it clearly does not last

Not durable

Broken

Quality-Overall8%

Disappointing quality - not recommended

Bad quality

its not the highest quality is a bit loud

Size-Overall6%−0.01

slightly shorter

Quite huge

Quite small

Functionality-Overall6%−0.06

Does not work as it should

Doesn't work

it just didnt function

Instructions/User Manual/Troubleshooting5%−0.01

Instructions were pretty rubbish

no instructions came with it

No manual

Love

Frying Quality24%+1.68

best fryer I've ever had

Good fryer

Great fryer

Value For Money16%+1.14

Good value for money

Great deal

Great buy

Ease Of Use14%+1.04

Very handy

Easy to operate

Ease of use

Quality-Overall10%

Build quality is excellent

The build quality is excellent

the overall build quality feels solid

Cooking Experience6%

Cooks everything beautifully

Cooking with ease

cooks great

Return

2.0% Return rate 53% Fixable by listing

Size-Overall40%▇▇█▇▇█

slightly shorter

Quite huge

Quite small

Functionality-Overall18%▇██▇▇▆

Does not work as it should

Doesn't work

it just didnt function

Heating5%█▅▅▅▄▄

At maximum heat it takes ages

It's a brittle failure suggesting that the plastic has been degraded by heat

Does not get hot enough

Touch/Button Controls3%▆▇▅█▆▅

Buttons have stopped working on the display

not lots of buttons to press

Takes a bit time to get your head around the buttons

Durability3%▃▄▃▁█▅

it clearly does not last

Not durable

Broken

FAQ

Common Double Air Fryer questions

Answered from the same tracked data.