Is dot stickers profitable to sell on Amazon United Kingdom?

The niche generates £150K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (43/100).

How competitive is the dot stickers niche?

14 brands and 20 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in dot stickers?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Ease Of Use. The return rate is 0.2%.

When does demand for dot stickers peak?

Demand peaks in Jan–Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the dot stickers niche?

Listings span £1.48–£7.24; the average listing price is £4.02 (sweet spot $15–$100). The average incumbent carries 1,147 reviews — the moat a new listing must climb.

dot stickers

Skip it

Prices mostly outside the sweet spot ($1.48–$7.24) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible16.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,146.53

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Market size

Okay£150K

£150K/yr · 233K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-11.0%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.02

avg listing price — sweet spot $15–$100

Price range

Bad£1.48–£7.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, dot stickers is a £150K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 43/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

dot stickers market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: £121K–£161K; units × avg price
Conversion rate: 16.0%
Avg BSR: #35
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 34 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

22%

HYBSK29%
TownStix18%
sukevitor10%
iSOUL9%
Joakaui7%
HENBRANDT5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.

Peak months: Jan, Nov · busiest ÷ quietest = 1.6×

Open Trend

Top dot stickers search terms

dot stickers54K/yr -8.6%11.0% conv.
coloured stickers28K/yr -10.2%5.4% conv.
coloured dot stickers26K/yr -17.9%13.7% conv.
sticker dots17K/yr -10.3%8.3% conv.
dot stickers assorted colours13K/yr -9.1%15.4% conv.
coloured sticky dots9K/yr -6.3%13.6% conv.
coloured stickers dots12K/yr -18.5%13.1% conv.
coloured dots stickers7K/yr -8.2%14.6% conv.
sticky dots coloured8K/yr -25.4%12.3% conv.
coloured dots7K/yr -16.0%13.1% conv.

All search terms

Top dot stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hylabelest 10mm Coloured Dot Stickers Sticky Labels 10 Assorted Coloured Circle Stickers Total Pack of 1400

HYBSK£2.954.6★1,352 rev

3000 Pack - 10mm Coloured Dot Stickers Sticky Labels - 10 Colours

TownStix£4.224.6★9,596 rev

3840 Pcs Sticky Coloured Dots 10mm Coloured Dot Stickers Self Adhesive 16 Colours Dot Stickers Colours Sticker for Colour Coding Calendar Organising(20 Sheets)

sukevitor£3.384.6★386 rev

Sticky Dots 3000 Coloured Dot Stickers 10mm Round Sticker with 10 Assorted Colours Circle Self Adhesive Labels for Event Activity Schools Coding DIY Crafts Gift

iSOUL£3.744.6★534 rev

6528Pcs Coloured Dot Stickers 6 mm Coloured Self Adhesive Circle Dot Labels

Joakaui£3.404.6★294 rev

Newest

by launch date

12992 Pcs 6mm Coloured Dot Stickers 32 Sheets Sticky Dots Round Self Adhesive Labels 16 Colors Circle Stickers for School Office Crafts DIY Planning Events Activities

sebudion£4.8115 rev

9mo ago

Coloured Dot Stickers 10000 PCS 7mm Round 20 Assorted Colours Self Adhesive Labels

YSHIHE£5.7864 rev

1y ago

Oruola 4000pcs Coloured Dots Stickers - 4 Rolls Coloured Sticky Dots Sticky Dot for Marking 13mm Circle Dot Stickers Perfect for Home Office School and Inventory Labeling(4 Colors)

oruola£5.4420 rev

1y ago

Sticky Dots 3000 Coloured Dot Stickers 10mm Round Sticker with 10 Assorted Colours Circle Self Adhesive Labels for Event Activity Schools Coding DIY Crafts Gift

iSOUL£3.74534 rev

2y ago

Rubigo 8mm Coloured Dot Stickers 1500/3000 Sticky Dots in 10 Assorted Colours Circle Labels for Calendars Planners Crafts Office & School Use (10 Colours 1500 Dots)

Rubigo£3.36671 rev

3y ago

What buyers say about dot stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness20%

“good adhesion”

Advertised Vs Actual Product19%

“As advertised”

Color18%

“lovely colours”

Value For Money12%

“Great value”

Quality-Overall11%

“No complaints”

Ease Of Use6%

“they were so easy to use”

Size-Overall3%

“Just the right size”

Durability1%

“It would last forever”

Functionality-Overall1%

“Sticks. Does the job”

Document Organizing/Classification1%

“I find these very useful for organising my calendar and storage boxes”

What buyers complain about

Size-Overall24%

“It is so small”

Adhesion/Stickiness21%

“Sticking”

Ease Of Use7%

“Not easy to take off plastic”

Quality-Overall7%

“Very bad quality”

Value For Money6%

“abit expensive”

Paper Quality4%

“can sometimes be fiddly to remove from the backing paper”

Product Condition3%

“Not new product”

Advertised Vs Actual Product3%

“Describing them as easy peel is grossly inaccurate”

Display Colors1%

“one colour was missing”

Top return reasons

Size-Overall87%

Adhesion/Stickiness7%

Quality-Overall4%

Color3%

Common questions

Is dot stickers profitable to sell on Amazon United Kingdom?: The niche generates £150K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (43/100).
How competitive is the dot stickers niche?: 14 brands and 20 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in dot stickers?: Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Ease Of Use. The return rate is 0.2%.
When does demand for dot stickers peak?: Demand peaks in Jan–Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the dot stickers niche?: Listings span £1.48–£7.24; the average listing price is £4.02 (sweet spot $15–$100). The average incumbent carries 1,147 reviews — the moat a new listing must climb.