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Dot Stickers

Fail

Prices span $1.48–$7.24, mostly outside the sweet spot, so Dot Stickers is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£150K/yr233K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
69%top-5 click share · 14 brands · 20 sellers

Flapen Score

Dot Stickers against its category

The dotted line is the Home & Garden average. Past it, Dot Stickers is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dot Stickers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dot Stickers 233K times last year and spent an estimated £150K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

16.0% of searches ended in a purchase last week.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
16.0%
Market size, estimated
£150Ka year
Peak month
November1.6× the quietest month
Top search term
dot stickers54K searches a year

02 · Price

A sale here is worth £4.02.

Listings sell for £4.02 on average, from £1.48 to £7.24. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £4.02 that is £8K to £10K a year per listing.

Average price
£4.02under the $15 to $100 sweet spot
Price range
£1.48–£7.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£8K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Scrapbooking & Stamping. It carries 1,147 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#35in Scrapbooking & Stamping
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,147per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Dot Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

20

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

22%

  • HYBSK29%
  • TownStix18%
  • sukevitor10%
  • iSOUL9%
  • Joakaui7%
  • HENBRANDT5%

Demand

Dot Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Dot Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dot stickers54K/yr
  • coloured stickers28K/yr
  • coloured dot stickers26K/yr
  • sticker dots17K/yr
  • dot stickers assorted colours13K/yr
  • coloured sticky dots9K/yr
  • coloured stickers dots12K/yr
  • coloured dots stickers7K/yr
  • sticky dots coloured8K/yr
  • coloured dots7K/yr

Reviews and returns

What reviews say buyers love and hate about Dot Stickers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.17

It is so small

Small stickers

slightly smaller

Adhesion/Stickiness21%−0.08

Sticking

They are sticky dots

Could be stickier

Ease Of Use7%−0.02

Not easy to take off plastic

almost impossible to peel stickers off

Not so easy to use due to its small size

Quality-Overall7%−0.01

Very bad quality

Good price just not the best quality

Value For Money6%+1.42

abit expensive

Quite expensive

Bit expensive

Love

Adhesion/Stickiness20%−0.08

good adhesion

Stick well

Stick well

Advertised Vs Actual Product19%+1.27

As advertised

As pictured and described

As described

Color18%+1.63

lovely colours

The colours are vibrant

Great colours

Value For Money12%+1.42

Great value

Low price

Value for money

Quality-Overall11%−0.01

No complaints

Excellent quality

These are quite good

Return

0.2% Return rate 88% Fixable by listing

Size-Overall87%▆▆▇█▇█

It is so small

Small stickers

slightly smaller

Adhesion/Stickiness7%▅█▁▁▄▁

Sticking

They are sticky dots

Could be stickier

Quality-Overall4%█▁▆▁▆▁

Very bad quality

Good price just not the best quality

Color3%▁▇█▁▁▁

FAQ

Common Dot Stickers questions

Answered from the same tracked data.