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Dormeo Mattress Topper

Fail

Demand is soft, at -29.5% this quarter, so Dormeo Mattress Topper is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£94K/yr48K searches / yr
90-day growth
-29.5%search demand this quarter
Competition
71%top-5 click share · 9 brands · 16 sellers

Flapen Score

Dormeo Mattress Topper against its category

The dotted line is the Home & Garden average. Past it, Dormeo Mattress Topper is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dormeo Mattress Topper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dormeo Mattress Topper 48K times last year and spent an estimated £94K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Sep–Oct–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-29.5%
Conversion, latest week
1.7%
Market size, estimated
£94Ka year
Peak month
January2.9× the quietest month
Top search term
dormeo mattress topper30K searches a year

02 · Price

A sale here is worth £115.70.

Listings sell for £115.70 on average, from £36.26 to £337.00. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £115.70 that is £0 to £12K a year per listing.

Average price
£115.70above the $15 to $100 sweet spot
Price range
£36.26–£337.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #200 within Home Textiles. It carries 442 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
6.7%
Average rank
#200in Home Textiles
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
442per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Dormeo Mattress Topper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£38K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

16

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

4%

  • Dormeo76%
  • Degrees of Comfort7%
  • Octaspring5%
  • Silentnight3%
  • Bacalar3%
  • Sleepy Owl2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Dormeo Mattress Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Dormeo Mattress Topper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dormeo mattress topper30K/yr
  • octasmart mattress topper10K/yr
  • dormeo octasmart mattress topper6K/yr
  • octasmart topper2K/yr

Reviews and returns

What reviews say buyers love and hate about Dormeo Mattress Topper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell13%−0.09

It did have a slight chemical smell to it

I cannot get rid of the smell

Smell Wont Go Away

Size-Overall10%−0.07

Wrong size sent

Shorter

company sent the wrong size

Hard Feel10%−0.10

Too soft

Thickness10%−0.06

Not as deep as expected

Could have been a bit thicker

Color7%−0.06

Poor colour

Love

Comfort-Overall36%+1.87

Very comfortable and arrived in good time

Extremely comfortable

Made my bed so comfortable

Value For Money14%+0.89

Excellent price

Excellent value

excellent value for money

Quality-Overall13%+0.65

Excellent product

This product is exactly the quality described in the information

Appears to be a good quality topper although too early to comment on how comfortable it will be

Sleep Quality11%+0.35

Improved quality of sleep

Excellent I now enjoy a nights sleep

Good for better sleep

Advertised Vs Actual Product6%+0.44

As advertised

Better than I expected

Product as described

Return

1.2% Return rate 27% Fixable by listing

Size-Overall22%▁▆▅▄█▆

Wrong size sent

Shorter

company sent the wrong size

Soft Feel13%▁▄█▄▅▇

too soft, not worth the money

Very soft and hardly makes any difference to the situation

Comfort-Overall11%▁▅█▂▁▇

Very uncomfortable

become really uncomfortable

becomes uncomfortable

Quality-Overall10%▄▃▄█▃▁
Smell6%▁█▁█▃▁

It did have a slight chemical smell to it

I cannot get rid of the smell

Smell Wont Go Away

FAQ

Common Dormeo Mattress Topper questions

Answered from the same tracked data.