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Dormeo Mattress Topper

Fail

Demand is soft, at -29.5% this quarter, so Dormeo Mattress Topper is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£94K/yr48K searches / yr
90-day growth
-29.5%search demand this quarter
Competition
71%top-5 click share · 9 brands · 16 sellers

Flapen Score

Dormeo Mattress Topper against its category

The dotted line is the Home & Garden average. Past it, Dormeo Mattress Topper is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dormeo Mattress Topper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dormeo Mattress Topper 48K times last year and spent an estimated £94K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Sep–Oct–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-29.5%
Conversion, latest week
1.7%
Market size, estimated
£94Ka year
Peak month
January2.9× the quietest month
Top search term
dormeo mattress topper30K searches a year

02 · Price

A sale here is worth £115.70.

Listings sell for £115.70 on average, from £36.26 to £337.00. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £115.70 that is £0 to £12K a year per listing.

Average price
£115.70above the $15 to $100 sweet spot
Price range
£36.26–£337.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #200 within Home Textiles. It carries 442 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
6.7%
Average rank
#200in Home Textiles
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
442per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Dormeo Mattress Topper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£38K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

16

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

4%

  • Dormeo76%
  • Degrees of Comfort7%
  • Octaspring5%
  • Silentnight3%
  • Bacalar3%
  • Sleepy Owl2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Dormeo Mattress Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Dormeo Mattress Topper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dormeo mattress topper30K/yr
  • octasmart mattress topper10K/yr
  • dormeo octasmart mattress topper6K/yr
  • octasmart topper2K/yr

Reviews and returns

What reviews say buyers love and hate about Dormeo Mattress Topper

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Smell”
1.2%of orders come back
“It did have a slight chemical smell to it”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dormeo Mattress Topper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data