Dormeo Mattress Topper
FailDemand is soft, at -29.5% this quarter, so Dormeo Mattress Topper is a Fail.
- Flapen Score
- 35 / 100Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 5135
- Market size
- £94K/yr48K searches / yr
- 90-day growth
- -29.5%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 16 sellers
Flapen Score
Dormeo Mattress Topper against its category
The dotted line is the Home & Garden average. Past it, Dormeo Mattress Topper is stronger. Inside it, weaker.
Market
The Dormeo Mattress Topper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dormeo Mattress Topper 48K times last year and spent an estimated £94K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Sep–Oct–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- -29.5%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £94Ka year
- Peak month
- January2.9× the quietest month
- Top search term
- dormeo mattress topper30K searches a year
02 · Price
A sale here is worth £115.70.
Listings sell for £115.70 on average, from £36.26 to £337.00. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £115.70 that is £0 to £12K a year per listing.
- Average price
- £115.70above the $15 to $100 sweet spot
- Price range
- £36.26–£337.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£12K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #200 within Home Textiles. It carries 442 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 94%
- Out of stock, average day
- 6.7%
- Average rank
- #200in Home Textiles
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 442per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Dormeo Mattress Topper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dormeo Octasmart Essentials Mattress Topper | Plush Memory Foam | 5cm Depth | UK Double 135cm x 190cm White.
- Price
- £99.54
- Rating
- 4.3/5
- Reviews
- 571
- Age
- 4y ago

Dormeo Octasmart Essentials Mattress Topper Plush Memory Foam 5 cm Depth UK Single 90 cm x 190 cm
- Price
- £74.99
- Rating
- 4.3/5
- Reviews
- 571
- Age
- 4y ago

Dormeo Octasmart Essentials Mattress Topper | Plush Memory Foam | 5cm Depth | UK King 150cm x 200cm White.
- Price
- £113.73
- Rating
- 4.3/5
- Reviews
- 571
- Age
- 4y ago

Dormeo Octasmart Essentials Mattress Topper - Memory White UK Super King 180 x 200.
- Price
- £138.04
- Rating
- 4.3/5
- Reviews
- 571
- Age
- 4y ago

Degrees of Comfort Memory Foam Mattress Topper Double Size 8cm Thick Hypoallergenic Toppers with Airflow Mesh and Soft Washable Anti-Slip Cover for Back Pain and Silentnight Sleep 135x190cm
- Price
- £73.53
- Rating
- 4.5/5
- Reviews
- 971
- Age
- 3y ago
Trending
estimated 90-day click momentum
Bednew Memory Foam Mattress Topper Double Bed 8cm Thick Cooling Gel Mattress Topper with Anti-Slip Breathable Washable Cover Back Pain Relief Double Size 135x190x8cm
- Price
- £59.36
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago

Dormeo Octasmart Hybrid Mattress | Aerocell Foam | Octaspring Technology | Pocket Springs | 22cm High | UK King 150 x 200
- Price
- £337.00
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 4y ago

BEDLORE King Size Mattress Topper Viscose Derived from Bamboo Mattress Pad
- Price
- £36.26
- Rating
- 4.2/5
- Reviews
- 352
- Age
- 7mo ago

Dormeo Essence Classic Topper Double
- Price
- £77.22
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 1y ago

Sleepy Owl 10cm Memory Foam Mattress Topper DOUBLE Bed 4 Inch Thick Gel Infused Orthopedic Mattress Pad for Back Pain Removable Washable with Elastic Straps (Double 135x190 10 cm)
- Price
- £93.56
- Rating
- 4.6/5
- Reviews
- 305
- Age
- 1y ago
Newest
by launch date
BEDLORE King Size Mattress Topper Viscose Derived from Bamboo Mattress Pad
- Price
- £36.26
- Rating
- 4.2/5
- Reviews
- 352
- Age
- 7mo ago

Dormeo Essence Classic Topper Double
- Price
- £77.22
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 1y ago

Dormeo Essence Classic Topper King
- Price
- £107.50
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 1y ago

Bednew Memory Foam Mattress Topper Double Bed 8cm Thick Cooling Gel Mattress Topper with Anti-Slip Breathable Washable Cover Back Pain Relief Double Size 135x190x8cm
- Price
- £59.36
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago

Dormeo - Essence Plus Foam Mattress 135x190cm 4ft6 Double sized| 16cm / 6.3inch Thick Double Bed Medium Firm| Roll Up Breathable plush comfort cooling Foam
- Price
- £135.42
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
16
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
4%
- Dormeo76%
- Degrees of Comfort7%
- Octaspring5%
- Silentnight3%
- Bacalar3%
- Sleepy Owl2%
- Open — no brand owns it (3 brands, 4%)
Demand
Dormeo Mattress Topper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Dormeo Mattress Topper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dormeo mattress topper30K/yr
- octasmart mattress topper10K/yr
- dormeo octasmart mattress topper6K/yr
- octasmart topper2K/yr
Reviews and returns
What reviews say buyers love and hate about Dormeo Mattress Topper
We read the reviews and the return reasons for every product selling here.
“It did have a slight chemical smell to it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dormeo Mattress Topper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









