Dormeo Mattress Topper
FailDemand is soft, at -29.5% this quarter, so Dormeo Mattress Topper is a Fail.
- Flapen Score
- 35 / 100Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 5135
- Market size
- £94K/yr48K searches / yr
- 90-day growth
- -29.5%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 16 sellers
Flapen Score
Dormeo Mattress Topper against its category
The dotted line is the Home & Garden average. Past it, Dormeo Mattress Topper is stronger. Inside it, weaker.
Market
The Dormeo Mattress Topper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dormeo Mattress Topper 48K times last year and spent an estimated £94K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Sep–Oct–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- -29.5%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £94Ka year
- Peak month
- January2.9× the quietest month
- Top search term
- dormeo mattress topper30K searches a year
02 · Price
A sale here is worth £115.70.
Listings sell for £115.70 on average, from £36.26 to £337.00. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £115.70 that is £0 to £12K a year per listing.
- Average price
- £115.70above the $15 to $100 sweet spot
- Price range
- £36.26–£337.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£12K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #200 within Home Textiles. It carries 442 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 94%
- Out of stock, average day
- 6.7%
- Average rank
- #200in Home Textiles
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 442per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Dormeo Mattress Topper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dormeo Octasmart Essentials Mattress Topper | Plush Memory Foam | 5cm Depth | UK Double 135cm x 190cm White.
- Price
- £99.54
- Rating
- 4.3/5
- Reviews
- 571
- Age
- 4y ago

Dormeo Octasmart Essentials Mattress Topper Plush Memory Foam 5 cm Depth UK Single 90 cm x 190 cm
- Price
- £74.99
- Rating
- 4.3/5
- Reviews
- 571
- Age
- 4y ago

Dormeo Octasmart Essentials Mattress Topper | Plush Memory Foam | 5cm Depth | UK King 150cm x 200cm White.
- Price
- £113.73
- Rating
- 4.3/5
- Reviews
- 571
- Age
- 4y ago

Dormeo Octasmart Essentials Mattress Topper - Memory White UK Super King 180 x 200.
- Price
- £138.04
- Rating
- 4.3/5
- Reviews
- 571
- Age
- 4y ago

Degrees of Comfort Memory Foam Mattress Topper Double Size 8cm Thick Hypoallergenic Toppers with Airflow Mesh and Soft Washable Anti-Slip Cover for Back Pain and Silentnight Sleep 135x190cm
- Price
- £73.53
- Rating
- 4.5/5
- Reviews
- 971
- Age
- 3y ago
Trending
90-day click momentum
Bednew Memory Foam Mattress Topper Double Bed 8cm Thick Cooling Gel Mattress Topper with Anti-Slip Breathable Washable Cover Back Pain Relief Double Size 135x190x8cm
- Price
- £59.36
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago

Dormeo Octasmart Hybrid Mattress | Aerocell Foam | Octaspring Technology | Pocket Springs | 22cm High | UK King 150 x 200
- Price
- £337.00
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 4y ago

BEDLORE King Size Mattress Topper Viscose Derived from Bamboo Mattress Pad
- Price
- £36.26
- Rating
- 4.2/5
- Reviews
- 352
- Age
- 7mo ago

Dormeo Essence Classic Topper Double
- Price
- £77.22
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 1y ago

Sleepy Owl 10cm Memory Foam Mattress Topper DOUBLE Bed 4 Inch Thick Gel Infused Orthopedic Mattress Pad for Back Pain Removable Washable with Elastic Straps (Double 135x190 10 cm)
- Price
- £93.56
- Rating
- 4.6/5
- Reviews
- 305
- Age
- 1y ago
Newest
by launch date
BEDLORE King Size Mattress Topper Viscose Derived from Bamboo Mattress Pad
- Price
- £36.26
- Rating
- 4.2/5
- Reviews
- 352
- Age
- 7mo ago

Dormeo Essence Classic Topper Double
- Price
- £77.22
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 1y ago

Dormeo Essence Classic Topper King
- Price
- £107.50
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 1y ago

Bednew Memory Foam Mattress Topper Double Bed 8cm Thick Cooling Gel Mattress Topper with Anti-Slip Breathable Washable Cover Back Pain Relief Double Size 135x190x8cm
- Price
- £59.36
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago

Dormeo - Essence Plus Foam Mattress 135x190cm 4ft6 Double sized| 16cm / 6.3inch Thick Double Bed Medium Firm| Roll Up Breathable plush comfort cooling Foam
- Price
- £135.42
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
16
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
4%
- Dormeo76%
- Degrees of Comfort7%
- Octaspring5%
- Silentnight3%
- Bacalar3%
- Sleepy Owl2%
- Open — no brand owns it (3 brands, 4%)
Demand
Dormeo Mattress Topper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Dormeo Mattress Topper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dormeo mattress topper30K/yr
- octasmart mattress topper10K/yr
- dormeo octasmart mattress topper6K/yr
- octasmart topper2K/yr
Reviews and returns
What reviews say buyers love and hate about Dormeo Mattress Topper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It did have a slight chemical smell to it
I cannot get rid of the smell
Smell Wont Go Away
Wrong size sent
Shorter
company sent the wrong size
Too soft
Not as deep as expected
Could have been a bit thicker
Poor colour
Love
Very comfortable and arrived in good time
Extremely comfortable
Made my bed so comfortable
Excellent price
Excellent value
excellent value for money
Excellent product
This product is exactly the quality described in the information
Appears to be a good quality topper although too early to comment on how comfortable it will be
Improved quality of sleep
Excellent I now enjoy a nights sleep
Good for better sleep
As advertised
Better than I expected
Product as described
Return
1.2% Return rate 27% Fixable by listing
Wrong size sent
Shorter
company sent the wrong size
too soft, not worth the money
Very soft and hardly makes any difference to the situation
Very uncomfortable
become really uncomfortable
becomes uncomfortable
It did have a slight chemical smell to it
I cannot get rid of the smell
Smell Wont Go Away
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dormeo Mattress Topper questions
Answered from the same tracked data.









