Dormeo Mattress

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £216K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

-16.5%

Conversion, latest week

1.3%

Market size, estimated

£216Ka year

Top search term

super king size mattress40K searches a year

Listings sell for £172.06 on average, from £74.39 to £396.40. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £172.06 that is £0 to £17K a year per listing.

Average price

£172.06above the $15 to $100 sweet spot

Price range

£74.39–£396.40

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£17K

Returns

1.7%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #192 within Furniture. It carries 441 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

95%

Out of stock, average day

17.4%

Average rank

#192in Furniture

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

441per listing

Listings tracked

86

26 products launched here in the last 12 months. Amazon counts 18 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

18Amazon's first-year sales bar

Average brand age

30 months