dormeo mattress
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but prices mostly outside the sweet spot ($74.39–$396.40) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Great440.86avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£172.06avg listing price — sweet spot $15–$100
Market size
Okay£216K£216K/yr · 98K searches
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad£74.39–£396.40cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dormeo mattress is a £216K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
dormeo mattress market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £129K–£172K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #192
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 95%
- Out of stock
- 17.4%
- Avg brand age
- 30 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
52
Top-5 brand share
66%
Top 20: 95%
Top-5 click share
25%
Top 20: 57%
Open market
30%
- Dormeo25%
- TeQsli19%
- SEZMOONSI9%
- dosleeps8%
- DAJIYUHC5%
- Silentnight4%
Top dormeo mattress search terms
- super king size mattress40K/yr
- dormeo mattress29K/yr
- memory foam mattress super king11K/yr
- silentnight double mattress6K/yr
- adjustable bed mattress5K/yr
- dormeo mattress double5K/yr
- sleepeezee mattress2K/yr
Top dormeo mattress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dormeo Octasmart Hybrid Mattress | Aerocell Foam | Octaspring Technology | Pocket Springs | 22cm High | UK King 150 x 200
Dormeo£337.304.4★61 rev
TeQsli 6FT Super King Mattress 10 Inch Gel Memory Foam Pocket Sprung Hybrid Medium Firm Back Pain & Pressure Relief - Edge Support & OEKO-TEX Certified 180x200x25cm
TeQsli£148.814.5★1,399 rev
DAJIYUHC Super King Mattress 6FT 10 Inch Foam and Spring Hybrid Mattress in A Box Medium Plush Feel with Motion Isolating Fiberglass Free(180x200cm)
DAJIYUHC£140.444.6★319 rev
dosleeps Super King Mattress 6FT | 10 Memory Foam & Pocket Sprung | 9-Zone Orthopedic Support Breathable Cover Motion Isolation Medium Firm Edge Support 180x200x25cm
dosleeps£181.063.8★17 rev
Dormeo Memory Plus Memory Foam Mattress Firmness Medium Size Double
Dormeo£181.894.3★301 rev
Newest
by launch date
TeQsli 6FT Super King Mattress 10Inch Gel Memory Foam Pocket Sprung Hybrid Mattress Orthopaedic for Pressure Relief - Medium Firm Mattress-in-Box 180x200x25cm
TeQsli£116.8240 rev
Double Mattresses 4FT6 Gel Memory Foam & Individually Pocket Sprungs Hybrid Medium Firm Double Mattress Cooling Double Bed Mattress Orthopedic Back Pain Relief 135x190x23cm
SEZMOONSI£107.2227 rev
NOFFA 6FT Orthopedic Super King Mattress | 12 Super King-Size Hybrid Mattresses | 7 Zone Orthopedic Mattresses Include Memory Foam & Pocket Sprungs 180x200x30cm
NOFFA£245.83106 rev
SEZMOONSI Super King Mattress 10.6 Inch 6FT Hybrid Gel Memory Foam Super King Size Mattresses Individually Pocket Sprungs Orthopedic Mattress Superking Size 100 Night Home Trial
SEZMOONSI£137.06121 rev
Twirest Super King Mattress 22CM Gel Memory Foam Pocket Sprung Mattresses with Breathable Soft Fabric for Cool Sleep Mattresses for Pressure Relief Medium Firm Mattress in a Box 180x200x22cm
Twirest£119.68129 rev
Trending
90-day click momentum
dosleeps Super King Mattress 6FT | 10.6 Extra Thick Memory Foam & High Density Foam & Pocket Sprung | 9-Zone Orthopedic Support Medium Firm Edge Support Motion Isolation 180x200x27cm
dosleeps£249.224.4★
NOFFA 6FT Orthopedic Super King Mattress | 12 Super King-Size Hybrid Mattresses | 7 Zone Orthopedic Mattresses Include Memory Foam & Pocket Sprungs 180x200x30cm
NOFFA£245.834.9★
TeQsli 6FT Super King Mattress 10Inch Gel Memory Foam Pocket Sprung Hybrid Mattress Orthopaedic for Pressure Relief - Medium Firm Mattress-in-Box 180x200x25cm
TeQsli£116.824.6★
Twirest Super King Mattress 22CM Gel Memory Foam Pocket Sprung Mattresses with Breathable Soft Fabric for Cool Sleep Mattresses for Pressure Relief Medium Firm Mattress in a Box 180x200x22cm
Twirest£119.684.7★
Double Mattresses 4FT6 Gel Memory Foam & Individually Pocket Sprungs Hybrid Medium Firm Double Mattress Cooling Double Bed Mattress Orthopedic Back Pain Relief 135x190x23cm
SEZMOONSI£107.224.6★
What buyers say about dormeo mattress
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and supportive”
“Excellent value for money”
“Absolutely excellent quality mattress”
“a decent layer of memory foam”
“Soft and comfortable”
“no sagging”
“its exactly what i needed”
“really great size”
“Very durable”
“Lovely and thick”
What buyers complain about
“Very disappointed with the quality of this mattress”
“We've had expensive ones”
“I can feel this springs coming through this mattress not very comfortable I'm not a good night sleep”
“Wrong size”
“sinks in the middle”
“metres sunk after 2.5 years”
“The gel memory foam doesnt provide any real pressure relief”
“it is a heavy item”
“Too soft”
“It looks nothing like the product photos”
Top return reasons
Common questions
- Is dormeo mattress profitable to sell on Amazon United Kingdom?
- The niche generates £216K/yr across 86 tracked products. 18 of 26 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the dormeo mattress niche?
- 31 brands and 52 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in dormeo mattress?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Comfort-Overall. The return rate is 1.7%.
- What does it cost to enter the dormeo mattress niche?
- Listings span £74.39–£396.40; the average listing price is £172.06 (sweet spot $15–$100). The average incumbent carries 441 reviews — the moat a new listing must climb.