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Door Wreaths Outdoor All Year

Door Wreaths Outdoor All Year shows a thin review moat (193 avg reviews), but soft demand (-31.7% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 12Growth 9Conversion 16Competition 82Returns 80Price range 69Avg price 79Brand share 88Review moat 90Quality gap 88
This niche Category average

Is Door Wreaths Outdoor All Year profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Door Wreaths Outdoor All Year is a £48K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 54/100.

Door Wreaths Outdoor All Year: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -31.7% over the last 90 days and 1.3% of searches end in a purchase.

£48K

revenue / yr

Units sold / yr4K
Search volume / yr-31.7%224K
Conversion rate1.3%
Avg price£16.57

Who owns the niche?

The top 5 brands hold 47% of demand, so 53% of the market is open.

53%

open market share

Brands · sellers29 · 90
Top-5 product click share33%
Open market53%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement88%
New entrants (1y)13· 1 succeeded
Avg rating4.1★
Avg reviews193

Top Door Wreaths Outdoor All Year products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

90

Top-5 brand share

47%

Top 20: 93%

Top-5 click share

33%

Top 20: 79%

Open market

48%

  • colorspec24%
  • PERFNIQUE8%
  • Prismoria5%
  • Zenova5%
  • SogYupk5%
  • Vetin4%

Door Wreaths Outdoor All Year demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume224KCVR1.3%Products43Brands29Top 5 Brands47%OOS Rate14.0%Rating4.1★Reviews193Avg BSR#139
15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×

Top Door Wreaths Outdoor All Year search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • door wreaths outdoor all year63K/yr
  • door wreaths50K/yr
  • wreaths38K/yr
  • door reef20K/yr
  • artificial wreath12K/yr
  • door wreaths outdoor8K/yr
  • extra large wreath10K/yr
  • winter wreath19K/yr
  • winter wreaths for front door uk5K/yr

What reviews say buyers love and hate about Door Wreaths Outdoor All Year

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall23%

Excellent quality

Value For Money18%

Excellent value

Color12%

Lovely subtle colour

Size-Overall8%

Just the right size

Embellishment/Embroidery Quality7%

Great Spring wreath

What buyers complain about

84% of reviews
Quality-Overall19%

in my opinion poor cheap quality

Material Quality17%

Lots of plastic, cheap looking

Advertised Vs Actual Product15%

not really as described

Size-Overall14%

Simply not fit for purpose

Value For Money8%

It is quite expensive

Door Wreaths Outdoor All Year return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
24%
2Size-Overall
24%
3Advertised Vs Actual Product
19%
4Material Quality
13%
5Color
5%

Common Door Wreaths Outdoor All Year questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Door Wreaths Outdoor All Year 54/100 on Amazon United Kingdom — Worth a look. The niche generates £48K/yr across 43 tracked products. 1 of 13 products launched in the last 360 days are still selling. Search demand moved -31.7% over the last 90 days.
Search demand for Door Wreaths Outdoor All Year on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 3.8× the quietest.