Is door wreaths outdoor all year profitable to sell on Amazon United Kingdom?

The niche generates £48K/yr across 43 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -31.7%. Flapen's verdict: Worth a look (54/100).

How competitive is the door wreaths outdoor all year niche?

29 brands and 90 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in door wreaths outdoor all year?

Top complaints mined from reviews: Quality-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 1.8%.

When does demand for door wreaths outdoor all year peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the door wreaths outdoor all year niche?

Listings span £8.41–£29.80; the average listing price is £16.57 (sweet spot $15–$100). The average incumbent carries 193 reviews — the moat a new listing must climb.

door wreaths outdoor all year

Worth a look

Shows a thin review moat (193 avg reviews), but soft demand (-31.7% this quarter) keeps it on the watch list.

Review moat

Great193.07

avg incumbent reviews — the moat a new listing must climb

Brand share

Great47%

top-5 brand share — no brand owns this niche

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great33%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 5% kills the launch gate

Avg price

Great£16.57

avg listing price — sweet spot $15–$100

Price range

Good£8.41–£29.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad£48K

£48K/yr · 224K searches

Growth

Bad-31.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, door wreaths outdoor all year is a £48K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

door wreaths outdoor all year market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £50K–£66K; units × avg price
Conversion rate: 1.3%
Avg BSR: #139
Page quality: 0%
Prime: 81%
Sponsored: 88%
Out of stock: 14.0%
Avg brand age: 26 months
Avg seller age: 204 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

47%

Top 20: 93%

Top-5 click share

33%

Top 20: 79%

Open market

48%

colorspec24%
PERFNIQUE8%
Prismoria5%
Zenova5%
SogYupk5%
Vetin4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.7% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top door wreaths outdoor all year search terms

door wreaths outdoor all year63K/yr -27.9%1.3% conv.
door wreaths50K/yr -33.7%0.6% conv.
wreaths38K/yr -38.4%0.5% conv.
door reef20K/yr -16.8%0.8% conv.
artificial wreath12K/yr -22.1%0.6% conv.
door wreaths outdoor8K/yr -59.6%1.1% conv.
extra large wreath10K/yr -49.6%0.0% conv.
winter wreath19K/yr -72.2%0.0% conv.
winter wreaths for front door uk5K/yr -75.6%0.0% conv.

All search terms

Top door wreaths outdoor all year products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COLORSPEC Eucalyptus Wreath for Front Door 50 cm/20 inch Spring Summer Green Wreath Lifelike Artificial Small Door Wreath Decoration for Farmhouse Wedding Home Window Wall Fireplace

colorspec£19.944.5★868 rev

Perfnique Spring Summer Wreaths for Front Door 50 cm Lambs Ear Wreath with Lavender Flowers and Eucalyptus Leaves Green Artificial Wreath for Door Window Farmhouse Wreath for Wall Decor (Lavender)

PERFNIQUE£18.624.2★293 rev

Peony Wreaths 56cm Large Full Handmade Spring Summer Wreaths with Artificial Champagne Pink Rose Blue Berry Green Leaves for All Year All Seasons Round Outdoor Farmhouse Front Door Decor

Prismoria£13.092.0★22 rev

COLORSPEC Lavender Wreaths for Front Door 15 inch Spring Summer Artificial Wreath with Purple Butterflies and Greenery All Season Wreath Decoration for Home Wall Window Farmhouse Indoor Outdoor

colorspec£13.944.8★73 rev

Spring Summer Wreath for Front Door Artificial Wildflower Spring Summer Door Wreath Decoration Colorful Garland Door Wreaths for Doors Window Wall Indoor Outdoor Décor (35cm/13.7in)

Zenova£13.773.2★21 rev

Newest

by launch date

ASTNIC Spring Door Wreath for Front Door 20.5 inch Green Artificial Wreaths with Eucalyptus Olive Boxwood Leaves Lifelike Door Wreaths Outdoor All Year Ramadan Decorations for Home Farmhouse Decor

ASTNIC£20.3333 rev

5mo ago

Spring Summer Wreath for Front Door Artificial Wildflower Spring Summer Door Wreath Decoration Colorful Garland Door Wreaths for Doors Window Wall Indoor Outdoor Décor (35cm/13.7in)

Zenova£13.7721 rev

6mo ago

Front Door Wreath with Hook 15 Artificial Door Wreath All-Year

Vetin£8.414 rev

6mo ago

Colorspec Eucalyptus Wreaths for Front Door 20in Spring Summer Wreath with Dandelion and berries Artificial Wreath Decoration for Home Wall Window Farmhouse Wedding Indoor&Outdoor All Year Round

colorspec£20.3121 rev

8mo ago

Zythrem Lavender Wreaths for Front Door 45cm/17.7 inch Spring Summer Door Wreath Purple Artificial Wreath All Season Wreath Decor Farmhouse Wreath for Door Window Wall Fireplace Home Wedding Decor

Zythrem£11.1611 rev

8mo ago

What buyers say about door wreaths outdoor all year

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Excellent quality”

Value For Money18%

“Excellent value”

Color12%

“Lovely subtle colour”

Size-Overall8%

“Just the right size”

Embellishment/Embroidery Quality7%

“Great Spring wreath”

Advertised Vs Actual Product6%

“It is exactly as is pictured”

Design-Overall6%

“Nicely made”

Strength2%

“Its strong and sturdy”

Brightness/Shine/Glow1%

“brightens up the space nicely”

Weight Light1%

“Its made from lightweight materials so its very easy to hang”

What buyers complain about

Quality-Overall19%

“in my opinion poor cheap quality”

Material Quality17%

“Lots of plastic, cheap looking”

Advertised Vs Actual Product15%

“not really as described”

Size-Overall14%

“Simply not fit for purpose”

Value For Money8%

“It is quite expensive”

Color4%

“waste your money by COLORSPEC”

Thickness3%

“Not as thick”

Durability1%

“won't last more than a couple of seasons”

Shape/Style1%

“If you're specifically after a heart shape you might be disappointed”

Strength1%

“Very flimsy, globes are polystyrene, won't last more than a couple of seasons”

Top return reasons

Quality-Overall24%

Size-Overall24%

Advertised Vs Actual Product19%

Material Quality13%

Color5%

Value For Money3%

Defective Material/Parts2%

Shape/Style2%