Door Mat

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £765K a year.

Searches, last 12 months

4.8M

Growth, 90 days vs prior 90

-20.6%

Conversion, latest week

1.7%

Market size, estimated

£765Ka year

Peak month

November1.6× the quietest month

Top search term

door mat1.5M searches a year

Listings sell for £9.25 on average, from £4.11 to £17.73. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £9.25 that is £28K to £37K a year per listing.

Average price

£9.25under the $15 to $100 sweet spot

Price range

£4.11–£17.73

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

£28K–£37K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Doormats. It carries 3,105 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

88%

Out of stock, average day

0.0%

Average rank

#21in Doormats

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,105per listing

Listings tracked

24

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

45 months