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Door Curtain Pole

Fail

Demand is soft, at -45.3% this quarter, so Door Curtain Pole is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£28K/yr96K searches / yr
90-day growth
-45.3%search demand this quarter
Competition
49%top-5 click share · 21 brands · 26 sellers

Flapen Score

Door Curtain Pole against its category

The dotted line is the Home & Garden average. Past it, Door Curtain Pole is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Curtain Pole market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Door Curtain Pole 96K times last year and spent an estimated £28K. The top 5 brands take 64% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -45.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-45.3%
Conversion, latest week
3.0%
Market size, estimated
£28Ka year
Top search term
door curtain pole55K searches a year

02 · Price

A sale here is worth £9.75.

Listings sell for £9.75 on average, from £3.09 to £19.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £9.75 that is £0 to £975 a year per listing.

Average price
£9.75under the $15 to $100 sweet spot
Price range
£3.09–£19.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£975
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #84 within Curtain & Blind Accessories. It carries 1,322 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
11.4%
Average rank
#84in Curtain & Blind Accessories
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,322per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Door Curtain Pole products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

26

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

31%

  • ENJOYBASICS20%
  • AIZESI16%
  • BEGRO14%
  • PeSenp8%
  • ZipGlo6%
  • KINGSOW4%

Demand

Door Curtain Pole search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 5.0× · 8 of 12 months tracked

Search terms

Top Door Curtain Pole search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door curtain pole55K/yr
  • door curtain rail16K/yr
  • door curtain rods6K/yr
  • door curtain rod6K/yr
  • front door curtain pole9K/yr
  • curtain pole for door4K/yr

Reviews and returns

What reviews say buyers love and hate about Door Curtain Pole

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength16%−0.10

Not very sturdy

Cheap flimsy

not strong

Quality-Overall9%+0.48

Poor quality

Cheap quality

cheap rubbish

Adhesion/Stickiness9%−0.10

Not sticky enought

Very weak glue

Very poor quality adhesive

Thickness9%−0.08

a tad chunky

The pole feels thick

Too thick for my needs

Size-Overall6%

Not fit for purpose

rod was too small

small

Love

Assembly/Installation16%+1.92

EASY TO INSTALL

Easy to assemble

Easy assembly

Quality-Overall14%+0.48

Excellent product

The build quality is excellent

Excellent build quality

Strength14%−0.10

Strong and durable

holds strong

the pole itself is sturdy enough

Value For Money10%+0.52

Excellent value

Excellent price

reasonably priced

Advertised Vs Actual Product9%+0.42

As described

As advertised

Better than I expected

Return

2.8% Return rate 62% Fixable by listing

Size-Overall51%▇█▇██▇

Not fit for purpose

rod was too small

small

Strength10%▅█▆▆▅▅

Not very sturdy

Cheap flimsy

not strong

Quality-Overall5%▆▇█▇▅▅

Poor quality

Cheap quality

cheap rubbish

Defective Material/Parts5%█▇▅▇▆▆
Functionality-Overall4%█▆▇▅▆▇

FAQ

Common Door Curtain Pole questions

Answered from the same tracked data.