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Door Curtain

Fail

Buyers convert on only 0.8% of searches, so Door Curtain is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£82K/yr901K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
54%top-5 click share · 18 brands · 25 sellers

Flapen Score

Door Curtain against its category

The dotted line is the Home & Garden average. Past it, Door Curtain is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Curtain market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Door Curtain 901K times last year and spent an estimated £82K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 901K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
901K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
0.8%
Market size, estimated
£82Ka year
Peak month
November3.4× the quietest month
Top search term
door curtain397K searches a year

02 · Price

A sale here is worth £11.41.

Listings sell for £11.41 on average, from £5.19 to £35.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £11.41 that is £3K to £6K a year per listing.

Average price
£11.41under the $15 to $100 sweet spot
Price range
£5.19–£35.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #30 within Decorative Accessories. It carries 7,731 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
10.8%
Average rank
#30in Decorative Accessories
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,731per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Door Curtain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

25

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

27%

  • PONY DANCE22%
  • Deconovo21%
  • Smilegirl14%
  • Holland Plastics6%
  • SMALUCK5%
  • Vidillo4%

Demand

Door Curtain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.4×

Search terms

Top Door Curtain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door curtain397K/yr
  • door curtains71K/yr
  • doorway curtain24K/yr
  • door curtains for doorways6K/yr
  • door cover27K/yr
  • single curtain24K/yr
  • thermal door curtain108K/yr
  • patio door curtains23K/yr
  • front door curtain33K/yr
  • french door curtains16K/yr

Reviews and returns

What reviews say buyers love and hate about Door Curtain

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%−0.17

Bad quality

Not good quality as advertised

Not very well made

Strength10%−0.09

flimsy

Flimsy

Not steady very flimsy

Value For Money7%+1.06

looks as cheap as it cost

Over priced

Not worth it

Size-Overall7%+1.27

Not yet fitted

Not wide enough

To short

Thickness6%−0.04

the slats are much thinner

Thin

The ribbons are thin and far apart

Love

Quality-Overall19%−0.17

The quality is reasonable

Good quality

Really well made

Value For Money18%+1.06

Excellent value

Good for the price

fair price

Size-Overall14%+1.27

Fits perfectly

Easy to fit

Ideal and fits well, true to measurements as purchased

Advertised Vs Actual Product11%+0.39

As advertised

Better than I expected

As described

Assembly/Installation5%+0.67

Easy to put up

easy to setup

Easy to install

Return

1.7% Return rate 64% Fixable by listing

Size-Overall41%▅▆█▆▆▆

Not yet fitted

Not wide enough

To short

Quality-Overall11%▅▆█▆▆█

Bad quality

Not good quality as advertised

Not very well made

Color9%█▄▃▄▃▂
Strength6%▁▁▄███

flimsy

Flimsy

Not steady very flimsy

Advertised Vs Actual Product6%▃▄▆▄█▆

Unclear product information

Nothing like advertising

I should have looked at the description better

FAQ

Common Door Curtain questions

Answered from the same tracked data.