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Door Curtain

weak search conversion (0.8%) — Door Curtain doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 21Growth 21Conversion 10Competition 52Returns 81Price range 68Avg price 45Brand share 61Review moat 23Quality gap 81
This niche Category average

Is Door Curtain profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Door Curtain is a £82K/yr Amazon United Kingdom market (901K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 44/100.

Door Curtain: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.4% over the last 90 days and 0.8% of searches end in a purchase.

£82K

revenue / yr

Units sold / yr10K
Search volume / yr-7.4%901K
Conversion rate0.8%
Avg price£11.41

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers18 · 25
Top-5 product click share54%
Open market32%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement93%
New entrants (1y)3· 0 succeeded
Avg rating4.2★
Avg reviews7,731

Top Door Curtain products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

25

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

27%

  • PONY DANCE22%
  • Deconovo21%
  • Smilegirl14%
  • Holland Plastics6%
  • SMALUCK5%
  • Vidillo4%

Door Curtain demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume901KCVR0.8%Products27Brands18Top 5 Brands68%OOS Rate10.8%Rating4.2★Reviews7,731Avg BSR#30
70K50KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.4×

Top Door Curtain search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • door curtain397K/yr
  • door curtains71K/yr
  • doorway curtain24K/yr
  • door curtains for doorways6K/yr
  • door cover27K/yr
  • single curtain24K/yr
  • thermal door curtain108K/yr
  • patio door curtains23K/yr
  • front door curtain33K/yr
  • french door curtains16K/yr

What reviews say buyers love and hate about Door Curtain

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall19%

The quality is reasonable

Value For Money18%

Excellent value

Size-Overall14%

Fits perfectly

Advertised Vs Actual Product11%

As advertised

Assembly/Installation5%

Easy to put up

What buyers complain about

72% of reviews
Quality-Overall26%

Bad quality

Strength10%

flimsy

Value For Money7%

looks as cheap as it cost

Size-Overall7%

Not yet fitted

Thickness6%

the slats are much thinner

Door Curtain return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
41%
2Quality-Overall
11%
3Color
9%
4Strength
6%
5Advertised Vs Actual Product
6%

Common Door Curtain questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Door Curtain 44/100 on Amazon United Kingdom — Skip it. The niche generates £82K/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -7.4% over the last 90 days.
Search demand for Door Curtain on Amazon United Kingdom peaks in Jan–Oct–Nov, where the busiest month runs 3.4× the quietest.