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Donut Mould

Donut Mould shows low returns (0.8%), but prices mostly outside the sweet spot ($4.89–$11.31) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 9Growth 71Conversion 77Competition 39Returns 96Price range 0Avg price 18Brand share 54Review moat 83Quality gap 67
This niche Category average

Is Donut Mould profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Donut Mould is a £37K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 52/100.

Donut Mould: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +53.2% over the last 90 days and 7.5% of searches end in a purchase.

£37K

revenue / yr

Units sold / yr8K
Search volume / yr+53.2%77K
Conversion rate7.5%
Avg price£6.38

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers18 · 22
Top-5 product click share62%
Open market28%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement62%
New entrants (1y)6· 0 succeeded
Avg rating4.3★
Avg reviews350

Top Donut Mould products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

22

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

25%

  • Sinnsally27%
  • Selecto Bake17%
  • Anaeat11%
  • KANROO10%
  • Acootruing7%
  • Livvi3%

Donut Mould demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR7.5%Products21Brands18Top 5 Brands72%OOS Rate10.5%Rating4.3★Reviews350Avg BSR#267
3K2KBlack Friday '25Holiday '25Spike '26Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Top Donut Mould search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • donut mould17K/yr
  • doughnut mould15K/yr
  • silicone donut moulds for baking8K/yr
  • silicone doughnut mould6K/yr
  • donut tray5K/yr
  • silicone donut mould5K/yr
  • donut silicone moulds3K/yr
  • donut moulds for baking4K/yr
  • mini doughnut mould3K/yr
  • donut pan5K/yr

What reviews say buyers love and hate about Donut Mould

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall21%

happy with quality of oroduct so far

Ease Of Cleaning13%

Easy to use and clean

Baking11%

The doughnuts cooked evenly

Size-Overall11%

is perfect size

Value For Money10%

clean value for money

What buyers complain about

61% of reviews
Size-Overall25%

The mould is Small

Strength17%

Quite flimsy

Thickness12%

Thin

Ease Of Cleaning4%

Cleaning can be a nuisance

Material Quality3%

the material is really rather thin

Donut Mould return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
67%
2Quality-Overall
8%
3Strength
4%
4Material Quality
3%
5Rusts/Corrodes
3%

Common Donut Mould questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Donut Mould 52/100 on Amazon United Kingdom — Worth a look. The niche generates £37K/yr across 21 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved +53.2% over the last 90 days.
Donut Mould buyers on Amazon United Kingdom complain most about Size-Overall, Strength, Thickness, the themes mined from the niche's reviews. Its return rate is 0.8%.