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Donut Mould

Maybe

Returns run at only 0.8% of orders. But prices span $4.89–$11.31, mostly outside the sweet spot, so Donut Mould is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£37K/yr77K searches / yr
90-day growth
+53.2%search demand this quarter
Competition
62%top-5 click share · 18 brands · 22 sellers

Flapen Score

Donut Mould against its category

The dotted line is the Home & Garden average. Past it, Donut Mould is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Donut Mould market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Donut Mould 77K times last year and spent an estimated £37K. The top 5 brands take 72% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +53.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+53.2%
Conversion, latest week
7.5%
Market size, estimated
£37Ka year
Top search term
donut mould17K searches a year

02 · Price

A sale here is worth £6.38.

Listings sell for £6.38 on average, from £4.89 to £11.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.38 that is £2K to £3K a year per listing.

Average price
£6.38under the $15 to $100 sweet spot
Price range
£4.89–£11.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #267 within Bakeware. It carries 350 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
95%
Out of stock, average day
10.5%
Average rank
#267in Bakeware
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
350per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Donut Mould products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

22

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

25%

  • Sinnsally27%
  • Selecto Bake17%
  • Anaeat11%
  • KANROO10%
  • Acootruing7%
  • Livvi3%

Demand

Donut Mould search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Dec · busiest ÷ quietest = 2.2× · 9 of 12 months tracked

Search terms

Top Donut Mould search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • donut mould17K/yr
  • doughnut mould15K/yr
  • silicone donut moulds for baking8K/yr
  • silicone doughnut mould6K/yr
  • donut tray5K/yr
  • silicone donut mould5K/yr
  • donut silicone moulds3K/yr
  • donut moulds for baking4K/yr
  • mini doughnut mould3K/yr
  • donut pan5K/yr

Reviews and returns

What reviews say buyers love and hate about Donut Mould

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.18

The mould is Small

The pan itself is really small

Strength17%−0.14

Quite flimsy

Thickness12%−0.05

Thin

the material is really rather thin

Theyre a bit thinner

Ease Of Cleaning4%+0.95

Cleaning can be a nuisance

Material Quality3%+0.18

the material is really rather thin

Love

Quality-Overall21%+1.42

happy with quality of oroduct so far

Good quality tins

The quality is fairly good

Ease Of Cleaning13%+0.95

Easy to use and clean

clean value for money

Washed very easily

Baking11%+0.69

The doughnuts cooked evenly

they make great doughnuts

Great set for making doughnuts at home

Size-Overall11%−0.18

is perfect size

OK medium size doughnuts

the rings are good size

Value For Money10%−0.03

clean value for money

Great value

good for the price

Return

0.8% Return rate 71% Fixable by listing

Size-Overall67%▅█▆▄▆▄

The mould is Small

The pan itself is really small

Quality-Overall8%▁▁▁█▄▁
Strength4%█▁▇▁▁▆

Quite flimsy

Material Quality3%▁▁▁▁▅█

the material is really rather thin

Rusts/Corrodes3%▇▁▁█▁▁

FAQ

Common Donut Mould questions

Answered from the same tracked data.