Is donut mould profitable to sell on Amazon United Kingdom?

The niche generates £37K/yr across 21 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +53.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the donut mould niche?

18 brands and 22 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in donut mould?

Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 0.8%.

What does it cost to enter the donut mould niche?

Listings span £4.89–£11.31; the average listing price is £6.38 (sweet spot $15–$100). The average incumbent carries 350 reviews — the moat a new listing must climb.

donut mould

Worth a look

Shows low returns (0.8%), but prices mostly outside the sweet spot ($4.89–$11.31) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great349.76

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Growth

Good+53.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£6.38

avg listing price — sweet spot $15–$100

Market size

Bad£37K

£37K/yr · 77K searches

Price range

Bad£4.89–£11.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, donut mould is a £37K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

donut mould market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £38K–£51K; units × avg price
Conversion rate: 7.5%
Avg BSR: #267
Page quality: 0%
Prime: 95%
Sponsored: 62%
Out of stock: 10.5%
Avg brand age: 32 months
Avg seller age: 212 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

25%

Sinnsally27%
Selecto Bake17%
Anaeat11%
KANROO10%
Acootruing7%
Livvi3%

Demand

Weekly Amazon search volume, last 36 weeks — +53.2% search growth over the last 90 days.

Open Trend

Top donut mould search terms

donut mould17K/yr +146.8%8.5% conv.
doughnut mould15K/yr +58.7%7.6% conv.
silicone donut moulds for baking8K/yr +45.5%11.0% conv.
silicone doughnut mould6K/yr +77.7%8.7% conv.
donut tray5K/yr +33.0%7.1% conv.
silicone donut mould5K/yr +46.8%8.9% conv.
donut silicone moulds3K/yr +42.0%7.3% conv.
donut moulds for baking4K/yr -26.3%7.4% conv.
mini doughnut mould3K/yr +10.2%2.9% conv.
donut pan5K/yr -27.5%5.7% conv.

All search terms

Top donut mould products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Silicone Donut Moulds 3 Pack Silicon Doughnut Mould Large Non-Stick 6 Cavity Molds Doughnut Tray Donut Pan Bagel Baking Tin Muffin Cupcake Biscuit Doughnut Maker Bakeware Baker Tool-Blue Red Green

Sinnsally£7.534.6★475 rev

Anaeat 3 Pack Donut Pan Silicone Baking Mold Just Pop Out! Non-Stick Doughnuts Baking Pans BPA Free for 6 Full-Size Donuts Muffin Cake Biscuit Bagels - Oven & Dishwasher Safe

Anaeat£8.054.4★2,729 rev

KANROO 2 PCS Silicone Donut Molds 6 Cavity Non-Stick Safe Silicone Donut Baking Pan Silicon Doughnut Mould for Cake Biscuit Bagels Muffins Blue & Red

KANROO£5.674.4★249 rev

Acootruing Silicone Donut Moulds for Baking 6 Cavity Silicone Donut Mould Non-Stick 3 Pcs Donut Tray Donut Pan for Baking Donuts Muffins Bagels Cookies Cakes Blue Green Orange

Acootruing£6.065.0★1 rev

Selecto Bake Silicone Donut Moulds Silicon Doughnut Mould Large Non-Stick 6 Cavity Molds Doughnut Tray Donut Pan Bagel Baking Tin Muffin Cupcake Biscuit Doughnut Maker Bakeware Blue

Selecto Bake£5.034.5★603 rev

Newest

by launch date

ARubyForest Doughnut Mould 2 Pack Donut Mould Non-Stick 6 Cavity Silicone Donut Moulds for Baking Donut Tray for Donuts Muffin Cake Biscuit Bagels

ARubyForest£5.031 rev

2mo ago

Livvi 6 Cavity Nonstick Donut Baking Pan | Doughnut Mold Tray for Baking Homemade Donuts Bagels Cakes | Oven Safe Bakeware Carbon Steel Donut Maker Pan Kitchen Baking Tool | Grey

Livvi£5.903 rev

4mo ago

BaiDrivora Doughnut Mould - 3 Pcs 6-Cavity Food Grade Silicone Non-Stick Donut Mould for Baking Reusable Doughnut Mould for Donuts Doughnuts Bagels Muffins (Pink/Blue/Green)

BaiDrivora£5.453 rev

5mo ago

Acootruing Silicone Donut Moulds for Baking 6 Cavity Silicone Donut Mould Non-Stick 3 Pcs Donut Tray Donut Pan for Baking Donuts Muffins Bagels Cookies Cakes Blue Green Orange

Acootruing£6.061 rev

6mo ago

3 Pack Red Blue Green Silicone Donut Moulds 6 Cavity Non-Stick Doughnut

Duzapku£6.001 rev

7mo ago

What buyers say about donut mould

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“happy with quality of oroduct so far”

Ease Of Cleaning13%

“Easy to use and clean”

Baking11%

“The doughnuts cooked evenly”

Size-Overall11%

“is perfect size”

Value For Money10%

“clean value for money”

Material Quality5%

“sturdy material”

Non-Stick Coating4%

“Perfect Nonstick Donut Pan – Easy Release, Even Baking & Great for Home Use”

Cooking Experience3%

“fun treats like donuts or mini cakes”

Weight Light3%

“Nice weight”

Dishwasher Safe3%

“Dishwasher safe”

What buyers complain about

Size-Overall25%

“The mould is Small”

Strength17%

“Quite flimsy”

Thickness12%

“Thin”

Ease Of Cleaning4%

“Cleaning can be a nuisance”

Material Quality3%

“the material is really rather thin”

Top return reasons

Size-Overall67%

Quality-Overall8%

Strength4%

Material Quality3%

Rusts/Corrodes3%

Functionality-Overall2%

Value For Money2%

Adhesion/Stickiness2%

Thin1%

Cooking Experience1%

Common questions

Is donut mould profitable to sell on Amazon United Kingdom?: The niche generates £37K/yr across 21 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +53.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the donut mould niche?: 18 brands and 22 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in donut mould?: Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 0.8%.
What does it cost to enter the donut mould niche?: Listings span £4.89–£11.31; the average listing price is £6.38 (sweet spot $15–$100). The average incumbent carries 350 reviews — the moat a new listing must climb.