Skip to content

Donut Maker

Maybe

The products selling today average only 4.0★. But prices span $4.88–$958.15, mostly outside the sweet spot, so Donut Maker is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£404K/yr136K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
62%top-5 click share · 14 brands · 34 sellers

Flapen Score

Donut Maker against its category

The dotted line is the Home & Garden average. Past it, Donut Maker is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Donut Maker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Donut Maker 136K times last year and spent an estimated £404K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £404K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
3.0%
Market size, estimated
£404Ka year
Peak month
December3.3× the quietest month
Top search term
donut maker57K searches a year

02 · Price

A sale here is worth £99.98.

Listings sell for £99.98 on average, from £4.88 to £958.15. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £99.98 that is £10K to £25K a year per listing.

Average price
£99.98inside the $15 to $100 sweet spot
Price range
£4.88–£958.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£10K–£25K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #150 within Small Kitchen Appliances. It carries 233 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
78%
Out of stock, average day
13.5%
Average rank
#150in Small Kitchen Appliances
Average rating
3.95 starsAmazon United Kingdom average 4.36 stars
Average reviews
233per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Donut Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£40K£81K£121K£162K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

14 flat

Sellers

34

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

14%

  • GILES & POSNER44%
  • GEEPAS20%
  • AARNAV8%
  • VonShef7%
  • Global Gizmos4%
  • HouseVibe3%
  • Open — no brand owns it (8 brands, 14%)

Demand

Donut Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Donut Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • donut maker57K/yr
  • doughnut maker42K/yr
  • donut maker machine11K/yr
  • donut machine6K/yr
  • mini donut maker7K/yr
  • doughnut maker machine6K/yr
  • mini doughnut maker4K/yr
  • doughnut makers4K/yr

Reviews and returns

What reviews say buyers love and hate about Donut Maker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.34

Total Rubbish, not fit for purpose

Too small

Smaller than I wanted

Functionality-Overall20%−0.22

Doesn't work

Mine doesn't work well at all

Doesnt work

Adhesion/Stickiness15%−0.11

Definitely not non-stick

The non stick plates are VERY sticky

Sticks over time

Quality-Overall7%−0.03

Total Rubbish, not fit for purpose

Rubbish

Heating6%−0.07

My child got an awful burn from a part of it that wasnt meant to be hot

It heats very badly

Love

Baking28%+1.50

Very good electric donut pan

the results are good so far he can enjoy home baked donuts whenever he likes now

We like making chocolate chip cookie doughnuts the most

Ease Of Use17%+1.03

Easy to use

this is great fun to use

Really easy used thanks

Cooking Experience13%+0.34

it matches my kitchen

Great little doughnut maker

really good for making doughnuts

Value For Money7%+0.57

Great value

Seems to be good value for money

Quality-Overall6%−0.03

Great product great quality

Good product

Its great quality, easy to use and clean and all in all its great value for money

Return

2.1% Return rate 50% Fixable by listing

Size-Overall41%▆█▇▅▅█

Total Rubbish, not fit for purpose

Too small

Smaller than I wanted

Functionality-Overall19%▆▅▅▇▄█

Doesn't work

Mine doesn't work well at all

Doesnt work

Heating8%▃█▅▁▅▃

My child got an awful burn from a part of it that wasnt meant to be hot

It heats very badly

Adhesion/Stickiness4%█▁▂▃▄▁

Definitely not non-stick

The non stick plates are VERY sticky

Sticks over time

Quality-Overall4%▄▇▇█▇▁

Total Rubbish, not fit for purpose

Rubbish

FAQ

Common Donut Maker questions

Answered from the same tracked data.