Donut Maker
Donut Maker shows beatable incumbent ratings (4.0★), but prices mostly outside the sweet spot ($4.88–$958.15) keeps it on the watch list.
Flapen Score
Is Donut Maker profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Donut Maker is a £404K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Donut Maker: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.6% over the last 90 days and 3.0% of searches end in a purchase.
£404K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 18 products
Top Donut Maker products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Giles & Posner Sorbet Gloss Doughnut Maker 7 Mini Doughnuts 1000 W
- Price
- £15.34
- Rating
- 4.0/5
- Reviews
- 400
- Age
- 1y ago
Geepas 750W Doughnut Maker Machine 8 Hole - Stainless Steel Donut Maker Non-Stick Doughnut Snack Maker Machine - Makes Crispy Golden Fresh 8 Pcs Of Doughnuts In One Go 2 Years Warranty
- Price
- £14.76
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 6y ago
AARNAV Stainless Steel Doughnuts Maker with Stand | Medu Vada Maker Machine with Stand | Medu Vada and Donut Maker Machine For Perfectly Shaped Homemade Donuts and Crispy Medu Vadas
- Price
- £11.56
- Rating
- 2.8/5
- Reviews
- 25
- Age
- 2y ago
VonShef 3 in 1 Waffle Maker - Brownie & Doughnut Maker with Non-Stick Removable Plates Cool Touch Easy Clean - Makes Donuts & Brownies (Black 800W)
- Price
- £28.56
- Rating
- 3.9/5
- Reviews
- 957
- Age
- 10y ago
Giles & Posner Sorbet Mini Doughnut Maker Makes 3 550W
- Price
- £9.35
- Rating
- 4.0/5
- Reviews
- 400
- Age
- 4y ago
Trending
90-day click momentum
Kolice 1750pcs/hour Mini 4 Rows Donuts Making Machine/Doughnut Maker/Frying Donuts Maker/Donuts Making Machine/Mini Donut Maker/Commercial Donut Machine
- Price
- £958.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
IBILI 734200 Stainless Steel Donut Holder Silver 18 x 8.5 x 8.5 cm
- Price
- £17.62
- Rating
- 3.9/5
- Reviews
- 654
- Age
- 12y ago
1400W Mini Donut Maker Machine - 16-Hole Double-Sided Heating Kitchen Gadgets | Mini Donut Makers Waffle Machine | for Kitchen Apartment Restaurant Cafe Bakery Homemade Waffle Dessert
- Price
- £28.93
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5y ago
Tower Mini Donut Maker 750W Non-Stick Plates Locking Latch Indicator LED Black T19042BLK
- Price
- £6.33
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 3y ago
Veemoon Manual Donut Maker Mold Plastic Doughnut Machine with Batter Dispenser for DIY Baking Non-Stick Donut Hole and Biscuit Maker Tool for Home Kitchen Pastry Use
- Price
- £9.10
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Newest
by launch dateVeemoon Manual Donut Maker Mold Plastic Doughnut Machine with Batter Dispenser for DIY Baking Non-Stick Donut Hole and Biscuit Maker Tool for Home Kitchen Pastry Use
- Price
- £9.10
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Giles & Posner Doughnut Maker Single Large Donut Machine PFAS-Free Non-Stick Coating Easy Clean 12.5 cm Plate Size Indicator Lights Sweet Treats Cool Touch Handle Sorbet Green 550 W
- Price
- £12.40
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 1y ago
Giles & Posner Sorbet Gloss Doughnut Maker 7 Mini Doughnuts 1000 W
- Price
- £15.34
- Rating
- 4.0/5
- Reviews
- 400
- Age
- 1y ago
Kolice 1750pcs/hour Mini 4 Rows Donuts Making Machine/Doughnut Maker/Frying Donuts Maker/Donuts Making Machine/Mini Donut Maker/Commercial Donut Machine
- Price
- £958.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
CGLYYDS Automatic Donut Machine 4 Rows Stainless Steel Commercial Digital Donut Fryer with Intelligent Control Panel Mini Donuts Maker Adjustable Thickness 5.5L Hopper 1750 unit/h
- Price
- £602.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 flat
Sellers
34
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
14%
- GILES & POSNER44%
- GEEPAS20%
- AARNAV8%
- VonShef7%
- Global Gizmos4%
- HouseVibe3%
- Open — no brand owns it (8 brands, 14%)
Donut Maker demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top Donut Maker search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- donut maker57K/yr
- doughnut maker42K/yr
- donut maker machine11K/yr
- donut machine6K/yr
- mini donut maker7K/yr
- doughnut maker machine6K/yr
- mini doughnut maker4K/yr
- doughnut makers4K/yr
What reviews say buyers love and hate about Donut Maker
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Very good electric donut pan”
“Easy to use”
“it matches my kitchen”
“Great value”
“Great product great quality”
What buyers complain about
96% of reviews“Total Rubbish, not fit for purpose”
“Doesn't work”
“Definitely not non-stick”
“Total Rubbish, not fit for purpose”
“My child got an awful burn from a part of it that wasnt meant to be hot”
Donut Maker return rate & reasons
Why buyers send it back, as a share of all return requests.
2.1%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Donut Maker questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
