Is donut maker profitable to sell on Amazon United Kingdom?

The niche generates £404K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the donut maker niche?

14 brands and 34 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in donut maker?

Top complaints mined from reviews: Size-Overall, Functionality-Overall, Adhesion/Stickiness. The return rate is 2.1%.

When does demand for donut maker peak?

Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the donut maker niche?

Listings span £4.88–£958.15; the average listing price is £99.98 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.

donut maker

Worth a look

Shows beatable incumbent ratings (4.0★), but prices mostly outside the sweet spot ($4.88–$958.15) keeps it on the watch list.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great232.94

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£99.98

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Market size

Good£404K

£404K/yr · 136K searches

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-13.6%

90-day search growth — must beat 0% to launch

Price range

Bad£4.88–£958.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Quality Gap High Price

According to Flapen's Amazon United Kingdom niche tracking, donut maker is a £404K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

donut maker market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £250K–£300K; units × avg price
Conversion rate: 3.0%
Avg BSR: #150
Page quality: 0%
Prime: 78%
Sponsored: 61%
Out of stock: 13.5%
Avg brand age: 38 months
Avg seller age: 207 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

14%

GILES & POSNER44%
GEEPAS20%
AARNAV8%
VonShef7%
Global Gizmos4%
HouseVibe3%
Open — no brand owns it (8 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top donut maker search terms

donut maker57K/yr -20.5%1.7% conv.
doughnut maker42K/yr -15.0%1.7% conv.
donut maker machine11K/yr +11.4%1.7% conv.
donut machine6K/yr +10.1%0.5% conv.
mini donut maker7K/yr -21.4%2.8% conv.
doughnut maker machine6K/yr -13.0%1.7% conv.
mini doughnut maker4K/yr +4.6%1.7% conv.
doughnut makers4K/yr -7.9%0.3% conv.

All search terms

Top donut maker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Giles & Posner Sorbet Gloss Doughnut Maker 7 Mini Doughnuts 1000 W

GILES & POSNER£15.344.0★400 rev

Geepas 750W Doughnut Maker Machine 8 Hole - Stainless Steel Donut Maker Non-Stick Doughnut Snack Maker Machine - Makes Crispy Golden Fresh 8 Pcs Of Doughnuts In One Go 2 Years Warranty

GEEPAS£14.764.4★379 rev

AARNAV Stainless Steel Doughnuts Maker with Stand | Medu Vada Maker Machine with Stand | Medu Vada and Donut Maker Machine For Perfectly Shaped Homemade Donuts and Crispy Medu Vadas

AARNAV£11.562.8★25 rev

VonShef 3 in 1 Waffle Maker - Brownie & Doughnut Maker with Non-Stick Removable Plates Cool Touch Easy Clean - Makes Donuts & Brownies (Black 800W)

VonShef£28.563.9★957 rev

Giles & Posner Sorbet Mini Doughnut Maker Makes 3 550W

GILES & POSNER£9.354.0★400 rev

Newest

by launch date

Veemoon Manual Donut Maker Mold Plastic Doughnut Machine with Batter Dispenser for DIY Baking Non-Stick Donut Hole and Biscuit Maker Tool for Home Kitchen Pastry Use

Veemoon£9.100 rev

7mo ago

Giles & Posner Doughnut Maker Single Large Donut Machine PFAS-Free Non-Stick Coating Easy Clean 12.5 cm Plate Size Indicator Lights Sweet Treats Cool Touch Handle Sorbet Green 550 W

GILES & POSNER£12.408 rev

1y ago

Giles & Posner Sorbet Gloss Doughnut Maker 7 Mini Doughnuts 1000 W

GILES & POSNER£15.34400 rev

1y ago

Kolice 1750pcs/hour Mini 4 Rows Donuts Making Machine/Doughnut Maker/Frying Donuts Maker/Donuts Making Machine/Mini Donut Maker/Commercial Donut Machine

Kolice£958.150 rev

2y ago

CGLYYDS Automatic Donut Machine 4 Rows Stainless Steel Commercial Digital Donut Fryer with Intelligent Control Panel Mini Donuts Maker Adjustable Thickness 5.5L Hopper 1750 unit/h

CGLYYDS£602.470 rev

2y ago

What buyers say about donut maker

What buyers praise and complain about, mined from review topics.

What buyers love

Baking28%

“Very good electric donut pan”

Ease Of Use17%

“Easy to use”

Cooking Experience13%

“it matches my kitchen”

Value For Money7%

“Great value”

Quality-Overall6%

“Great product great quality”

Efficiency5%

“Does the job”

Time Taken5%

“Friendly and solves any problems very quickly”

Compactness5%

“Small and compacted not used yet”

Ease Of Cleaning4%

“really easy to clean”

Color2%

“Love the colour”

What buyers complain about

Size-Overall33%

“Total Rubbish, not fit for purpose”

Functionality-Overall20%

“Doesn't work”

Adhesion/Stickiness15%

“Definitely not non-stick”

Quality-Overall7%

“Total Rubbish, not fit for purpose”

Heating6%

“My child got an awful burn from a part of it that wasnt meant to be hot”

Shape/Style5%

“I couldn't get it too make good doughnut shapes - They were small with no discernable hole in the middle”

Non-Stick Coating5%

“they can damage the non stick”

Value For Money3%

“A little pricey”

Natural Resource Wastage2%

“Totally useless waste of money”

Cooking Experience1%

“it wont close properly causing the two plates parts to stay distant therefore the food wont be done evenly on both sides”

Top return reasons

Size-Overall41%

Functionality-Overall19%

Heating8%

Adhesion/Stickiness4%

Quality-Overall4%

Advertised Vs Actual Product3%

Mechanism Issues3%

Smell2%

Connectivity-Overall2%

Instructions/User Manual/Troubleshooting2%

Common questions

Is donut maker profitable to sell on Amazon United Kingdom?: The niche generates £404K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the donut maker niche?: 14 brands and 34 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in donut maker?: Top complaints mined from reviews: Size-Overall, Functionality-Overall, Adhesion/Stickiness. The return rate is 2.1%.
When does demand for donut maker peak?: Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the donut maker niche?: Listings span £4.88–£958.15; the average listing price is £99.98 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.