Dolce Gusto Descaler
FailThe top 5 brands take 100% of clicks, so Dolce Gusto Descaler is a Fail.
- Flapen Score
- 34 / 100Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 5134
- Market size
- £108K/yr63K searches / yr
- 90-day growth
- -28.2%search demand this quarter
- Competition
- 94%top-5 click share · 3 brands · 27 sellers
Flapen Score
Dolce Gusto Descaler against its category
The dotted line is the Home & Garden average. Past it, Dolce Gusto Descaler is stronger. Inside it, weaker.
Market
The Dolce Gusto Descaler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dolce Gusto Descaler 63K times last year and spent an estimated £108K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 34 out of 100, a Fail.
01 · Demand
22.4% of searches ended in a purchase last week.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -28.2%
- Conversion, latest week
- 22.4%
- Market size, estimated
- £108Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- dolce gusto descaler43K searches a year
02 · Price
A sale here is worth £7.66.
Listings sell for £7.66 on average, from £4.11 to £9.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £7.66 that is £11K to £15K a year per listing.
- Average price
- £7.66under the $15 to $100 sweet spot
- Price range
- £4.11–£9.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #94 within Coffee, Tea & Espresso. It carries 4,840 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 86%
- Out of stock, average day
- 11.0%
- Average rank
- #94in Coffee, Tea & Espresso
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,840per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Dolce Gusto Descaler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dolce Gusto Durgol Water Descaler for Dolce Gusto Machines
- Price
- £9.72
- Rating
- 4.4/5
- Reviews
- 11,380
- Age
- 10y ago
Durgol Swiss Espresso Special Decalcifier for all Coffee Machines 2 x 125ml
- Price
- £8.46
- Rating
- 4.5/5
- Reviews
- 17,657
- Age
- 18y ago
Nescafe Dolce Gusto Descaler Compatible With Krups Machines | Coffee Machine Cleaning Solution for Optimal Performance & Taste | Essential Coffee Making Accessories |Alternative Part Number MS-623953
- Price
- £5.99
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 6mo ago
Durgol Descaler for Coffee Machines Swiss Espresso Special Descaler Liquid Compatible with All Coffee Makers 2x125 millilitres
- Price
- £8.46
- Rating
- 4.4/5
- Reviews
- 447
- Age
- 18y ago
Nescafè Dolce Gusto Descaler Coffee Machine Accessories
- Price
- £4.11
- Rating
- 4.6/5
- Reviews
- 2,413
- Age
- 7y ago
Trending
90-day click momentum
Dolce Gusto Durgol Espresso Special Liquid Decalcifier 1 Package 2 x 125ml
- Price
- £8.60
- Rating
- 4.4/5
- Reviews
- 1,313
- Age
- 9y ago
Durgol Descaler for Coffee Machines Swiss Espresso Special Descaler Liquid Compatible with All Coffee Makers 2x125 millilitres
- Price
- £8.46
- Rating
- 4.4/5
- Reviews
- 447
- Age
- 18y ago
Nescafe Dolce Gusto Descaler Compatible With Krups Machines | Coffee Machine Cleaning Solution for Optimal Performance & Taste | Essential Coffee Making Accessories |Alternative Part Number MS-623953
- Price
- £5.99
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 6mo ago
Durgol Swiss Espresso Special Decalcifier for all Coffee Machines 2 x 125ml
- Price
- £8.46
- Rating
- 4.5/5
- Reviews
- 17,657
- Age
- 18y ago
Dolce Gusto Durgol Water Descaler for Dolce Gusto Machines
- Price
- £9.72
- Rating
- 4.4/5
- Reviews
- 11,380
- Age
- 10y ago
Newest
by launch dateNescafe Dolce Gusto Descaler Compatible With Krups Machines | Coffee Machine Cleaning Solution for Optimal Performance & Taste | Essential Coffee Making Accessories |Alternative Part Number MS-623953
- Price
- £5.99
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 6mo ago
Nescafè Dolce Gusto Descaler Coffee Machine Accessories
- Price
- £4.11
- Rating
- 4.6/5
- Reviews
- 2,413
- Age
- 7y ago
Dolce Gusto Durgol Espresso Special Liquid Decalcifier 1 Package 2 x 125ml
- Price
- £8.60
- Rating
- 4.4/5
- Reviews
- 1,313
- Age
- 9y ago
Dolce Gusto Durgol Water Descaler for Dolce Gusto Machines
- Price
- £9.72
- Rating
- 4.4/5
- Reviews
- 11,380
- Age
- 10y ago
Durgol Descaler for Coffee Machines Swiss Espresso Special Descaler Liquid Compatible with All Coffee Makers 2x125 mililitres
- Price
- £8.26
- Rating
- 4.6/5
- Reviews
- 658
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Durgol90%
- IBBAH6%
- De'Longhi4%
Demand
Dolce Gusto Descaler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.9×
Search terms
Top Dolce Gusto Descaler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dolce gusto descaler43K/yr
- nescafe dolce gusto descaler5K/yr
- dolce gusto descaler kit4K/yr
- dulce gusto descaling3K/yr
- dolce gusto cleaning pods4K/yr
- dolce gusto cleaner3K/yr
Reviews and returns
What reviews say buyers love and hate about Dolce Gusto Descaler
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
didnt work
was almost not working at all
misleading messages from delivery courier
Not branded Dolce gusto. It does the job but photo showed dolce gusto on label - it wasnt on the packaging that I received
No English instructions
No English instructions with delivery
There was no English instructions
Tad expensive
It seems expensive for what it is
And it did not make it 100% clear
Love
Good cleaner
Cleans perfect every time just make sure you follow the instructions to the full
Works well, and very quick cleaning
Does the job
Exactly what I needed
Exactly as advertised
Good quality
Great product
Decent
Easy to use
Simple and effective
Very good and very easy to use did the job nicely
Worked well
Still, this attachment, if used to the manufacturers instructions, works well
Worked
Return
0.2% Return rate 23% Fixable by listing
misleading messages from delivery courier
Not branded Dolce gusto. It does the job but photo showed dolce gusto on label - it wasnt on the packaging that I received
No English instructions
No English instructions with delivery
There was no English instructions
Tad expensive
It seems expensive for what it is
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dolce Gusto Descaler questions
Answered from the same tracked data.