Dolce Gusto Descaler
FailThe top 5 brands take 100% of clicks, so Dolce Gusto Descaler is a Fail.
- Flapen Score
- 34 / 100Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 5134
- Market size
- £108K/yr63K searches / yr
- 90-day growth
- -28.2%search demand this quarter
- Competition
- 94%top-5 click share · 3 brands · 27 sellers
Flapen Score
Dolce Gusto Descaler against its category
The dotted line is the Home & Garden average. Past it, Dolce Gusto Descaler is stronger. Inside it, weaker.
Market
The Dolce Gusto Descaler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dolce Gusto Descaler 63K times last year and spent an estimated £108K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 22.4% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -28.2%
- Conversion, latest week
- 22.4%
- Market size, estimated
- £108Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- dolce gusto descaler43K searches a year
02 · Price
A sale here is worth £7.66.
Listings sell for £7.66 on average, from £4.11 to £9.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £7.66 that is £11K to £15K a year per listing.
- Average price
- £7.66under the $15 to $100 sweet spot
- Price range
- £4.11–£9.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #94 within Coffee, Tea & Espresso. It carries 4,840 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 86%
- Out of stock, average day
- 11.0%
- Average rank
- #94in Coffee, Tea & Espresso
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,840per listing
- Listings tracked
- 7
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Dolce Gusto Descaler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dolce Gusto Durgol Water Descaler for Dolce Gusto Machines
- Price
- £9.72
- Rating
- 4.4/5
- Reviews
- 11,380
- Age
- 10y ago

Durgol Swiss Espresso Special Decalcifier for all Coffee Machines 2 x 125ml
- Price
- £8.46
- Rating
- 4.5/5
- Reviews
- 17,657
- Age
- 18y ago

Nescafe Dolce Gusto Descaler Compatible With Krups Machines | Coffee Machine Cleaning Solution for Optimal Performance & Taste | Essential Coffee Making Accessories |Alternative Part Number MS-623953
- Price
- £5.99
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 6mo ago

Durgol Descaler for Coffee Machines Swiss Espresso Special Descaler Liquid Compatible with All Coffee Makers 2x125 millilitres
- Price
- £8.46
- Rating
- 4.4/5
- Reviews
- 447
- Age
- 18y ago

Nescafè Dolce Gusto Descaler Coffee Machine Accessories
- Price
- £4.11
- Rating
- 4.6/5
- Reviews
- 2,413
- Age
- 7y ago
Trending
estimated 90-day click momentum
Dolce Gusto Durgol Espresso Special Liquid Decalcifier 1 Package 2 x 125ml
- Price
- £8.60
- Rating
- 4.4/5
- Reviews
- 1,313
- Age
- 9y ago

Durgol Descaler for Coffee Machines Swiss Espresso Special Descaler Liquid Compatible with All Coffee Makers 2x125 millilitres
- Price
- £8.46
- Rating
- 4.4/5
- Reviews
- 447
- Age
- 18y ago

Nescafe Dolce Gusto Descaler Compatible With Krups Machines | Coffee Machine Cleaning Solution for Optimal Performance & Taste | Essential Coffee Making Accessories |Alternative Part Number MS-623953
- Price
- £5.99
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 6mo ago

Durgol Swiss Espresso Special Decalcifier for all Coffee Machines 2 x 125ml
- Price
- £8.46
- Rating
- 4.5/5
- Reviews
- 17,657
- Age
- 18y ago

Dolce Gusto Durgol Water Descaler for Dolce Gusto Machines
- Price
- £9.72
- Rating
- 4.4/5
- Reviews
- 11,380
- Age
- 10y ago
Newest
by launch date
Nescafe Dolce Gusto Descaler Compatible With Krups Machines | Coffee Machine Cleaning Solution for Optimal Performance & Taste | Essential Coffee Making Accessories |Alternative Part Number MS-623953
- Price
- £5.99
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 6mo ago

Nescafè Dolce Gusto Descaler Coffee Machine Accessories
- Price
- £4.11
- Rating
- 4.6/5
- Reviews
- 2,413
- Age
- 7y ago

Dolce Gusto Durgol Espresso Special Liquid Decalcifier 1 Package 2 x 125ml
- Price
- £8.60
- Rating
- 4.4/5
- Reviews
- 1,313
- Age
- 9y ago

Dolce Gusto Durgol Water Descaler for Dolce Gusto Machines
- Price
- £9.72
- Rating
- 4.4/5
- Reviews
- 11,380
- Age
- 10y ago

Durgol Descaler for Coffee Machines Swiss Espresso Special Descaler Liquid Compatible with All Coffee Makers 2x125 mililitres
- Price
- £8.26
- Rating
- 4.6/5
- Reviews
- 658
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
27
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- Durgol90%
- IBBAH6%
- De'Longhi4%
Demand
Dolce Gusto Descaler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.9×
Search terms
Top Dolce Gusto Descaler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dolce gusto descaler43K/yr
- nescafe dolce gusto descaler5K/yr
- dolce gusto descaler kit4K/yr
- dulce gusto descaling3K/yr
- dolce gusto cleaning pods4K/yr
- dolce gusto cleaner3K/yr
Reviews and returns
What reviews say buyers love and hate about Dolce Gusto Descaler
We read the reviews and the return reasons for every product selling here.
“didnt work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dolce Gusto Descaler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









