Is dog treat jar profitable to sell on Amazon United Kingdom?

The niche generates £70K/yr across 63 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the dog treat jar niche?

43 brands and 75 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in dog treat jar?

Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.8%.

When does demand for dog treat jar peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the dog treat jar niche?

Listings span £6.29–£21.83; the average listing price is £12.57 (sweet spot $15–$100). The average incumbent carries 359 reviews — the moat a new listing must climb.

dog treat jar

Worth a look

Shows low returns (0.8%), but soft demand (-20.3% this quarter) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Review moat

Great358.62

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good£12.57

avg listing price — sweet spot $15–$100

Price range

Okay£6.29–£21.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad£70K

£70K/yr · 234K searches

Growth

Bad-20.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, dog treat jar is a £70K/yr Amazon United Kingdom market (234K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

dog treat jar market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £63K–£75K; units × avg price
Conversion rate: 2.4%
Avg BSR: #218
Page quality: 0%
Prime: 73%
Sponsored: 70%
Out of stock: 10.0%
Avg brand age: 35 months
Avg seller age: 190 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

43 falling

Sellers

Top-5 brand share

43%

Top 20: 84%

Top-5 click share

26%

Top 20: 70%

Open market

52%

YöL16%
Widdop and Co9%
Pearhead7%
Premier6%
RSW5%
OTTENON5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top dog treat jar search terms

dog treat jar50K/yr -9.8%2.2% conv.
dog treat tin46K/yr -22.5%2.3% conv.
dog treat storage27K/yr -23.0%1.8% conv.
dog treat container27K/yr -24.3%1.7% conv.
dog treat tin with lid9K/yr -16.2%2.9% conv.
dog treat jar with lid9K/yr -25.5%2.0% conv.
treat jar8K/yr -24.0%0.5% conv.
dog treat storage containers6K/yr -27.3%2.3% conv.
dog biscuit tin7K/yr -30.2%3.5% conv.
dog treats storage5K/yr -6.0%1.1% conv.

All search terms

Top dog treat jar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Premier Housewares Adore Pets Good Dog Food Storage Canister 1.2 L - Natural

Premier£9.744.4★313 rev

RSW Smart Choice Dog Treat Tin Biscuit Storage Tin Grey Puppy Food Storage Container Jar With Lid (SC1347)

RSW£8.313.7★159 rev

OTTENON Dog Treat Container Dog Treat Container Airtight Set of 2 Dog Treat Jars with Lids Airtight Dog Treat Jars for Kitchen Counter Dog Treat Canister Pet Treat Container (White)

OTTENON£16.574.6★224 rev

YöL Dog Food Bin With Scoop And Treat Tin Container Grey Illustrated Pet Feeding Set

YöL£12.534.2★170 rev

PERFNIQUE Dog Treat Container Dog Treat Tin with 2 Airtight Lids Kitchen Counter and Pet Treat Containers 7.8 x 6.2 & 7.3 x 5.5 (White)

PERFNIQUE£19.274.5★534 rev

Newest

by launch date

Kiswleon Dog Food Storage Container Set of 2 Ceramic Dog Treat Jar with Airtight Lid Pet Food Storage Container to Keep Treats Fresh and Dry

Kiswleon£16.163 rev

4mo ago

YöL Pet Treat Storage Tin with Lid Grey Dog Print Design Durable Metal Container Biscuits Snacks Training Rewards Compact Kitchen and Pet Feeding Organisation Solution 25 x 18 x 10cm

YöL£8.279 rev

6mo ago

Banbury & Co Ceramic Dog Treat Jar | 1.6L Pet Food Storage Container | Airtight Lid Keeps Treats Fresh | Stylish Dog Print Design | 13.8 × 13.8 × 19.3cm

Banbury & Co£16.933 rev

7mo ago

Dog Treat Container Set Wood Pet Food Storage Container with 3 Airtight Plastic Jars Stickers Pen and Scoop Farmhouse Decorative Dog Snack Organizer for Dogs Cats Small Animal (Black)

Anihet£13.2713 rev

9mo ago

ZooZoo Dog Food Storage Container 3 Airtight Stackable Bins & Scoop

ZooZoo£14.8851 rev

1y ago

What buyers say about dog treat jar

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Very nice product as described”

Size-Overall13%

“Good size to be able to get treats out”

Storage Capacity12%

“Nice storage option”

Ease Of Use9%

“Pretty and useful”

Advertised Vs Actual Product7%

“As described”

Design-Overall5%

“Well made, look nice, compact size”

Strength4%

“Doesn't feel too flimsy”

Portability2%

“Perfect for carrying treats for your furry friend when out and about”

Value For Money2%

“Great value”

Ease Of Cleaning2%

“the simple white ceramic with the wooden lid gives them a clean”

What buyers complain about

Size-Overall29%

“1 jar is slight smaller than the other 2”

Strength14%

“Does not feel very sturdy so bought a metal one”

Quality-Overall11%

“showing lack of quality control”

Durability8%

“However, it only lasted a month before the clip fell off which for some reason - Once that's off, no matter how often you reattach it, it will fall off after about 5 minutes of wear again”

Value For Money5%

“not worth the money at all”

Water Resistance3%

“Not waterproof”

Design-Overall3%

“Poor design”

Adhesion/Stickiness3%

“sticky stuff remover it ruined the item”

Thickness2%

“The only downside was that it's quite thin so it was dented in transit”

Material Quality2%

“Flimsy material and poor catch”

Top return reasons

Size-Overall62%

Defective Material/Parts11%

Quality-Overall5%

Strength3%

Ease Of Use2%

Functionality-Overall2%

Scratch Resistance2%

Add-Ons/Attachments2%

Locking Mechanism2%

Paint Quality1%

Common questions

Is dog treat jar profitable to sell on Amazon United Kingdom?: The niche generates £70K/yr across 63 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the dog treat jar niche?: 43 brands and 75 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in dog treat jar?: Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.8%.
When does demand for dog treat jar peak?: Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the dog treat jar niche?: Listings span £6.29–£21.83; the average listing price is £12.57 (sweet spot $15–$100). The average incumbent carries 359 reviews — the moat a new listing must climb.