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Dog Treat Jar

Dog Treat Jar shows low returns (0.8%), but soft demand (-20.3% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 18Growth 15Conversion 30Competition 89Returns 96Price range 44Avg price 55Brand share 92Review moat 82Quality gap 63
This niche Category average

Is Dog Treat Jar profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dog Treat Jar is a £70K/yr Amazon United Kingdom market (234K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Dog Treat Jar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.3% over the last 90 days and 2.4% of searches end in a purchase.

£70K

revenue / yr

Units sold / yr6K
Search volume / yr-20.3%234K
Conversion rate2.4%
Avg price£12.57

Who owns the niche?

The top 5 brands hold 43% of demand, so 57% of the market is open.

57%

open market share

Brands · sellers43 · 75
Top-5 product click share26%
Open market57%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 63 products

Sponsored placement70%
New entrants (1y)12· 0 succeeded
Avg rating4.4★
Avg reviews359

Top Dog Treat Jar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

75

Top-5 brand share

43%

Top 20: 84%

Top-5 click share

26%

Top 20: 70%

Open market

52%

  • YöL16%
  • Widdop and Co9%
  • Pearhead7%
  • Premier6%
  • RSW5%
  • OTTENON5%

Dog Treat Jar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume234KCVR2.4%Products63Brands43Top 5 Brands43%OOS Rate10.0%Rating4.4★Reviews359Avg BSR#218
6K4KSpike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Top Dog Treat Jar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dog treat jar50K/yr
  • dog treat tin46K/yr
  • dog treat storage27K/yr
  • dog treat container27K/yr
  • dog treat tin with lid9K/yr
  • dog treat jar with lid9K/yr
  • treat jar8K/yr
  • dog treat storage containers6K/yr
  • dog biscuit tin7K/yr
  • dog treats storage5K/yr

What reviews say buyers love and hate about Dog Treat Jar

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall23%

Very nice product as described

Size-Overall13%

Good size to be able to get treats out

Storage Capacity12%

Nice storage option

Ease Of Use9%

Pretty and useful

Advertised Vs Actual Product7%

As described

What buyers complain about

81% of reviews
Size-Overall29%

1 jar is slight smaller than the other 2

Strength14%

Does not feel very sturdy so bought a metal one

Quality-Overall11%

showing lack of quality control

Durability8%

However, it only lasted a month before the clip fell off which for some reason - Once that's off, no matter how often you reattach it, it will fall off after about 5 minutes of wear again

Value For Money5%

not worth the money at all

Dog Treat Jar return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
62%
2Defective Material/Parts
11%
3Quality-Overall
5%
4Strength
3%
5Ease Of Use
2%

Common Dog Treat Jar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dog Treat Jar 55/100 on Amazon United Kingdom — Worth a look. The niche generates £70K/yr across 63 tracked products. 0 of 12 products launched in the last 360 days are still selling. Search demand moved -20.3% over the last 90 days.
Search demand for Dog Treat Jar on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.7× the quietest.