Skip to content

Dog Treat Jar

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -20.3% this quarter, so Dog Treat Jar is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£70K/yr234K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
26%top-5 click share · 43 brands · 75 sellers

Flapen Score

Dog Treat Jar against its category

The dotted line is the Home & Garden average. Past it, Dog Treat Jar is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Treat Jar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Treat Jar 234K times last year and spent an estimated £70K. The top 5 brands take 43% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
2.4%
Market size, estimated
£70Ka year
Peak month
December1.7× the quietest month
Top search term
dog treat jar50K searches a year

02 · Price

A sale here is worth £12.57.

Listings sell for £12.57 on average, from £6.29 to £21.83. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £12.57 that is £0 to £1K a year per listing.

Average price
£12.57under the $15 to $100 sweet spot
Price range
£6.29–£21.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #218 within Food Storage. It carries 359 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
73%
Out of stock, average day
10.0%
Average rank
#218in Food Storage
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
359per listing
Listings tracked
63

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Dog Treat Jar products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

75

Est. top-5 brand share

43%

Top 20: 84%

Est. top-5 click share

26%

Top 20: 70%

Open market

52%

  • YöL16%
  • Widdop and Co9%
  • Pearhead7%
  • Premier6%
  • RSW5%
  • OTTENON5%

Demand

Dog Treat Jar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Dog Treat Jar search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog treat jar50K/yr
  • dog treat tin46K/yr
  • dog treat storage27K/yr
  • dog treat container27K/yr
  • dog treat tin with lid9K/yr
  • dog treat jar with lid9K/yr
  • treat jar8K/yr
  • dog treat storage containers6K/yr
  • dog biscuit tin7K/yr
  • dog treats storage5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Treat Jar

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
0.8%of orders come back
“1 jar is slight smaller than the other 2”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Dog Treat Jar questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data