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Dog Treat Jar

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -20.3% this quarter, so Dog Treat Jar is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£70K/yr234K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
26%top-5 click share · 43 brands · 75 sellers

Flapen Score

Dog Treat Jar against its category

The dotted line is the Home & Garden average. Past it, Dog Treat Jar is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Treat Jar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Treat Jar 234K times last year and spent an estimated £70K. The top 5 brands take 43% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
2.4%
Market size, estimated
£70Ka year
Peak month
December1.7× the quietest month
Top search term
dog treat jar50K searches a year

02 · Price

A sale here is worth £12.57.

Listings sell for £12.57 on average, from £6.29 to £21.83. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £12.57 that is £0 to £1K a year per listing.

Average price
£12.57under the $15 to $100 sweet spot
Price range
£6.29–£21.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #218 within Food Storage. It carries 359 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
73%
Out of stock, average day
10.0%
Average rank
#218in Food Storage
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
359per listing
Listings tracked
63

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Dog Treat Jar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

75

Top-5 brand share

43%

Top 20: 84%

Top-5 click share

26%

Top 20: 70%

Open market

52%

  • YöL16%
  • Widdop and Co9%
  • Pearhead7%
  • Premier6%
  • RSW5%
  • OTTENON5%

Demand

Dog Treat Jar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Dog Treat Jar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog treat jar50K/yr
  • dog treat tin46K/yr
  • dog treat storage27K/yr
  • dog treat container27K/yr
  • dog treat tin with lid9K/yr
  • dog treat jar with lid9K/yr
  • treat jar8K/yr
  • dog treat storage containers6K/yr
  • dog biscuit tin7K/yr
  • dog treats storage5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Treat Jar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.14

1 jar is slight smaller than the other 2

bit bigger than I wanted

Too small

Strength14%−0.07

Does not feel very sturdy so bought a metal one

Very flimsy

Lid is bit flimsy

Quality-Overall11%+0.93

showing lack of quality control

Not great quality

No quality control

Durability8%−0.08

However, it only lasted a month before the clip fell off which for some reason - Once that's off, no matter how often you reattach it, it will fall off after about 5 minutes of wear again

Might not really last long if being used daily for treats

Not great durability

Value For Money5%−0.06

not worth the money at all

would be overpriced at 50p

Not worth the money

Love

Quality-Overall23%+0.93

Very nice product as described

It's well made

Excellent product

Size-Overall13%−0.14

Good size to be able to get treats out

perfect fit

Fit in kitchen perfectly

Storage Capacity12%+1.16

Nice storage option

Excellent storage

Excellent storage capacity well made would recommend

Ease Of Use9%+0.63

Pretty and useful

easy to read

Very handy

Advertised Vs Actual Product7%+0.61

As described

As advertised

Does what its meant to do

Return

0.8% Return rate 68% Fixable by listing

Size-Overall62%█▆▅▇▆█

1 jar is slight smaller than the other 2

bit bigger than I wanted

Too small

Defective Material/Parts11%▇█▇▂▃▄
Quality-Overall5%▁▄█▆▅▁

showing lack of quality control

Not great quality

No quality control

Strength3%▁▁▅▁█▇

Does not feel very sturdy so bought a metal one

Very flimsy

Lid is bit flimsy

Ease Of Use2%▁█▃▅▁▇

FAQ

Common Dog Treat Jar questions

Answered from the same tracked data.