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Dog Sofa Protector

Fail

Demand is soft, at -32.6% this quarter, so Dog Sofa Protector is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£44K/yr270K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
38%top-5 click share · 31 brands · 38 sellers

Flapen Score

Dog Sofa Protector against its category

The dotted line is the Home & Garden average. Past it, Dog Sofa Protector is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Sofa Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Sofa Protector 270K times last year and spent an estimated £44K. The top 5 brands take 51% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
270K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
1.1%
Market size, estimated
£44Ka year
Peak month
November1.8× the quietest month
Top search term
dog sofa cover43K searches a year

02 · Price

A sale here is worth £15.69.

Listings sell for £15.69 on average, from £7.20 to £41.65. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £15.69 that is £0 to £2K a year per listing.

Average price
£15.69inside the $15 to $100 sweet spot
Price range
£7.20–£41.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #80 within Slipcovers. It carries 779 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
6.4%
Average rank
#80in Slipcovers
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
779per listing
Listings tracked
47

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Dog Sofa Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 flat

Sellers

38

Top-5 brand share

51%

Top 20: 92%

Top-5 click share

38%

Top 20: 79%

Open market

42%

  • MOYORA12%
  • LINGKY12%
  • XINEAGE11%
  • Granbest9%
  • OstepDecor8%
  • FASCINATDECO7%

Demand

Dog Sofa Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Dog Sofa Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog sofa cover43K/yr
  • sofa cover for dogs32K/yr
  • pet sofa cover29K/yr
  • pet furniture covers30K/yr
  • dog sofa protector24K/yr
  • sofa covers for dogs20K/yr
  • dog covers for sofas17K/yr
  • waterproof sofa covers for dogs15K/yr
  • pet sofa protector15K/yr
  • dog sofa covers8K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Sofa Protector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.07

To small

Its not a perfect fit

Make sure you measure before you buy as I've seen comments here saying they are too big

Quality-Overall13%−0.05

Cheap and poorly made

Rubbish

Bad quality

Water Resistance11%−0.15

Not very water resistant

Not actually waterproof

Water resistance is useless

Thickness10%−0.09

Not as thick as described

nowhere near as thick as the picture portrays

A bit thinner than it appears in the advert

Advertised Vs Actual Product6%−0.04

not as advertised

False Advertising

Not that accurate in its description

Love

Quality-Overall16%−0.05

Excellent quality

Worthy product

Good quality cover

Value For Money12%+1.40

Well worth it

Excellent value for money

Good value

Size-Overall11%−0.07

Stays in place

Fits well

Easy to fit

Soft Feel6%

Smooth and soft to the touch

Nice soft blanket

Lovely and soft

Advertised Vs Actual Product6%−0.04

It did the job

Just what i needed

Just as described

Return

3.0% Return rate 85% Fixable by listing

Size-Overall60%███▇██

To small

Its not a perfect fit

Make sure you measure before you buy as I've seen comments here saying they are too big

Color16%▄▅▇█▆▇

Besides, the colour is dark green, not grey

Not the colour we ordered

Wrong colour and won't stay in place

Quality-Overall6%▂▅▇██▆

Cheap and poorly made

Rubbish

Bad quality

Thin3%▆▅▄▂▅█
Advertised Vs Actual Product2%█▃▇▅▄▄

not as advertised

False Advertising

Not that accurate in its description

FAQ

Common Dog Sofa Protector questions

Answered from the same tracked data.