Skip to content

Dog Rocks

Maybe

Returns run at only 0.2% of orders. But the top 5 brands take 100% of clicks, so Dog Rocks is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£132K/yr97K searches / yr
90-day growth
+155.2%search demand this quarter
Competition
87%top-5 click share · 5 brands · 19 sellers

Flapen Score

Dog Rocks against its category

The dotted line is the Home & Garden average. Past it, Dog Rocks is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Rocks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Rocks 97K times last year and spent an estimated £132K. All 5 brands take every click. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +155.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+155.2%
Conversion, latest week
12.6%
Market size, estimated
£132Ka year
Peak month
May8.2× the quietest month
Top search term
dog rocks33K searches a year

02 · Price

A sale here is worth £10.74.

Listings sell for £10.74 on average, from £8.20 to £22.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £10.74 that is £16K to £21K a year per listing.

Average price
£10.74under the $15 to $100 sweet spot
Price range
£8.20–£22.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£21K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #404 within Fertilisers & Plant Food. It carries 5,115 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#404in Fertilisers & Plant Food
Average rating
3.78 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,115per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Dog Rocks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£26K£53K£79K£105K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Dog Rocks71%
  • BUDDY'S BEST13%
  • Fairy Tails7%
  • envii5%
  • Hatchwells4%

Demand

Dog Rocks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 8.2×

Search terms

Top Dog Rocks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog rocks33K/yr
  • dog rocks for water bowls23K/yr
  • dog wee neutraliser for grass11K/yr
  • rock sulphur for dogs water6K/yr
  • dog urine neutraliser for grass8K/yr
  • dog grass burn6K/yr
  • dog rocks prevents urine burn on the lawn5K/yr
  • rock sulphur for dogs2K/yr
  • green peez for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Rocks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall28%−0.61

Didnt work at all for my toy female poodle

Did not work

We don't believe this is working as the grass is dying

Size-Overall17%−0.05

The pieces are small

they are just huge

They were very small

Quality-Overall14%+2.91

Absolute rubbish

Garbage

Extremely bad quality

Value For Money9%−0.08

This has been a waste of money

Waste of money

Complete waste of money

Durability7%−0.10

They break really easily

Upon soaking as per instructions the rocks began to break

Some of them broke up very easily

Love

Quality-Overall40%+2.91

Great product

Good product

Functionality-Overall20%−0.61

Smart rocks

Value For Money20%−0.08

I chose this product as it was slightly cheaper than the one I have used in the past

Good price

Great price

Size-Overall10%−0.05

Fit for purpose

Return

0.2% Return rate 41% Fixable by listing

Size-Overall34%█▁▄▃▆▂

The pieces are small

they are just huge

They were very small

Functionality-Overall24%▁▁▁▆▄█

Didnt work at all for my toy female poodle

Did not work

We don't believe this is working as the grass is dying

Value For Money8%▁▁▁█▁▁

This has been a waste of money

Waste of money

Complete waste of money

Ease Of Use7%▁▁█▁▅▇
Water Flow5%▁▁▁▁▁█

Dog water rocks

FAQ

Common Dog Rocks questions

Answered from the same tracked data.