Dog Rocks
MaybeReturns run at only 0.2% of orders. But the top 5 brands take 100% of clicks, so Dog Rocks is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 5155
- Market size
- £132K/yr97K searches / yr
- 90-day growth
- +155.2%search demand this quarter
- Competition
- 87%top-5 click share · 5 brands · 19 sellers
Flapen Score
Dog Rocks against its category
The dotted line is the Home & Garden average. Past it, Dog Rocks is stronger. Inside it, weaker.
Market
The Dog Rocks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Rocks 97K times last year and spent an estimated £132K. All 5 brands take every click. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
12.6% of searches ended in a purchase last week.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +155.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- +155.2%
- Conversion, latest week
- 12.6%
- Market size, estimated
- £132Ka year
- Peak month
- May8.2× the quietest month
- Top search term
- dog rocks33K searches a year
02 · Price
A sale here is worth £10.74.
Listings sell for £10.74 on average, from £8.20 to £22.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £10.74 that is £16K to £21K a year per listing.
- Average price
- £10.74under the $15 to $100 sweet spot
- Price range
- £8.20–£22.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £16K–£21K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #404 within Fertilisers & Plant Food. It carries 5,115 reviews at 3.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #404in Fertilisers & Plant Food
- Average rating
- 3.78 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,115per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Dog Rocks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dog Rocks - Urine Patch Preventer (200g) / Natural Dog Urine Neutraliser for Water Bowls Grass Repair Urine Burn Patch Repair
- Price
- £9.65
- Rating
- 3.8/5
- Reviews
- 18,186
- Age
- 19y ago

Fairy Tails Pet Pebbles - Mineral Rocks for Dog Water Bowls Dog Urine Neutralizer Rocks for Lawn Burns Patch Repair/Preventer Stones & Dog Wee Neutraliser for Grass - Stones for Dogs Water Bowl
- Price
- £9.58
- Rating
- 3.8/5
- Reviews
- 709
- Age
- 3y ago

Dog Rocks Urine Patch Preventer 600g Bulk Bag Clear
- Price
- £22.76
- Rating
- 3.8/5
- Reviews
- 18,186
- Age
- 11y ago

Envii Neuturine Effective Dog Urine Neutraliser for Grass Lawn Patch Repair Stop Dog Wee Burning Grass Dog Pee Grass Repair Safe for All Pets & Wildlife - 12 Tablets
- Price
- £8.28
- Rating
- 3.7/5
- Reviews
- 3,272
- Age
- 11y ago

Smart Rocks Max | Natural Urine Neutraliser Rocks for Pets | Supports a Healthier Lawn & Cleaner Water | 200g
- Price
- £8.31
- Rating
- 3.4/5
- Reviews
- 137
- Age
- 3y ago
Trending
90-day click momentum
Hatchwells 2 x Rock Sulphur 200 g
- Price
- £9.85
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 11y ago

Envii Neuturine Effective Dog Urine Neutraliser for Grass Lawn Patch Repair Stop Dog Wee Burning Grass Dog Pee Grass Repair Safe for All Pets & Wildlife - 12 Tablets
- Price
- £8.28
- Rating
- 3.7/5
- Reviews
- 3,272
- Age
- 11y ago

Dog Rocks - Urine Patch Preventer (200g) / Natural Dog Urine Neutraliser for Water Bowls Grass Repair Urine Burn Patch Repair
- Price
- £9.65
- Rating
- 3.8/5
- Reviews
- 18,186
- Age
- 19y ago

Buddys Best 200g Smart Rocks: Natural Pet Water Enhancer & Lawn Saver Mineral-Based Solution for Dogs Reduces Nitrates & Ammonia Supports Hydration & Healthy Green Grass
- Price
- £8.20
- Rating
- 3.7/5
- Reviews
- 160
- Age
- 2y ago

Dog Urine Neutraliser Liquid | Supports Freshness & Lawn Protection | Helps Maintain Clean & Odour-Free Spaces
- Price
- £9.33
- Rating
- 3.4/5
- Reviews
- 235
- Age
- 3y ago
Newest
by launch date
Buddys Best 200g Smart Rocks: Natural Pet Water Enhancer & Lawn Saver Mineral-Based Solution for Dogs Reduces Nitrates & Ammonia Supports Hydration & Healthy Green Grass
- Price
- £8.20
- Rating
- 3.7/5
- Reviews
- 160
- Age
- 2y ago

Smart Rocks Max | Natural Urine Neutraliser Rocks for Pets | Supports a Healthier Lawn & Cleaner Water | 200g
- Price
- £8.31
- Rating
- 3.4/5
- Reviews
- 137
- Age
- 3y ago

Dog Urine Neutraliser Liquid | Supports Freshness & Lawn Protection | Helps Maintain Clean & Odour-Free Spaces
- Price
- £9.33
- Rating
- 3.4/5
- Reviews
- 235
- Age
- 3y ago

Fairy Tails Pet Pebbles - Mineral Rocks for Dog Water Bowls Dog Urine Neutralizer Rocks for Lawn Burns Patch Repair/Preventer Stones & Dog Wee Neutraliser for Grass - Stones for Dogs Water Bowl
- Price
- £9.58
- Rating
- 3.8/5
- Reviews
- 709
- Age
- 3y ago

Hatchwells 2 x Rock Sulphur 200 g
- Price
- £9.85
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Dog Rocks71%
- BUDDY'S BEST13%
- Fairy Tails7%
- envii5%
- Hatchwells4%
Demand
Dog Rocks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 8.2×
Search terms
Top Dog Rocks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog rocks33K/yr
- dog rocks for water bowls23K/yr
- dog wee neutraliser for grass11K/yr
- rock sulphur for dogs water6K/yr
- dog urine neutraliser for grass8K/yr
- dog grass burn6K/yr
- dog rocks prevents urine burn on the lawn5K/yr
- rock sulphur for dogs2K/yr
- green peez for dogs3K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Rocks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didnt work at all for my toy female poodle
Did not work
We don't believe this is working as the grass is dying
The pieces are small
they are just huge
They were very small
Absolute rubbish
Garbage
Extremely bad quality
This has been a waste of money
Waste of money
Complete waste of money
They break really easily
Upon soaking as per instructions the rocks began to break
Some of them broke up very easily
Love
Great product
Good product
Smart rocks
I chose this product as it was slightly cheaper than the one I have used in the past
Good price
Great price
Fit for purpose
Return
0.2% Return rate 41% Fixable by listing
The pieces are small
they are just huge
They were very small
Didnt work at all for my toy female poodle
Did not work
We don't believe this is working as the grass is dying
This has been a waste of money
Waste of money
Complete waste of money
Dog water rocks
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Rocks questions
Answered from the same tracked data.









