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Dock and Bay Towel

Fail

The top 5 brands take 100% of clicks, so Dock and Bay Towel is a Fail.

Filters Trending
Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£102K/yr261K searches / yr
90-day growth
+151.7%search demand this quarter
Competition
66%top-5 click share · 3 brands · 11 sellers

Flapen Score

Dock and Bay Towel against its category

The dotted line is the Home & Garden average. Past it, Dock and Bay Towel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dock and Bay Towel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dock and Bay Towel 261K times last year and spent an estimated £102K. All 3 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +151.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
+151.7%
Conversion, latest week
2.0%
Market size, estimated
£102Ka year
Peak month
July3.7× the quietest month
Top search term
dock and bay beach towel150K searches a year

02 · Price

A sale here is worth £19.55.

Listings sell for £19.55 on average, from £11.51 to £28.27. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £19.55 that is £2K to £5K a year per listing.

Average price
£19.55inside the $15 to $100 sweet spot
Price range
£11.51–£28.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Bathroom. It carries 2,660 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#30in Bathroom
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,660per listing
Listings tracked
17

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Dock and Bay Towel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Dock & Bay94%
  • Startseite4%
  • Prime Plus Essentials2%
  • Open — no brand owns it (0%)

Demand

Dock and Bay Towel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.7×

Search terms

Top Dock and Bay Towel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dock and bay beach towel150K/yr
  • dock and bay68K/yr
  • dock and bay towels17K/yr
  • dock and bay towel17K/yr
  • dock & bay5K/yr
  • dock & bay beach towel5K/yr

Reviews and returns

What reviews say buyers love and hate about Dock and Bay Towel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality12%−0.06

Very cheap and flimsy material

Das Material ist von schlechter Qualität

more like a table cloth than a towel

Thickness11%−0.05

Not thick enough to lie on the sand

These are paper thin

Was basically like a thin sheet

Quality-Overall11%−0.05

suspicious of how many good reviews this has

Unexpected bad quality

Very disappointing as have several other Dock and Bay products and this is not the quality you expect from this brand

Size-Overall11%+0.63

folds up small

smaller than looks in the photo

Bag is also much smaller than expected

Absorbency10%−0.06

not very absorbent

Poor Water Absorption Against Description

wish it was more absorbent and plush

Love

Weight Light27%+0.70

Lightweight Tote Bag

Great lightweight bag

Excellent light weight

Size-Overall11%+0.63

Perfect fit for sun beds

Good size,

Fits the sun beds perfectly

Quick Drying8%

Excellent light weight and dry perfectly

Dry so quick

Quick dry beach towel

Value For Money6%+0.33

Excellent value for money

Worth every penny

well worth the money

Moist/Dry5%

Ideal dries very quick

Great - dried our bodies well

Return

1.7% Return rate 33% Fixable by listing

Material Quality24%▂▄▆▅█▄

Very cheap and flimsy material

Das Material ist von schlechter Qualität

more like a table cloth than a towel

Size-Overall23%▇█▆▂▅▇

folds up small

smaller than looks in the photo

Bag is also much smaller than expected

Thin16%▂▂▅█▄▃

Too thin

Das Material ist sehr dünn

Very thin

Quality-Overall14%▇█▄▇▄▆

suspicious of how many good reviews this has

Unexpected bad quality

Very disappointing as have several other Dock and Bay products and this is not the quality you expect from this brand

Advertised Vs Actual Product4%█▁▂▁▂▃

FAQ

Common Dock and Bay Towel questions

Answered from the same tracked data.