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Dmc Embroidery Threads

a small market ($42K/yr) — Dmc Embroidery Threads doesn't clear our bar today.

Flapen Score

44
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Market size 10Growth 17Conversion 22Competition 83Returns 98Price range 26Avg price 85Brand share 34Review moat 59Quality gap 32
This niche Category average

Is Dmc Embroidery Threads profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dmc Embroidery Threads is a £42K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 44/100.

Dmc Embroidery Threads: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.3% over the last 90 days and 1.7% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr2K
Search volume / yr-16.3%125K
Conversion rate1.7%
Avg price£19.19

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers18 · 63
Top-5 product click share32%
Open market15%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement46%
New entrants (1y)2· 0 succeeded
Avg rating4.6★
Avg reviews1,125

Top Dmc Embroidery Threads products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

£0£836£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

63

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

32%

Top 20: 77%

Open market

12%

  • DMC60%
  • AUERVO10%
  • Anchor Stranded Cotton7%
  • VynyQoo4%
  • MYRLOFT4%
  • Dandelionsky4%
  • Open — no brand owns it (12 brands, 12%)

Dmc Embroidery Threads demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume125KCVR1.7%Products50Brands18Top 5 Brands85%OOS Rate8.4%Rating4.6★Reviews1,125Avg BSR#387
3K2KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

Top Dmc Embroidery Threads search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dmc embroidery threads70K/yr
  • dmc19K/yr
  • dmc thread17K/yr
  • dmc threads for cross stitch6K/yr
  • dmc embroidery threads full set5K/yr
  • dmc threads5K/yr
  • dmc embroidery thread4K/yr

What reviews say buyers love and hate about Dmc Embroidery Threads

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Color35%

Colours are bright

Quality-Overall17%

Great variety

Value For Money16%

much cheaper

Advertised Vs Actual Product6%

Does the job

Ease Of Use5%

Very easy to use

What buyers complain about

61% of reviews
Quality-Overall16%

Poor quality box

Size-Overall7%

I expected the box to be much bigger

Color7%

The colours were not accurate to the image on the listing

Value For Money6%

A bit expensive

Rope/Wire Tangling6%

It did get a little knotted while I was unravelling it

Dmc Embroidery Threads return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
34%
2Color
20%
3Quality-Overall
9%
4Advertised Vs Actual Product
8%
5Display Colors
2%

Common Dmc Embroidery Threads questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dmc Embroidery Threads 44/100 on Amazon United Kingdom — Skip it. The niche generates £42K/yr across 50 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -16.3% over the last 90 days.
Dmc Embroidery Threads buyers on Amazon United Kingdom complain most about Quality-Overall, Size-Overall, Color, the themes mined from the niche's reviews. Its return rate is 0.4%.