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Dmc Embroidery Threads

Fail

Shoppers spend only $42K a year here, so Dmc Embroidery Threads is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£42K/yr125K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
32%top-5 click share · 18 brands · 63 sellers

Flapen Score

Dmc Embroidery Threads against its category

The dotted line is the Home & Garden average. Past it, Dmc Embroidery Threads is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dmc Embroidery Threads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dmc Embroidery Threads 125K times last year and spent an estimated £42K. The top 5 brands take 85% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
1.7%
Market size, estimated
£42Ka year
Top search term
dmc embroidery threads70K searches a year

02 · Price

A sale here is worth £19.19.

Listings sell for £19.19 on average, from £1.37 to £322.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £19.19 that is £0 to £2K a year per listing.

Average price
£19.19inside the $15 to $100 sweet spot
Price range
£1.37–£322.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #387 within Art & Craft Supplies. It carries 1,125 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
80%
Out of stock, average day
8.4%
Average rank
#387in Art & Craft Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,125per listing
Listings tracked
50

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Dmc Embroidery Threads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£836£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

63

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

32%

Top 20: 77%

Open market

12%

  • DMC60%
  • AUERVO10%
  • Anchor Stranded Cotton7%
  • VynyQoo4%
  • MYRLOFT4%
  • Dandelionsky4%
  • Open — no brand owns it (12 brands, 12%)

Demand

Dmc Embroidery Threads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Search terms

Top Dmc Embroidery Threads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dmc embroidery threads70K/yr
  • dmc19K/yr
  • dmc thread17K/yr
  • dmc threads for cross stitch6K/yr
  • dmc embroidery threads full set5K/yr
  • dmc threads5K/yr
  • dmc embroidery thread4K/yr

Reviews and returns

What reviews say buyers love and hate about Dmc Embroidery Threads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.05

Poor quality box

Poor quality control

Poor quality

Size-Overall7%−0.02

I expected the box to be much bigger

it is small

the needle eye is too small to use them

Color7%+2.63

The colours were not accurate to the image on the listing

The shades are not right

Although disappointed there were a few duplicate colours

Value For Money6%+0.59

A bit expensive

This was a very expensive mistake

Total waste of money

Rope/Wire Tangling6%−0.02

It did get a little knotted while I was unravelling it

Not great, if you pull the wrong bit of thread to open the whole thread gets tangled

the threader is already bent

Love

Color35%+2.63

Colours are bright

Great variety of colours

Beautiful colours

Quality-Overall17%−0.05

Great variety

Decent quality

Excellent product, excellent seller

Value For Money16%+0.59

much cheaper

Great value for money

Great value

Advertised Vs Actual Product6%+0.62

Does the job

Exactly what is advertised

As described

Ease Of Use5%

Very easy to use

easy to access

Found this fairly easy to work with

Return

0.4% Return rate 76% Fixable by listing

Size-Overall34%▆█▆▃▆▇

I expected the box to be much bigger

it is small

the needle eye is too small to use them

Color20%▃▄▃▆█▃

The colours were not accurate to the image on the listing

The shades are not right

Although disappointed there were a few duplicate colours

Quality-Overall9%▅▃▇█▃▁

Poor quality box

Poor quality control

Poor quality

Advertised Vs Actual Product8%▆▄█▅▆▁
Display Colors2%▁▁█▅▁▁

FAQ

Common Dmc Embroidery Threads questions

Answered from the same tracked data.