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Dmc Embroidery Threads

Fail

Shoppers spend an estimated $42K a year here, so Dmc Embroidery Threads is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£42K/yr125K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
32%top-5 click share · 18 brands · 63 sellers

Flapen Score

Dmc Embroidery Threads against its category

The dotted line is the Home & Garden average. Past it, Dmc Embroidery Threads is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dmc Embroidery Threads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dmc Embroidery Threads 125K times last year and spent an estimated £42K. The top 5 brands take 85% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
1.7%
Market size, estimated
£42Ka year
Top search term
dmc embroidery threads70K searches a year

02 · Price

A sale here is worth £19.19.

Listings sell for £19.19 on average, from £1.37 to £322.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £19.19 that is £0 to £2K a year per listing.

Average price
£19.19inside the $15 to $100 sweet spot
Price range
£1.37–£322.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #387 within Art & Craft Supplies. It carries 1,125 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
80%
Out of stock, average day
8.4%
Average rank
#387in Art & Craft Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,125per listing
Listings tracked
50

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Dmc Embroidery Threads products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

£0£836£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

63

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

32%

Top 20: 77%

Open market

12%

  • DMC60%
  • AUERVO10%
  • Anchor Stranded Cotton7%
  • VynyQoo4%
  • MYRLOFT4%
  • Dandelionsky4%
  • Open — no brand owns it (12 brands, 12%)

Demand

Dmc Embroidery Threads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Search terms

Top Dmc Embroidery Threads search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dmc embroidery threads70K/yr
  • dmc19K/yr
  • dmc thread17K/yr
  • dmc threads for cross stitch6K/yr
  • dmc embroidery threads full set5K/yr
  • dmc threads5K/yr
  • dmc embroidery thread4K/yr

Reviews and returns

What reviews say buyers love and hate about Dmc Embroidery Threads

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Color”
16%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Poor quality box”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Dmc Embroidery Threads questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data