dmc embroidery threads
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£19.19avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Review moat
Good1,124.58avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£1.37–£322.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 125K searches
According to Flapen's Amazon United Kingdom niche tracking, dmc embroidery threads is a £42K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 44/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
dmc embroidery threads market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £29K–£38K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #387
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 46%
- Out of stock
- 8.4%
- Avg brand age
- 39 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
63
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
32%
Top 20: 77%
Open market
12%
- DMC60%
- AUERVO10%
- Anchor Stranded Cotton7%
- VynyQoo4%
- MYRLOFT4%
- Dandelionsky4%
- Open — no brand owns it (12 brands, 12%)
Demand
Weekly Amazon search volume, last 32 weeks — -16.3% search growth over the last 90 days.Top dmc embroidery threads search terms
- dmc embroidery threads70K/yr
- dmc19K/yr
- dmc thread17K/yr
- dmc threads for cross stitch6K/yr
- dmc embroidery threads full set5K/yr
- dmc threads5K/yr
- dmc embroidery thread4K/yr
Top dmc embroidery threads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DMC - Mouliné Yarn Pack Floral Mix 100% Cotton - 24 Strands Mouliné Spécial Art. 117MC Each 4m Long | Made in France
DMC£15.254.7★144 rev
DMC Wooden Collectors Box (inc one Each of All 500 Stranded Cotton Threads)
DMC£322.584.4★222 rev
Embroidery Threads 100 Skeins PackAUERVO Embroidery Floss Cross Stitch ThreadsFriendship Bracelets ThreadCrafts Floss Rainbow Color with Free Embroidery Needles Floss Bobbins
AUERVO£8.584.6★7,863 rev
3 x DMC Threads/Skeins Mouline Stranded Cotton Cross Stitch 8 Metres - Number 310
DMC£4.254.8★1,152 rev
DMC Wooden Collectors Storage Box Includes 120 Threads
DMC£112.913.6★86 rev
Newest
by launch date
200 Colours Embroidery Threads Cotton Cross Stitch Floss Kit for Beginners Friendship Bracelets Sewing Punch Needle & DIY Crafts
MYRLOFT£11.546 rev
dmc Grey Embroidery Threads Sewing Thread Kit - Grey Series Cross Stitch Floss (14 Skeins Per Pack)
LTISHABILTD£4.6710 rev
New 50 Anchor Cotton Cross Stitch Embroidery Threads Skeins Colour 100% Cotton Thread Floss UK/Pack of 50 Specail Edition UK Free P&P
Anchor Stranded Cotton£12.7834 rev
New Anchor Cotton Threads Beautiful Embroidery Cross Stitch 8m Each Skeins - Pack of 50 Skeins 100% Cotton Thread Assorted Colors Latest Eidtion Free P&P UK
Anchor Stranded Cotton£13.0521 rev
DMC Wooden Collectors Storage Box Includes 120 Threads
DMC£112.9186 rev
Trending
90-day click momentum
VynyQoo 8m (6 Strand) Embroidery Threads 60PCS 52 Colours Coloured Thread Cross Stitch Thread Ideal for Adults & Beginners Thread Embroidery for Sewing Project DIY Crafts & Embroidery
VynyQoo£5.814.7★
200 Colours Embroidery Threads Cotton Cross Stitch Floss Kit for Beginners Friendship Bracelets Sewing Punch Needle & DIY Crafts
MYRLOFT£11.543.4★
Embroidery Threads 100 Skeins PackAUERVO Embroidery Floss Cross Stitch ThreadsFriendship Bracelets ThreadCrafts Floss Rainbow Color with Free Embroidery Needles Floss Bobbins
AUERVO£8.584.6★
dmc Grey Embroidery Threads Sewing Thread Kit - Grey Series Cross Stitch Floss (14 Skeins Per Pack)
LTISHABILTD£4.674.7★
HAUSPROFI Embroidery Threads 150 Colors Cross Stitch Thread Embroidery Kit Perfect for Friendship Bracelets 8m 6-Strand Floss Kit with Needles Fade-Resistant & Tangle-Free Craft Supplies
HAUSPROFI£7.534.6★
What buyers say about dmc embroidery threads
What buyers praise and complain about, mined from review topics.What buyers love
“Colours are bright”
“Great variety”
“much cheaper”
“Does the job”
“Very easy to use”
“Perfect for cross stitch”
“Compact storage solution”
“Perfect for organising thread for easy access”
“Compact storage solution”
“These are very silky”
What buyers complain about
“Poor quality box”
“I expected the box to be much bigger”
“The colours were not accurate to the image on the listing”
“A bit expensive”
“It did get a little knotted while I was unravelling it”
“Winder is flimsy”
“rather flimsy though so don't think it will last long”
“even if you do they stick for about three seconds then fall off - a total waste of money”
“Much thinner”
“tips scratchy”
Top return reasons
Common questions
- Is dmc embroidery threads profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 50 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the dmc embroidery threads niche?
- 18 brands and 63 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in dmc embroidery threads?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 0.4%.
- What does it cost to enter the dmc embroidery threads niche?
- Listings span £1.37–£322.58; the average listing price is £19.19 (sweet spot $15–$100). The average incumbent carries 1,125 reviews — the moat a new listing must climb.