Dmc Embroidery Threads
FailShoppers spend an estimated $42K a year here, so Dmc Embroidery Threads is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £42K/yr125K searches / yr
- 90-day growth
- -16.3%search demand this quarter
- Competition
- 32%top-5 click share · 18 brands · 63 sellers
Flapen Score
Dmc Embroidery Threads against its category
The dotted line is the Home & Garden average. Past it, Dmc Embroidery Threads is stronger. Inside it, weaker.
Market
The Dmc Embroidery Threads market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dmc Embroidery Threads 125K times last year and spent an estimated £42K. The top 5 brands take 85% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 125K
- Growth, 90 days vs prior 90
- -16.3%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £42Ka year
- Top search term
- dmc embroidery threads70K searches a year
02 · Price
A sale here is worth £19.19.
Listings sell for £19.19 on average, from £1.37 to £322.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £19.19 that is £0 to £2K a year per listing.
- Average price
- £19.19inside the $15 to $100 sweet spot
- Price range
- £1.37–£322.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #387 within Art & Craft Supplies. It carries 1,125 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 80%
- Out of stock, average day
- 8.4%
- Average rank
- #387in Art & Craft Supplies
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,125per listing
- Listings tracked
- 50
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Dmc Embroidery Threads products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DMC - Mouliné Yarn Pack Floral Mix 100% Cotton - 24 Strands Mouliné Spécial Art. 117MC Each 4m Long | Made in France
- Price
- £15.25
- Rating
- 4.7/5
- Reviews
- 144
- Age
- 4y ago

DMC Wooden Collectors Box (inc one Each of All 500 Stranded Cotton Threads)
- Price
- £322.58
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 7y ago

Embroidery Threads 100 Skeins PackAUERVO Embroidery Floss Cross Stitch ThreadsFriendship Bracelets ThreadCrafts Floss Rainbow Color with Free Embroidery Needles Floss Bobbins
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 7,863
- Age
- 6y ago

3 x DMC Threads/Skeins Mouline Stranded Cotton Cross Stitch 8 Metres - Number 310
- Price
- £4.25
- Rating
- 4.8/5
- Reviews
- 1,152
- Age
- 9y ago

DMC Wooden Collectors Storage Box Includes 120 Threads
- Price
- £112.91
- Rating
- 3.6/5
- Reviews
- 86
- Age
- 2y ago
Trending
estimated 90-day click momentum
VynyQoo 8m (6 Strand) Embroidery Threads 60PCS 52 Colours Coloured Thread Cross Stitch Thread Ideal for Adults & Beginners Thread Embroidery for Sewing Project DIY Crafts & Embroidery
- Price
- £5.81
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 8y ago

200 Colours Embroidery Threads Cotton Cross Stitch Floss Kit for Beginners Friendship Bracelets Sewing Punch Needle & DIY Crafts
- Price
- £11.54
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 2mo ago

Embroidery Threads 100 Skeins PackAUERVO Embroidery Floss Cross Stitch ThreadsFriendship Bracelets ThreadCrafts Floss Rainbow Color with Free Embroidery Needles Floss Bobbins
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 7,863
- Age
- 6y ago

dmc Grey Embroidery Threads Sewing Thread Kit - Grey Series Cross Stitch Floss (14 Skeins Per Pack)
- Price
- £4.67
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 1y ago

HAUSPROFI Embroidery Threads 150 Colors Cross Stitch Thread Embroidery Kit Perfect for Friendship Bracelets 8m 6-Strand Floss Kit with Needles Fade-Resistant & Tangle-Free Craft Supplies
- Price
- £7.53
- Rating
- 4.6/5
- Reviews
- 571
- Age
- 3y ago
Newest
by launch date
200 Colours Embroidery Threads Cotton Cross Stitch Floss Kit for Beginners Friendship Bracelets Sewing Punch Needle & DIY Crafts
- Price
- £11.54
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 2mo ago

dmc Grey Embroidery Threads Sewing Thread Kit - Grey Series Cross Stitch Floss (14 Skeins Per Pack)
- Price
- £4.67
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 1y ago

New 50 Anchor Cotton Cross Stitch Embroidery Threads Skeins Colour 100% Cotton Thread Floss UK/Pack of 50 Specail Edition UK Free P&P
- Price
- £12.78
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago

New Anchor Cotton Threads Beautiful Embroidery Cross Stitch 8m Each Skeins - Pack of 50 Skeins 100% Cotton Thread Assorted Colors Latest Eidtion Free P&P UK
- Price
- £13.05
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago

DMC Wooden Collectors Storage Box Includes 120 Threads
- Price
- £112.91
- Rating
- 3.6/5
- Reviews
- 86
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
18 rising
Sellers
63
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
32%
Top 20: 77%
Open market
12%
- DMC60%
- AUERVO10%
- Anchor Stranded Cotton7%
- VynyQoo4%
- MYRLOFT4%
- Dandelionsky4%
- Open — no brand owns it (12 brands, 12%)
Demand
Dmc Embroidery Threads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5× · 8 of 12 months tracked
Search terms
Top Dmc Embroidery Threads search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dmc embroidery threads70K/yr
- dmc19K/yr
- dmc thread17K/yr
- dmc threads for cross stitch6K/yr
- dmc embroidery threads full set5K/yr
- dmc threads5K/yr
- dmc embroidery thread4K/yr
Reviews and returns
What reviews say buyers love and hate about Dmc Embroidery Threads
We read the reviews and the return reasons for every product selling here.
“Poor quality box”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dmc Embroidery Threads questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









