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Diwali Diyas

Maybe

The products selling today average only 4.0★. But shoppers spend only $28K a year here, so Diwali Diyas is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£28K/yr93K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
32%top-5 click share · 19 brands · 36 sellers

Flapen Score

Diwali Diyas against its category

The dotted line is the Home & Garden average. Past it, Diwali Diyas is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diwali Diyas market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Diwali Diyas 93K times last year and spent an estimated £28K. The top 5 brands take 65% of clicks. Demand peaks in Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
2.6%
Market size, estimated
£28Ka year
Peak month
October33.2× the quietest month
Top search term
diyas for pooja21K searches a year

02 · Price

A sale here is worth £11.32.

Listings sell for £11.32 on average, from £1.33 to £30.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.32 that is £0 to £1K a year per listing.

Average price
£11.32under the $15 to $100 sweet spot
Price range
£1.33–£30.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 25.1% of listings are out of stock. The average listing ranks #519 within Candles & Holders. It carries 352 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
79%
Out of stock, average day
25.1%
Average rank
#519in Candles & Holders
Average rating
3.99 starsAmazon United Kingdom average 4.36 stars
Average reviews
352per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Diwali Diyas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£833£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

19 falling

Sellers

36

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

32%

Top 20: 73%

Open market

29%

  • 4OUR FAITH27%
  • PR INTERNATIONAL13%
  • SATVIK10%
  • MiFan9%
  • Borosil7%
  • TIED RIBBONS6%

Demand

Diwali Diyas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 33.2×

Search terms

Top Diwali Diyas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diyas for pooja21K/yr
  • diya22K/yr
  • diya lamp6K/yr
  • clay diya6K/yr
  • diwali diyas26K/yr
  • diyas7K/yr
  • diwali diya6K/yr

Reviews and returns

What reviews say buyers love and hate about Diwali Diyas

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.14

Small

Too small and couldnt put it together

Too small not good

Thickness14%−0.10

Much tinier than it looks in the pictures

Quality-Overall14%−0.22

Low quality product

On top of that, the glass is uneven and oddly cut, which gives the whole piece a cheap and low-quality appearance

bad quality

Design-Overall7%−0.05

not fit for purpose it could be lmproved in design please

Value For Money7%+0.19

definitely isnt worth the money

Love

Efficiency20%+1.35

Works better than I though

Ease Of Use20%+1.35

Easy and convenient to use

Easy and convenient to use, lasts approximately 15-20 mins, no much mess to clean up either

Ease Of Cleaning20%+1.35

no much mess to clean up either

Quality-Overall20%−0.22

Quality was good however

Value For Money10%+0.19

Value for money

Return

2.7% Return rate 66% Fixable by listing

Size-Overall57%▅█▅▆▃▆

Small

Too small and couldnt put it together

Too small not good

Defective Material/Parts9%▃▁▁▁█▁
Quality-Overall7%█▁▅▅▁▁

Low quality product

On top of that, the glass is uneven and oddly cut, which gives the whole piece a cheap and low-quality appearance

bad quality

Advertised Vs Actual Product6%▁▁██▁▁
Brightness/Shine/Glow5%▁▁▁▁▁█

FAQ

Common Diwali Diyas questions

Answered from the same tracked data.