Is diwali diyas profitable to sell on Amazon United Kingdom?

The niche generates £28K/yr across 39 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the diwali diyas niche?

19 brands and 36 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in diwali diyas?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.7%.

When does demand for diwali diyas peak?

Demand peaks in Oct–Nov; the busiest month runs 33.2× the quietest.

What does it cost to enter the diwali diyas niche?

Listings span £1.33–£30.82; the average listing price is £11.32 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.

diwali diyas

Worth a look

Shows beatable incumbent ratings (4.0★), but a small market ($28K/yr) keeps it on the watch list.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Competition

Great32%

top-5 click share — an open shelf

Review moat

Great352.18

avg incumbent reviews — the moat a new listing must climb

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Returns

Good2.7%

return rate — above 5% kills the launch gate

Price range

Good£1.33–£30.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.32

avg listing price — sweet spot $15–$100

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-22.9%

90-day search growth — must beat 0% to launch

Market size

Bad£28K

£28K/yr · 93K searches

Signals Low Review Barrier Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, diwali diyas is a £28K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

diwali diyas market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £23K–£28K; units × avg price
Conversion rate: 2.6%
Avg BSR: #519
Page quality: 0%
Prime: 79%
Sponsored: 62%
Out of stock: 25.1%
Avg brand age: 47 months
Avg seller age: 267 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

32%

Top 20: 73%

Open market

29%

4OUR FAITH27%
PR INTERNATIONAL13%
SATVIK10%
MiFan9%
Borosil7%
TIED RIBBONS6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.9% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 33.2×

Open Trend

Top diwali diyas search terms

diyas for pooja21K/yr -20.5%1.8% conv.
diya22K/yr -30.2%1.1% conv.
diya lamp6K/yr -17.5%1.1% conv.
clay diya6K/yr +2.6%1.8% conv.
diwali diyas26K/yr -24.4%0.5% conv.
diyas7K/yr -38.8%2.4% conv.
diwali diya6K/yr -6.6%1.2% conv.

All search terms

Top diwali diyas products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RinTalen Brass Kuber Diya Akhand Jyot Religious Oil Lamp for Hindu Temple Havan Puja

MiFan£7.713.8★156 rev

PR INTERNATIONAL Kuber Diya Puja Set of 2 Traditional Brass Kuber Diya Indian Pooja Puja Oil Lamp Gift Item

PR INTERNATIONAL£8.694.0★1 rev

4OUR Faith Brass Shankh and Chakra Diya Set of 2 Oil Lamps with Stand

4OUR FAITH£8.044.1★27 rev

Brass Lotus Akand Diya Traditional Indian Golden Oil Lamp for Diwali Pooja & Home Temple Decoration Handmade Engraved Virgin Brass Metal for Thanksgiving & Festivals (Pack of 1)

4OUR FAITH£9.153.4★3 rev

Devotion Aroma Round Pure Cotton Wicks - Every day use Religous Ceremonies or Oil/Wax Candles Pooja Jyot Bati Akhand Oil Lamp Diya Batti Divet Diwali Navratri Puja Home Lighting -200 Pcs

CloudBazaar 247£4.915.0★10 rev

Newest

by launch date

SATVIK - Set of 2 - Pure Brass Lakshmi Diya Oil Lamp Traditional Pooja Diya for Home Temple Festival Decor Durable Brass Diya for Daily Use and Gifting

SATVIK£13.060 rev

3mo ago

SATVIK Brass Pooja Thali Set (7 Piece) Om Laxmi Ganesh Design Puja Set with Thali Ghanti Bowl Agarbatti Holder Kalash Panchmukhi Diya & Spoon Round Thali 20.32 cm

SATVIK£28.470 rev

3mo ago

SATVIK Set of 24 - Traditional Earthen Clay Diya for Pooja Festivals and Home Decoration | Handmade Terracotta Oil Lamp for Mandir Diwali and Religious Use

SATVIK£20.671 rev

5mo ago

PR INTERNATIONAL Brass Golden Traditional Akhand Brass Diya for Puja Room Home Office Temple Decor Perfect Gift for Festival and Diwali

PR INTERNATIONAL£7.443 rev

10mo ago

Pound Veg Set of 6 Handmade terractor Diwali Diya Multicolour Oil Lamps for Pooja Deepak Decoration Rangoli Diva Deepam Decorative Lighting Accessories (6 Non Wax Diya)

Pound Veg£8.031 rev

10mo ago

What buyers say about diwali diyas

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency20%

“Works better than I though”

Ease Of Use20%

“Easy and convenient to use”

Ease Of Cleaning20%

“no much mess to clean up either”

Quality-Overall20%

“Quality was good however”

Value For Money10%

“Value for money”

Product Condition10%

“its still looks pretty new”

What buyers complain about

Size-Overall50%

“Small”

Thickness14%

“Much tinier than it looks in the pictures”

Quality-Overall14%

“Low quality product”

Design-Overall7%

“not fit for purpose it could be lmproved in design please”

Value For Money7%

“definitely isnt worth the money”

Durability7%

“bottom broke somehow after 3 times got lighted”

Top return reasons

Size-Overall57%

Defective Material/Parts9%

Quality-Overall7%

Advertised Vs Actual Product6%

Brightness/Shine/Glow5%

Functionality-Overall4%

Ease Of Use2%

Value For Money1%

Flammable1%

Leak-Proof1%

Common questions

Is diwali diyas profitable to sell on Amazon United Kingdom?: The niche generates £28K/yr across 39 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the diwali diyas niche?: 19 brands and 36 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in diwali diyas?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.7%.
When does demand for diwali diyas peak?: Demand peaks in Oct–Nov; the busiest month runs 33.2× the quietest.
What does it cost to enter the diwali diyas niche?: Listings span £1.33–£30.82; the average listing price is £11.32 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.