Skip to content

Diwali Diyas

Diwali Diyas shows beatable incumbent ratings (4.0★), but a small market ($28K/yr) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 7Growth 14Conversion 33Competition 83Returns 58Price range 54Avg price 44Brand share 66Review moat 82Quality gap 95
This niche Category average

Is Diwali Diyas profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Diwali Diyas is a £28K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.

Diwali Diyas: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -22.9% over the last 90 days and 2.6% of searches end in a purchase.

£28K

revenue / yr

Units sold / yr3K
Search volume / yr-22.9%93K
Conversion rate2.6%
Avg price£11.32

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers19 · 36
Top-5 product click share32%
Open market35%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement62%
New entrants (1y)12· 0 succeeded
Avg rating4.0★
Avg reviews352

Top Diwali Diyas products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

£0£833£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

19 falling

Sellers

36

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

32%

Top 20: 73%

Open market

29%

  • 4OUR FAITH27%
  • PR INTERNATIONAL13%
  • SATVIK10%
  • MiFan9%
  • Borosil7%
  • TIED RIBBONS6%

Diwali Diyas demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR2.6%Products39Brands19Top 5 Brands65%OOS Rate25.1%Rating4.0★Reviews352Avg BSR#519
30K20KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 33.2×

Top Diwali Diyas search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • diyas for pooja21K/yr
  • diya22K/yr
  • diya lamp6K/yr
  • clay diya6K/yr
  • diwali diyas26K/yr
  • diyas7K/yr
  • diwali diya6K/yr

What reviews say buyers love and hate about Diwali Diyas

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Efficiency20%

Works better than I though

Ease Of Use20%

Easy and convenient to use

Ease Of Cleaning20%

no much mess to clean up either

Quality-Overall20%

Quality was good however

Value For Money10%

Value for money

What buyers complain about

100% of reviews
Size-Overall50%

Small

Thickness14%

Much tinier than it looks in the pictures

Quality-Overall14%

Low quality product

Design-Overall7%

not fit for purpose it could be lmproved in design please

Value For Money7%

definitely isnt worth the money

Diwali Diyas return rate & reasons

Why buyers send it back, as a share of all return requests.

2.7%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
57%
2Defective Material/Parts
9%
3Quality-Overall
7%
4Advertised Vs Actual Product
6%
5Brightness/Shine/Glow
5%

Common Diwali Diyas questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Diwali Diyas 50/100 on Amazon United Kingdom — Worth a look. The niche generates £28K/yr across 39 tracked products. 0 of 12 products launched in the last 360 days are still selling. Search demand moved -22.9% over the last 90 days.
Search demand for Diwali Diyas on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 33.2× the quietest.