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Divan Double Bed with Mattress

Maybe

Returns run at only 1.2% of orders. But buyers convert on only 0.6% of searches, so Divan Double Bed with Mattress is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£271K/yr385K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
28%top-5 click share · 28 brands · 41 sellers

Flapen Score

Divan Double Bed with Mattress against its category

The dotted line is the Home & Garden average. Past it, Divan Double Bed with Mattress is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Divan Double Bed with Mattress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Divan Double Bed with Mattress 385K times last year and spent an estimated £271K. The top 5 brands take 52% of clicks. Demand peaks in Oct. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £271K a year.

Searches, last 12 months
385K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
0.6%
Market size, estimated
£271Ka year
Peak month
October1.6× the quietest month
Top search term
double divan bed with mattress94K searches a year

02 · Price

A sale here is worth £111.85.

Listings sell for £111.85 on average, from £33.55 to £267.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £111.85 that is £0 to £11K a year per listing.

Average price
£111.85above the $15 to $100 sweet spot
Price range
£33.55–£267.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #144 within Furniture. It carries 434 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
70%
Out of stock, average day
6.4%
Average rank
#144in Furniture
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
434per listing
Listings tracked
67

04 · Newcomers

Amazon counts 13 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
13Amazon's first-year sales bar
Average brand age
37 months

Products

Top Divan Double Bed with Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£8K£16K£24K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

41

Top-5 brand share

52%

Top 20: 95%

Top-5 click share

28%

Top 20: 63%

Open market

41%

  • SANA SLEEP16%
  • Perfect Sleep11%
  • Joseph Ortho9%
  • Vida Designs9%
  • Panana8%
  • COZY HUB LTD7%

Demand

Divan Double Bed with Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Divan Double Bed with Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • double divan bed with mattress94K/yr
  • wooden double bed frame80K/yr
  • double divan bed65K/yr
  • metal double bed frame51K/yr
  • double wooden bed frame34K/yr
  • double bed base only29K/yr
  • divan double bed with mattress18K/yr
  • divan double bed13K/yr

Reviews and returns

What reviews say buyers love and hate about Divan Double Bed with Mattress

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.18

Rubbish quality

Bad quality

Poor quality control

Assembly/Installation12%+1.96

Not an easy assembly

Bit fiddly to assemble

Poor assembly parts

Value For Money7%+1.16

Not worth the cost at all

once delivered looks more expensive than it is

Looks more expensive than it is

Advertised Vs Actual Product5%−0.06

Not as described

False advertising

Picture is miss leading

Strength5%+0.83

barely has structure

Bit flimsy

Feels a little flimsy

Love

Assembly/Installation21%+1.96

Easy enough to assemble

Didn't take long to assemble

Easy Assembly

Value For Money18%+1.16

Excellent value

Great Deal

fair price

Quality-Overall14%−0.18

The bed is a good quality

Excellent quality bed

Amazing quality

Strength13%+0.83

It's sturdy

Great sturdy beds

Sturdy bed frame

Comfort-Overall12%+0.39

Its very comfortable

Great comfy bed

the mattress is really comfortable

Return

1.2% Return rate 43% Fixable by listing

Size-Overall27%▃▆▅██▆

Package was Smaller than I expected

Bed legs are far too short

Not fit for purpose at all

Defective Material/Parts17%▆█▇▅▇█
Quality-Overall13%█▆▇▅▃▄

Rubbish quality

Bad quality

Poor quality control

Advertised Vs Actual Product6%▇█▆▅▆▆

Not as described

False advertising

Picture is miss leading

Strength5%█▄▂▁▃▃

barely has structure

Bit flimsy

Feels a little flimsy

FAQ

Common Divan Double Bed with Mattress questions

Answered from the same tracked data.