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Divan Double Bed Base

Fail

Buyers convert on only 0.9% of searches, so Divan Double Bed Base is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£108K/yr104K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
31%top-5 click share · 17 brands · 32 sellers

Flapen Score

Divan Double Bed Base against its category

The dotted line is the Home & Garden average. Past it, Divan Double Bed Base is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Divan Double Bed Base market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Divan Double Bed Base 104K times last year and spent an estimated £108K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
0.9%
Market size, estimated
£108Ka year
Peak month
November3.4× the quietest month
Top search term
single divan bed base29K searches a year

02 · Price

A sale here is worth £110.61.

Listings sell for £110.61 on average, from £18.01 to £267.79. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £110.61 that is £0 to £11K a year per listing.

Average price
£110.61above the $15 to $100 sweet spot
Price range
£18.01–£267.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #47 within Furniture. It carries 428 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
3.3%
Average rank
#47in Furniture
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
428per listing
Listings tracked
72

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Divan Double Bed Base products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

32

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

31%

Top 20: 66%

Open market

6%

  • Bed Centre49%
  • Panana31%
  • SANA SLEEP6%
  • ComfoRest, Bedding & Upholstery Innovation Leader6%
  • Perfect Sleep1%
  • Yaheetech1%
  • Open — no brand owns it (11 brands, 6%)

Demand

Divan Double Bed Base search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Divan Double Bed Base search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • single divan bed base29K/yr
  • double divan base13K/yr
  • small double divan base9K/yr
  • single divan bed with storage8K/yr
  • single divan base7K/yr
  • king size divan base5K/yr
  • single bed divan base5K/yr
  • king divan bed base5K/yr
  • king size divan bed frame4K/yr
  • super king divan bed base5K/yr

Reviews and returns

What reviews say buyers love and hate about Divan Double Bed Base

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
25%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Divan Double Bed Base questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data