Divan Double Bed Base
FailBuyers convert on only 0.9% of searches, so Divan Double Bed Base is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £108K/yr104K searches / yr
- 90-day growth
- -16.0%search demand this quarter
- Competition
- 31%top-5 click share · 17 brands · 32 sellers
Flapen Score
Divan Double Bed Base against its category
The dotted line is the Home & Garden average. Past it, Divan Double Bed Base is stronger. Inside it, weaker.
Market
The Divan Double Bed Base market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Divan Double Bed Base 104K times last year and spent an estimated £108K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- -16.0%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £108Ka year
- Peak month
- November3.4× the quietest month
- Top search term
- single divan bed base29K searches a year
02 · Price
A sale here is worth £110.61.
Listings sell for £110.61 on average, from £18.01 to £267.79. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £110.61 that is £0 to £11K a year per listing.
- Average price
- £110.61above the $15 to $100 sweet spot
- Price range
- £18.01–£267.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£11K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #47 within Furniture. It carries 428 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 60%
- Out of stock, average day
- 3.3%
- Average rank
- #47in Furniture
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 428per listing
- Listings tracked
- 72
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Divan Double Bed Base products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Panana Platform Bed Frame with/without Storage Drawers & Height Headboard Grey Linen Fabric Divan Bed Mattress Foundation with Metal Slats (3FT Single No Headboard No Drawer)
- Price
- £60.18
- Rating
- 4.1/5
- Reviews
- 73
- Age
- 1y ago

Panana Grey Divan Bed Linen Fabric Divan Bed Frame With/without Headboard Storage Drawers (No Headboard No Drawer 3FT Single)
- Price
- £64.01
- Rating
- 3.9/5
- Reviews
- 224
- Age
- 1y ago

Bed Centre Bliss Grey Linen Divan Base with Optional Drawers and Headboard (3FT Single No Drawers No Headboard)
- Price
- £77.17
- Rating
- 4.2/5
- Reviews
- 574
- Age
- 5y ago

Bed Centre Tweed Grey Flexby Divan Bed Base Upholstered Platform with Optional Headboard & Storage Drawers | Single Small Double Double King & Super King | UK Made Durable Modern Design
- Price
- £75.27
- Rating
- 4.1/5
- Reviews
- 386
- Age
- 5y ago

Panana 3ft 4ft 4ft6 5ft 6ft Size Grey Linen Divan Bed Base with Diamonds Headboard Optional Drawers for Bedroom (3FT Single No Drawer)
- Price
- £69.96
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 1y ago
Trending
90-day click momentum
Panana Platform Bed Frame with/without Storage Drawers & Height Headboard Grey Linen Fabric Divan Bed Mattress Foundation with Metal Slats (3FT Single with Crystals Headboard No Drawer)
- Price
- £67.63
- Rating
- 4.1/5
- Reviews
- 73
- Age
- 1y ago

SANA SLEEP Divan Base Standard Double 4FT6 Premium British Timber Damask Grey Storage Base comes in 2 separate packages
- Price
- £96.20
- Rating
- 3.5/5
- Reviews
- 28
- Age
- 10mo ago

Panana Grey Linen Fabric Divan Base Only with/without Drawers and No Headboard - Available in 4FT 4FT6 5FT 6FT (No Drawer 4FT Small Double)
- Price
- £75.73
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 1y ago

Panana Platform Bed Frame with/without Storage Drawers & Height Headboard Grey Linen Fabric Divan Bed Mattress Foundation with Metal Slats (3FT Single No Headboard No Drawer)
- Price
- £60.18
- Rating
- 4.1/5
- Reviews
- 73
- Age
- 1y ago

Bed Centre Bliss Grey Linen Divan Base 4FT Small Double (120×190 cm) | 2 Same-Side Storage Drawers | No Headboard | Space-Saving Under-Bed Storage | UK Made
- Price
- £122.30
- Rating
- 4.2/5
- Reviews
- 574
- Age
- 5y ago
Newest
by launch date
SANA SLEEP Divan Base Standard Double 4FT6 Premium British Timber Damask Grey Storage Base comes in 2 separate packages
- Price
- £96.20
- Rating
- 3.5/5
- Reviews
- 28
- Age
- 10mo ago

ComfoRest 4 Panel 3FT Single Divan Bed with Drawers (x2) Grey base and 24 inch headboard sturdy base for all mattress types easy assembly UK made
- Price
- £154.07
- Rating
- 4.6/5
- Reviews
- 665
- Age
- 1y ago

Panana Grey Linen Fabric Divan Base Only with/without Drawers and No Headboard - Available in 4FT 4FT6 5FT 6FT (No Drawer 5FT King)
- Price
- £72.68
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 1y ago

Panana Grey Linen Fabric Divan Base Only with/without Drawers and No Headboard - Available in 4FT 4FT6 5FT 6FT (No Drawer 4FT Small Double)
- Price
- £75.73
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 1y ago

Panana Grey Linen Fabric Divan Base Only with/without Drawers and No Headboard - Available in 4FT 4FT6 5FT 6FT (2 Drawers 4FT Small Double)
- Price
- £83.93
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
17 rising
Sellers
32
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
31%
Top 20: 66%
Open market
6%
- Bed Centre49%
- Panana31%
- SANA SLEEP6%
- ComfoRest, Bedding & Upholstery Innovation Leader6%
- Perfect Sleep1%
- Yaheetech1%
- Open — no brand owns it (11 brands, 6%)
Demand
Divan Double Bed Base search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Divan Double Bed Base search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- single divan bed base29K/yr
- double divan base13K/yr
- small double divan base9K/yr
- single divan bed with storage8K/yr
- single divan base7K/yr
- king size divan base5K/yr
- single bed divan base5K/yr
- king divan bed base5K/yr
- king size divan bed frame4K/yr
- super king divan bed base5K/yr
Reviews and returns
What reviews say buyers love and hate about Divan Double Bed Base
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
Rubbish quality
The build quality is very poor
Frame is flimsy
thought it might be a bit flimsy
Not very strong at all
However we ran in to a problem whilst assembling it
Poor assembly instructions
excessive assembly
Looks are deceiving
Not as described
False advertising
It was cheap for a reason
Not worth the cost at all
looks a lot more expensive than it is
Love
Amazing value
Excellent value for money
Great Deal
Easily assembled
Easy to put together
Easy to set up
Excellent product
The bed itself is good quality
the bed itself is very good quality
Really comfortable
This bed is well worth the money super comfy
the mattress is really comfortable
Feels sturdy
Beds are very sturdy and strong and perfect for my sons new bedroom
Sturdy bed
Return
1.8% Return rate 49% Fixable by listing
size down
it was so big
Not fit for purpose at all
Bad quality
Rubbish quality
The build quality is very poor
Looks are deceiving
Not as described
False advertising
However we ran in to a problem whilst assembling it
Poor assembly instructions
excessive assembly
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Divan Double Bed Base questions
Answered from the same tracked data.









