Skip to content

Divan Double Bed Base

Fail

Buyers convert on only 0.9% of searches, so Divan Double Bed Base is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£108K/yr104K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
31%top-5 click share · 17 brands · 32 sellers

Flapen Score

Divan Double Bed Base against its category

The dotted line is the Home & Garden average. Past it, Divan Double Bed Base is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Divan Double Bed Base market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Divan Double Bed Base 104K times last year and spent an estimated £108K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
0.9%
Market size, estimated
£108Ka year
Peak month
November3.4× the quietest month
Top search term
single divan bed base29K searches a year

02 · Price

A sale here is worth £110.61.

Listings sell for £110.61 on average, from £18.01 to £267.79. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £110.61 that is £0 to £11K a year per listing.

Average price
£110.61above the $15 to $100 sweet spot
Price range
£18.01–£267.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #47 within Furniture. It carries 428 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
3.3%
Average rank
#47in Furniture
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
428per listing
Listings tracked
72

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Divan Double Bed Base products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

32

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

31%

Top 20: 66%

Open market

6%

  • Bed Centre49%
  • Panana31%
  • SANA SLEEP6%
  • ComfoRest, Bedding & Upholstery Innovation Leader6%
  • Perfect Sleep1%
  • Yaheetech1%
  • Open — no brand owns it (11 brands, 6%)

Demand

Divan Double Bed Base search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Divan Double Bed Base search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • single divan bed base29K/yr
  • double divan base13K/yr
  • small double divan base9K/yr
  • single divan bed with storage8K/yr
  • single divan base7K/yr
  • king size divan base5K/yr
  • single bed divan base5K/yr
  • king divan bed base5K/yr
  • king size divan bed frame4K/yr
  • super king divan bed base5K/yr

Reviews and returns

What reviews say buyers love and hate about Divan Double Bed Base

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.24

Bad quality

Rubbish quality

The build quality is very poor

Strength6%+0.68

Frame is flimsy

thought it might be a bit flimsy

Not very strong at all

Assembly/Installation6%+1.49

However we ran in to a problem whilst assembling it

Poor assembly instructions

excessive assembly

Advertised Vs Actual Product6%−0.04

Looks are deceiving

Not as described

False advertising

Value For Money6%+1.77

It was cheap for a reason

Not worth the cost at all

looks a lot more expensive than it is

Love

Value For Money21%+1.77

Amazing value

Excellent value for money

Great Deal

Assembly/Installation17%+1.49

Easily assembled

Easy to put together

Easy to set up

Quality-Overall17%−0.24

Excellent product

The bed itself is good quality

the bed itself is very good quality

Comfort-Overall12%+0.37

Really comfortable

This bed is well worth the money super comfy

the mattress is really comfortable

Strength10%+0.68

Feels sturdy

Beds are very sturdy and strong and perfect for my sons new bedroom

Sturdy bed

Return

1.8% Return rate 49% Fixable by listing

Size-Overall28%▅▇█▆█▆

size down

it was so big

Not fit for purpose at all

Defective Material/Parts14%█▆▆▄▆▆
Quality-Overall12%▆▅█▅▇▅

Bad quality

Rubbish quality

The build quality is very poor

Advertised Vs Actual Product8%█▇▄▅▆▄

Looks are deceiving

Not as described

False advertising

Assembly/Installation7%▇▃▇▆▃█

However we ran in to a problem whilst assembling it

Poor assembly instructions

excessive assembly

FAQ

Common Divan Double Bed Base questions

Answered from the same tracked data.