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Disney Diamond Art

Fail

Demand is soft, at -31.6% this quarter, so Disney Diamond Art is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£46K/yr248K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
43%top-5 click share · 17 brands · 18 sellers

Flapen Score

Disney Diamond Art against its category

The dotted line is the Home & Garden average. Past it, Disney Diamond Art is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Diamond Art market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Disney Diamond Art 248K times last year and spent an estimated £46K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
248K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
2.2%
Market size, estimated
£46Ka year
Peak month
January1.9× the quietest month
Top search term
disney diamond art93K searches a year

02 · Price

A sale here is worth £8.42.

Listings sell for £8.42 on average, from £2.79 to £21.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.42 that is £842 to £2K a year per listing.

Average price
£8.42under the $15 to $100 sweet spot
Price range
£2.79–£21.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£842–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #193 within Mosaic Making. It carries 735 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
97%
Out of stock, average day
2.8%
Average rank
#193in Mosaic Making
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
735per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Disney Diamond Art products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

18

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

43%

Top 20: 93%

Open market

30%

  • KEYRANKE22%
  • cdsnxore15%
  • Chilliyin11%
  • HORPKUN9%
  • CLYCTIP7%
  • Bellatoi7%

Demand

Disney Diamond Art search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Disney Diamond Art search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney diamond art93K/yr
  • diamond art disney67K/yr
  • diamond painting disney24K/yr
  • disney diamond painting19K/yr
  • diamond art kits adults disney13K/yr
  • disney crystal art8K/yr
  • crystal art disney8K/yr
  • wicked diamond art16K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Diamond Art

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness18%−0.09

the canvas was extremely sticky

The glue also is not very sticky. which is to be expected from a cheap diamond art

Not enough glue to make diamonds stick properly

Display Colors9%−0.04

I was really enjoying creating this until I got to the last 2 colours, and one colour was missing, so disappointed

Missing colours

one of the colours had ran out

Value For Money8%+1.29

Sometimes a little expensive

Overpriced

I just wish this item was priced more fairly

Size-Overall6%−0.01

is to be expected with the size

Beware - not true to size

It is smaller than they make it out in the picture

Print Quality6%−0.04

Print. All the numbers are blur

Love

Quality-Overall18%−0.01

Arrived quickly lots of pockets and good quality

Amazing quality

Excellent product

Value For Money13%+1.29

Good Price

Great value for money

Good value for money

Storage Capacity10%+0.87

Good storage

Great storage book

Handy storage

Advertised Vs Actual Product8%0.00

As described

Just what I wanted

It does what it says

Color6%+0.49

colours are very vibrant

Colourful

Amazing colours

Return

0.3% Return rate 60% Fixable by listing

Size-Overall46%▇▇▁▆█▄

is to be expected with the size

Beware - not true to size

It is smaller than they make it out in the picture

Frame Quality10%▁▁▁▅▇█
Quality-Overall7%▅▅▁▁▁█
Gifting Purpose6%▃▅█▁▁▁
Functionality-Overall5%▁▁▁▁█▁

The catch to close it doesn't work

FAQ

Common Disney Diamond Art questions

Answered from the same tracked data.