dishcloths for washing up
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.10–$11.59) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,396.31avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Avg price
Bad£6.46avg listing price — sweet spot $15–$100
Market size
Bad£55K£55K/yr · 73K searches
Price range
Bad£2.10–£11.59cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dishcloths for washing up is a £55K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
dishcloths for washing up market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £52K–£65K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #129
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 84%
- Out of stock
- 10.4%
- Avg brand age
- 42 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
22 flat
Sellers
41
Top-5 brand share
65%
Top 20: 99%
Top-5 click share
44%
Top 20: 90%
Open market
31%
- Towelogy38%
- Moosfor8%
- SYMPHONY TEXTILES UK8%
- Adore Home6%
- Spontex5%
- Bronwen Mathews4%
Demand
Weekly Amazon search volume, last 20 weeks — -6.1% search growth over the last 90 days.Top dishcloths for washing up search terms
- dishcloths for washing up25K/yr
- cotton dish cloths12K/yr
- cotton cleaning cloths8K/yr
- large dish cloths7K/yr
- white dish cloths5K/yr
- cotton dish cloths for washing up6K/yr
- dish cloth cotton3K/yr
- dish cloths cotton4K/yr
- dishcloth cotton3K/yr
Top dishcloths for washing up products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Towelogy Heavy Duty Cotton Dish Cloths Extra Large SUPER ABSORBENT Cleaning Scrubbing Washing Drying Rags Kitchen Tea Towels Colour Coded Dishcloths MACHINE WASHABLE 38x40cm (Assorted Pack Of 4)
Towelogy£5.014.4★1,526 rev
Towelogy 5 Pack Cotton Dish Cloths Waffle Weave White Super Absorbent LINT FREE QUICK DRY Striped Kitchen Tea Towels Dishcloths for Washing Up Machine Washable 35x40cm (White Green/Yellow Stripes)
Towelogy£5.024.5★836 rev
Moosfor 100% Cotton Tea Towels 6 Pk 30 x 30 cm Dish Cloths Dark Grey
Moosfor£8.364.4★2,298 rev
Adore Home 8 x Large Dish Cloths Traditional Kitchen Cleaning Dish Washing Up Absorbent Reusable Jumbo White Dishcloth
Adore Home£4.984.5★1,282 rev
Towelogy Jumbo Dish Cloths for Washing Up | Cotton Set of 4-38 x 45cm (White/Red Edges)
Towelogy£4.754.3★191 rev
Newest
by launch date
RAP Dish Cloths 10pcs Cotton Kitchen Cleaning Towels 14x12 Washable & Reusable White Dish Cloths for Catering Restaurants Hotels & Commercial Kitchens
RAP Gloves£6.602 rev
Amazon Basics Organic Cotton Waffle Kitchen Dish Cloths Ultra Absorbent Quick Drying Lint-Free 12 x1 2 inches 6-Pack White
Amazon Basics£8.011,313 rev
Towelogy Pack of 6 Microfibre Dishcloths Large 30x30cm Lint-Free Kitchen Cloths For Washing Up and Drying Super Absorbent Dish Cloths
Towelogy£5.7240 rev
Reusable Jumbo Cleaning Cloths Dish Cloths for Washing Up 12 Pack Kitchen Cleaning Cloth Tea Towels for Kitchen Extra Large Dish Cloths for Washing Up Highly Absorbent White (52X38Cm)
The Pure Thread£8.49149 rev
Reusable Jumbo Cleaning Cloths Dish Cloths for Washing Up 12 Pack Kitchen Cleaning Cloth Tea Towels for Kitchen Extra Large Dish Cloths for Washing Up Highly Absorbent White (52X38Cm)
SYMPHONY TEXTILES UK£7.80277 rev
Trending
90-day click momentumRAP Dish Cloths 10pcs Cotton Kitchen Cleaning Towels 14x12 Washable & Reusable White Dish Cloths for Catering Restaurants Hotels & Commercial Kitchens
RAP Gloves£6.605.0★
10 Pack 100% Pure Cotton Large Dish Cloths for Washing Up Highly Absorbent Kitchen Cleaning Cloths and Multi-Purpose Floor Dish Cloths Durable Dusters for Home Housework (33 x 39 Cm)
Forever Britain£6.444.3★
Towelogy Pack of 6 Microfibre Dishcloths Large 30x30cm Lint-Free Kitchen Cloths For Washing Up and Drying Super Absorbent Dish Cloths
Towelogy£5.724.7★
Reusable Jumbo Cleaning Cloths Dish Cloths for Washing Up 12 Pack Kitchen Cleaning Cloth Tea Towels for Kitchen Extra Large Dish Cloths for Washing Up Highly Absorbent White (52X38Cm)
SYMPHONY TEXTILES UK£7.804.6★
Towelogy 5 Pack Cotton Dish Cloths Waffle Weave White Super Absorbent LINT FREE QUICK DRY Striped Kitchen Tea Towels Dishcloths for Washing Up Machine Washable 35x40cm (White Blue/Orange Stripes)
Towelogy£5.154.5★
What buyers say about dishcloths for washing up
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality and very soft”
“Useful size”
“Value for money”
“better than expected”
“Excellent absorbency”
“Good addition to cleaning kit”
“Good to know cloth is 100% cotton etc”
“Wash well”
“really good cloths”
“Good thickness”
What buyers complain about
“Not for fit purpose”
“it is actually quite cheap and poorly made”
“Not worth the cost”
“not as described on Amazon”
“BUT these are the thinnest, worst, pseudo microfibre cloths I have ever seen”
“BUT these are the thinnest, worst, pseudo microfibre cloths I have ever seen”
“Not particularly absorbant”
“Very thin”
“Stench”
“Slightly shrink in the wash”
Top return reasons
Common questions
- Is dishcloths for washing up profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 32 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the dishcloths for washing up niche?
- 22 brands and 41 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in dishcloths for washing up?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.2%.
- What does it cost to enter the dishcloths for washing up niche?
- Listings span £2.10–£11.59; the average listing price is £6.46 (sweet spot $15–$100). The average incumbent carries 2,396 reviews — the moat a new listing must climb.