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Dishcloths for Washing Up

Maybe

Returns run at only 0.2% of orders. But prices span $2.10–$11.59, mostly outside the sweet spot, so Dishcloths for Washing Up is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£55K/yr73K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
44%top-5 click share · 22 brands · 41 sellers

Flapen Score

Dishcloths for Washing Up against its category

The dotted line is the Home & Garden average. Past it, Dishcloths for Washing Up is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dishcloths for Washing Up market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dishcloths for Washing Up 73K times last year and spent an estimated £55K. The top 5 brands take 65% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
11.7%
Market size, estimated
£55Ka year
Top search term
dishcloths for washing up25K searches a year

02 · Price

A sale here is worth £6.46.

Listings sell for £6.46 on average, from £2.10 to £11.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.46 that is £646 to £2K a year per listing.

Average price
£6.46under the $15 to $100 sweet spot
Price range
£2.10–£11.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£646–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #129 within Cleaning Supplies. It carries 2,396 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
84%
Out of stock, average day
10.4%
Average rank
#129in Cleaning Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,396per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Dishcloths for Washing Up products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 flat

Sellers

41

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

44%

Top 20: 90%

Open market

31%

  • Towelogy38%
  • Moosfor8%
  • SYMPHONY TEXTILES UK8%
  • Adore Home6%
  • Spontex5%
  • Bronwen Mathews4%

Demand

Dishcloths for Washing Up search demand

Weekly searches over the year. Pick a range.

2K1KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Dishcloths for Washing Up search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dishcloths for washing up25K/yr
  • cotton dish cloths12K/yr
  • cotton cleaning cloths8K/yr
  • large dish cloths7K/yr
  • white dish cloths5K/yr
  • cotton dish cloths for washing up6K/yr
  • dish cloth cotton3K/yr
  • dish cloths cotton4K/yr
  • dishcloth cotton3K/yr

Reviews and returns

What reviews say buyers love and hate about Dishcloths for Washing Up

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+0.96

Not for fit purpose

Very small

Larger than I expected

Quality-Overall12%+1.50

it is actually quite cheap and poorly made

Not great quality very small and very thin

Not high quality

Value For Money11%−0.06

Not worth the cost

A wee bit pricey

Not the cheapest

Advertised Vs Actual Product11%−0.12

not as described on Amazon

False description

Falsely advertised product

Thickness8%−0.14

BUT these are the thinnest, worst, pseudo microfibre cloths I have ever seen

Not very thick

They are like very thin towel on the one side AND TOTALLY FLAT ON THE OTHER

Love

Quality-Overall29%+1.50

Very good quality and very soft

Decent quality

As always with Brabantia great performance product

Size-Overall17%+0.96

Useful size

Very pleased with the size

a useful size

Value For Money12%−0.06

Value for money

Good for the price

Excellent value

Advertised Vs Actual Product7%−0.12

better than expected

Exactly what I wanted

As described

Absorbency5%

Excellent absorbency

Super absorbent

Absorbs water well

Return

0.2% Return rate 50% Fixable by listing

Size-Overall39%█▅▇▃▃▆

Not for fit purpose

Very small

Larger than I expected

Quality-Overall17%▁▆▁███

it is actually quite cheap and poorly made

Not great quality very small and very thin

Not high quality

Thin12%▆█▃▃▃▂

Very thin

Little bit thin

Material Quality9%▂▂▂█▃▄

BUT these are the thinnest, worst, pseudo microfibre cloths I have ever seen

Not the material I expected

This is not made from cotton

Advertised Vs Actual Product5%▃▅▃▃█▃

not as described on Amazon

False description

Falsely advertised product

FAQ

Common Dishcloths for Washing Up questions

Answered from the same tracked data.