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Dish Drainer

Maybe

Shoppers spend an estimated $1.9M a year here. But demand is soft, at -20.3% this quarter, so Dish Drainer is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£1.9M/yr3.8M searches / yr
90-day growth
-20.3%search demand this quarter
Competition
48%top-5 click share · 22 brands · 69 sellers

Flapen Score

Dish Drainer against its category

The dotted line is the Home & Garden average. Past it, Dish Drainer is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dish Drainer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dish Drainer 3.8M times last year and spent an estimated £1.9M. The top 5 brands take 61% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months
3.8M
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
3.4%
Market size, estimated
£1.9Ma year
Peak month
October1.5× the quietest month
Top search term
dish drainer rack974K searches a year

02 · Price

A sale here is worth £14.59.

Listings sell for £14.59 on average, from £2.73 to £24.75. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £14.59 that is £36K to £44K a year per listing.

Average price
£14.59under the $15 to $100 sweet spot
Price range
£2.73–£24.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
£36K–£44K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #44 within Racks & Holders. It carries 2,534 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#44in Racks & Holders
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,534per listing
Listings tracked
28

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
32 months

Products

Top Dish Drainer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£93K£186K£279K£371K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

69

Est. top-5 brand share

61%

Top 20: 98%

Est. top-5 click share

48%

Top 20: 90%

Open market

35%

  • Kitsure35%
  • Multibao9%
  • SavvyStor8%
  • GHERISN5%
  • StowBin5%
  • PurKeep4%

Demand

Dish Drainer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Dish Drainer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dish drainer rack974K/yr
  • dish rack368K/yr
  • draining board rack328K/yr
  • dish drainer297K/yr
  • sink drainer rack270K/yr
  • dish drying rack192K/yr
  • plate rack205K/yr
  • drying rack kitchen166K/yr
  • draining board154K/yr
  • sink drainer125K/yr

Reviews and returns

What reviews say buyers love and hate about Dish Drainer

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Big”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dish Drainer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data