dish drainer
Worth a lookShows a $1.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great£1.9M£1.9M/yr · 3.8M searches
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good£14.59avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.73–£24.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,533.68avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dish drainer is a £1.9M/yr Amazon United Kingdom market (3.8M searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
dish drainer market data
- Units sold / yr
- 100K–125K
- avg 2,500–3,000/product
- Revenue / yr
- £1.5M–£1.8M
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 10.4%
- Avg brand age
- 32 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
69
Top-5 brand share
61%
Top 20: 98%
Top-5 click share
48%
Top 20: 90%
Open market
35%
- Kitsure35%
- Multibao9%
- SavvyStor8%
- GHERISN5%
- StowBin5%
- PurKeep4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top dish drainer search terms
- dish drainer rack974K/yr
- dish rack368K/yr
- draining board rack328K/yr
- dish drainer297K/yr
- sink drainer rack270K/yr
- dish drying rack192K/yr
- plate rack205K/yr
- drying rack kitchen166K/yr
- draining board154K/yr
- sink drainer125K/yr
Top dish drainer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kitsure Dish Drainer Rack- Space-Saving Dish Drainer Dish Racks for Kitchen Counter Stainless Steel Kitchen Drying Rack with a Cutlery Holder Large Black
Kitsure£13.464.5★13,864 rev
Multibao Dish Drainer Rack - Space Saving Dish Rack for Kitchen Counter Kitchen Dish Drainer with Utensil Holder Drain Board Cutlery Cup Holder Large Black
Multibao£11.024.2★157 rev
Kitsure Dish Drainer Rack - Space-Saving Dish Drainer Dish Racks for Kitchen Counter Stainless Steel Kitchen Drying Rack with a Cutlery Holder 2-Tiers Black
Kitsure£13.344.4★1,228 rev
SavvyStor Dish Drainer Rack - Space Saving Dish Rack for Kitchen Counter Kitchen Dish Drainer with Utensil Holder Drain Board Black
SavvyStor£14.944.5★2,266 rev
Kitsure Dish Drainer Rack - Extendable Dish Drainer Multifunctional Dish Rack for Kitchen Counter Anti-Rust Draining Board Rack with Cutlery & Cup Holders 67.8cm x 32.7cm x 14.9cm Black
Kitsure£19.714.4★6,435 rev
Newest
by launch date
romision Two Tier Dish Drainer Rack with Draining Board Black Stainless Steel Washing Up Drainer for Kitchen Sink Auto Drainage Spout Cutlery & Cup Holder Rustproof
romision£15.121,604 rev
Yexati 2 Tier Dish Drying Rack Space Saving Dish Drainer with Utensil Organizer Cutting Board Holder & 3 Hooks Modern Kitchen Dish Rack with Anti-Rust Coating Black
Yexati£10.712,047 rev
Multibao Dish Drainer Rack - Space Saving Dish Rack for Kitchen Counter Kitchen Dish Drainer with Utensil Holder Drain Board Cutlery Cup Holder Large Black
Multibao£11.02157 rev
Kitsure Dish Drainer Rack - Multi-Functional Dish Rack for Kitchen Counter with Cutlery Holder Rust-Proof Storage Solution Dish Drainer with Rotatable 40.0cm x 30.5cm x 14.0cm Black
Kitsure£12.95195 rev
MHDCLY Dish Drainer Rack Dish Drying Rack Dish Rack Dish Racks with Drain Board Kitchen Accessories Draining Board Rack with Cutlery Holder Over Sink Stainless Steel 29 x 38cm Black
MHDCLY£10.1647 rev
Trending
90-day click momentumYexati 2 Tier Dish Drying Rack Space Saving Dish Drainer with Utensil Organizer Cutting Board Holder & 3 Hooks Modern Kitchen Dish Rack with Anti-Rust Coating Black
Yexati£10.714.3★
romision Two Tier Dish Drainer Rack with Draining Board Black Stainless Steel Washing Up Drainer for Kitchen Sink Auto Drainage Spout Cutlery & Cup Holder Rustproof
romision£15.124.5★
Coselena 2-Tier Black Dish Drainer Rack - Multifunctional Dish Rack with Utensil Holder & Draining Board - Kitchen Storage Rack - Space-Saving Drainers for Kitchen Sink - Countertop Organiser
Coselena£8.644.4★
Dish Drying Rack - Small Dish Rack for Kitchen Counter Stainless Steel Dish Drainer with Utensil Holder and Drainboard (Black)
SNTD£12.734.6★
Urackify Dish Drainer Rack Dish Rack for Kitchen Counter Drainer Board Rack Steel Kitchen Sink Drainer Rack with Drainboard Efficient Drainage Dish Rack Drainers with Utensil Holder Grey
Urackify£12.454.5★
What buyers say about dish drainer
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great value”
“As Described”
“Perfect fit”
“sturdy dish rack”
“Assembly was easy”
“Good capacity”
“Once assembled this is solid and well designed”
“cleans well too”
“easy to use”
What buyers complain about
“Big”
“Impossible to put together”
“Not sturdy at all”
“Not impressed for price”
“Furthermore instructions are poor”
“its not the best rack ive had”
“Poor diagram”
“Not as advertised”
“Wrong colour”
“Stability is a bit of an issue too”
Top return reasons
Common questions
- Is dish drainer profitable to sell on Amazon United Kingdom?
- The niche generates £1.9M/yr across 28 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (58/100).
- How competitive is the dish drainer niche?
- 22 brands and 69 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in dish drainer?
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Strength. The return rate is 1.8%.
- When does demand for dish drainer peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the dish drainer niche?
- Listings span £2.73–£24.75; the average listing price is £14.59 (sweet spot $15–$100). The average incumbent carries 2,534 reviews — the moat a new listing must climb.