Dish Drainer
MaybeShoppers spend $1.9M a year here. But demand is soft, at -20.3% this quarter, so Dish Drainer is a Maybe.
- Flapen Score
- 58 / 100Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 5158
- Market size
- £1.9M/yr3.8M searches / yr
- 90-day growth
- -20.3%search demand this quarter
- Competition
- 48%top-5 click share · 22 brands · 69 sellers
Flapen Score
Dish Drainer against its category
The dotted line is the Home & Garden average. Past it, Dish Drainer is stronger. Inside it, weaker.
Market
The Dish Drainer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dish Drainer 3.8M times last year and spent an estimated £1.9M. The top 5 brands take 61% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.
- Searches, last 12 months
- 3.8M
- Growth, 90 days vs prior 90
- -20.3%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £1.9Ma year
- Peak month
- October1.5× the quietest month
- Top search term
- dish drainer rack974K searches a year
02 · Price
A sale here is worth £14.59.
Listings sell for £14.59 on average, from £2.73 to £24.75. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £14.59 that is £36K to £44K a year per listing.
- Average price
- £14.59under the $15 to $100 sweet spot
- Price range
- £2.73–£24.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £36K–£44K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #44 within Racks & Holders. It carries 2,534 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 10.4%
- Average rank
- #44in Racks & Holders
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,534per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 6 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Dish Drainer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kitsure Dish Drainer Rack- Space-Saving Dish Drainer Dish Racks for Kitchen Counter Stainless Steel Kitchen Drying Rack with a Cutlery Holder Large Black
- Price
- £13.46
- Rating
- 4.5/5
- Reviews
- 13,864
- Age
- 3y ago
Multibao Dish Drainer Rack - Space Saving Dish Rack for Kitchen Counter Kitchen Dish Drainer with Utensil Holder Drain Board Cutlery Cup Holder Large Black
- Price
- £11.02
- Rating
- 4.2/5
- Reviews
- 157
- Age
- 9mo ago
Kitsure Dish Drainer Rack - Space-Saving Dish Drainer Dish Racks for Kitchen Counter Stainless Steel Kitchen Drying Rack with a Cutlery Holder 2-Tiers Black
- Price
- £13.34
- Rating
- 4.4/5
- Reviews
- 1,228
- Age
- 2y ago
SavvyStor Dish Drainer Rack - Space Saving Dish Rack for Kitchen Counter Kitchen Dish Drainer with Utensil Holder Drain Board Black
- Price
- £14.94
- Rating
- 4.5/5
- Reviews
- 2,266
- Age
- 1y ago
Kitsure Dish Drainer Rack - Extendable Dish Drainer Multifunctional Dish Rack for Kitchen Counter Anti-Rust Draining Board Rack with Cutlery & Cup Holders 67.8cm x 32.7cm x 14.9cm Black
- Price
- £19.71
- Rating
- 4.4/5
- Reviews
- 6,435
- Age
- 1y ago
Trending
90-day click momentum
Yexati 2 Tier Dish Drying Rack Space Saving Dish Drainer with Utensil Organizer Cutting Board Holder & 3 Hooks Modern Kitchen Dish Rack with Anti-Rust Coating Black
- Price
- £10.71
- Rating
- 4.3/5
- Reviews
- 2,047
- Age
- 8mo ago
romision Two Tier Dish Drainer Rack with Draining Board Black Stainless Steel Washing Up Drainer for Kitchen Sink Auto Drainage Spout Cutlery & Cup Holder Rustproof
- Price
- £15.12
- Rating
- 4.5/5
- Reviews
- 1,604
- Age
- 6mo ago
Coselena 2-Tier Black Dish Drainer Rack - Multifunctional Dish Rack with Utensil Holder & Draining Board - Kitchen Storage Rack - Space-Saving Drainers for Kitchen Sink - Countertop Organiser
- Price
- £8.64
- Rating
- 4.4/5
- Reviews
- 244
- Age
- 2y ago
Dish Drying Rack - Small Dish Rack for Kitchen Counter Stainless Steel Dish Drainer with Utensil Holder and Drainboard (Black)
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 2,087
- Age
- 11mo ago
Urackify Dish Drainer Rack Dish Rack for Kitchen Counter Drainer Board Rack Steel Kitchen Sink Drainer Rack with Drainboard Efficient Drainage Dish Rack Drainers with Utensil Holder Grey
- Price
- £12.45
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 1y ago
Newest
by launch dateromision Two Tier Dish Drainer Rack with Draining Board Black Stainless Steel Washing Up Drainer for Kitchen Sink Auto Drainage Spout Cutlery & Cup Holder Rustproof
- Price
- £15.12
- Rating
- 4.5/5
- Reviews
- 1,604
- Age
- 6mo ago
Yexati 2 Tier Dish Drying Rack Space Saving Dish Drainer with Utensil Organizer Cutting Board Holder & 3 Hooks Modern Kitchen Dish Rack with Anti-Rust Coating Black
- Price
- £10.71
- Rating
- 4.3/5
- Reviews
- 2,047
- Age
- 8mo ago
Multibao Dish Drainer Rack - Space Saving Dish Rack for Kitchen Counter Kitchen Dish Drainer with Utensil Holder Drain Board Cutlery Cup Holder Large Black
- Price
- £11.02
- Rating
- 4.2/5
- Reviews
- 157
- Age
- 9mo ago
Kitsure Dish Drainer Rack - Multi-Functional Dish Rack for Kitchen Counter with Cutlery Holder Rust-Proof Storage Solution Dish Drainer with Rotatable 40.0cm x 30.5cm x 14.0cm Black
- Price
- £12.95
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 9mo ago
MHDCLY Dish Drainer Rack Dish Drying Rack Dish Rack Dish Racks with Drain Board Kitchen Accessories Draining Board Rack with Cutlery Holder Over Sink Stainless Steel 29 x 38cm Black
- Price
- £10.16
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
69
Top-5 brand share
61%
Top 20: 98%
Top-5 click share
48%
Top 20: 90%
Open market
35%
- Kitsure35%
- Multibao9%
- SavvyStor8%
- GHERISN5%
- StowBin5%
- PurKeep4%
Demand
Dish Drainer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Dish Drainer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dish drainer rack974K/yr
- dish rack368K/yr
- draining board rack328K/yr
- dish drainer297K/yr
- sink drainer rack270K/yr
- dish drying rack192K/yr
- plate rack205K/yr
- drying rack kitchen166K/yr
- draining board154K/yr
- sink drainer125K/yr
Reviews and returns
What reviews say buyers love and hate about Dish Drainer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Big
Too small
Doesn't fit
Impossible to put together
Extremely difficult to assemble
A bit tricky to assemble
Not sturdy at all
Flimsy
Very flimsy
Not impressed for price
A little pricey
Too expensive and not worth buying
Furthermore instructions are poor
Instructions not in English
No English instructions
Love
Excellent product
Great quality, easy to put together
the build quality is superb
Great value
Money well spent
Cheap price
As Described
Better than expected
Exactly what I needed
Perfect fit
fits together well as described
Fits more than you expect
sturdy dish rack
Strong and sturdy
Great sturdy rack
Return
1.8% Return rate 74% Fixable by listing
Big
Too small
Doesn't fit
its not the best rack ive had
Very cheaply made also
Disappointing quality
Not sturdy at all
Flimsy
Very flimsy
Impossible to put together
Extremely difficult to assemble
A bit tricky to assemble
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dish Drainer questions
Answered from the same tracked data.