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Dish Cloths

Maybe

An estimated 0.1% of orders come back. But prices span $0.90–$13.03, mostly outside the sweet spot, so Dish Cloths is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£358K/yr487K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
38%top-5 click share · 27 brands · 55 sellers

Flapen Score

Dish Cloths against its category

The dotted line is the Home & Garden average. Past it, Dish Cloths is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dish Cloths market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dish Cloths 487K times last year and spent an estimated £358K. The top 5 brands take 59% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 487K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £358K a year.

Searches, last 12 months
487K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
13.5%
Market size, estimated
£358Ka year
Peak month
January1.3× the quietest month
Top search term
dish cloths213K searches a year

02 · Price

A sale here is worth £5.45.

Listings sell for £5.45 on average, from £0.90 to £13.03. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £5.45 that is £8K to £11K a year per listing.

Average price
£5.45under the $15 to $100 sweet spot
Price range
£0.90–£13.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #229 within Cleaning Supplies. It carries 5,638 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
93%
Out of stock, average day
5.2%
Average rank
#229in Cleaning Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,638per listing
Listings tracked
46

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Dish Cloths products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£11K£21K£32K£43K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

55

Est. top-5 brand share

59%

Top 20: 96%

Est. top-5 click share

38%

Top 20: 76%

Open market

35%

  • Towelogy24%
  • Spontex16%
  • AIDEA8%
  • SYMPHONY TEXTILES UK6%
  • Bronwen Mathews6%
  • Brabantia6%

Demand

Dish Cloths search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dish Cloths search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dish cloths213K/yr
  • dish cloths for washing up69K/yr
  • dishcloths41K/yr
  • dish cloth33K/yr
  • rag35K/yr
  • dish clothes18K/yr
  • washing up cloths15K/yr
  • dishcloth14K/yr
  • dish cloths for kitchen19K/yr
  • dishcloths for kitchen6K/yr

Reviews and returns

What reviews say buyers love and hate about Dish Cloths

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Thickness”
0.1%of orders come back
“they are about as thick as three sheets of paper”
A buyer, on “Thickness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Dish Cloths questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data