dish cloths
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Market size
Good£358K£358K/yr · 487K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,637.76avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Avg price
Bad£5.45avg listing price — sweet spot $15–$100
Price range
Bad£0.90–£13.03cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dish cloths is a £358K/yr Amazon United Kingdom market (487K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
dish cloths market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- £327K–£436K
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #229
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 78%
- Out of stock
- 5.2%
- Avg brand age
- 41 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
55
Top-5 brand share
59%
Top 20: 96%
Top-5 click share
38%
Top 20: 76%
Open market
35%
- Towelogy24%
- Spontex16%
- AIDEA8%
- SYMPHONY TEXTILES UK6%
- Bronwen Mathews6%
- Brabantia6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top dish cloths search terms
- dish cloths213K/yr
- dish cloths for washing up69K/yr
- dishcloths41K/yr
- dish cloth33K/yr
- rag35K/yr
- dish clothes18K/yr
- washing up cloths15K/yr
- dishcloth14K/yr
- dish cloths for kitchen19K/yr
- dishcloths for kitchen6K/yr
Top dish cloths products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Towelogy Heavy Duty Cotton Dish Cloths Extra Large SUPER ABSORBENT Cleaning Scrubbing Washing Drying Rags Kitchen Tea Towels Colour Coded Dishcloths MACHINE WASHABLE 38x40cm (Assorted Pack Of 4)
Towelogy£5.014.4★1,526 rev
Spontex 2 Long Lasting Kitchen Cloths 36 x 36cm
Spontex£2.104.7★1,531 rev
Towelogy 5 Pack Cotton Dish Cloths Waffle Weave White Super Absorbent LINT FREE QUICK DRY Striped Kitchen Tea Towels Dishcloths for Washing Up Machine Washable 35x40cm (White Green/Yellow Stripes)
Towelogy£5.024.5★836 rev
Bronwen Mathews Dish Cloths Cleaning Hygiene 100% Cotton Antibacterial Absorbent Lint Free Cloths Kitchen Towels Washing Up Dishcloths Tea Towels Set Pack of 10
Bronwen Mathews£6.214.4★1,307 rev
Brabantia - Sinkside Microfibre Dish Cloths - Machine Washable - Absorbs 7 Times its Own Weight - for Cleaning Dishes & Countertops - Less Detergent Needed - Set of 2 - Jade Green
Brabantia£2.344.5★878 rev
Newest
by launch date
Lanjue 6 Pieces Dish Cloths 30 * 30cm 3 Colors Kitchen Cloth Reusable Dish Rags Tea Towels Housework Cleaning for Washing Up
Lanjue£4.57217 rev
Towelogy Pack of 6 Microfibre Dishcloths Large 30x30cm Lint-Free Kitchen Cloths For Washing Up and Drying Super Absorbent Dish Cloths
Towelogy£5.7240 rev
Reusable Jumbo Cleaning Cloths Dish Cloths for Washing Up 12 Pack Kitchen Cleaning Cloth Tea Towels for Kitchen Extra Large Dish Cloths for Washing Up Highly Absorbent White (52X38Cm)
The Pure Thread£8.49149 rev
Reusable Jumbo Cleaning Cloths Dish Cloths for Washing Up 12 Pack Kitchen Cleaning Cloth Tea Towels for Kitchen Extra Large Dish Cloths for Washing Up Highly Absorbent White (52X38Cm)
SYMPHONY TEXTILES UK£7.80277 rev
Reusable Jumbo Cleaning Cloths Dish Cloths for Washing Up 20 Pack Kitchen Cleaning Cloth Tea Towels for Kitchen Extra Large Dish Cloths for Washing Up Highly Absorbent White (52X38Cm)
SYMPHONY TEXTILES UK£10.99277 rev
Trending
90-day click momentumTowelogy Pack of 6 Microfibre Dishcloths Large 30x30cm Lint-Free Kitchen Cloths For Washing Up and Drying Super Absorbent Dish Cloths
Towelogy£5.724.7★
Reusable Jumbo Cleaning Cloths Dish Cloths for Washing Up 12 Pack Kitchen Cleaning Cloth Tea Towels for Kitchen Extra Large Dish Cloths for Washing Up Highly Absorbent White (52X38Cm)
SYMPHONY TEXTILES UK£7.804.6★
AIDEA Microfibre Cleaning Cloth Lint Free Washable Pack of 8 30x30cm
AIDEA£3.644.0★
Lanjue 6 Pieces Dish Cloths 30 * 30cm 3 Colors Kitchen Cloth Reusable Dish Rags Tea Towels Housework Cleaning for Washing Up
Lanjue£4.574.2★
Towelogy Jumbo Dish Cloths for Washing Up | Cotton Set of 4-38 x 45cm (White/Red Edges)
Towelogy£4.754.3★
What buyers say about dish cloths
What buyers praise and complain about, mined from review topics.What buyers love
“Decent for general use”
“Good price”
“They are effective for cleaning”
“Just the right size”
“As advertised”
“Very absorbent”
“good material”
“good use when washing”
“Bright colours”
“I love these dishcloths, just the right amount of thickness, really fluffy and the size is perfect, not too big or too small”
What buyers complain about
“they are about as thick as three sheets of paper”
“Not for fit purpose”
“Very poor quality cloths”
“look nothing like the picture”
“Not the material I expected”
“Not worth the cost”
“its not good for cleaning”
“Do not absorb”
“Very thin”
“The thinnest, flimsiest, scraggy cloths ever”
Top return reasons
Common questions
- Is dish cloths profitable to sell on Amazon United Kingdom?
- The niche generates £358K/yr across 46 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the dish cloths niche?
- 27 brands and 55 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in dish cloths?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 0.1%.
- When does demand for dish cloths peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the dish cloths niche?
- Listings span £0.90–£13.03; the average listing price is £5.45 (sweet spot $15–$100). The average incumbent carries 5,638 reviews — the moat a new listing must climb.