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Dish Cloths

Maybe

Returns run at only 0.1% of orders. But prices span $0.90–$13.03, mostly outside the sweet spot, so Dish Cloths is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£358K/yr487K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
38%top-5 click share · 27 brands · 55 sellers

Flapen Score

Dish Cloths against its category

The dotted line is the Home & Garden average. Past it, Dish Cloths is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dish Cloths market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dish Cloths 487K times last year and spent an estimated £358K. The top 5 brands take 59% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

13.5% of searches ended in a purchase last week.

Shoppers searched for this 487K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £358K a year.

Searches, last 12 months
487K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
13.5%
Market size, estimated
£358Ka year
Peak month
January1.3× the quietest month
Top search term
dish cloths213K searches a year

02 · Price

A sale here is worth £5.45.

Listings sell for £5.45 on average, from £0.90 to £13.03. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £5.45 that is £8K to £11K a year per listing.

Average price
£5.45under the $15 to $100 sweet spot
Price range
£0.90–£13.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #229 within Cleaning Supplies. It carries 5,638 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
93%
Out of stock, average day
5.2%
Average rank
#229in Cleaning Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,638per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Dish Cloths products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£11K£21K£32K£43K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

55

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

38%

Top 20: 76%

Open market

35%

  • Towelogy24%
  • Spontex16%
  • AIDEA8%
  • SYMPHONY TEXTILES UK6%
  • Bronwen Mathews6%
  • Brabantia6%

Demand

Dish Cloths search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dish Cloths search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dish cloths213K/yr
  • dish cloths for washing up69K/yr
  • dishcloths41K/yr
  • dish cloth33K/yr
  • rag35K/yr
  • dish clothes18K/yr
  • washing up cloths15K/yr
  • dishcloth14K/yr
  • dish cloths for kitchen19K/yr
  • dishcloths for kitchen6K/yr

Reviews and returns

What reviews say buyers love and hate about Dish Cloths

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness25%−0.34

they are about as thick as three sheets of paper

Not very thick

Not as thick as I expected

Size-Overall19%−0.06

Not for fit purpose

To small

Larger than I expected

Quality-Overall17%+0.20

Very poor quality cloths

Awful quality

Cheap and pathetic quality

Advertised Vs Actual Product6%

look nothing like the picture

Look nothing like the photo

False description

Material Quality6%−0.03

Not the material I expected

material is very thin

cheap material

Love

Quality-Overall21%+0.20

Decent for general use

Decent quality

Very good quality and very soft

Value For Money14%+1.02

Good price

Value for money

Amazing value

Ease Of Cleaning11%+1.13

They are effective for cleaning

great for cleaning

Cleans well

Size-Overall9%−0.06

Just the right size

Good size not too big

I love the size

Advertised Vs Actual Product8%

As advertised

better than expected

As described

Return

0.1% Return rate 41% Fixable by listing

Size-Overall31%█▅▆▄▄▇

Not for fit purpose

To small

Larger than I expected

Quality-Overall20%▄█▄▇█▆

Very poor quality cloths

Awful quality

Cheap and pathetic quality

Thin18%██▆▇▄▅

Very thin

These are extremely thin and quite small

Little bit thin

Material Quality8%▃▄▃▆█▆

Not the material I expected

material is very thin

cheap material

Advertised Vs Actual Product5%▄▃▄▂█▄

look nothing like the picture

Look nothing like the photo

False description

FAQ

Common Dish Cloths questions

Answered from the same tracked data.