Dish Cloths
MaybeReturns run at only 0.1% of orders. But prices span $0.90–$13.03, mostly outside the sweet spot, so Dish Cloths is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £358K/yr487K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 38%top-5 click share · 27 brands · 55 sellers
Flapen Score
Dish Cloths against its category
The dotted line is the Home & Garden average. Past it, Dish Cloths is stronger. Inside it, weaker.
Market
The Dish Cloths market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dish Cloths 487K times last year and spent an estimated £358K. The top 5 brands take 59% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
13.5% of searches ended in a purchase last week.
Shoppers searched for this 487K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £358K a year.
- Searches, last 12 months
- 487K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 13.5%
- Market size, estimated
- £358Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- dish cloths213K searches a year
02 · Price
A sale here is worth £5.45.
Listings sell for £5.45 on average, from £0.90 to £13.03. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £5.45 that is £8K to £11K a year per listing.
- Average price
- £5.45under the $15 to $100 sweet spot
- Price range
- £0.90–£13.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £8K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #229 within Cleaning Supplies. It carries 5,638 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 93%
- Out of stock, average day
- 5.2%
- Average rank
- #229in Cleaning Supplies
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,638per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Dish Cloths products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Towelogy Heavy Duty Cotton Dish Cloths Extra Large SUPER ABSORBENT Cleaning Scrubbing Washing Drying Rags Kitchen Tea Towels Colour Coded Dishcloths MACHINE WASHABLE 38x40cm (Assorted Pack Of 4)
- Price
- £5.01
- Rating
- 4.4/5
- Reviews
- 1,526
- Age
- 6y ago

Spontex 2 Long Lasting Kitchen Cloths 36 x 36cm
- Price
- £2.10
- Rating
- 4.7/5
- Reviews
- 1,531
- Age
- 13y ago

Towelogy 5 Pack Cotton Dish Cloths Waffle Weave White Super Absorbent LINT FREE QUICK DRY Striped Kitchen Tea Towels Dishcloths for Washing Up Machine Washable 35x40cm (White Green/Yellow Stripes)
- Price
- £5.02
- Rating
- 4.5/5
- Reviews
- 836
- Age
- 6y ago

Bronwen Mathews Dish Cloths Cleaning Hygiene 100% Cotton Antibacterial Absorbent Lint Free Cloths Kitchen Towels Washing Up Dishcloths Tea Towels Set Pack of 10
- Price
- £6.21
- Rating
- 4.4/5
- Reviews
- 1,307
- Age
- 6y ago

Brabantia - Sinkside Microfibre Dish Cloths - Machine Washable - Absorbs 7 Times its Own Weight - for Cleaning Dishes & Countertops - Less Detergent Needed - Set of 2 - Jade Green
- Price
- £2.34
- Rating
- 4.5/5
- Reviews
- 878
- Age
- 3y ago
Trending
90-day click momentum
Towelogy Pack of 6 Microfibre Dishcloths Large 30x30cm Lint-Free Kitchen Cloths For Washing Up and Drying Super Absorbent Dish Cloths
- Price
- £5.72
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 1y ago

Reusable Jumbo Cleaning Cloths Dish Cloths for Washing Up 12 Pack Kitchen Cleaning Cloth Tea Towels for Kitchen Extra Large Dish Cloths for Washing Up Highly Absorbent White (52X38Cm)
- Price
- £7.80
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 1y ago

AIDEA Microfibre Cleaning Cloth Lint Free Washable Pack of 8 30x30cm
- Price
- £3.64
- Rating
- 4.0/5
- Reviews
- 51,459
- Age
- 6y ago

Lanjue 6 Pieces Dish Cloths 30 * 30cm 3 Colors Kitchen Cloth Reusable Dish Rags Tea Towels Housework Cleaning for Washing Up
- Price
- £4.57
- Rating
- 4.2/5
- Reviews
- 217
- Age
- 10mo ago

Towelogy Jumbo Dish Cloths for Washing Up | Cotton Set of 4-38 x 45cm (White/Red Edges)
- Price
- £4.75
- Rating
- 4.3/5
- Reviews
- 191
- Age
- 3y ago
Newest
by launch date
Lanjue 6 Pieces Dish Cloths 30 * 30cm 3 Colors Kitchen Cloth Reusable Dish Rags Tea Towels Housework Cleaning for Washing Up
- Price
- £4.57
- Rating
- 4.2/5
- Reviews
- 217
- Age
- 10mo ago

Towelogy Pack of 6 Microfibre Dishcloths Large 30x30cm Lint-Free Kitchen Cloths For Washing Up and Drying Super Absorbent Dish Cloths
- Price
- £5.72
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 1y ago

Reusable Jumbo Cleaning Cloths Dish Cloths for Washing Up 12 Pack Kitchen Cleaning Cloth Tea Towels for Kitchen Extra Large Dish Cloths for Washing Up Highly Absorbent White (52X38Cm)
- Price
- £8.49
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 1y ago

Reusable Jumbo Cleaning Cloths Dish Cloths for Washing Up 12 Pack Kitchen Cleaning Cloth Tea Towels for Kitchen Extra Large Dish Cloths for Washing Up Highly Absorbent White (52X38Cm)
- Price
- £7.80
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 1y ago

Reusable Jumbo Cleaning Cloths Dish Cloths for Washing Up 20 Pack Kitchen Cleaning Cloth Tea Towels for Kitchen Extra Large Dish Cloths for Washing Up Highly Absorbent White (52X38Cm)
- Price
- £10.99
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
27 rising
Sellers
55
Top-5 brand share
59%
Top 20: 96%
Top-5 click share
38%
Top 20: 76%
Open market
35%
- Towelogy24%
- Spontex16%
- AIDEA8%
- SYMPHONY TEXTILES UK6%
- Bronwen Mathews6%
- Brabantia6%
Demand
Dish Cloths search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Dish Cloths search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dish cloths213K/yr
- dish cloths for washing up69K/yr
- dishcloths41K/yr
- dish cloth33K/yr
- rag35K/yr
- dish clothes18K/yr
- washing up cloths15K/yr
- dishcloth14K/yr
- dish cloths for kitchen19K/yr
- dishcloths for kitchen6K/yr
Reviews and returns
What reviews say buyers love and hate about Dish Cloths
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
they are about as thick as three sheets of paper
Not very thick
Not as thick as I expected
Not for fit purpose
To small
Larger than I expected
Very poor quality cloths
Awful quality
Cheap and pathetic quality
look nothing like the picture
Look nothing like the photo
False description
Not the material I expected
material is very thin
cheap material
Love
Decent for general use
Decent quality
Very good quality and very soft
Good price
Value for money
Amazing value
They are effective for cleaning
great for cleaning
Cleans well
Just the right size
Good size not too big
I love the size
As advertised
better than expected
As described
Return
0.1% Return rate 41% Fixable by listing
Not for fit purpose
To small
Larger than I expected
Very poor quality cloths
Awful quality
Cheap and pathetic quality
Very thin
These are extremely thin and quite small
Little bit thin
Not the material I expected
material is very thin
cheap material
look nothing like the picture
Look nothing like the photo
False description
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dish Cloths questions
Answered from the same tracked data.









