Dish
MaybeAn estimated 0.9% of orders come back. But shoppers spend an estimated $26K a year here, so Dish is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £26K/yr124K searches / yr
- 90-day growth
- -36.5%search demand this quarter
- Competition
- 26%top-5 click share · 39 brands · 89 sellers
Flapen Score
Dish against its category
The dotted line is the Home & Garden average. Past it, Dish is stronger. Inside it, weaker.
Market
The Dish market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dish 124K times last year and spent an estimated £26K. The top 5 brands take 40% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- -36.5%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £26Ka year
- Top search term
- dish41K searches a year
02 · Price
A sale here is worth £15.22.
Listings sell for £15.22 on average, from £1.83 to £50.41. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £15.22 that is £0 to £2K a year per listing.
- Average price
- £15.22inside the $15 to $100 sweet spot
- Price range
- £1.83–£50.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #1,149 within Bakeware. It carries 1,557 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 96%
- Out of stock, average day
- 10.8%
- Average rank
- #1,149in Bakeware
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,557per listing
- Listings tracked
- 69
04 · Newcomers
0 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Dish products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
white Small Ceramics Rectangular Baking Dishes with Handle for Oven Ceramic Baking Pan Lasagna Casserole Pan Individual Bakeware 9x5 inch
- Price
- £8.07
- Rating
- 4.2/5
- Reviews
- 712
- Age
- 6y ago

Pyrex 8023510 Set of 3 Borosilicate Glass Oven Plates Extreme Resistance Made in France
- Price
- £17.88
- Rating
- 4.8/5
- Reviews
- 5,951
- Age
- 8y ago

Ceramic Baking Dishes set of 4 Square Baking Dishes Small Baking Dish for Air Fryer Ceramic Bakeware with Handles Oven & Microwave Safe
- Price
- £11.86
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago

MasterClass Smart Ceramic Baking Tray Robust with PTFE PFOA and BPA Free Non Stick Carbon Steel 40 x 27cm Large Stackable Cookie Sheet
- Price
- £11.98
- Rating
- 4.5/5
- Reviews
- 386
- Age
- 5y ago

Stanley Rogers Ceramabake Healthy Non-Stick Ceramic Baking Tray Bake Without PFAS PTFE PFOS PFOA Cadmium & Lead Oven Tray for Cookies Roasting Veg and Everyday Baking 34x24x1.5cm
- Price
- £11.43
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Morrisons White Ceramic Rectangular Roaster 31 Cm
- Price
- £4.64
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 5y ago

Ceramic Baking Dishes Set of 4 - Square Individual Pie Dishes - 400 ml Small Oven Dish with Handle - Ceramic Bakeware for Air Fryer
- Price
- £13.36
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago

HONGBAKE Non Stick Ceramic Baking Tray Set of 3 Heavy Duty Aluminized Steel Oven Trays - PFOA/PTFE Free Baking Sheets for Oven with Silicone Handles Professional Bakeware Set
- Price
- £28.90
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 8mo ago

Ceramic Baking Dishes set of 4 Square Baking Dishes Small Baking Dish for Air Fryer Ceramic Bakeware with Handles Oven & Microwave Safe
- Price
- £11.86
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago

Ceramic Baking Dish Square Baking Dishes Lasagne Dishes 600 ml Small Baking Dish for Air Fryer Bakeware with Handles for Lasagne Pies Casserole Tapas
- Price
- £11.50
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 1y ago
Newest
by launch date
HONGBAKE Non Stick Ceramic Baking Tray Set of 3 Heavy Duty Aluminized Steel Oven Trays - PFOA/PTFE Free Baking Sheets for Oven with Silicone Handles Professional Bakeware Set
- Price
- £28.90
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 8mo ago

Stanley Rogers Ceramabake Healthy Non-Stick Ceramic Baking Tray Bake Without PFAS PTFE PFOS PFOA Cadmium & Lead Oven Tray for Cookies Roasting Veg and Everyday Baking 34x24x1.5cm
- Price
- £11.43
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 10mo ago

Ceramic Baking Dishes Set of 4 - Square Individual Pie Dishes - 400 ml Small Oven Dish with Handle - Ceramic Bakeware for Air Fryer
- Price
- £13.36
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago

Ceramic Baking Dishes set of 4 Square Baking Dishes Small Baking Dish for Air Fryer Ceramic Bakeware with Handles Oven & Microwave Safe
- Price
- £11.86
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago

Stanley Rogers Ceramabake Healthy Non-Stick Ceramic Baking Tray Oven Tray Bake Without PFAS PTFE PFOS PFOA Cadmium & Lead. Ideal for Roasting Baking and Everyday Cooking 23x16x2cm
- Price
- £6.62
- Rating
- 4.1/5
- Reviews
- 54
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
39 falling
Sellers
89
Est. top-5 brand share
40%
Top 20: 86%
Est. top-5 click share
26%
Top 20: 64%
Open market
55%
- Pyrex10%
- Stanley Rogers9%
- HCHLQLZ8%
- MALACASA7%
- Mason Cash6%
- MasterClass5%
Demand
Dish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.2× · 7 of 12 months tracked
Search terms
Top Dish search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dish41K/yr
- small oven dish21K/yr
- ceramic baking tray16K/yr
- small baking dish11K/yr
- oven dish set9K/yr
- ceramic oven tray6K/yr
- ovenware5K/yr
- oven to table serving dishes6K/yr
- casserole dish set5K/yr
- oven bowl4K/yr
Reviews and returns
What reviews say buyers love and hate about Dish
We read the reviews and the return reasons for every product selling here.
“much bigger overall”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dish questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









