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Dish

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $26K a year here, so Dish is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£26K/yr124K searches / yr
90-day growth
-36.5%search demand this quarter
Competition
26%top-5 click share · 39 brands · 89 sellers

Flapen Score

Dish against its category

The dotted line is the Home & Garden average. Past it, Dish is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dish 124K times last year and spent an estimated £26K. The top 5 brands take 40% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-36.5%
Conversion, latest week
1.4%
Market size, estimated
£26Ka year
Top search term
dish41K searches a year

02 · Price

A sale here is worth £15.22.

Listings sell for £15.22 on average, from £1.83 to £50.41. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £15.22 that is £0 to £2K a year per listing.

Average price
£15.22inside the $15 to $100 sweet spot
Price range
£1.83–£50.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #1,149 within Bakeware. It carries 1,557 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
96%
Out of stock, average day
10.8%
Average rank
#1,149in Bakeware
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,557per listing
Listings tracked
69

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Dish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£529£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

89

Top-5 brand share

40%

Top 20: 86%

Top-5 click share

26%

Top 20: 64%

Open market

55%

  • Pyrex10%
  • Stanley Rogers9%
  • HCHLQLZ8%
  • MALACASA7%
  • Mason Cash6%
  • MasterClass5%

Demand

Dish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.2× · 7 of 12 months tracked

Search terms

Top Dish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dish41K/yr
  • small oven dish21K/yr
  • ceramic baking tray16K/yr
  • small baking dish11K/yr
  • oven dish set9K/yr
  • ceramic oven tray6K/yr
  • ovenware5K/yr
  • oven to table serving dishes6K/yr
  • casserole dish set5K/yr
  • oven bowl4K/yr

Reviews and returns

What reviews say buyers love and hate about Dish

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall34%−0.15

much bigger overall

Sizing incorrect

Bit small

Durability6%−0.03

2 broke

Not very durable

Failed after first use

Quality-Overall5%+0.74

Poor Quality: Cracks

Not as good as it could have been

Low quality

Value For Money4%+1.25

Just a little bit pricey

Expensive

NOT WORTH £15 for 2

Weight Heavy4%

a tiny bit on the heavy side for their size

quite heavy

although they are a bit heavy

Love

Quality-Overall20%+0.74

very good quality very nice trays

Good quality and ideal gift

Excellent Product

Value For Money14%+1.25

Excellent value

Good Value

value for money

Size-Overall14%−0.15

Perfect portion size

Good size

Right size for us

Ease Of Cleaning7%+0.45

Easy to wash

Cleans really well

Cleans easy

Advertised Vs Actual Product7%+0.70

does the job

Just what I needed

As described

Return

0.9% Return rate 86% Fixable by listing

Size-Overall78%▇▇██▇▇

much bigger overall

Sizing incorrect

Bit small

Defective Material/Parts5%▆▇▅▃█▄
Material Quality2%▂▄▂▃▅█
Quality-Overall2%█▂▃▃▂▃

Poor Quality: Cracks

Not as good as it could have been

Low quality

Advertised Vs Actual Product2%▇▃▃▅█▂

FAQ

Common Dish questions

Answered from the same tracked data.