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Dish

Maybe

An estimated 0.9% of orders come back. But shoppers spend an estimated $26K a year here, so Dish is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£26K/yr124K searches / yr
90-day growth
-36.5%search demand this quarter
Competition
26%top-5 click share · 39 brands · 89 sellers

Flapen Score

Dish against its category

The dotted line is the Home & Garden average. Past it, Dish is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dish 124K times last year and spent an estimated £26K. The top 5 brands take 40% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-36.5%
Conversion, latest week
1.4%
Market size, estimated
£26Ka year
Top search term
dish41K searches a year

02 · Price

A sale here is worth £15.22.

Listings sell for £15.22 on average, from £1.83 to £50.41. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £15.22 that is £0 to £2K a year per listing.

Average price
£15.22inside the $15 to $100 sweet spot
Price range
£1.83–£50.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #1,149 within Bakeware. It carries 1,557 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
96%
Out of stock, average day
10.8%
Average rank
#1,149in Bakeware
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,557per listing
Listings tracked
69

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Dish products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£529£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

89

Est. top-5 brand share

40%

Top 20: 86%

Est. top-5 click share

26%

Top 20: 64%

Open market

55%

  • Pyrex10%
  • Stanley Rogers9%
  • HCHLQLZ8%
  • MALACASA7%
  • Mason Cash6%
  • MasterClass5%

Demand

Dish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.2× · 7 of 12 months tracked

Search terms

Top Dish search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dish41K/yr
  • small oven dish21K/yr
  • ceramic baking tray16K/yr
  • small baking dish11K/yr
  • oven dish set9K/yr
  • ceramic oven tray6K/yr
  • ovenware5K/yr
  • oven to table serving dishes6K/yr
  • casserole dish set5K/yr
  • oven bowl4K/yr

Reviews and returns

What reviews say buyers love and hate about Dish

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Size-Overall”
0.9%of orders come back
“much bigger overall”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dish questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data