Dish
MaybeReturns run at only 0.9% of orders. But shoppers spend only $26K a year here, so Dish is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £26K/yr124K searches / yr
- 90-day growth
- -36.5%search demand this quarter
- Competition
- 26%top-5 click share · 39 brands · 89 sellers
Flapen Score
Dish against its category
The dotted line is the Home & Garden average. Past it, Dish is stronger. Inside it, weaker.
Market
The Dish market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dish 124K times last year and spent an estimated £26K. The top 5 brands take 40% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- -36.5%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £26Ka year
- Top search term
- dish41K searches a year
02 · Price
A sale here is worth £15.22.
Listings sell for £15.22 on average, from £1.83 to £50.41. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £15.22 that is £0 to £2K a year per listing.
- Average price
- £15.22inside the $15 to $100 sweet spot
- Price range
- £1.83–£50.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #1,149 within Bakeware. It carries 1,557 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 96%
- Out of stock, average day
- 10.8%
- Average rank
- #1,149in Bakeware
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,557per listing
- Listings tracked
- 69
04 · Newcomers
Amazon counts 0 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Dish products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
white Small Ceramics Rectangular Baking Dishes with Handle for Oven Ceramic Baking Pan Lasagna Casserole Pan Individual Bakeware 9x5 inch
- Price
- £8.07
- Rating
- 4.2/5
- Reviews
- 712
- Age
- 6y ago

Pyrex 8023510 Set of 3 Borosilicate Glass Oven Plates Extreme Resistance Made in France
- Price
- £17.88
- Rating
- 4.8/5
- Reviews
- 5,951
- Age
- 8y ago

Ceramic Baking Dishes set of 4 Square Baking Dishes Small Baking Dish for Air Fryer Ceramic Bakeware with Handles Oven & Microwave Safe
- Price
- £11.86
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago

MasterClass Smart Ceramic Baking Tray Robust with PTFE PFOA and BPA Free Non Stick Carbon Steel 40 x 27cm Large Stackable Cookie Sheet
- Price
- £11.98
- Rating
- 4.5/5
- Reviews
- 386
- Age
- 5y ago

Stanley Rogers Ceramabake Healthy Non-Stick Ceramic Baking Tray Bake Without PFAS PTFE PFOS PFOA Cadmium & Lead Oven Tray for Cookies Roasting Veg and Everyday Baking 34x24x1.5cm
- Price
- £11.43
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 10mo ago
Trending
90-day click momentum
Morrisons White Ceramic Rectangular Roaster 31 Cm
- Price
- £4.64
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 5y ago

Ceramic Baking Dishes Set of 4 - Square Individual Pie Dishes - 400 ml Small Oven Dish with Handle - Ceramic Bakeware for Air Fryer
- Price
- £13.36
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago

HONGBAKE Non Stick Ceramic Baking Tray Set of 3 Heavy Duty Aluminized Steel Oven Trays - PFOA/PTFE Free Baking Sheets for Oven with Silicone Handles Professional Bakeware Set
- Price
- £28.90
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 8mo ago

Ceramic Baking Dishes set of 4 Square Baking Dishes Small Baking Dish for Air Fryer Ceramic Bakeware with Handles Oven & Microwave Safe
- Price
- £11.86
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago

Ceramic Baking Dish Square Baking Dishes Lasagne Dishes 600 ml Small Baking Dish for Air Fryer Bakeware with Handles for Lasagne Pies Casserole Tapas
- Price
- £11.50
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 1y ago
Newest
by launch date
HONGBAKE Non Stick Ceramic Baking Tray Set of 3 Heavy Duty Aluminized Steel Oven Trays - PFOA/PTFE Free Baking Sheets for Oven with Silicone Handles Professional Bakeware Set
- Price
- £28.90
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 8mo ago

Stanley Rogers Ceramabake Healthy Non-Stick Ceramic Baking Tray Bake Without PFAS PTFE PFOS PFOA Cadmium & Lead Oven Tray for Cookies Roasting Veg and Everyday Baking 34x24x1.5cm
- Price
- £11.43
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 10mo ago

Ceramic Baking Dishes Set of 4 - Square Individual Pie Dishes - 400 ml Small Oven Dish with Handle - Ceramic Bakeware for Air Fryer
- Price
- £13.36
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago

Ceramic Baking Dishes set of 4 Square Baking Dishes Small Baking Dish for Air Fryer Ceramic Bakeware with Handles Oven & Microwave Safe
- Price
- £11.86
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago

Stanley Rogers Ceramabake Healthy Non-Stick Ceramic Baking Tray Oven Tray Bake Without PFAS PTFE PFOS PFOA Cadmium & Lead. Ideal for Roasting Baking and Everyday Cooking 23x16x2cm
- Price
- £6.62
- Rating
- 4.1/5
- Reviews
- 54
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
39 falling
Sellers
89
Top-5 brand share
40%
Top 20: 86%
Top-5 click share
26%
Top 20: 64%
Open market
55%
- Pyrex10%
- Stanley Rogers9%
- HCHLQLZ8%
- MALACASA7%
- Mason Cash6%
- MasterClass5%
Demand
Dish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.2× · 7 of 12 months tracked
Search terms
Top Dish search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dish41K/yr
- small oven dish21K/yr
- ceramic baking tray16K/yr
- small baking dish11K/yr
- oven dish set9K/yr
- ceramic oven tray6K/yr
- ovenware5K/yr
- oven to table serving dishes6K/yr
- casserole dish set5K/yr
- oven bowl4K/yr
Reviews and returns
What reviews say buyers love and hate about Dish
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
much bigger overall
Sizing incorrect
Bit small
2 broke
Not very durable
Failed after first use
Poor Quality: Cracks
Not as good as it could have been
Low quality
Just a little bit pricey
Expensive
NOT WORTH £15 for 2
a tiny bit on the heavy side for their size
quite heavy
although they are a bit heavy
Love
very good quality very nice trays
Good quality and ideal gift
Excellent Product
Excellent value
Good Value
value for money
Perfect portion size
Good size
Right size for us
Easy to wash
Cleans really well
Cleans easy
does the job
Just what I needed
As described
Return
0.9% Return rate 86% Fixable by listing
much bigger overall
Sizing incorrect
Bit small
Poor Quality: Cracks
Not as good as it could have been
Low quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dish questions
Answered from the same tracked data.









