Dish
Dish shows low returns (0.9%), but a small market ($26K/yr) keeps it on the watch list.
Flapen Score
Is Dish profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dish is a £26K/yr Amazon United Kingdom market (124K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 52/100.
Dish: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -36.5% over the last 90 days and 1.4% of searches end in a purchase.
£26K
revenue / yr
Who owns the niche?
The top 5 brands hold 40% of demand, so 60% of the market is open.
60%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 69 products
Top Dish products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
white Small Ceramics Rectangular Baking Dishes with Handle for Oven Ceramic Baking Pan Lasagna Casserole Pan Individual Bakeware 9x5 inch
- Price
- £8.07
- Rating
- 4.2/5
- Reviews
- 712
- Age
- 6y ago
Pyrex 8023510 Set of 3 Borosilicate Glass Oven Plates Extreme Resistance Made in France
- Price
- £17.88
- Rating
- 4.8/5
- Reviews
- 5,951
- Age
- 8y ago
Ceramic Baking Dishes set of 4 Square Baking Dishes Small Baking Dish for Air Fryer Ceramic Bakeware with Handles Oven & Microwave Safe
- Price
- £11.86
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago
MasterClass Smart Ceramic Baking Tray Robust with PTFE PFOA and BPA Free Non Stick Carbon Steel 40 x 27cm Large Stackable Cookie Sheet
- Price
- £11.98
- Rating
- 4.5/5
- Reviews
- 386
- Age
- 5y ago
Stanley Rogers Ceramabake Healthy Non-Stick Ceramic Baking Tray Bake Without PFAS PTFE PFOS PFOA Cadmium & Lead Oven Tray for Cookies Roasting Veg and Everyday Baking 34x24x1.5cm
- Price
- £11.43
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 10mo ago
Trending
90-day click momentum
Morrisons White Ceramic Rectangular Roaster 31 Cm
- Price
- £4.64
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 5y ago
Ceramic Baking Dishes Set of 4 - Square Individual Pie Dishes - 400 ml Small Oven Dish with Handle - Ceramic Bakeware for Air Fryer
- Price
- £13.36
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
HONGBAKE Non Stick Ceramic Baking Tray Set of 3 Heavy Duty Aluminized Steel Oven Trays - PFOA/PTFE Free Baking Sheets for Oven with Silicone Handles Professional Bakeware Set
- Price
- £28.90
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 8mo ago
Ceramic Baking Dishes set of 4 Square Baking Dishes Small Baking Dish for Air Fryer Ceramic Bakeware with Handles Oven & Microwave Safe
- Price
- £11.86
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago
Ceramic Baking Dish Square Baking Dishes Lasagne Dishes 600 ml Small Baking Dish for Air Fryer Bakeware with Handles for Lasagne Pies Casserole Tapas
- Price
- £11.50
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 1y ago
Newest
by launch dateHONGBAKE Non Stick Ceramic Baking Tray Set of 3 Heavy Duty Aluminized Steel Oven Trays - PFOA/PTFE Free Baking Sheets for Oven with Silicone Handles Professional Bakeware Set
- Price
- £28.90
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 8mo ago
Stanley Rogers Ceramabake Healthy Non-Stick Ceramic Baking Tray Bake Without PFAS PTFE PFOS PFOA Cadmium & Lead Oven Tray for Cookies Roasting Veg and Everyday Baking 34x24x1.5cm
- Price
- £11.43
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 10mo ago
Ceramic Baking Dishes Set of 4 - Square Individual Pie Dishes - 400 ml Small Oven Dish with Handle - Ceramic Bakeware for Air Fryer
- Price
- £13.36
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
Ceramic Baking Dishes set of 4 Square Baking Dishes Small Baking Dish for Air Fryer Ceramic Bakeware with Handles Oven & Microwave Safe
- Price
- £11.86
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago
Stanley Rogers Ceramabake Healthy Non-Stick Ceramic Baking Tray Oven Tray Bake Without PFAS PTFE PFOS PFOA Cadmium & Lead. Ideal for Roasting Baking and Everyday Cooking 23x16x2cm
- Price
- £6.62
- Rating
- 4.1/5
- Reviews
- 54
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
Brands
39 falling
Sellers
89
Top-5 brand share
40%
Top 20: 86%
Top-5 click share
26%
Top 20: 64%
Open market
55%
- Pyrex10%
- Stanley Rogers9%
- HCHLQLZ8%
- MALACASA7%
- Mason Cash6%
- MasterClass5%
Dish demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Dish search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dish41K/yr
- small oven dish21K/yr
- ceramic baking tray16K/yr
- small baking dish11K/yr
- oven dish set9K/yr
- ceramic oven tray6K/yr
- ovenware5K/yr
- oven to table serving dishes6K/yr
- casserole dish set5K/yr
- oven bowl4K/yr
What reviews say buyers love and hate about Dish
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“very good quality very nice trays”
“Excellent value”
“Perfect portion size”
“Easy to wash”
“does the job”
What buyers complain about
64% of reviews“much bigger overall”
“2 broke”
“Poor Quality: Cracks”
“Just a little bit pricey”
“a tiny bit on the heavy side for their size”
Dish return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
86%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dish questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
