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Disco Ball Decorations

Maybe

The top 5 brands take only 27% of clicks. But shoppers spend only $54K a year here, so Disco Ball Decorations is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£54K/yr173K searches / yr
90-day growth
+13.2%search demand this quarter
Competition
23%top-5 click share · 73 brands · 85 sellers

Flapen Score

Disco Ball Decorations against its category

The dotted line is the Home & Garden average. Past it, Disco Ball Decorations is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disco Ball Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Disco Ball Decorations 173K times last year and spent an estimated £54K. The top 5 brands take 27% of clicks. Demand peaks in Jan–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
+13.2%
Conversion, latest week
3.9%
Market size, estimated
£54Ka year
Peak month
January2.2× the quietest month
Top search term
disco ball decorations73K searches a year

02 · Price

A sale here is worth £7.86.

Listings sell for £7.86 on average, from £3.13 to £17.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £7.86 that is £0 to £786 a year per listing.

Average price
£7.86under the $15 to $100 sweet spot
Price range
£3.13–£17.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£786
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #674 within Party Supplies. It carries 527 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
99%
Out of stock, average day
10.6%
Average rank
#674in Party Supplies
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
527per listing
Listings tracked
87

04 · Newcomers

Amazon counts 1 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Disco Ball Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

73 falling

Sellers

85

Top-5 brand share

27%

Top 20: 64%

Top-5 click share

23%

Top 20: 58%

Open market

69%

  • Kaluofan7%
  • PAUBLLON6%
  • kofihety5%
  • YFHUVB5%
  • YTEWFGL4%
  • Lusofie4%

Demand

Disco Ball Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Disco Ball Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disco ball decorations73K/yr
  • disco party decorations34K/yr
  • disco decorations19K/yr
  • disco party11K/yr
  • disco ball decor7K/yr
  • disco themed party decorations6K/yr
  • disco decorations party6K/yr
  • disco balls decorations5K/yr
  • glitter ball decorations7K/yr
  • disco ball table decorations4K/yr

Reviews and returns

What reviews say buyers love and hate about Disco Ball Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.08

Cheap poorly made

Poor quality

Cheap quality

Advertised Vs Actual Product10%−0.09

Doesn't look like the photo at all

Misleading

Nothing like the picture - dont get

Size-Overall8%+0.89

Didnt fit our door

Small

This is a bag of small

Adhesion/Stickiness6%−0.05

another the stick had come off

the adhesive tape doesnt really stick on properly

Not even properly glued in

Remote Control5%−0.02

Faulty remote

Had to return as remote did not work

Remote didnt work

Love

Brightness/Shine/Glow17%+1.70

Sparkling

Lovely light good build easy to use

Lights are brilliant

Value For Money16%+1.22

Great price

It is value for money

Amazing Value

Quality-Overall13%−0.08

Great items

Good quality balloons

Good quality

Size-Overall11%+0.89

Just the right size

good amount of different sized balls for the price

Great for its price and size

Fun/Entertainment Experience5%+0.07

Hours for fun for my youngest as she played with different sequences of lights in the day & night

Great fun especially for kids

Good fun

Return

1.5% Return rate 46% Fixable by listing

Size-Overall30%▆▆█▇▇█

Didnt fit our door

Small

This is a bag of small

Quality-Overall12%▇▇▅█▅▅

Cheap poorly made

Poor quality

Cheap quality

Defective Material/Parts11%▇▆▅▆▅█
Functionality-Overall9%█▅▄▄▅▄

it doesnt work

Dont rely on them for functions

mine stopped working soon

Advertised Vs Actual Product6%▂▅▄▇█▅

Doesn't look like the photo at all

Misleading

Nothing like the picture - dont get

FAQ

Common Disco Ball Decorations questions

Answered from the same tracked data.