Directors Chair

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +98.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months

121K

Growth, 90 days vs prior 90

+98.4%

Conversion, latest week

1.4%

Market size, estimated

£70Ka year

Peak month

July3.1× the quietest month

Top search term

directors chairs folding32K searches a year

Listings sell for £42.33 on average, from £11.20 to £76.34. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £42.33 that is £0 to £4K a year per listing.

Average price

£42.33inside the $15 to $100 sweet spot

Price range

£11.20–£76.34

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£4K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #202 within Furniture. It carries 637 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

46%

Out of stock, average day

21.4%

Average rank

#202in Furniture

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

637per listing

Listings tracked

41

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months