directors chair
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£42.33avg listing price — sweet spot $15–$100
Growth
Great+98.4%90-day search growth — must beat 0% to launch
Price range
Great£11.20–£76.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good636.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad£70K£70K/yr · 121K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, directors chair is a £70K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 66/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
directors chair market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £53K–£63K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #202
- Page quality
- 0%
- Prime
- 46%
- Sponsored
- 78%
- Out of stock
- 21.4%
- Avg brand age
- 43 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
34
Top-5 brand share
56%
Top 20: 97%
Top-5 click share
36%
Top 20: 81%
Open market
39%
- trail outdoor leisure17%
- CHARLES BENTLEY16%
- Rowlinson9%
- Mountain Warehouse7%
- EVER ADVANCED7%
- KingCamp6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +98.4% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.1×
Top directors chair search terms
- directors chairs folding32K/yr
- directors chair45K/yr
- directors chairs15K/yr
- camping chair with table11K/yr
- director chair8K/yr
- folding directors chair6K/yr
- directors chair wooden4K/yr
Top directors chair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Trail Folding Directors Chair With Side Table Cup Holder Storage Pocket Outdoor Camping Garden Seat Storage Pocket Padded Armrests Heavy Duty Steel Frame 120kg Capacity (Blue)
trail outdoor leisure£29.684.5★257 rev
Mountain Warehouse Lightweight Directors Chair - Fold Up Lightweight Armchair - for Spring summer & Travel Black One Size
Mountain Warehouse£24.564.3★138 rev
Rowlinson Ascot Folding Directors Chair - Midnight Blue
Rowlinson£45.364.1★7 rev
CHARLES BENTLEY FSC 100% Wooden Pair of Folding Directors Chairs Grey Pop-Up Garden Seats Outdoor Furniture Easy To Fold Lightweight Traditional Design Bentley Plaque Compact (85x54.5x51cm)
CHARLES BENTLEY£73.634.2★34 rev
CHARLES BENTLEY FSC 100% Wooden Pair of Folding Directors Chairs Teal Pop-Up Garden Seats Outdoor Furniture Easy To Fold Lightweight Traditional Design Bentley Plaque Compact (85x54.5x51cm)
CHARLES BENTLEY£72.014.3★40 rev
Newest
by launch date
Wooden Folding Directors Chairs x2 CREAM | Set of 2 Folding Garden Chairs with Arms | Eucalyptus Wood Frame Fabric Seat Foldable Outdoor Chairs | Patio Balcony Camping Decking Garden Furniture
CASARIA£75.708 rev
COSTWAY Folding Directors Chair Oversized Camping Chairs with Side Table and Cup Holder Outdoor Heavy Duty Beach Chair for Lawn Picnic Hiking Fishing (Blue 82 x 46 x 88cm no Storage Pocket)
COSTWAY£31.383 rev
GarveeLife Oversized Directors Camping Chair 2PCS Portable Folding Chair for Adults Support 400 lbs Heavy Duty Lawn Chair with Side Table for Camping Sports Picnic Beach FishingBlack
GarveeLife£63.7382 rev
OUTSIDER Aluminum Directors Chair Folding Camping Chairs for Adults Ultra-Lightweight Portable Outdoor Chair for Camping Fishing Garden Beach Festival BBQ 1pc
OUTSIDER£37.1018 rev
KingCamp Folding Directors Chair for Adults Up to 200 kg
KingCamp£41.083,898 rev
Trending
90-day click momentumCOSTWAY Folding Directors Chair Oversized Camping Chairs with Side Table and Cup Holder Outdoor Heavy Duty Beach Chair for Lawn Picnic Hiking Fishing (Blue 82 x 46 x 88cm no Storage Pocket)
COSTWAY£31.385.0★
Wooden Folding Directors Chairs x2 CREAM | Set of 2 Folding Garden Chairs with Arms | Eucalyptus Wood Frame Fabric Seat Foldable Outdoor Chairs | Patio Balcony Camping Decking Garden Furniture
CASARIA£75.703.6★
KingCamp Compact Folding Directors Chair for Adults Up to 200 kg
KingCamp£48.254.6★
GarveeLife Oversized Directors Camping Chair 2PCS Portable Folding Chair for Adults Support 400 lbs Heavy Duty Lawn Chair with Side Table for Camping Sports Picnic Beach FishingBlack
GarveeLife£63.734.4★
KingCamp Folding Directors Chair for Adults Up to 200 kg
KingCamp£41.084.6★
What buyers say about directors chair
What buyers praise and complain about, mined from review topics.What buyers love
“Its comfortable”
“It is sturdy”
“Absolute quality”
“Excellent value”
“Lightweight chair for heavyweight duty”
“With a cushion it is fine”
“Perfect size, height and width”
“Easy to assemble”
“Easy the use”
“Does everything it is advertised to do”
What buyers complain about
“It is a bit heavy to carry around”
“Not the easiest thing to unfold”
“Why so expensive”
“Awful product - broke once after one sitting on it- its going right back to them”
“awkward”
“The stain from the wood has significantly marked both nice cream seat covers”
“Didn't expect to have any assembly”
“The chair is so stiff I cannot close it up once opened”
“The side tray is awful it's extremely flimsy”
“For me though the reason this is not worthy of a five star rating was an unfortunate quality control issue with the otherwise attractive hammered look paint”
Top return reasons
Common questions
- Is directors chair profitable to sell on Amazon United Kingdom?
- The niche generates £70K/yr across 41 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +98.4%. Flapen's verdict: Worth a look (66/100).
- How competitive is the directors chair niche?
- 25 brands and 34 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in directors chair?
- Top complaints mined from reviews: Weight Heavy, Ease Of Use, Value For Money. The return rate is 0.7%.
- When does demand for directors chair peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.1× the quietest.
- What does it cost to enter the directors chair niche?
- Listings span £11.20–£76.34; the average listing price is £42.33 (sweet spot $15–$100). The average incumbent carries 637 reviews — the moat a new listing must climb.