dinner sets
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£34.28avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Brand share
Great43%top-5 brand share — no brand owns this niche
Market size
Great£1.6M£1.6M/yr · 3.9M searches
Price range
Great£3.15–£90.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,980.77avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, dinner sets is a £1.6M/yr Amazon United Kingdom market (3.9M searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 66/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
dinner sets market data
- Units sold / yr
- 40K–50K
- avg 100–250/product
- Revenue / yr
- £1.4M–£1.7M
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 89%
- Out of stock
- 17.8%
- Avg brand age
- 42 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
72
Top-5 brand share
43%
Top 20: 87%
Top-5 click share
23%
Top 20: 52%
Open market
51%
- vancasso10%
- Amazon Basics9%
- simpa9%
- HaWare9%
- BARGAINS-GALORE6%
- Sabichi6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top dinner sets search terms
- dinner set764K/yr
- plates and bowls set581K/yr
- dinner sets for 6 people534K/yr
- plates412K/yr
- dinner set for 4340K/yr
- plate set292K/yr
- dinner sets213K/yr
- dinner sets for 8 people161K/yr
- plates set103K/yr
- dinnerware sets99K/yr
Top dinner sets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
16PC Dinner Set Bowl Plate Mug Soup Side Porcelain Cup Gift Kitchen Service New (Black Patterns)
BARGAINS-GALORE£20.034.3★2,509 rev
Sabichi 12pc Day to White Dinner Set - Microwave & Dishwasher Safe - 4 X Plates Side Soup Bowls Plate and Bowl Ideal Plates and Bowls Set
Sabichi£15.784.4★1,289 rev
12PC Dinnerware Porcelain White Set: 4 Dinner Plates 4 Side Plates & 4 Bowls. Dishwasher & Microwave Safe.
simpa£19.504.3★337 rev
24 Piece Dinnerware Set Unbreakable Plastic Plates Bowls Cups Set BPA Free Reusable Tableware for Camping Picnic Home Kitchen Dishwasher Safe (Grey)
YAGGOOD£17.704.4★53 rev
HaWare Dinner Set 12 Piece Stoneware Dinnerware Service for 4 Reactive Glaze Dining Ware Include Plates and Bowls Chip and Scratch Resistant Microwave & Dishwasher Safe Nebulas Blue
HaWare£41.574.5★218 rev
Newest
by launch date24 Piece Dinnerware Set Unbreakable Plastic Plates Bowls Cups Set BPA Free Reusable Tableware for Camping Picnic Home Kitchen Dishwasher Safe (Grey)
YAGGOOD£17.7053 rev
Joyfair Dinner Set 12 Pieces Stoneware Dinnerware Set Service for 4 Reactive Glaze Irregular Shape Plates and Bowls Chip & Scratch Resistant Microwave & Dishwasher Safe Blackish Green
Joyfair£41.7680 rev
Joyfair Dinner Set 12 Pieces Stoneware Dinnerware Set Service for 4 Reactive Glaze Irregular Shape Plates and Bowls Chip & Scratch Resistant Microwave & Dishwasher Safe Lakeside Mist Blue
Joyfair£33.3480 rev
Herogo 12 Piece Dinner Set Stoneware Dinnerware Sets for 4 People Reactive Glaze Dining Plates and Bowls Microwave and Dishwasher Safe Chip and Scratch Resistant Elegant Speckled Pearl White
Herogo£37.89170 rev
HaWare Dinner Set 12 Piece Stoneware Dinnerware Service for 4 Reactive Glaze Dining Ware Include Plates and Bowls Chip and Scratch Resistant Microwave & Dishwasher Safe Nebulas Blue
HaWare£41.57218 rev
Trending
90-day click momentum24 Piece Dinnerware Set Unbreakable Plastic Plates Bowls Cups Set BPA Free Reusable Tableware for Camping Picnic Home Kitchen Dishwasher Safe (Grey)
YAGGOOD£17.704.4★
Joyfair Dinner Set 12 Pieces Stoneware Dinnerware Set Service for 4 Reactive Glaze Irregular Shape Plates and Bowls Chip & Scratch Resistant Microwave & Dishwasher Safe Lakeside Mist Blue
Joyfair£33.344.4★
Joyfair Dinner Set 12 Pieces Stoneware Dinnerware Set Service for 4 Reactive Glaze Irregular Shape Plates and Bowls Chip & Scratch Resistant Microwave & Dishwasher Safe Blackish Green
Joyfair£41.764.4★
vancasso Candy 24 Piece Dinnerware Set Double Sided Hand Painted Stoneware Dinner Set for 6 with 6 Dinner Plates 6 Dessert Plates 6 Soup Plates and 6 Bowl
vancasso£43.164.3★
alpina Dinner Set for 4 People - Plates and Bowls Set - Earthenware Tableware - Dinner Plates Dessert Plates Bowls and Mugs - Microwave and Dishwasher Safe - White
alpina£16.993.5★
What buyers say about dinner sets
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality set”
“Good for price”
“Beautiful colour”
“Decent size”
“the design is truly beautiful”
“Dishwasher safe”
“The set is sturdy”
“Seem fairly durable”
“Better than expected”
“easy to use”
What buyers complain about
“So small”
“Bad quality”
“the colour seems to come off”
“It is slightly heavier than I expected”
“one of them has split in half”
“not used in a dishwasher either”
“the plastic feels thinner than anticipated”
“There price for the items at £22.99 is a bit on the expensive side”
“Very brittle, thanks to other reviews with images”
“the pictures just don't do it justice”
Top return reasons
Common questions
- Is dinner sets profitable to sell on Amazon United Kingdom?
- The niche generates £1.6M/yr across 102 tracked products. 6 of 28 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Worth a look (66/100).
- How competitive is the dinner sets niche?
- 40 brands and 72 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in dinner sets?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 0.8%.
- When does demand for dinner sets peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the dinner sets niche?
- Listings span £3.15–£90.28; the average listing price is £34.28 (sweet spot $15–$100). The average incumbent carries 1,981 reviews — the moat a new listing must climb.