Dinner Sets
PassDinner Sets scores 66 out of 100, a Pass. Shoppers spend an estimated $1.6M a year here, demand is soft, at -19.3% this quarter, and an estimated 0.8% of orders come back.
- Flapen Score
- 66 / 100Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 5166
- Market size
- £1.6M/yr3.9M searches / yr
- 90-day growth
- -19.3%search demand this quarter
- Competition
- 23%top-5 click share · 40 brands · 72 sellers
Flapen Score
Dinner Sets against its category
The dotted line is the Home & Garden average. Past it, Dinner Sets is stronger. Inside it, weaker.
Market
The Dinner Sets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dinner Sets 3.9M times last year and spent an estimated £1.6M. The top 5 brands take 43% of clicks. Demand peaks in Nov–Dec. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.
- Searches, last 12 months
- 3.9M
- Growth, 90 days vs prior 90
- -19.3%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £1.6Ma year
- Peak month
- December2.6× the quietest month
- Top search term
- dinner set764K searches a year
02 · Price
A sale here is worth £34.28.
Listings sell for £34.28 on average, from £3.15 to £90.28. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At £34.28 that is £3K to £9K a year per listing.
- Average price
- £34.28inside the $15 to $100 sweet spot
- Price range
- £3.15–£90.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£9K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #46 within Dinnerware Sets. It carries 1,981 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 78%
- Out of stock, average day
- 17.8%
- Average rank
- #46in Dinnerware Sets
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,981per listing
- Listings tracked
- 102
04 · Newcomers
6 of last year's 28 launches cleared the first-year sales bar.
28 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 28
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Dinner Sets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
16PC Dinner Set Bowl Plate Mug Soup Side Porcelain Cup Gift Kitchen Service New (Black Patterns)
- Price
- £20.03
- Rating
- 4.3/5
- Reviews
- 2,509
- Age
- 10y ago

Sabichi 12pc Day to White Dinner Set - Microwave & Dishwasher Safe - 4 X Plates Side Soup Bowls Plate and Bowl Ideal Plates and Bowls Set
- Price
- £15.78
- Rating
- 4.4/5
- Reviews
- 1,289
- Age
- 15y ago

12PC Dinnerware Porcelain White Set: 4 Dinner Plates 4 Side Plates & 4 Bowls. Dishwasher & Microwave Safe.
- Price
- £19.50
- Rating
- 4.3/5
- Reviews
- 337
- Age
- 2y ago

24 Piece Dinnerware Set Unbreakable Plastic Plates Bowls Cups Set BPA Free Reusable Tableware for Camping Picnic Home Kitchen Dishwasher Safe (Grey)
- Price
- £17.70
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 4mo ago

HaWare Dinner Set 12 Piece Stoneware Dinnerware Service for 4 Reactive Glaze Dining Ware Include Plates and Bowls Chip and Scratch Resistant Microwave & Dishwasher Safe Nebulas Blue
- Price
- £41.57
- Rating
- 4.5/5
- Reviews
- 218
- Age
- 1y ago
Trending
estimated 90-day click momentum
24 Piece Dinnerware Set Unbreakable Plastic Plates Bowls Cups Set BPA Free Reusable Tableware for Camping Picnic Home Kitchen Dishwasher Safe (Grey)
- Price
- £17.70
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 4mo ago

Joyfair Dinner Set 12 Pieces Stoneware Dinnerware Set Service for 4 Reactive Glaze Irregular Shape Plates and Bowls Chip & Scratch Resistant Microwave & Dishwasher Safe Lakeside Mist Blue
- Price
- £33.34
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 9mo ago

Joyfair Dinner Set 12 Pieces Stoneware Dinnerware Set Service for 4 Reactive Glaze Irregular Shape Plates and Bowls Chip & Scratch Resistant Microwave & Dishwasher Safe Blackish Green
- Price
- £41.76
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 9mo ago

vancasso Candy 24 Piece Dinnerware Set Double Sided Hand Painted Stoneware Dinner Set for 6 with 6 Dinner Plates 6 Dessert Plates 6 Soup Plates and 6 Bowl
- Price
- £43.16
- Rating
- 4.3/5
- Reviews
- 3,306
- Age
- 2y ago

alpina Dinner Set for 4 People - Plates and Bowls Set - Earthenware Tableware - Dinner Plates Dessert Plates Bowls and Mugs - Microwave and Dishwasher Safe - White
- Price
- £16.99
- Rating
- 3.5/5
- Reviews
- 149
- Age
- 5y ago
Newest
by launch date
24 Piece Dinnerware Set Unbreakable Plastic Plates Bowls Cups Set BPA Free Reusable Tableware for Camping Picnic Home Kitchen Dishwasher Safe (Grey)
- Price
- £17.70
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 4mo ago

Joyfair Dinner Set 12 Pieces Stoneware Dinnerware Set Service for 4 Reactive Glaze Irregular Shape Plates and Bowls Chip & Scratch Resistant Microwave & Dishwasher Safe Blackish Green
- Price
- £41.76
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 9mo ago

Joyfair Dinner Set 12 Pieces Stoneware Dinnerware Set Service for 4 Reactive Glaze Irregular Shape Plates and Bowls Chip & Scratch Resistant Microwave & Dishwasher Safe Lakeside Mist Blue
- Price
- £33.34
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 9mo ago

Herogo 12 Piece Dinner Set Stoneware Dinnerware Sets for 4 People Reactive Glaze Dining Plates and Bowls Microwave and Dishwasher Safe Chip and Scratch Resistant Elegant Speckled Pearl White
- Price
- £37.89
- Rating
- 4.5/5
- Reviews
- 170
- Age
- 1y ago

HaWare Dinner Set 12 Piece Stoneware Dinnerware Service for 4 Reactive Glaze Dining Ware Include Plates and Bowls Chip and Scratch Resistant Microwave & Dishwasher Safe Nebulas Blue
- Price
- £41.57
- Rating
- 4.5/5
- Reviews
- 218
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.
Brands
40 falling
Sellers
72
Est. top-5 brand share
43%
Top 20: 87%
Est. top-5 click share
23%
Top 20: 52%
Open market
51%
- vancasso10%
- Amazon Basics9%
- simpa9%
- HaWare9%
- BARGAINS-GALORE6%
- Sabichi6%
Demand
Dinner Sets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Dinner Sets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dinner set764K/yr
- plates and bowls set581K/yr
- dinner sets for 6 people534K/yr
- plates412K/yr
- dinner set for 4340K/yr
- plate set292K/yr
- dinner sets213K/yr
- dinner sets for 8 people161K/yr
- plates set103K/yr
- dinnerware sets99K/yr
Reviews and returns
What reviews say buyers love and hate about Dinner Sets
We read the reviews and the return reasons for every product selling here.
“So small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dinner Sets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









