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Dinner Sets

Pass

Dinner Sets scores 66 out of 100, a Pass. Shoppers spend $1.6M a year here, demand is soft, at -19.3% this quarter, and returns run at 0.8% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£1.6M/yr3.9M searches / yr
90-day growth
-19.3%search demand this quarter
Competition
23%top-5 click share · 40 brands · 72 sellers

Flapen Score

Dinner Sets against its category

The dotted line is the Home & Garden average. Past it, Dinner Sets is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dinner Sets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dinner Sets 3.9M times last year and spent an estimated £1.6M. The top 5 brands take 43% of clicks. Demand peaks in Nov–Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months
3.9M
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
1.2%
Market size, estimated
£1.6Ma year
Peak month
December2.6× the quietest month
Top search term
dinner set764K searches a year

02 · Price

A sale here is worth £34.28.

Listings sell for £34.28 on average, from £3.15 to £90.28. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At £34.28 that is £3K to £9K a year per listing.

Average price
£34.28inside the $15 to $100 sweet spot
Price range
£3.15–£90.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
100–250
Revenue per listing a year
£3K–£9K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #46 within Dinnerware Sets. It carries 1,981 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
78%
Out of stock, average day
17.8%
Average rank
#46in Dinnerware Sets
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,981per listing
Listings tracked
102

04 · Newcomers

Amazon counts 6 of last year's 28 launches as successful.

28 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
28
Successful launches
6Amazon's first-year sales bar
Average brand age
42 months

Products

Top Dinner Sets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£32K£64K£96K£128K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

72

Top-5 brand share

43%

Top 20: 87%

Top-5 click share

23%

Top 20: 52%

Open market

51%

  • vancasso10%
  • Amazon Basics9%
  • simpa9%
  • HaWare9%
  • BARGAINS-GALORE6%
  • Sabichi6%

Demand

Dinner Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Dinner Sets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dinner set764K/yr
  • plates and bowls set581K/yr
  • dinner sets for 6 people534K/yr
  • plates412K/yr
  • dinner set for 4340K/yr
  • plate set292K/yr
  • dinner sets213K/yr
  • dinner sets for 8 people161K/yr
  • plates set103K/yr
  • dinnerware sets99K/yr

Reviews and returns

What reviews say buyers love and hate about Dinner Sets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.09

So small

Tiny side plates

Rather large in size

Quality-Overall17%−0.04

Bad quality

This is not premium quality

cheap quality

Color6%+1.48

the colour seems to come off

Not pure white

A bit darker than expected

Weight Heavy5%−0.02

It is slightly heavier than I expected

Heavier than expected

But very heavy

Durability5%−0.05

one of them has split in half

Broken plates after two weeks

BREAK EASILY

Love

Quality-Overall27%−0.04

Good quality set

Amazing quality

the quality feels solid

Value For Money17%+2.07

Good for price

Good value for money

Excellent value for money

Color11%+1.48

Beautiful colour

Beautiful colours

colours are bright

Size-Overall7%−0.09

Decent size

the size was as I expected

Generous sizes

Design-Overall5%

the design is truly beautiful

Love the design

Stylish

Return

0.8% Return rate 64% Fixable by listing

Size-Overall47%██▇██▇

So small

Tiny side plates

Rather large in size

Quality-Overall10%█▆▆█▇▇

Bad quality

This is not premium quality

cheap quality

Defective Material/Parts8%▆▆█▅▅▅
Color6%▅▆█▄▆▆

the colour seems to come off

Not pure white

A bit darker than expected

Material Quality5%▄▄▇▄▅█

FAQ

Common Dinner Sets questions

Answered from the same tracked data.