Dinner Sets
PassDinner Sets scores 66 out of 100, a Pass. Shoppers spend $1.6M a year here, demand is soft, at -19.3% this quarter, and returns run at 0.8% of orders.
- Flapen Score
- 66 / 100Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 5166
- Market size
- £1.6M/yr3.9M searches / yr
- 90-day growth
- -19.3%search demand this quarter
- Competition
- 23%top-5 click share · 40 brands · 72 sellers
Flapen Score
Dinner Sets against its category
The dotted line is the Home & Garden average. Past it, Dinner Sets is stronger. Inside it, weaker.
Market
The Dinner Sets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dinner Sets 3.9M times last year and spent an estimated £1.6M. The top 5 brands take 43% of clicks. Demand peaks in Nov–Dec. Flapen scores it 66 out of 100, a Pass.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.
- Searches, last 12 months
- 3.9M
- Growth, 90 days vs prior 90
- -19.3%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £1.6Ma year
- Peak month
- December2.6× the quietest month
- Top search term
- dinner set764K searches a year
02 · Price
A sale here is worth £34.28.
Listings sell for £34.28 on average, from £3.15 to £90.28. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At £34.28 that is £3K to £9K a year per listing.
- Average price
- £34.28inside the $15 to $100 sweet spot
- Price range
- £3.15–£90.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£9K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #46 within Dinnerware Sets. It carries 1,981 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 78%
- Out of stock, average day
- 17.8%
- Average rank
- #46in Dinnerware Sets
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,981per listing
- Listings tracked
- 102
04 · Newcomers
Amazon counts 6 of last year's 28 launches as successful.
28 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 28
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Dinner Sets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
16PC Dinner Set Bowl Plate Mug Soup Side Porcelain Cup Gift Kitchen Service New (Black Patterns)
- Price
- £20.03
- Rating
- 4.3/5
- Reviews
- 2,509
- Age
- 10y ago

Sabichi 12pc Day to White Dinner Set - Microwave & Dishwasher Safe - 4 X Plates Side Soup Bowls Plate and Bowl Ideal Plates and Bowls Set
- Price
- £15.78
- Rating
- 4.4/5
- Reviews
- 1,289
- Age
- 15y ago

12PC Dinnerware Porcelain White Set: 4 Dinner Plates 4 Side Plates & 4 Bowls. Dishwasher & Microwave Safe.
- Price
- £19.50
- Rating
- 4.3/5
- Reviews
- 337
- Age
- 2y ago

24 Piece Dinnerware Set Unbreakable Plastic Plates Bowls Cups Set BPA Free Reusable Tableware for Camping Picnic Home Kitchen Dishwasher Safe (Grey)
- Price
- £17.70
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 4mo ago

HaWare Dinner Set 12 Piece Stoneware Dinnerware Service for 4 Reactive Glaze Dining Ware Include Plates and Bowls Chip and Scratch Resistant Microwave & Dishwasher Safe Nebulas Blue
- Price
- £41.57
- Rating
- 4.5/5
- Reviews
- 218
- Age
- 1y ago
Trending
90-day click momentum
24 Piece Dinnerware Set Unbreakable Plastic Plates Bowls Cups Set BPA Free Reusable Tableware for Camping Picnic Home Kitchen Dishwasher Safe (Grey)
- Price
- £17.70
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 4mo ago

Joyfair Dinner Set 12 Pieces Stoneware Dinnerware Set Service for 4 Reactive Glaze Irregular Shape Plates and Bowls Chip & Scratch Resistant Microwave & Dishwasher Safe Lakeside Mist Blue
- Price
- £33.34
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 9mo ago

Joyfair Dinner Set 12 Pieces Stoneware Dinnerware Set Service for 4 Reactive Glaze Irregular Shape Plates and Bowls Chip & Scratch Resistant Microwave & Dishwasher Safe Blackish Green
- Price
- £41.76
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 9mo ago

vancasso Candy 24 Piece Dinnerware Set Double Sided Hand Painted Stoneware Dinner Set for 6 with 6 Dinner Plates 6 Dessert Plates 6 Soup Plates and 6 Bowl
- Price
- £43.16
- Rating
- 4.3/5
- Reviews
- 3,306
- Age
- 2y ago

alpina Dinner Set for 4 People - Plates and Bowls Set - Earthenware Tableware - Dinner Plates Dessert Plates Bowls and Mugs - Microwave and Dishwasher Safe - White
- Price
- £16.99
- Rating
- 3.5/5
- Reviews
- 149
- Age
- 5y ago
Newest
by launch date
24 Piece Dinnerware Set Unbreakable Plastic Plates Bowls Cups Set BPA Free Reusable Tableware for Camping Picnic Home Kitchen Dishwasher Safe (Grey)
- Price
- £17.70
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 4mo ago

Joyfair Dinner Set 12 Pieces Stoneware Dinnerware Set Service for 4 Reactive Glaze Irregular Shape Plates and Bowls Chip & Scratch Resistant Microwave & Dishwasher Safe Blackish Green
- Price
- £41.76
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 9mo ago

Joyfair Dinner Set 12 Pieces Stoneware Dinnerware Set Service for 4 Reactive Glaze Irregular Shape Plates and Bowls Chip & Scratch Resistant Microwave & Dishwasher Safe Lakeside Mist Blue
- Price
- £33.34
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 9mo ago

Herogo 12 Piece Dinner Set Stoneware Dinnerware Sets for 4 People Reactive Glaze Dining Plates and Bowls Microwave and Dishwasher Safe Chip and Scratch Resistant Elegant Speckled Pearl White
- Price
- £37.89
- Rating
- 4.5/5
- Reviews
- 170
- Age
- 1y ago

HaWare Dinner Set 12 Piece Stoneware Dinnerware Service for 4 Reactive Glaze Dining Ware Include Plates and Bowls Chip and Scratch Resistant Microwave & Dishwasher Safe Nebulas Blue
- Price
- £41.57
- Rating
- 4.5/5
- Reviews
- 218
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
40 falling
Sellers
72
Top-5 brand share
43%
Top 20: 87%
Top-5 click share
23%
Top 20: 52%
Open market
51%
- vancasso10%
- Amazon Basics9%
- simpa9%
- HaWare9%
- BARGAINS-GALORE6%
- Sabichi6%
Demand
Dinner Sets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Dinner Sets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dinner set764K/yr
- plates and bowls set581K/yr
- dinner sets for 6 people534K/yr
- plates412K/yr
- dinner set for 4340K/yr
- plate set292K/yr
- dinner sets213K/yr
- dinner sets for 8 people161K/yr
- plates set103K/yr
- dinnerware sets99K/yr
Reviews and returns
What reviews say buyers love and hate about Dinner Sets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
So small
Tiny side plates
Rather large in size
Bad quality
This is not premium quality
cheap quality
the colour seems to come off
Not pure white
A bit darker than expected
It is slightly heavier than I expected
Heavier than expected
But very heavy
one of them has split in half
Broken plates after two weeks
BREAK EASILY
Love
Good quality set
Amazing quality
the quality feels solid
Good for price
Good value for money
Excellent value for money
Beautiful colour
Beautiful colours
colours are bright
Decent size
the size was as I expected
Generous sizes
the design is truly beautiful
Love the design
Stylish
Return
0.8% Return rate 64% Fixable by listing
So small
Tiny side plates
Rather large in size
Bad quality
This is not premium quality
cheap quality
the colour seems to come off
Not pure white
A bit darker than expected
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dinner Sets questions
Answered from the same tracked data.









