Dinner Sets
Dinner Sets shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Dinner Sets profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dinner Sets is a £1.6M/yr Amazon United Kingdom market (3.9M searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 66/100.
Dinner Sets: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -19.3% over the last 90 days and 1.2% of searches end in a purchase.
£1.6M
revenue / yr
Who owns the niche?
The top 5 brands hold 43% of demand, so 57% of the market is open.
57%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 102 products
Top Dinner Sets products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
16PC Dinner Set Bowl Plate Mug Soup Side Porcelain Cup Gift Kitchen Service New (Black Patterns)
- Price
- £20.03
- Rating
- 4.3/5
- Reviews
- 2,509
- Age
- 10y ago
Sabichi 12pc Day to White Dinner Set - Microwave & Dishwasher Safe - 4 X Plates Side Soup Bowls Plate and Bowl Ideal Plates and Bowls Set
- Price
- £15.78
- Rating
- 4.4/5
- Reviews
- 1,289
- Age
- 15y ago
12PC Dinnerware Porcelain White Set: 4 Dinner Plates 4 Side Plates & 4 Bowls. Dishwasher & Microwave Safe.
- Price
- £19.50
- Rating
- 4.3/5
- Reviews
- 337
- Age
- 2y ago
24 Piece Dinnerware Set Unbreakable Plastic Plates Bowls Cups Set BPA Free Reusable Tableware for Camping Picnic Home Kitchen Dishwasher Safe (Grey)
- Price
- £17.70
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 4mo ago
HaWare Dinner Set 12 Piece Stoneware Dinnerware Service for 4 Reactive Glaze Dining Ware Include Plates and Bowls Chip and Scratch Resistant Microwave & Dishwasher Safe Nebulas Blue
- Price
- £41.57
- Rating
- 4.5/5
- Reviews
- 218
- Age
- 1y ago
Trending
90-day click momentum24 Piece Dinnerware Set Unbreakable Plastic Plates Bowls Cups Set BPA Free Reusable Tableware for Camping Picnic Home Kitchen Dishwasher Safe (Grey)
- Price
- £17.70
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 4mo ago
Joyfair Dinner Set 12 Pieces Stoneware Dinnerware Set Service for 4 Reactive Glaze Irregular Shape Plates and Bowls Chip & Scratch Resistant Microwave & Dishwasher Safe Lakeside Mist Blue
- Price
- £33.34
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 9mo ago
Joyfair Dinner Set 12 Pieces Stoneware Dinnerware Set Service for 4 Reactive Glaze Irregular Shape Plates and Bowls Chip & Scratch Resistant Microwave & Dishwasher Safe Blackish Green
- Price
- £41.76
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 9mo ago
vancasso Candy 24 Piece Dinnerware Set Double Sided Hand Painted Stoneware Dinner Set for 6 with 6 Dinner Plates 6 Dessert Plates 6 Soup Plates and 6 Bowl
- Price
- £43.16
- Rating
- 4.3/5
- Reviews
- 3,306
- Age
- 2y ago
alpina Dinner Set for 4 People - Plates and Bowls Set - Earthenware Tableware - Dinner Plates Dessert Plates Bowls and Mugs - Microwave and Dishwasher Safe - White
- Price
- £16.99
- Rating
- 3.5/5
- Reviews
- 149
- Age
- 5y ago
Newest
by launch date24 Piece Dinnerware Set Unbreakable Plastic Plates Bowls Cups Set BPA Free Reusable Tableware for Camping Picnic Home Kitchen Dishwasher Safe (Grey)
- Price
- £17.70
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 4mo ago
Joyfair Dinner Set 12 Pieces Stoneware Dinnerware Set Service for 4 Reactive Glaze Irregular Shape Plates and Bowls Chip & Scratch Resistant Microwave & Dishwasher Safe Blackish Green
- Price
- £41.76
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 9mo ago
Joyfair Dinner Set 12 Pieces Stoneware Dinnerware Set Service for 4 Reactive Glaze Irregular Shape Plates and Bowls Chip & Scratch Resistant Microwave & Dishwasher Safe Lakeside Mist Blue
- Price
- £33.34
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 9mo ago
Herogo 12 Piece Dinner Set Stoneware Dinnerware Sets for 4 People Reactive Glaze Dining Plates and Bowls Microwave and Dishwasher Safe Chip and Scratch Resistant Elegant Speckled Pearl White
- Price
- £37.89
- Rating
- 4.5/5
- Reviews
- 170
- Age
- 1y ago
HaWare Dinner Set 12 Piece Stoneware Dinnerware Service for 4 Reactive Glaze Dining Ware Include Plates and Bowls Chip and Scratch Resistant Microwave & Dishwasher Safe Nebulas Blue
- Price
- £41.57
- Rating
- 4.5/5
- Reviews
- 218
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
Brands
40 falling
Sellers
72
Top-5 brand share
43%
Top 20: 87%
Top-5 click share
23%
Top 20: 52%
Open market
51%
- vancasso10%
- Amazon Basics9%
- simpa9%
- HaWare9%
- BARGAINS-GALORE6%
- Sabichi6%
Dinner Sets demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top Dinner Sets search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dinner set764K/yr
- plates and bowls set581K/yr
- dinner sets for 6 people534K/yr
- plates412K/yr
- dinner set for 4340K/yr
- plate set292K/yr
- dinner sets213K/yr
- dinner sets for 8 people161K/yr
- plates set103K/yr
- dinnerware sets99K/yr
What reviews say buyers love and hate about Dinner Sets
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Good quality set”
“Good for price”
“Beautiful colour”
“Decent size”
“the design is truly beautiful”
What buyers complain about
64% of reviews“So small”
“Bad quality”
“the colour seems to come off”
“It is slightly heavier than I expected”
“one of them has split in half”
Dinner Sets return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
64%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dinner Sets questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
