Dinner Knives

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months

59K

Growth, 90 days vs prior 90

-12.5%

Conversion, latest week

8.4%

Market size, estimated

£37Ka year

Peak month

December1.9× the quietest month

Top search term

dinner knives20K searches a year

Listings sell for £7.38 on average, from £2.15 to £13.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £7.38 that is £738 to £2K a year per listing.

Average price

£7.38under the $15 to $100 sweet spot

Price range

£2.15–£13.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£738–£2K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #31 within Cutlery. It carries 309 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

89%

Out of stock, average day

8.8%

Average rank

#31in Cutlery

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

309per listing

Listings tracked

18

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months