Dinner Knives
prices mostly outside the sweet spot ($2.15–$13.80) — Dinner Knives doesn't clear our bar today.
Flapen Score
Is Dinner Knives profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dinner Knives is a £37K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Dinner Knives: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.5% over the last 90 days and 8.4% of searches end in a purchase.
£37K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 18 products
Top Dinner Knives products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amazon Basics Stainless Steel Dinner Knives With Round Edge Pack of 12 Silver
- Price
- £8.57
- Rating
- 4.7/5
- Reviews
- 957
- Age
- 7y ago
Olympia Kelso Stainless Steel Table Knives (Pack of 12) Silver 215(L)mm Dinner Knife Set High Polished 18/0 Stainless Steel Sleek Polished Design Commercial & Home Use C116
- Price
- £2.61
- Rating
- 4.4/5
- Reviews
- 443
- Age
- 24y ago
Dinner Knives Set Of 6 Berglander Stainless Steel Shiny Mirror Dinner Knife Butter Knife Spreader Table Knives Sturdy And Dishwasher Safe
- Price
- £5.85
- Rating
- 4.5/5
- Reviews
- 1,022
- Age
- 5y ago
Berglander Dinner Knives Set Of 4 Stainless Steel Butter Knife Spreader 23.3cm Table Dinner Knife for Daily Use Restaurant Hotel Parties Events Sturdy And Dishwasher Safe
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 4mo ago
Amazon Basics Stainless Steel Dinner Knives With Square Edge Pack of 12 Silver
- Price
- £5.91
- Rating
- 4.4/5
- Reviews
- 756
- Age
- 7y ago
Trending
90-day click momentumBerglander Dinner Knives Set Of 4 Stainless Steel Butter Knife Spreader 23.3cm Table Dinner Knife for Daily Use Restaurant Hotel Parties Events Sturdy And Dishwasher Safe
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 4mo ago
Dinner Knives Set Of 6 Berglander Stainless Steel Shiny Mirror Dinner Knife Butter Knife Spreader Table Knives Sturdy And Dishwasher Safe
- Price
- £5.85
- Rating
- 4.5/5
- Reviews
- 1,022
- Age
- 5y ago
Berglander Steak Knives Set of 6 Stainless Steel Steel Steak Knife Set Sharp Serrated Kitchen Knives with Ergonomic Handle Dinner Table Knives for Cutting Meat Mirror Polished & Dishwasher Safe
- Price
- £7.23
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 3mo ago
Funnydin Dinner Knives - Dinner Knives Set of 12 8.3 Inch - Stainless Steel Knife Set Table Knife for Kitchen Hotel and Restaurant - Dishwasher Safe Silver
- Price
- £6.94
- Rating
- 4.2/5
- Reviews
- 363
- Age
- 4y ago
Funnydin Dinner Knives - Dinner Knives Set of 24 8.3 Inch - Stainless Steel Knife Set Table Knife for Kitchen Hotel and Restaurant - Dishwasher Safe Silver
- Price
- £12.48
- Rating
- 4.2/5
- Reviews
- 363
- Age
- 4y ago
Newest
by launch dateBerglander Steak Knives Set of 6 Stainless Steel Steel Steak Knife Set Sharp Serrated Kitchen Knives with Ergonomic Handle Dinner Table Knives for Cutting Meat Mirror Polished & Dishwasher Safe
- Price
- £7.23
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 3mo ago
Berglander Dinner Knives Set Of 4 Stainless Steel Butter Knife Spreader 23.3cm Table Dinner Knife for Daily Use Restaurant Hotel Parties Events Sturdy And Dishwasher Safe
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 4mo ago
Defresit Dinner Knives Set of 10 Stainless Steel Steak Knife Butter Knife Table Knives High Polished Sleek Silver Design for Home Kitchen and Restaurant Use Dishwasher Safe
- Price
- £8.15
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 1y ago
Argon Tableware Tondo Stainless Steel Dinner Knives - 22cm - Pack of 6 - Silver Dining Knives High Polished Flatware Metal Butter Knife Dishwasher Safe 6-Piece Table
- Price
- £9.06
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 2y ago
SOL 8pk Dinner Knives - 22cm Stainless Steel Table Knives Dishwasher Safe Cutlery Set Durable Knife Cutlery for Dining Sleek Table Knife Design
- Price
- £5.52
- Rating
- 4.0/5
- Reviews
- 106
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
21
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
20%
- Amazon Basics26%
- Berglander21%
- Olympia15%
- Funnydin7%
- SOL6%
- NISBETS5%
Dinner Knives demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.9×
Top Dinner Knives search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dinner knives20K/yr
- table knives8K/yr
- cutlery knives9K/yr
- cutlery knives only6K/yr
- dinner knives set of 66K/yr
- dinner knife4K/yr
- table knife3K/yr
- knives cutlery2K/yr
What reviews say buyers love and hate about Dinner Knives
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Good quality knives”
“Good value”
“Way above my expectations”
“Lightweight knives”
“perfectly designed for the job”
What buyers complain about
77% of reviews“too long for my cutlery drawer, a shame”
“Dissapointed with quality”
“Well made, just uncomfortable to hold”
“Very thin”
“Not as expected”
Dinner Knives return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dinner Knives questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
