Is dinner knives profitable to sell on Amazon United Kingdom?

The niche generates £37K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (45/100).

How competitive is the dinner knives niche?

13 brands and 21 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in dinner knives?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 1.0%.

When does demand for dinner knives peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the dinner knives niche?

Listings span £2.15–£13.80; the average listing price is £7.38 (sweet spot $15–$100). The average incumbent carries 309 reviews — the moat a new listing must climb.

dinner knives

Skip it

Prices mostly outside the sweet spot ($2.15–$13.80) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Review moat

Great309

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£7.38

avg listing price — sweet spot $15–$100

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

Market size

Bad£37K

£37K/yr · 59K searches

Price range

Bad£2.15–£13.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, dinner knives is a £37K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

dinner knives market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £22K–£30K; units × avg price
Conversion rate: 8.4%
Avg BSR: #31
Page quality: 0%
Prime: 89%
Sponsored: 72%
Out of stock: 8.8%
Avg brand age: 63 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

20%

Amazon Basics26%
Berglander21%
Olympia15%
Funnydin7%
SOL6%
NISBETS5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top dinner knives search terms

dinner knives20K/yr -7.2%5.3% conv.
table knives8K/yr -15.6%5.3% conv.
cutlery knives9K/yr -12.8%4.3% conv.
cutlery knives only6K/yr -14.6%6.8% conv.
dinner knives set of 66K/yr -20.1%4.5% conv.
dinner knife4K/yr -21.8%5.7% conv.
table knife3K/yr -15.0%5.0% conv.
knives cutlery2K/yr +1.5%6.6% conv.

All search terms

Top dinner knives products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Stainless Steel Dinner Knives With Round Edge Pack of 12 Silver

Amazon Basics£8.574.7★957 rev

Olympia Kelso Stainless Steel Table Knives (Pack of 12) Silver 215(L)mm Dinner Knife Set High Polished 18/0 Stainless Steel Sleek Polished Design Commercial & Home Use C116

Olympia£2.614.4★443 rev

Dinner Knives Set Of 6 Berglander Stainless Steel Shiny Mirror Dinner Knife Butter Knife Spreader Table Knives Sturdy And Dishwasher Safe

Berglander£5.854.5★1,022 rev

Berglander Dinner Knives Set Of 4 Stainless Steel Butter Knife Spreader 23.3cm Table Dinner Knife for Daily Use Restaurant Hotel Parties Events Sturdy And Dishwasher Safe

Berglander£5.004.6★79 rev

Amazon Basics Stainless Steel Dinner Knives With Square Edge Pack of 12 Silver

Amazon Basics£5.914.4★756 rev

Newest

by launch date

Berglander Steak Knives Set of 6 Stainless Steel Steel Steak Knife Set Sharp Serrated Kitchen Knives with Ergonomic Handle Dinner Table Knives for Cutting Meat Mirror Polished & Dishwasher Safe

Berglander£7.2335 rev

3mo ago

Berglander Dinner Knives Set Of 4 Stainless Steel Butter Knife Spreader 23.3cm Table Dinner Knife for Daily Use Restaurant Hotel Parties Events Sturdy And Dishwasher Safe

Berglander£5.0079 rev

4mo ago

Defresit Dinner Knives Set of 10 Stainless Steel Steak Knife Butter Knife Table Knives High Polished Sleek Silver Design for Home Kitchen and Restaurant Use Dishwasher Safe

Defresit£8.1526 rev

1y ago

Argon Tableware Tondo Stainless Steel Dinner Knives - 22cm - Pack of 6 - Silver Dining Knives High Polished Flatware Metal Butter Knife Dishwasher Safe 6-Piece Table

Argon Tableware£9.0619 rev

2y ago

SOL 8pk Dinner Knives - 22cm Stainless Steel Table Knives Dishwasher Safe Cutlery Set Durable Knife Cutlery for Dining Sleek Table Knife Design

SOL£5.52106 rev

2y ago

What buyers say about dinner knives

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Good quality knives”

Value For Money17%

“Good value”

Advertised Vs Actual Product15%

“Way above my expectations”

Weight Light6%

“Lightweight knives”

Design-Overall4%

“perfectly designed for the job”

Dishwasher Safe3%

“be carefull when putting in dishwasher”

Sharpness3%

“Perfect Profile Knives”

Grip3%

“nice to hold”

Rusts/Corrodes2%

“no sign of rust”

Ease Of Use2%

“They were easy to orderandwillomeinveryuseful”

What buyers complain about

Size-Overall19%

“too long for my cutlery drawer, a shame”

Quality-Overall10%

“Dissapointed with quality”

Comfort-Overall10%

“Well made, just uncomfortable to hold”

Thin8%

“Very thin”

Advertised Vs Actual Product8%

“Not as expected”

Weight Heavy6%

“At first they seemed to be a little heavy”

Thickness6%

“Thin and flimsy”

Strength4%

“Flimsy”

Handle Quality4%

“The handle is slightly thinner than I would have liked”

Weight Light2%

“did not have a weighty feel”

Top return reasons

Size-Overall32%

Quality-Overall25%

Thin8%

Comfort-Overall5%

Sharpness5%

Advertised Vs Actual Product5%