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Dinner Candles

prices mostly outside the sweet spot ($2.60–$15.17) — Dinner Candles doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 47Growth 2Conversion 60Competition 49Returns 96Price range 1Avg price 23Brand share 48Review moat 50Quality gap 57
This niche Category average

Is Dinner Candles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dinner Candles is a £251K/yr Amazon United Kingdom market (577K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Dinner Candles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -46.1% over the last 90 days and 5.2% of searches end in a purchase.

£251K

revenue / yr

Units sold / yr40K
Search volume / yr-46.1%577K
Conversion rate5.2%
Avg price£8.34

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers15 · 79
Top-5 product click share55%
Open market24%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement85%
New entrants (1y)5· 1 succeeded
Avg rating4.4★
Avg reviews1,528

Top Dinner Candles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£13K£25K£38K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

79

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

20%

  • BOLSIUS26%
  • 1ABOVE24%
  • Ledivion11%
  • Spaas10%
  • CANDWAX6%
  • Nordring4%

Dinner Candles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume577KCVR5.2%Products27Brands15Top 5 Brands76%OOS Rate5.7%Rating4.4★Reviews1,528Avg BSR#74
40K30KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.7×

Top Dinner Candles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • candle sticks83K/yr
  • dinner candles94K/yr
  • taper candles64K/yr
  • tapered candles63K/yr
  • candlesticks55K/yr
  • long candles46K/yr
  • tall candles34K/yr
  • table candles20K/yr
  • candle stick18K/yr
  • candlestick16K/yr

What reviews say buyers love and hate about Dinner Candles

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Brightness/Shine/Glow22%

the brightness allows me to read

Value For Money16%

Very good value

Quality-Overall15%

Brilliant quality

Color11%

Nice colour

Advertised Vs Actual Product6%

As advertised

What buyers complain about

68% of reviews
Size-Overall13%

Small

Value For Money11%

I would expect to receive more for that cost

Defective Material/Parts8%

all of them were broken:

Quality-Overall8%

these are top two worst alongside shein quality

Thickness6%

although too thin for my candle holders

Dinner Candles return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

91%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
42%
2Size-Overall
38%
3Advertised Vs Actual Product
5%
4Defective Material/Parts
3%
5Display Colors
2%

Common Dinner Candles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dinner Candles 44/100 on Amazon United Kingdom — Skip it. The niche generates £251K/yr across 27 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -46.1% over the last 90 days.
Search demand for Dinner Candles on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 6.7× the quietest.