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Dinner Candles

Fail

Prices span $2.60–$15.17, mostly outside the sweet spot, so Dinner Candles is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£251K/yr577K searches / yr
90-day growth
-46.1%search demand this quarter
Competition
55%top-5 click share · 15 brands · 79 sellers

Flapen Score

Dinner Candles against its category

The dotted line is the Home & Garden average. Past it, Dinner Candles is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dinner Candles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dinner Candles 577K times last year and spent an estimated £251K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 577K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -46.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £251K a year.

Searches, last 12 months
577K
Growth, 90 days vs prior 90
-46.1%
Conversion, latest week
5.2%
Market size, estimated
£251Ka year
Peak month
December6.7× the quietest month
Top search term
candle sticks83K searches a year

02 · Price

A sale here is worth £8.34.

Listings sell for £8.34 on average, from £2.60 to £15.17. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £8.34 that is £6K to £8K a year per listing.

Average price
£8.34under the $15 to $100 sweet spot
Price range
£2.60–£15.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #74 within Candles & Holders. It carries 1,528 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#74in Candles & Holders
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,528per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Dinner Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

79

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

20%

  • BOLSIUS26%
  • 1ABOVE24%
  • Ledivion11%
  • Spaas10%
  • CANDWAX6%
  • Nordring4%

Demand

Dinner Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Dinner Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle sticks83K/yr
  • dinner candles94K/yr
  • taper candles64K/yr
  • tapered candles63K/yr
  • candlesticks55K/yr
  • long candles46K/yr
  • tall candles34K/yr
  • table candles20K/yr
  • candle stick18K/yr
  • candlestick16K/yr

Reviews and returns

What reviews say buyers love and hate about Dinner Candles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.05

Small

Small votive candles

these were a lot smaller than advertised

Value For Money11%+0.20

I would expect to receive more for that cost

a bit overpriced

Not as good as Prices brand

Defective Material/Parts8%−0.08

all of them were broken:

Some of the candles arrived broken

Quality-Overall8%−0.03

these are top two worst alongside shein quality

Absolute inferior product to what was sold before

Not the best quality

Thickness6%−0.05

although too thin for my candle holders

A little on thin side these candles

Have they got thinner

Love

Brightness/Shine/Glow22%+1.80

the brightness allows me to read

Lovely Light

Great glow

Value For Money16%+0.20

Very good value

Great value for money

Excellent value

Quality-Overall15%−0.03

Brilliant quality

Relatively good quality candles

high-quality candles

Color11%+1.00

Nice colour

The colours are vibrant

Lovely green colour

Advertised Vs Actual Product6%+0.24

As advertised

Exactly as shown

As described

Return

0.8% Return rate 91% Fixable by listing

Color42%▃▄▄██▆

Color is not the same as it shows on the photo is lighter than that

quite a pale yellow

Quite a pale yellow

Size-Overall38%█▇▆▃▃▅

Small

Small votive candles

these were a lot smaller than advertised

Advertised Vs Actual Product5%▄▂▆█▇█

They burn for under 5 hours not 10 hours as in product description

Defective Material/Parts3%▁█▃▅▁▃

all of them were broken:

Some of the candles arrived broken

Display Colors2%▁▃▁▃█▂

FAQ

Common Dinner Candles questions

Answered from the same tracked data.