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Dinner Candles

Fail

Prices span $2.60–$15.17, mostly outside the sweet spot, so Dinner Candles is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£251K/yr577K searches / yr
90-day growth
-46.1%search demand this quarter
Competition
55%top-5 click share · 15 brands · 79 sellers

Flapen Score

Dinner Candles against its category

The dotted line is the Home & Garden average. Past it, Dinner Candles is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dinner Candles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dinner Candles 577K times last year and spent an estimated £251K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 577K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -46.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £251K a year.

Searches, last 12 months
577K
Growth, 90 days vs prior 90
-46.1%
Conversion, latest week
5.2%
Market size, estimated
£251Ka year
Peak month
December6.7× the quietest month
Top search term
candle sticks83K searches a year

02 · Price

A sale here is worth £8.34.

Listings sell for £8.34 on average, from £2.60 to £15.17. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £8.34 that is £6K to £8K a year per listing.

Average price
£8.34under the $15 to $100 sweet spot
Price range
£2.60–£15.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #74 within Candles & Holders. It carries 1,528 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#74in Candles & Holders
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,528per listing
Listings tracked
27

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Dinner Candles products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

79

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 94%

Open market

20%

  • BOLSIUS26%
  • 1ABOVE24%
  • Ledivion11%
  • Spaas10%
  • CANDWAX6%
  • Nordring4%

Demand

Dinner Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Dinner Candles search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • candle sticks83K/yr
  • dinner candles94K/yr
  • taper candles64K/yr
  • tapered candles63K/yr
  • candlesticks55K/yr
  • long candles46K/yr
  • tall candles34K/yr
  • table candles20K/yr
  • candle stick18K/yr
  • candlestick16K/yr

Reviews and returns

What reviews say buyers love and hate about Dinner Candles

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dinner Candles questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data