dining tables
Worth a lookShows low returns (0.8%), but weak search conversion (0.2%) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Review moat
Great365.41avg incumbent reviews — the moat a new listing must climb
Avg price
Good£123.62avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£265K£265K/yr · 1.1M searches
Price range
Bad£24.89–£491.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, dining tables is a £265K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
dining tables market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £185K–£247K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #111
- Page quality
- 0%
- Prime
- 22%
- Sponsored
- 89%
- Out of stock
- 11.3%
- Avg brand age
- 36 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
46
Top-5 brand share
44%
Top 20: 85%
Top-5 click share
29%
Top 20: 53%
Open market
50%
- GRAVFORCE13%
- VASAGLE9%
- ARTETHYS8%
- OOFAYJIA8%
- BTM7%
- Vida Designs5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.1% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.9×
Top dining tables search terms
- small dining table157K/yr
- extendable dining table208K/yr
- dining tables112K/yr
- small kitchen table71K/yr
- oval dining table41K/yr
- extending dining table59K/yr
- extendable table44K/yr
- black dining table41K/yr
- white dining table35K/yr
- oak dining table37K/yr
Top dining tables products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GRAVFORCE Extendable Dining Table 4-6 Seater Kitchen Dinner Table 120-160cm Wooden Expandable Dining Tables for Restaurant Home Living Room Natural Wood
GRAVFORCE£111.754.5★31 rev
OOFAYJIA Extendable Round Dining Table 110 cm Farmhouse Wooden Dining Table with Round Base and Removable Table Plate Space Saving for Dining Room Kitchen Living Room Walnut (Style 1)
OOFAYJIA£198.674.3★18 rev
ARTETHYS Dining Table 110-150cm Wood Extendable Table for 4-6 People Large Kitchen Dinner Table with Solid Legs for Restaurant Home
ARTETHYS£86.674.1★119 rev
VASAGLE Folding Dining Table Drop Leaf Extendable for Small Spaces Seats 2-4 People Industrial 78 x 120 x 76.2 cm Rustic Brown and Ink Black KDT077B01
VASAGLE£46.764.7★2,109 rev
BTM Extending Dining Table 119-158.5cm Kitchen Extendable Table 4-6 for Living Room Dining Room X-shaped Legs Black&Wood
BTM£136.744.2★15 rev
Newest
by launch date
FEONASE Extendable Dining Table 120-160cm Walnut 4-6 Seater
FEONASE£99.393 rev
GRAVFORCE Extendable Dining Table 4-6 Seater Kitchen Dinner Table 120-160cm Wooden Expandable Dining Tables for Restaurant Home Living Room Natural Wood
GRAVFORCE£111.7531 rev
OOFAYJIA Extendable Round Dining Table 110 cm Farmhouse Wooden Dining Table with Round Base and Removable Table Plate Space Saving for Dining Room Kitchen Living Room Walnut (Style 1)
OOFAYJIA£198.6718 rev
OOFAYJIA Extendable Round Dining Table 100cm Farmhouse Wooden Dining Table with Cross Base and Removable Table Plate Space Saving for Dining Room Kitchen Living Room Walnut (Style 2)
OOFAYJIA£168.5518 rev
BTM Extendable Round Dining Table with Storage Wooden Oval Extending Tables 4-6 Seater for Kitchen Balcony Natural Color
BTM£168.785 rev
Trending
90-day click momentumFEONASE Extendable Dining Table 120-160cm Walnut 4-6 Seater
FEONASE£99.395.0★
OOFAYJIA Extendable Round Dining Table 110 cm Farmhouse Wooden Dining Table with Round Base and Removable Table Plate Space Saving for Dining Room Kitchen Living Room Walnut (Style 1)
OOFAYJIA£198.674.3★
BTM Extendable Round Dining Table with Storage Wooden Oval Extending Tables 4-6 Seater for Kitchen Balcony Natural Color
BTM£168.783.6★
BTM Modern Extending Dining Table with Storage Space Saving Kitchen Extendable Tables 4-6 for Living Room 110-140cm Black
BTM£98.314.7★
GRAVFORCE Extendable Dining Table 4-6 Seater Kitchen Dinner Table 120-160cm Wooden Expandable Dining Tables for Restaurant Home Living Room Natural Wood
GRAVFORCE£111.754.5★
What buyers say about dining tables
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to put together”
“Excellent value for money”
“Excellent product”
“Very sturdy”
“Fits well”
“Good quality and lovely design 👌”
“Exactly as pictured”
“Lovely colour”
“The wood is beautiful”
“it makes storage really easy”
What buyers complain about
“Not nice to assemble”
“Such a shame for us that this sellers quality control was not adequate”
“Big”
“The instructions suck”
“not stable”
“looks more expensive”
“the alignment was something to be desired”
“after few months the legs started getting loose”
“there's two faults on the surface of the table picture included”
“Wobbles”
Top return reasons
Common questions
- Is dining tables profitable to sell on Amazon United Kingdom?
- The niche generates £265K/yr across 79 tracked products. 3 of 35 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the dining tables niche?
- 36 brands and 46 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in dining tables?
- Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Size-Overall. The return rate is 0.8%.
- When does demand for dining tables peak?
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the dining tables niche?
- Listings span £24.89–£491.81; the average listing price is £123.62 (sweet spot $15–$100). The average incumbent carries 365 reviews — the moat a new listing must climb.