Skip to content

Dining Tables

Maybe

Returns run at only 0.8% of orders. But buyers convert on only 0.2% of searches, so Dining Tables is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£265K/yr1.1M searches / yr
90-day growth
-23.1%search demand this quarter
Competition
29%top-5 click share · 36 brands · 46 sellers

Flapen Score

Dining Tables against its category

The dotted line is the Home & Garden average. Past it, Dining Tables is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dining Tables market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dining Tables 1.1M times last year and spent an estimated £265K. The top 5 brands take 44% of clicks. Demand peaks in Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £265K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
0.2%
Market size, estimated
£265Ka year
Peak month
November1.9× the quietest month
Top search term
small dining table157K searches a year

02 · Price

A sale here is worth £123.62.

Listings sell for £123.62 on average, from £24.89 to £491.81. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £123.62 that is £0 to £12K a year per listing.

Average price
£123.62above the $15 to $100 sweet spot
Price range
£24.89–£491.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #111 within Furniture. It carries 365 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
22%
Out of stock, average day
11.3%
Average rank
#111in Furniture
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
365per listing
Listings tracked
79

04 · Newcomers

Amazon counts 3 of last year's 35 launches as successful.

35 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
35
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dining Tables products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

46

Top-5 brand share

44%

Top 20: 85%

Top-5 click share

29%

Top 20: 53%

Open market

50%

  • GRAVFORCE13%
  • VASAGLE9%
  • ARTETHYS8%
  • OOFAYJIA8%
  • BTM7%
  • Vida Designs5%

Demand

Dining Tables search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Dining Tables search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small dining table157K/yr
  • extendable dining table208K/yr
  • dining tables112K/yr
  • small kitchen table71K/yr
  • oval dining table41K/yr
  • extending dining table59K/yr
  • extendable table44K/yr
  • black dining table41K/yr
  • white dining table35K/yr
  • oak dining table37K/yr

Reviews and returns

What reviews say buyers love and hate about Dining Tables

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation16%+0.82

Not nice to assemble

Bit tricky to assemble

Not easy to assemble

Quality-Overall13%−0.12

Such a shame for us that this sellers quality control was not adequate

Not great quality

Cheap quality

Size-Overall11%−0.07

Big

Small

The chairs are a too small

Instructions/User Manual/Troubleshooting4%

The instructions suck

I followed the instrutions which are not very clear

Instructions missing

Strength4%+0.17

not stable

Not sturdy

The table is not sturdy

Love

Assembly/Installation18%+0.82

Easy to put together

Easy assembly

Easy to assemble

Value For Money16%+1.77

Excellent value for money

Value for money

Excellent price

Quality-Overall15%−0.12

Excellent product

the furniture is good quality

Great build quality

Strength11%+0.17

Very sturdy

sturdy table

Sturdy construction

Size-Overall5%−0.07

Fits well

It fits right where I needed it to

Fits perfectly in my home

Return

0.8% Return rate 51% Fixable by listing

Size-Overall27%▅█▆▆▄▃

Big

Small

The chairs are a too small

Defective Material/Parts13%█▇▆█▇▄

there's two faults on the surface of the table picture included

Poor item and parts missing not worth the money

Too many screws

Color12%▅▅▇▇▆█
Quality-Overall8%█▁▅▄▃▅

Such a shame for us that this sellers quality control was not adequate

Not great quality

Cheap quality

Assembly/Installation7%█▆▆▂█▆

Not nice to assemble

Bit tricky to assemble

Not easy to assemble

FAQ

Common Dining Tables questions

Answered from the same tracked data.