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Dining Tables

Dining Tables shows low returns (0.8%), but weak search conversion (0.2%) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 49Growth 13Conversion 3Competition 86Returns 96Price range 16Avg price 67Brand share 91Review moat 82Quality gap 60
This niche Category average

Is Dining Tables profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dining Tables is a £265K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.

Dining Tables: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.1% over the last 90 days and 0.2% of searches end in a purchase.

£265K

revenue / yr

Units sold / yr2K
Search volume / yr-23.1%1.1M
Conversion rate0.2%
Avg price£123.62

Who owns the niche?

The top 5 brands hold 44% of demand, so 56% of the market is open.

56%

open market share

Brands · sellers36 · 46
Top-5 product click share29%
Open market56%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 79 products

Sponsored placement89%
New entrants (1y)35· 3 succeeded
Avg rating4.4★
Avg reviews365

Top Dining Tables products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

46

Top-5 brand share

44%

Top 20: 85%

Top-5 click share

29%

Top 20: 53%

Open market

50%

  • GRAVFORCE13%
  • VASAGLE9%
  • ARTETHYS8%
  • OOFAYJIA8%
  • BTM7%
  • Vida Designs5%

Dining Tables demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR0.2%Products79Brands36Top 5 Brands44%OOS Rate11.3%Rating4.4★Reviews365Avg BSR#111
30K20KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Top Dining Tables search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • small dining table157K/yr
  • extendable dining table208K/yr
  • dining tables112K/yr
  • small kitchen table71K/yr
  • oval dining table41K/yr
  • extending dining table59K/yr
  • extendable table44K/yr
  • black dining table41K/yr
  • white dining table35K/yr
  • oak dining table37K/yr

What reviews say buyers love and hate about Dining Tables

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Assembly/Installation18%

Easy to put together

Value For Money16%

Excellent value for money

Quality-Overall15%

Excellent product

Strength11%

Very sturdy

Size-Overall5%

Fits well

What buyers complain about

59% of reviews
Assembly/Installation16%

Not nice to assemble

Quality-Overall13%

Such a shame for us that this sellers quality control was not adequate

Size-Overall11%

Big

Instructions/User Manual/Troubleshooting4%

The instructions suck

Strength4%

not stable

Dining Tables return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
27%
2Defective Material/Parts
13%
3Color
12%
4Quality-Overall
8%
5Assembly/Installation
7%

Common Dining Tables questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dining Tables 55/100 on Amazon United Kingdom — Worth a look. The niche generates £265K/yr across 79 tracked products. 3 of 35 products launched in the last 360 days are still selling. Search demand moved -23.1% over the last 90 days.
Search demand for Dining Tables on Amazon United Kingdom peaks in Nov, where the busiest month runs 1.9× the quietest.