Dining Chairs
MaybeAn estimated 0.8% of orders come back. But buyers convert on only 0.3% of searches, so Dining Chairs is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £826K/yr3.1M searches / yr
- 90-day growth
- -21.6%search demand this quarter
- Competition
- 29%top-5 click share · 25 brands · 29 sellers
Flapen Score
Dining Chairs against its category
The dotted line is the Home & Garden average. Past it, Dining Chairs is stronger. Inside it, weaker.
Market
The Dining Chairs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dining Chairs 3.1M times last year and spent an estimated £826K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £826K a year.
- Searches, last 12 months
- 3.1M
- Growth, 90 days vs prior 90
- -21.6%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £826Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- dining chairs1.4M searches a year
02 · Price
A sale here is worth £82.21.
Listings sell for £82.21 on average, from £8.41 to £242.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £82.21 that is £0 to £8K a year per listing.
- Average price
- £82.21inside the $15 to $100 sweet spot
- Price range
- £8.41–£242.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #40 within Furniture. It carries 558 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 36%
- Out of stock, average day
- 8.8%
- Average rank
- #40in Furniture
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 558per listing
- Listings tracked
- 67
04 · Newcomers
11 of last year's 24 launches cleared the first-year sales bar.
24 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 24
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Dining Chairs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Goeurvant Dining Chairs Set of 4 Modern Kitchen Chairs with Backrest & Wooden Legs Upholstered Armchairs for Living Room Dining Room Lounge Polyester Fabric Beige
- Price
- £139.49
- Rating
- 4.8/5
- Reviews
- 172
- Age
- 10mo ago

COLAMY Modern Dining Chairs Set with Wooden Legs Upholstered Fabric Dining Room Chairs with Curved Backrest Soft Cushion Seat and Sturdy Rubberwood Frame for Kitchen Living Room or Café
- Price
- £87.56
- Rating
- 4.1/5
- Reviews
- 91
- Age
- 9mo ago

COLAMY Modern Dining Chairs Set with Wooden Legs Upholstered Fabric Dining Room Chairs with Curved Backrest Soft Cushion Seat and Sturdy Rubberwood Frame for Kitchen Living Room or Café
- Price
- £171.51
- Rating
- 4.1/5
- Reviews
- 91
- Age
- 9mo ago

mcc direct Set of 4 Dining Chairs Wooden Legs Soft Cushion Pad Stylish DELUXE Retro Lounge Dining Office EVA (White)
- Price
- £50.33
- Rating
- 4.6/5
- Reviews
- 1,300
- Age
- 4y ago

Goeurvant Dining Chairs Set of 4 Polyester Chairs for Living Room with Wood Legs Upholstered Kitchen Chair Beige
- Price
- £127.07
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 1y ago
Trending
estimated 90-day click momentum
MALOL Dining Chairs Set of 4 Fabric Chairs for Dining Room with Metal Legs & Curved Backrest & Thick Cushion Upholstered Kitchen Chair with Anti-Slip Pads Camel
- Price
- £122.29
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 2mo ago

Dining Chairs Set of 4 Upholstered Chenille Dining Room Chairs with Brown Solid Rubber Wood Frame Soft Cushioned Seat Kitchen Chairs Modern Nordic Accent Chairs for Dining Room Kitchen Beige
- Price
- £199.40
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 4mo ago

CMAKER Velvet Dining Chair Covers Stretch Large Chair Slipcover Spandex High Back Chairs Cover Elastic Washable Removable XL Chair Protector Set of Dark Gray
- Price
- £35.48
- Rating
- 4.4/5
- Reviews
- 3,048
- Age
- 4y ago

COLAMY Velvet Dining Chairs Set of 2 Velvet Chairs for Dining Room with Metal Legs and Thick Seat Cushion Upholstered Kitchen Chair with Anti-Slip Pads Khaki
- Price
- £67.90
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 9mo ago

COLAMY Velvet Dining Chairs Set of 4 Velvet Chairs for Dining Room with Metal Legs and Thick Seat Cushion Upholstered Kitchen Chair with Anti-Slip Pads Khaki
- Price
- £131.30
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 9mo ago
Newest
by launch date
MALOL Dining Chairs Set of 4 Fabric Chairs for Dining Room with Metal Legs & Curved Backrest & Thick Cushion Upholstered Kitchen Chair with Anti-Slip Pads Camel
- Price
- £122.29
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 2mo ago

Dining Chairs Set of 4 Upholstered Chenille Dining Room Chairs with Brown Solid Rubber Wood Frame Soft Cushioned Seat Kitchen Chairs Modern Nordic Accent Chairs for Dining Room Kitchen Beige
- Price
- £199.40
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 4mo ago

VASAGLE Velvet Dining Chairs Upholstered Kitchen Chairs Adjustable Feet Modern Metal Frame Supports up to 120 kg Each for Kitchen or Living Room Set of 4 Slate Grey KDC080GN02
- Price
- £67.73
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 7mo ago

COLAMY Velvet Dining Chairs Set of 4 Velvet Chairs for Dining Room with Metal Legs and Thick Seat Cushion Upholstered Kitchen Chair with Anti-Slip Pads Khaki
- Price
- £131.30
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 9mo ago

COLAMY Velvet Dining Chairs Set of 2 Velvet Chairs for Dining Room with Metal Legs and Thick Seat Cushion Upholstered Kitchen Chair with Anti-Slip Pads Khaki
- Price
- £67.90
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
25 falling
Sellers
29
Est. top-5 brand share
66%
Top 20: 97%
Est. top-5 click share
29%
Top 20: 60%
Open market
30%
- Goeurvant22%
- mcc direct21%
- COLAMY15%
- VASAGLE4%
- MALOL4%
- Millhouse4%
Demand
Dining Chairs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Dining Chairs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dining chairs1.4M/yr
- dining chairs set of 4468K/yr
- dining chairs set of 6214K/yr
- dining chair164K/yr
- dining chairs set of 2134K/yr
- kitchen chairs117K/yr
- dining room chairs100K/yr
- chairs for dining room84K/yr
- set of 4 dining chairs58K/yr
- black dining chairs57K/yr
Reviews and returns
What reviews say buyers love and hate about Dining Chairs
We read the reviews and the return reasons for every product selling here.
“Impossible assembly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dining Chairs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









