Dining Chairs
MaybeReturns run at only 0.8% of orders. But buyers convert on only 0.3% of searches, so Dining Chairs is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £826K/yr3.1M searches / yr
- 90-day growth
- -21.6%search demand this quarter
- Competition
- 29%top-5 click share · 25 brands · 29 sellers
Flapen Score
Dining Chairs against its category
The dotted line is the Home & Garden average. Past it, Dining Chairs is stronger. Inside it, weaker.
Market
The Dining Chairs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dining Chairs 3.1M times last year and spent an estimated £826K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £826K a year.
- Searches, last 12 months
- 3.1M
- Growth, 90 days vs prior 90
- -21.6%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £826Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- dining chairs1.4M searches a year
02 · Price
A sale here is worth £82.21.
Listings sell for £82.21 on average, from £8.41 to £242.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £82.21 that is £0 to £8K a year per listing.
- Average price
- £82.21inside the $15 to $100 sweet spot
- Price range
- £8.41–£242.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #40 within Furniture. It carries 558 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 36%
- Out of stock, average day
- 8.8%
- Average rank
- #40in Furniture
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 558per listing
- Listings tracked
- 67
04 · Newcomers
Amazon counts 11 of last year's 24 launches as successful.
24 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 24
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Dining Chairs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Goeurvant Dining Chairs Set of 4 Modern Kitchen Chairs with Backrest & Wooden Legs Upholstered Armchairs for Living Room Dining Room Lounge Polyester Fabric Beige
- Price
- £139.49
- Rating
- 4.8/5
- Reviews
- 172
- Age
- 10mo ago

COLAMY Modern Dining Chairs Set with Wooden Legs Upholstered Fabric Dining Room Chairs with Curved Backrest Soft Cushion Seat and Sturdy Rubberwood Frame for Kitchen Living Room or Café
- Price
- £87.56
- Rating
- 4.1/5
- Reviews
- 91
- Age
- 9mo ago

COLAMY Modern Dining Chairs Set with Wooden Legs Upholstered Fabric Dining Room Chairs with Curved Backrest Soft Cushion Seat and Sturdy Rubberwood Frame for Kitchen Living Room or Café
- Price
- £171.51
- Rating
- 4.1/5
- Reviews
- 91
- Age
- 9mo ago

mcc direct Set of 4 Dining Chairs Wooden Legs Soft Cushion Pad Stylish DELUXE Retro Lounge Dining Office EVA (White)
- Price
- £50.33
- Rating
- 4.6/5
- Reviews
- 1,300
- Age
- 4y ago

Goeurvant Dining Chairs Set of 4 Polyester Chairs for Living Room with Wood Legs Upholstered Kitchen Chair Beige
- Price
- £127.07
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 1y ago
Trending
90-day click momentum
MALOL Dining Chairs Set of 4 Fabric Chairs for Dining Room with Metal Legs & Curved Backrest & Thick Cushion Upholstered Kitchen Chair with Anti-Slip Pads Camel
- Price
- £122.29
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 2mo ago

Dining Chairs Set of 4 Upholstered Chenille Dining Room Chairs with Brown Solid Rubber Wood Frame Soft Cushioned Seat Kitchen Chairs Modern Nordic Accent Chairs for Dining Room Kitchen Beige
- Price
- £199.40
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 4mo ago

CMAKER Velvet Dining Chair Covers Stretch Large Chair Slipcover Spandex High Back Chairs Cover Elastic Washable Removable XL Chair Protector Set of Dark Gray
- Price
- £35.48
- Rating
- 4.4/5
- Reviews
- 3,048
- Age
- 4y ago

COLAMY Velvet Dining Chairs Set of 2 Velvet Chairs for Dining Room with Metal Legs and Thick Seat Cushion Upholstered Kitchen Chair with Anti-Slip Pads Khaki
- Price
- £67.90
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 9mo ago

COLAMY Velvet Dining Chairs Set of 4 Velvet Chairs for Dining Room with Metal Legs and Thick Seat Cushion Upholstered Kitchen Chair with Anti-Slip Pads Khaki
- Price
- £131.30
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 9mo ago
Newest
by launch date
MALOL Dining Chairs Set of 4 Fabric Chairs for Dining Room with Metal Legs & Curved Backrest & Thick Cushion Upholstered Kitchen Chair with Anti-Slip Pads Camel
- Price
- £122.29
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 2mo ago

Dining Chairs Set of 4 Upholstered Chenille Dining Room Chairs with Brown Solid Rubber Wood Frame Soft Cushioned Seat Kitchen Chairs Modern Nordic Accent Chairs for Dining Room Kitchen Beige
- Price
- £199.40
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 4mo ago

VASAGLE Velvet Dining Chairs Upholstered Kitchen Chairs Adjustable Feet Modern Metal Frame Supports up to 120 kg Each for Kitchen or Living Room Set of 4 Slate Grey KDC080GN02
- Price
- £67.73
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 7mo ago

COLAMY Velvet Dining Chairs Set of 4 Velvet Chairs for Dining Room with Metal Legs and Thick Seat Cushion Upholstered Kitchen Chair with Anti-Slip Pads Khaki
- Price
- £131.30
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 9mo ago

COLAMY Velvet Dining Chairs Set of 2 Velvet Chairs for Dining Room with Metal Legs and Thick Seat Cushion Upholstered Kitchen Chair with Anti-Slip Pads Khaki
- Price
- £67.90
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
25 falling
Sellers
29
Top-5 brand share
66%
Top 20: 97%
Top-5 click share
29%
Top 20: 60%
Open market
30%
- Goeurvant22%
- mcc direct21%
- COLAMY15%
- VASAGLE4%
- MALOL4%
- Millhouse4%
Demand
Dining Chairs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Dining Chairs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dining chairs1.4M/yr
- dining chairs set of 4468K/yr
- dining chairs set of 6214K/yr
- dining chair164K/yr
- dining chairs set of 2134K/yr
- kitchen chairs117K/yr
- dining room chairs100K/yr
- chairs for dining room84K/yr
- set of 4 dining chairs58K/yr
- black dining chairs57K/yr
Reviews and returns
What reviews say buyers love and hate about Dining Chairs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Impossible assembly
Tricky assembly
Difficult to assemble
Poor quality
Have checked other similar products in local furniture stores and they dont match this quality and cost
Very poor quality
Padding is ok not great
as a result the cushion does not stand the test of time
dont feel as cushioned as they did
Size incorrect
Not the tightest fit
A lot smaller than I thought
Not strong
may be flimsy
not very sturdy
Love
Good looking chair covers, great quality
Excellent quality
Easy to put together good quality
Affordable price
Value for money
Excellent Value
Assembly is straightforward
Easy assembly
Easy To Assemble
They are very comfortable
the chairs are comfortable
comfortable for
Nice and sturdy
Lovely and sturdy chairs
Excellent and strong chairs very solid
Return
0.8% Return rate 65% Fixable by listing
Size incorrect
Not the tightest fit
A lot smaller than I thought
Poor quality
Have checked other similar products in local furniture stores and they dont match this quality and cost
Very poor quality
the material starts to sew off from the connecting parts
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dining Chairs questions
Answered from the same tracked data.









