Dining Chairs
Dining Chairs shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Dining Chairs profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dining Chairs is a £826K/yr Amazon United Kingdom market (3.1M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Dining Chairs: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -21.6% over the last 90 days and 0.3% of searches end in a purchase.
£826K
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 67 products
Top Dining Chairs products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Goeurvant Dining Chairs Set of 4 Modern Kitchen Chairs with Backrest & Wooden Legs Upholstered Armchairs for Living Room Dining Room Lounge Polyester Fabric Beige
- Price
- £139.49
- Rating
- 4.8/5
- Reviews
- 172
- Age
- 10mo ago
COLAMY Modern Dining Chairs Set with Wooden Legs Upholstered Fabric Dining Room Chairs with Curved Backrest Soft Cushion Seat and Sturdy Rubberwood Frame for Kitchen Living Room or Café
- Price
- £87.56
- Rating
- 4.1/5
- Reviews
- 91
- Age
- 9mo ago
COLAMY Modern Dining Chairs Set with Wooden Legs Upholstered Fabric Dining Room Chairs with Curved Backrest Soft Cushion Seat and Sturdy Rubberwood Frame for Kitchen Living Room or Café
- Price
- £171.51
- Rating
- 4.1/5
- Reviews
- 91
- Age
- 9mo ago
mcc direct Set of 4 Dining Chairs Wooden Legs Soft Cushion Pad Stylish DELUXE Retro Lounge Dining Office EVA (White)
- Price
- £50.33
- Rating
- 4.6/5
- Reviews
- 1,300
- Age
- 4y ago
Goeurvant Dining Chairs Set of 4 Polyester Chairs for Living Room with Wood Legs Upholstered Kitchen Chair Beige
- Price
- £127.07
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 1y ago
Trending
90-day click momentum
MALOL Dining Chairs Set of 4 Fabric Chairs for Dining Room with Metal Legs & Curved Backrest & Thick Cushion Upholstered Kitchen Chair with Anti-Slip Pads Camel
- Price
- £122.29
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 2mo ago
Dining Chairs Set of 4 Upholstered Chenille Dining Room Chairs with Brown Solid Rubber Wood Frame Soft Cushioned Seat Kitchen Chairs Modern Nordic Accent Chairs for Dining Room Kitchen Beige
- Price
- £199.40
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 4mo ago
CMAKER Velvet Dining Chair Covers Stretch Large Chair Slipcover Spandex High Back Chairs Cover Elastic Washable Removable XL Chair Protector Set of Dark Gray
- Price
- £35.48
- Rating
- 4.4/5
- Reviews
- 3,048
- Age
- 4y ago
COLAMY Velvet Dining Chairs Set of 2 Velvet Chairs for Dining Room with Metal Legs and Thick Seat Cushion Upholstered Kitchen Chair with Anti-Slip Pads Khaki
- Price
- £67.90
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 9mo ago
COLAMY Velvet Dining Chairs Set of 4 Velvet Chairs for Dining Room with Metal Legs and Thick Seat Cushion Upholstered Kitchen Chair with Anti-Slip Pads Khaki
- Price
- £131.30
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 9mo ago
Newest
by launch dateMALOL Dining Chairs Set of 4 Fabric Chairs for Dining Room with Metal Legs & Curved Backrest & Thick Cushion Upholstered Kitchen Chair with Anti-Slip Pads Camel
- Price
- £122.29
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 2mo ago
Dining Chairs Set of 4 Upholstered Chenille Dining Room Chairs with Brown Solid Rubber Wood Frame Soft Cushioned Seat Kitchen Chairs Modern Nordic Accent Chairs for Dining Room Kitchen Beige
- Price
- £199.40
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 4mo ago
VASAGLE Velvet Dining Chairs Upholstered Kitchen Chairs Adjustable Feet Modern Metal Frame Supports up to 120 kg Each for Kitchen or Living Room Set of 4 Slate Grey KDC080GN02
- Price
- £67.73
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 7mo ago
COLAMY Velvet Dining Chairs Set of 4 Velvet Chairs for Dining Room with Metal Legs and Thick Seat Cushion Upholstered Kitchen Chair with Anti-Slip Pads Khaki
- Price
- £131.30
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 9mo ago
COLAMY Velvet Dining Chairs Set of 2 Velvet Chairs for Dining Room with Metal Legs and Thick Seat Cushion Upholstered Kitchen Chair with Anti-Slip Pads Khaki
- Price
- £67.90
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 9mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
25 falling
Sellers
29
Top-5 brand share
66%
Top 20: 97%
Top-5 click share
29%
Top 20: 60%
Open market
30%
- Goeurvant22%
- mcc direct21%
- COLAMY15%
- VASAGLE4%
- MALOL4%
- Millhouse4%
Dining Chairs demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top Dining Chairs search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dining chairs1.4M/yr
- dining chairs set of 4468K/yr
- dining chairs set of 6214K/yr
- dining chair164K/yr
- dining chairs set of 2134K/yr
- kitchen chairs117K/yr
- dining room chairs100K/yr
- chairs for dining room84K/yr
- set of 4 dining chairs58K/yr
- black dining chairs57K/yr
What reviews say buyers love and hate about Dining Chairs
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Good looking chair covers, great quality”
“Affordable price”
“Assembly is straightforward”
“They are very comfortable”
“Nice and sturdy”
What buyers complain about
49% of reviews“Impossible assembly”
“Poor quality”
“Padding is ok not great”
“Size incorrect”
“Not strong”
Dining Chairs return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dining Chairs questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
