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Dimplex Tower Fan

Pass

Dimplex Tower Fan scores 65 out of 100, a Pass. Shoppers spend $125K a year here, search demand grew >1,000% this quarter, and returns run at 0.9% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£125K/yr233K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
37%top-5 click share · 19 brands · 99 sellers

Flapen Score

Dimplex Tower Fan against its category

The dotted line is the Home & Garden average. Past it, Dimplex Tower Fan is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dimplex Tower Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dimplex Tower Fan 233K times last year and spent an estimated £125K. The top 5 brands take 65% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.9%
Market size, estimated
£125Ka year
Peak month
July130.7× the quietest month
Top search term
dimplex tower fan48K searches a year

02 · Price

A sale here is worth £57.65.

Listings sell for £57.65 on average, from £23.04 to £114.56. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £57.65 that is £0 to £6K a year per listing.

Average price
£57.65inside the $15 to $100 sweet spot
Price range
£23.04–£114.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #80 within Heating, Cooling & Air Quality. It carries 4,220 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
8.9%
Average rank
#80in Heating, Cooling & Air Quality
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,220per listing
Listings tracked
47

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Dimplex Tower Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£4K£8K£11K£15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

99

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

37%

Top 20: 77%

Open market

28%

  • Dimplex22%
  • PHILIPS13%
  • Honeywell11%
  • PureMate11%
  • DREO8%
  • Status7%

Demand

Dimplex Tower Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26SepMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 130.7×

Search terms

Top Dimplex Tower Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dimplex tower fan48K/yr
  • honeywell tower fan34K/yr
  • white tower fan28K/yr
  • tower fan white21K/yr
  • puremate tower fan18K/yr
  • philips tower fan12K/yr
  • 32 inch tower fan10K/yr
  • pifco tower fan10K/yr
  • bush white tower fan9K/yr
  • bush digital grey tower fan7K/yr

Reviews and returns

What reviews say buyers love and hate about Dimplex Tower Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level15%−0.04

Very loud

Quite noisy

It is noisy

Value For Money10%+0.78

as I feel it is a bit expensive

Not amazing for the price

a Bit Pricey

Quality-Overall10%−0.04

Very cheap quality

Bad quality

low quality product

Durability7%−0.13

Fall apart

Didnt last

Broke after use

Strength7%

not very steady

Not robust

Not strong enough

Love

Value For Money15%+0.78

Cheap price

fair price

Decent price

Noise Level12%−0.04

Not noisy

Fairly quiet

Quiet and Powerful

Quality-Overall11%−0.04

The build quality is excellent

Great fan quality item

A+ quality

Strength8%

Very sturdy

Looks good and is stable

Sturdy with a strong base

Assembly/Installation7%+0.72

Easy assemble

Assembly was easy

Easy to put together

Return

0.9% Return rate 19% Fixable by listing

Noise Level20%▃▅▇▅█▆

Very loud

Quite noisy

It is noisy

Functionality-Overall19%▅▅█▇▆▇

Did not work

Functions are limited

Poor performance

Size-Overall12%▃▆▇█▅▄

It is HUGE

small in size

A bit shorter than expected

Strength10%█▅▅▃▇█

not very steady

Not robust

Not strong enough

Defective Material/Parts7%▆▄▇██▆

FAQ

Common Dimplex Tower Fan questions

Answered from the same tracked data.