Die Cutting Machines
FailBuyers convert on only 0.8% of searches, so Die Cutting Machines is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £87K/yr137K searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 43%top-5 click share · 11 brands · 27 sellers
Flapen Score
Die Cutting Machines against its category
The dotted line is the Home & Garden average. Past it, Die Cutting Machines is stronger. Inside it, weaker.
Market
The Die Cutting Machines market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Die Cutting Machines 137K times last year and spent an estimated £87K. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.
- Searches, last 12 months
- 137K
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £87Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- die cutting machines48K searches a year
02 · Price
A sale here is worth £84.94.
Listings sell for £84.94 on average, from £22.75 to £216.64. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £84.94 that is £0 to £8K a year per listing.
- Average price
- £84.94inside the $15 to $100 sweet spot
- Price range
- £22.75–£216.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #112 within Scrapbooking & Stamping. It carries 764 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 81%
- Out of stock, average day
- 13.7%
- Average rank
- #112in Scrapbooking & Stamping
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 764per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 4 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Die Cutting Machines products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sizzix Big Shot Die Cutting and Embossing Arts and Craft Machine for Card Making Scrapbooking and Journaling 14 1/4 x 12 3/8 x 6 5/8
- Price
- £89.79
- Rating
- 4.7/5
- Reviews
- 6,077
- Age
- 3y ago
Sizzix Portable Sidekick Manual Die Cutting & Embossing Starter Kit for Paper Crafting Card Making & Scrapbooking - White & Grey
- Price
- £44.44
- Rating
- 4.5/5
- Reviews
- 7,160
- Age
- 3y ago
CraftGenes Mini Die Cutting Machine 3 Embossing Machine for Scrapbooking & Card Making Feeding Slot Compact Craft Tool for Paper Crafts
- Price
- £30.70
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 1y ago
CraftGenes A5 Die Cutting Machine Manual Embossing Machine for Card Making and Scrapbooking Portable Die Cutting Machines with Plates Dies Embossing Folders Stamps and Cardstock 6 Inch Opening
- Price
- £46.02
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 5mo ago
CraftGenes Mini Die Cutting and Embossing Machine with Starter Kit 8.5 cm (3.5) Feed Slot for 3 Paper Includes 24 Accessories for DIY Crafts Card Making & Scrapbooking(Pink)
- Price
- £33.13
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 9mo ago
Trending
90-day click momentumCraftGenes A5 Die Cutting Machine Manual Embossing Machine for Card Making and Scrapbooking Portable Die Cutting Machines with Plates Dies Embossing Folders Stamps and Cardstock 6 Inch Opening
- Price
- £46.02
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 5mo ago
Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £216.64
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5mo ago
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago
SEAFRONT Manual Die Cutting Machine Portable DIY Mini Hand Embossing Die Cutting Machine for Scrapbooking Starter
- Price
- £26.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Mini Manual Die Cutting Machine Portable Die Cut and Embossing Machine for Card Making Scrapbooking Paper Crafting Mini Die Cuts Machine Works with Dies and Folders That Are 3 Wide or Smaller
- Price
- £23.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Newest
by launch dateCraftGenes A5 Die Cutting Machine Manual Embossing Machine for Card Making and Scrapbooking Portable Die Cutting Machines with Plates Dies Embossing Folders Stamps and Cardstock 6 Inch Opening
- Price
- £46.02
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 5mo ago
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago
Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £216.64
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5mo ago
CraftGenes Mini Die Cutting and Embossing Machine with Starter Kit 8.5 cm (3.5) Feed Slot for 3 Paper Includes 24 Accessories for DIY Crafts Card Making & Scrapbooking(Pink)
- Price
- £33.13
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 9mo ago
CraftGenes Mini Die Cutting Machine 3 Inch Embossing and Die Cutting Starter Kit with Dies Stamps Embossing Folders and Cardstock for Scrapbooking Card Making and Paper Crafts
- Price
- £31.99
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
27
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
43%
Top 20: 95%
Open market
6%
- CraftGenes43%
- Sizzix32%
- Carnation Crafts7%
- Gemini5%
- Cricut4%
- BAOFALI3%
- Open — no brand owns it (5 brands, 6%)
Demand
Die Cutting Machines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.9×
Search terms
Top Die Cutting Machines search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- die cutting machines48K/yr
- embossing machine21K/yr
- die cutting machines for card making15K/yr
- gemini die cutting machine16K/yr
- die cutting machine11K/yr
- mini die cutting machine6K/yr
- electric die cutting machine5K/yr
- die cutter6K/yr
- sizzix die cutting machines4K/yr
- xcut xpress die cutting machine3K/yr
Reviews and returns
What reviews say buyers love and hate about Die Cutting Machines
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Firstly the instructions it comes with are rubbish
it does take some time to understand how everything works
Poor instructions
This is not a full size model
to big to get out plates are to price
This is small
Very heavy
The only thing I would say is that it is very heavy
Heavy
Its dont work
nonetheless I would expect it to work properly than mine has
which lacks even the most basic plotting functions
Not worth the time effort and moneys
I think its a waste of money
very expensive also for the size
Love
Easy to use
Very good use every day
This machine is just what I need so easy to use
As good as the expensive branded machines
Excellent product
Feels very well made
Great price
Excellent value for money
Good value for the money
Reliable & Well Designed
slim design ease of use
I appreciate the thoughtful design
surprisingly sturdy
Just love this, good size & very sturdy
Very sturdy & good value
Return
2.0% Return rate 34% Fixable by listing
This is not a full size model
to big to get out plates are to price
This is small
Its dont work
nonetheless I would expect it to work properly than mine has
which lacks even the most basic plotting functions
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Die Cutting Machines questions
Answered from the same tracked data.