Die Cutting Machines
weak search conversion (0.8%) — Die Cutting Machines doesn't clear our bar today.
Flapen Score
Is Die Cutting Machines profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Die Cutting Machines is a £87K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.
Die Cutting Machines: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.6% over the last 90 days and 0.8% of searches end in a purchase.
£87K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 26 products
Top Die Cutting Machines products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sizzix Big Shot Die Cutting and Embossing Arts and Craft Machine for Card Making Scrapbooking and Journaling 14 1/4 x 12 3/8 x 6 5/8
- Price
- £89.79
- Rating
- 4.7/5
- Reviews
- 6,077
- Age
- 3y ago

Sizzix Portable Sidekick Manual Die Cutting & Embossing Starter Kit for Paper Crafting Card Making & Scrapbooking - White & Grey
- Price
- £44.44
- Rating
- 4.5/5
- Reviews
- 7,160
- Age
- 3y ago

CraftGenes Mini Die Cutting Machine 3 Embossing Machine for Scrapbooking & Card Making Feeding Slot Compact Craft Tool for Paper Crafts
- Price
- £30.70
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 1y ago

CraftGenes A5 Die Cutting Machine Manual Embossing Machine for Card Making and Scrapbooking Portable Die Cutting Machines with Plates Dies Embossing Folders Stamps and Cardstock 6 Inch Opening
- Price
- £46.02
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 5mo ago

CraftGenes Mini Die Cutting and Embossing Machine with Starter Kit 8.5 cm (3.5) Feed Slot for 3 Paper Includes 24 Accessories for DIY Crafts Card Making & Scrapbooking(Pink)
- Price
- £33.13
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 9mo ago
Trending
90-day click momentum
CraftGenes A5 Die Cutting Machine Manual Embossing Machine for Card Making and Scrapbooking Portable Die Cutting Machines with Plates Dies Embossing Folders Stamps and Cardstock 6 Inch Opening
- Price
- £46.02
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 5mo ago

Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £216.64
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5mo ago

Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago

SEAFRONT Manual Die Cutting Machine Portable DIY Mini Hand Embossing Die Cutting Machine for Scrapbooking Starter
- Price
- £26.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Mini Manual Die Cutting Machine Portable Die Cut and Embossing Machine for Card Making Scrapbooking Paper Crafting Mini Die Cuts Machine Works with Dies and Folders That Are 3 Wide or Smaller
- Price
- £23.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Newest
by launch date
CraftGenes A5 Die Cutting Machine Manual Embossing Machine for Card Making and Scrapbooking Portable Die Cutting Machines with Plates Dies Embossing Folders Stamps and Cardstock 6 Inch Opening
- Price
- £46.02
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 5mo ago

Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago

Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £216.64
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5mo ago

CraftGenes Mini Die Cutting and Embossing Machine with Starter Kit 8.5 cm (3.5) Feed Slot for 3 Paper Includes 24 Accessories for DIY Crafts Card Making & Scrapbooking(Pink)
- Price
- £33.13
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 9mo ago

CraftGenes Mini Die Cutting Machine 3 Inch Embossing and Die Cutting Starter Kit with Dies Stamps Embossing Folders and Cardstock for Scrapbooking Card Making and Paper Crafts
- Price
- £31.99
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
27
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
43%
Top 20: 95%
Open market
6%
- CraftGenes43%
- Sizzix32%
- Carnation Crafts7%
- Gemini5%
- Cricut4%
- BAOFALI3%
- Open — no brand owns it (5 brands, 6%)
Die Cutting Machines demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.9×
Top Die Cutting Machines search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- die cutting machines48K/yr
- embossing machine21K/yr
- die cutting machines for card making15K/yr
- gemini die cutting machine16K/yr
- die cutting machine11K/yr
- mini die cutting machine6K/yr
- electric die cutting machine5K/yr
- die cutter6K/yr
- sizzix die cutting machines4K/yr
- xcut xpress die cutting machine3K/yr
What reviews say buyers love and hate about Die Cutting Machines
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Easy to use”
“As good as the expensive branded machines”
“Great price”
“Reliable & Well Designed”
“surprisingly sturdy”
What buyers complain about
70% of reviews“Firstly the instructions it comes with are rubbish”
“This is not a full size model”
“Very heavy”
“Its dont work”
“Not worth the time effort and moneys”
Die Cutting Machines return rate & reasons
Why buyers send it back, as a share of all return requests.
2.0%
Return rate
34%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Die Cutting Machines questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









