Die Cutting Machines
FailBuyers convert on only 0.8% of searches, so Die Cutting Machines is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £87K/yr137K searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 43%top-5 click share · 11 brands · 27 sellers
Flapen Score
Die Cutting Machines against its category
The dotted line is the Home & Garden average. Past it, Die Cutting Machines is stronger. Inside it, weaker.
Market
The Die Cutting Machines market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Die Cutting Machines 137K times last year and spent an estimated £87K. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.
- Searches, last 12 months
- 137K
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £87Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- die cutting machines48K searches a year
02 · Price
A sale here is worth £84.94.
Listings sell for £84.94 on average, from £22.75 to £216.64. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £84.94 that is £0 to £8K a year per listing.
- Average price
- £84.94inside the $15 to $100 sweet spot
- Price range
- £22.75–£216.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #112 within Scrapbooking & Stamping. It carries 764 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 81%
- Out of stock, average day
- 13.7%
- Average rank
- #112in Scrapbooking & Stamping
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 764per listing
- Listings tracked
- 26
04 · Newcomers
4 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Die Cutting Machines products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sizzix Big Shot Die Cutting and Embossing Arts and Craft Machine for Card Making Scrapbooking and Journaling 14 1/4 x 12 3/8 x 6 5/8
- Price
- £89.79
- Rating
- 4.7/5
- Reviews
- 6,077
- Age
- 3y ago

Sizzix Portable Sidekick Manual Die Cutting & Embossing Starter Kit for Paper Crafting Card Making & Scrapbooking - White & Grey
- Price
- £44.44
- Rating
- 4.5/5
- Reviews
- 7,160
- Age
- 3y ago

CraftGenes Mini Die Cutting Machine 3 Embossing Machine for Scrapbooking & Card Making Feeding Slot Compact Craft Tool for Paper Crafts
- Price
- £30.70
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 1y ago

CraftGenes A5 Die Cutting Machine Manual Embossing Machine for Card Making and Scrapbooking Portable Die Cutting Machines with Plates Dies Embossing Folders Stamps and Cardstock 6 Inch Opening
- Price
- £46.02
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 5mo ago

CraftGenes Mini Die Cutting and Embossing Machine with Starter Kit 8.5 cm (3.5) Feed Slot for 3 Paper Includes 24 Accessories for DIY Crafts Card Making & Scrapbooking(Pink)
- Price
- £33.13
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 9mo ago
Trending
estimated 90-day click momentum
CraftGenes A5 Die Cutting Machine Manual Embossing Machine for Card Making and Scrapbooking Portable Die Cutting Machines with Plates Dies Embossing Folders Stamps and Cardstock 6 Inch Opening
- Price
- £46.02
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 5mo ago

Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £216.64
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5mo ago

Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago

SEAFRONT Manual Die Cutting Machine Portable DIY Mini Hand Embossing Die Cutting Machine for Scrapbooking Starter
- Price
- £26.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Mini Manual Die Cutting Machine Portable Die Cut and Embossing Machine for Card Making Scrapbooking Paper Crafting Mini Die Cuts Machine Works with Dies and Folders That Are 3 Wide or Smaller
- Price
- £23.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Newest
by launch date
CraftGenes A5 Die Cutting Machine Manual Embossing Machine for Card Making and Scrapbooking Portable Die Cutting Machines with Plates Dies Embossing Folders Stamps and Cardstock 6 Inch Opening
- Price
- £46.02
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 5mo ago

Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago

Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £216.64
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5mo ago

CraftGenes Mini Die Cutting and Embossing Machine with Starter Kit 8.5 cm (3.5) Feed Slot for 3 Paper Includes 24 Accessories for DIY Crafts Card Making & Scrapbooking(Pink)
- Price
- £33.13
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 9mo ago

CraftGenes Mini Die Cutting Machine 3 Inch Embossing and Die Cutting Starter Kit with Dies Stamps Embossing Folders and Cardstock for Scrapbooking Card Making and Paper Crafts
- Price
- £31.99
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
27
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 95%
Open market
6%
- CraftGenes43%
- Sizzix32%
- Carnation Crafts7%
- Gemini5%
- Cricut4%
- BAOFALI3%
- Open — no brand owns it (5 brands, 6%)
Demand
Die Cutting Machines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.9×
Search terms
Top Die Cutting Machines search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- die cutting machines48K/yr
- embossing machine21K/yr
- die cutting machines for card making15K/yr
- gemini die cutting machine16K/yr
- die cutting machine11K/yr
- mini die cutting machine6K/yr
- electric die cutting machine5K/yr
- die cutter6K/yr
- sizzix die cutting machines4K/yr
- xcut xpress die cutting machine3K/yr
Reviews and returns
What reviews say buyers love and hate about Die Cutting Machines
We read the reviews and the return reasons for every product selling here.
“Firstly the instructions it comes with are rubbish”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Die Cutting Machines questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









