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Die Cutting Machines

Fail

Buyers convert on only 0.8% of searches, so Die Cutting Machines is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£87K/yr137K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
43%top-5 click share · 11 brands · 27 sellers

Flapen Score

Die Cutting Machines against its category

The dotted line is the Home & Garden average. Past it, Die Cutting Machines is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Die Cutting Machines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Die Cutting Machines 137K times last year and spent an estimated £87K. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
0.8%
Market size, estimated
£87Ka year
Peak month
November1.9× the quietest month
Top search term
die cutting machines48K searches a year

02 · Price

A sale here is worth £84.94.

Listings sell for £84.94 on average, from £22.75 to £216.64. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £84.94 that is £0 to £8K a year per listing.

Average price
£84.94inside the $15 to $100 sweet spot
Price range
£22.75–£216.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #112 within Scrapbooking & Stamping. It carries 764 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
81%
Out of stock, average day
13.7%
Average rank
#112in Scrapbooking & Stamping
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
764per listing
Listings tracked
26

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Die Cutting Machines products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 falling

Sellers

27

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 95%

Open market

6%

  • CraftGenes43%
  • Sizzix32%
  • Carnation Crafts7%
  • Gemini5%
  • Cricut4%
  • BAOFALI3%
  • Open — no brand owns it (5 brands, 6%)

Demand

Die Cutting Machines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Die Cutting Machines search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • die cutting machines48K/yr
  • embossing machine21K/yr
  • die cutting machines for card making15K/yr
  • gemini die cutting machine16K/yr
  • die cutting machine11K/yr
  • mini die cutting machine6K/yr
  • electric die cutting machine5K/yr
  • die cutter6K/yr
  • sizzix die cutting machines4K/yr
  • xcut xpress die cutting machine3K/yr

Reviews and returns

What reviews say buyers love and hate about Die Cutting Machines

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Instructions/User Manual/Troubleshooting”
2.0%of orders come back
“Firstly the instructions it comes with are rubbish”
A buyer, on “Instructions/User Manual/Troubleshooting”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Die Cutting Machines questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data