die cutting machines
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Great£84.94avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good764.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£22.75–£216.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£87K£87K/yr · 137K searches
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, die cutting machines is a £87K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
die cutting machines market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £64K–£85K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #112
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 62%
- Out of stock
- 13.7%
- Avg brand age
- 35 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
27
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
43%
Top 20: 95%
Open market
6%
- CraftGenes43%
- Sizzix32%
- Carnation Crafts7%
- Gemini5%
- Cricut4%
- BAOFALI3%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.9×
Top die cutting machines search terms
- die cutting machines48K/yr
- embossing machine21K/yr
- die cutting machines for card making15K/yr
- gemini die cutting machine16K/yr
- die cutting machine11K/yr
- mini die cutting machine6K/yr
- electric die cutting machine5K/yr
- die cutter6K/yr
- sizzix die cutting machines4K/yr
- xcut xpress die cutting machine3K/yr
Top die cutting machines products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sizzix Big Shot Die Cutting and Embossing Arts and Craft Machine for Card Making Scrapbooking and Journaling 14 1/4 x 12 3/8 x 6 5/8
Sizzix£89.794.7★6,077 rev
Sizzix Portable Sidekick Manual Die Cutting & Embossing Starter Kit for Paper Crafting Card Making & Scrapbooking - White & Grey
Sizzix£44.444.5★7,160 rev
CraftGenes Mini Die Cutting Machine 3 Embossing Machine for Scrapbooking & Card Making Feeding Slot Compact Craft Tool for Paper Crafts
CraftGenes£30.704.0★27 rev
CraftGenes A5 Die Cutting Machine Manual Embossing Machine for Card Making and Scrapbooking Portable Die Cutting Machines with Plates Dies Embossing Folders Stamps and Cardstock 6 Inch Opening
CraftGenes£46.024.0★27 rev
CraftGenes Mini Die Cutting and Embossing Machine with Starter Kit 8.5 cm (3.5) Feed Slot for 3 Paper Includes 24 Accessories for DIY Crafts Card Making & Scrapbooking(Pink)
CraftGenes£33.134.4★37 rev
Newest
by launch dateCraftGenes A5 Die Cutting Machine Manual Embossing Machine for Card Making and Scrapbooking Portable Die Cutting Machines with Plates Dies Embossing Folders Stamps and Cardstock 6 Inch Opening
CraftGenes£46.0227 rev
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£117.0539 rev
Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
Cricut£216.6432 rev
CraftGenes Mini Die Cutting and Embossing Machine with Starter Kit 8.5 cm (3.5) Feed Slot for 3 Paper Includes 24 Accessories for DIY Crafts Card Making & Scrapbooking(Pink)
CraftGenes£33.1337 rev
CraftGenes Mini Die Cutting Machine 3 Inch Embossing and Die Cutting Starter Kit with Dies Stamps Embossing Folders and Cardstock for Scrapbooking Card Making and Paper Crafts
CraftGenes£31.9937 rev
Trending
90-day click momentumCraftGenes A5 Die Cutting Machine Manual Embossing Machine for Card Making and Scrapbooking Portable Die Cutting Machines with Plates Dies Embossing Folders Stamps and Cardstock 6 Inch Opening
CraftGenes£46.024.0★
Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
Cricut£216.644.6★
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£117.054.2★
SEAFRONT Manual Die Cutting Machine Portable DIY Mini Hand Embossing Die Cutting Machine for Scrapbooking Starter
SEAFRONT£26.230.0★
Mini Manual Die Cutting Machine Portable Die Cut and Embossing Machine for Card Making Scrapbooking Paper Crafting Mini Die Cuts Machine Works with Dies and Folders That Are 3 Wide or Smaller
CYFUN DESIGN£23.780.0★
What buyers say about die cutting machines
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“As good as the expensive branded machines”
“Great price”
“Reliable & Well Designed”
“surprisingly sturdy”
“Hope it last as long as the old bigshot 15 years”
“with clear instructions”
“It is very compact”
“Size is just perfect”
“doesn't weigh a ton”
What buyers complain about
“Firstly the instructions it comes with are rubbish”
“This is not a full size model”
“Very heavy”
“Its dont work”
“Not worth the time effort and moneys”
“Need to be strong”
“Seemed like it was going to break at first”
“Compact size and lots of extras due to problems with my hands I found this machine hard to use”
“the print and cut feature never calibrated correctly and eventually dulled the blades within a few days”
“Ive found the software has a few glitches that, if improved, could make it easier to use”
Top return reasons
Common questions
- Is die cutting machines profitable to sell on Amazon United Kingdom?
- The niche generates £87K/yr across 26 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the die cutting machines niche?
- 11 brands and 27 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in die cutting machines?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Size-Overall, Weight Heavy. The return rate is 2.0%.
- When does demand for die cutting machines peak?
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the die cutting machines niche?
- Listings span £22.75–£216.64; the average listing price is £84.94 (sweet spot $15–$100). The average incumbent carries 764 reviews — the moat a new listing must climb.