Diatomaceous Earth
Diatomaceous Earth shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Diatomaceous Earth profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Diatomaceous Earth is a £269K/yr Amazon United Kingdom market (228K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 64/100.
Diatomaceous Earth: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +76.9% over the last 90 days and 9.4% of searches end in a purchase.
£269K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 24 products
Top Diatomaceous Earth products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Multi-Mite 2kg Bucket Feed Grade Diatomaceous Earth DE Powder for Dogs Cats Poultry Animal Bedding & Housing Pet Areas Stables Gardens. 100% Natural Highly Absorbent & Desiccating DEFRA Registered
- Price
- £15.83
- Rating
- 4.4/5
- Reviews
- 983
- Age
- 11y ago
MULTI-MITE 1KG Bucket Feed Grade Diatomaceous Earth DE Powder for Dogs Cats Poultry Animal Bedding & Housing Pet Areas Stables Gardens. 100% Natural Highly Absorbent & Desiccating DEFRA Registered
- Price
- £12.83
- Rating
- 4.4/5
- Reviews
- 983
- Age
- 11y ago
Diatomaceous Earth Powder Bucket Duster Pest Control Natural Insecticide Powder Bed Bug Killer Mites Flea & Tick Ant Killer Crawling Insect Solution Non-Toxic DE Feed Grade (1kg)
- Price
- £8.34
- Rating
- 4.3/5
- Reviews
- 429
- Age
- 1y ago
Multi-Mite 500G Bag Feed Grade Diatomaceous Earth DE Powder for Dogs Cats Poultry Animal Bedding & Housing Pet Areas Stables Gardens. 100% Natural Highly Absorbent & Desiccating DEFRA Registered
- Price
- £8.12
- Rating
- 4.4/5
- Reviews
- 850
- Age
- 11y ago
Multi-Mite 2KG Bag Feed Grade Diatomaceous Earth DE Powder for Dogs Cats Poultry Animal Bedding & Housing Pet Areas Stables Gardens. 100% Natural Highly Absorbent & Desiccating DEFRA Registered
- Price
- £14.27
- Rating
- 4.4/5
- Reviews
- 1,718
- Age
- 11y ago
Trending
90-day click momentum
Multi-Mite 2 x 400G Shakers Feed Grade Diatomaceous Earth DE Powder for Dogs Cats Poultry Animal Bedding & Housing Pet Areas Stables Gardens. 100% Natural Highly Absorbent & Desiccating
- Price
- £16.11
- Rating
- 4.4/5
- Reviews
- 1,124
- Age
- 11y ago
Multi-Mite 6kg Bucket Feed Grade Diatomaceous Earth DE Powder for Dogs Cats Poultry Animal Bedding & Housing Pet Areas Stables Gardens. 100% Natural Highly Absorbent & Desiccating DEFRA Registered
- Price
- £23.61
- Rating
- 4.4/5
- Reviews
- 983
- Age
- 5y ago
Multi-Mite 500G Bag Feed Grade Diatomaceous Earth DE Powder for Dogs Cats Poultry Animal Bedding & Housing Pet Areas Stables Gardens. 100% Natural Highly Absorbent & Desiccating DEFRA Registered
- Price
- £8.12
- Rating
- 4.4/5
- Reviews
- 850
- Age
- 11y ago
Multi-Mite 400G SHAKER Feed Grade Diatomaceous Earth DE Powder for Dogs Cats Poultry Animal Bedding & Housing Pet Areas Stables Gardens. 100% Natural Highly Absorbent & Desiccating DEFRA Registered
- Price
- £11.04
- Rating
- 4.4/5
- Reviews
- 1,124
- Age
- 11y ago
DustFlux Diatomaceous Earth Duster Powder Duster Kit with Long Copper Tube & Folding Funnel Indoor/Outdoor Silicone Sprayer Heavy Duty Bulb Applicator for Home Garden and Agricultural Use - Green
- Price
- £13.50
- Rating
- 4.5/5
- Reviews
- 300
- Age
- 2y ago
Newest
by launch dateDiatomaceous Earth Powder Bucket Duster Pest Control Natural Insecticide Powder Bed Bug Killer Mites Flea & Tick Ant Killer Crawling Insect Solution Non-Toxic DE Feed Grade (1kg)
- Price
- £8.34
- Rating
- 4.3/5
- Reviews
- 429
- Age
- 1y ago
Diatomaceous Earth Powder Bucket Duster Pest Control Natural Insecticide Powder Bed Bug Killer Mites Flea & Tick Ant Killer Crawling Insect Solution Non-Toxic DE Feed Grade (5kg)
- Price
- £14.25
- Rating
- 4.3/5
- Reviews
- 429
- Age
- 1y ago
Diatomaceous Earth Powder Duster Pest Control Natural Insecticide Powder Bed Bug Killer Mites Flea & Tick Ant Killer Crawling Insect Solution Non-Toxic DE Feed Grade (500g)
- Price
- £6.14
- Rating
- 4.1/5
- Reviews
- 118
- Age
- 1y ago
DustFlux Diatomaceous Earth Duster Powder Duster Kit with Long Copper Tube & Folding Funnel Indoor/Outdoor Silicone Sprayer Heavy Duty Bulb Applicator for Home Garden and Agricultural Use - Green
- Price
- £13.50
- Rating
- 4.5/5
- Reviews
- 300
- Age
- 2y ago
UKHealthHouse Diatomaceous Earth Powder 250g | Diatomaceous Earth Food Grade UK | 100% Fresh Water Diatomite Ultrafine Powder | Supports Health Pet Care & Pest Control
- Price
- £6.66
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 rising
Sellers
16
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
50%
Top 20: 97%
Open market
7%
- Multi-Mite63%
- Pure Source Nutrition14%
- Entopest6%
- Wholefood Earth4%
- UK GROW4%
- Hockley International2%
- Open — no brand owns it (5 brands, 7%)
Diatomaceous Earth demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.4×
Top Diatomaceous Earth search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- diatomaceous earth179K/yr
- diatomaceous earth pest control24K/yr
- diatomaceous earth powder10K/yr
- diatomaceous-earth8K/yr
- diatomaceous4K/yr
- diatomaceous earth for fleas4K/yr
What reviews say buyers love and hate about Diatomaceous Earth
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Excellent product”
“Just as advertised”
“Great value”
“Easy to use”
“Effective”
What buyers complain about
89% of reviews“Not Effective”
“as its relatively cheap I really dont care lol”
“It has a very bad effect on your lungs very difficult to breathe would not use it again”
“No instructions, not even a diagram”
“Didn't work as good as was advertised”
Diatomaceous Earth return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
32%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Diatomaceous Earth questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
