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51

diamond painting coasters

Worth a look

Shows low returns (0.5%), but prices mostly outside the sweet spot ($4.71–$11.50) keeps it on the watch list.

Market size 16Growth 15Conversion 49Competition 90Returns 98Price range 0Avg price 22Brand share 90Review moat 94Quality gap 38

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great121.12

avg incumbent reviews — the moat a new listing must climb

Competition

Great25%

top-5 click share — an open shelf

Brand share

Great45%

top-5 brand share — no brand owns this niche

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.98

avg listing price — sweet spot $15–$100

Market size

Bad£63K

£63K/yr · 200K searches

Growth

Bad-19.1%

90-day search growth — must beat 0% to launch

Price range

Bad£4.71–£11.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, diamond painting coasters is a £63K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

diamond painting coasters market data

Units sold / yr
6K–8K
avg 0–100/product
Revenue / yr
£48K–£64K
units × avg price
Conversion rate
4.0%
Avg BSR
#522
Page quality
0%
Prime
97%
Sponsored
92%
Out of stock
31.6%
Avg brand age
15 months
Avg seller age
263 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

47 falling

Sellers

52

Top-5 brand share

45%

Top 20: 84%

Top-5 click share

25%

Top 20: 63%

Open market

49%

  • Mrnsiet11%
  • LWZAYS10%
  • BEAYIOU10%
  • GJSZZO7%
  • YarnWhimsy6%
  • Jakener6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.
6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top diamond painting coasters search terms

  • diamond art coasters130K/yr
  • diamond art coasters set26K/yr
  • diamond painting coasters30K/yr
  • dimond art coasters9K/yr
  • diamond art coaster6K/yr
All search terms

Top diamond painting coasters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£1K4%£3K6%£4K8%£5K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about diamond painting coasters

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use16%

“they are so easy”

Quality-Overall14%

“excellent quality”

Gifting Purpose13%

“Great gift to make or give as a gift”

Fun/Entertainment Experience13%

“Fun”

Value For Money11%

“Good value”

Design-Overall8%

“Attractive designs”

Advertised Vs Actual Product5%

“Just as I expected”

Color4%

“colourful very nice”

Paint Quality3%

“once you know how to diamond paint, it was really easy to do”

Strength2%

“Perfect strong colouful”

What buyers complain about

Adhesion/Stickiness22%

“no good stickiness”

Color15%

“they were not the right colour - spoiled the look”

Size-Overall13%

“The coaster bottoms are too small”

Instructions/User Manual/Troubleshooting13%

“No instructions”

Value For Money8%

“And no where near worth money paid very over priced worth apox 9 pound at most”

Quality-Overall3%

“Rubbish”

Wood Quality1%

“the wooden mats are of variable quality”

Absorbency1%

“They are NOT AT ALL absorbant”

Top return reasons

Quality-Overall22%
Advertised Vs Actual Product11%
Adhesion/Stickiness11%
Functionality-Overall9%
Assembly/Installation7%
Size-Overall5%
Material Quality5%
Gifting Purpose5%
Wood Quality5%
Value For Money3%

Common questions

Is diamond painting coasters profitable to sell on Amazon United Kingdom?
The niche generates £63K/yr across 78 tracked products. 0 of 38 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the diamond painting coasters niche?
47 brands and 52 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in diamond painting coasters?
Top complaints mined from reviews: Adhesion/Stickiness, Color, Size-Overall. The return rate is 0.5%.
When does demand for diamond painting coasters peak?
Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the diamond painting coasters niche?
Listings span £4.71–£11.50; the average listing price is £7.98 (sweet spot $15–$100). The average incumbent carries 121 reviews — the moat a new listing must climb.